The Halloween display on the dance floor at newsXpress Castle Towers makes a stong statement, pulling customers in from the mall to browse and shop.
Embracing the theatre and fun of Halloween, this display is does the team behind its creation proud.
One reason newsXpress embraced Halloween so strongly so many years ago was that it attracts younger shoppers – a challenging demographic for newsagencies. The display at Castle Towers shows how appealing we can be to this crowd.
newsXpress Eli Waters is leveraging customer allegiances again this week with more AFL Grand Final syndicates as well as syndicates promoting Sunday’s NRL Grand Final.
These team focused promotions generate excellent customer interest and drive incremental sales. They are a great way of showing off the newsXpress Point of difference locally.
Well done Eli Waters!
newsXpress last week published the October edition of our In Store neweletter. This is a document which stores can customise to their business in a few seconds and print locally. Many newsXpress members sent the newsletter with accounts, place them in bags or hand them out with newspapers.
This professionally designed newsletter is another example of the newsXpress difference.
Members can download the October newsletter from the member’s area of the newsXpress website.
The team at newsXpress Whittlesea is promoting Halloween in several locations in store including this feature location next to newspapers.
This display focuses on the Trick or Treat Halloween experience and the activities planned by the store to promote Halloween in the town.
Halloween is an excellent opportunity to show off retail theatre and to, through this, attract new customers to the business.
It is great to see newsXpress Whittlesea going all out for Halloween 2010.
The team at newsXpress Redcliffe has created a terrific display promoting Halloween products. From costumes to party supplies to fun toys, the Halloween range is well displayed and certain to drive good sales. The display is an excellent example of great visual merchandising enticing shoppers to the store.
Hanging from the ceiling behind the display is the exclusive newsXpress Halloween collateral.
newsXpress stores across the country finalised arrangements last week for the next HOT Ink! promotion, ordering flyers and arranging stock. HOT Ink! is an excellent traffic driver, achieving double digit growth on a same store basis across the country.
In the front window and hangling above the counter at newsXpress Whittlesea is an excellent selection of entries in the Halloween colouring competition. Achieving this many entries so early shows the value of a strong local community connection for newsXpress Whittlesea. Well done to everyone involved! The store has an excellent display of Halloween products as well as some events planned to drive further interest in the season.
On Saturday, with the AFL Grand Final in full swing, the team at newsXpress Knox took down the behind the counter Grand Final display and replaced with this terrific Halloween display. While Halloween is promoted on the dance floor, this display is designed to drive counter impulse purchases. The same approach hs worked a treat for partworks and the AFL Grand Final last week.
With the Grand Final a draw the Halloween display has been taken down and our impulse purchase display for the Grand Final put back up.
Here are some of the newsXpress Head Office team in their AFL team colours at the pre Grand Final lunch on Friday. Feasting on party pies and frankfurts we all had a bit of fun, especially at the expense of Collingwood fans. Michelle Caia proved to be the star of the day by tipping that the Grand Final would end in a draw.
newsagency marketing group newsXpress is exclusively offering a Halloween voice changer sourced through Hallmark in the United States. The voice changer offers a range of voices which are certain to add to fun this Halloween. What makes this product more exciting is the innovative pricing. The voice changer is priced at $14.95. Customers buying three Hallmark cards can buy the voice changer for just $9.95.
Many newsXpress stores have the voice changer as a centrepiece of the Halloween display because it is an exclusive to newsXpress product.
Early indications are that Halloween 2010 will be bigger and better than Halloween 2009.
newsXpress last week provided all stores in the group with details and materials for local Halloween colouring competitions.
Designed to help build community and local group engagement in this fun season, newsXpress stores are already reporting strong interest with some entries already received.
The colouring competition is part of a range of engagement opportunities for newsXpress members to drive a great halloween season.
newsXpress is demonstrating the financial value of well sourced innovative product with the range of reusable drink bottles which we started promoting earlier this year. newsXpress Ocean Grove, for example, has reordered this range six times since following the newsXpress advice just a few months ago. How great is that! Great impulse business, extending the shopping basket and demonstrating that newsXpress Ocean grove is not your average newsagency.
Product deals are one thing, sourcing products which sell well is another.
This is another newsXpress success story.
The placement of the innovative Hallmark recordable Storybook range in with magazines by the team at newsXpress Deception Bay is sheer genius.
What a great way to show off this innovative product from Hallmark to more customers!
Off location displays, placing a product outside of the usual space for its category, is a tactic newsXpress encourages for its members.
The placement by newsXpress Deception Bay in their magazine fixturing will get plenty of customers browsing the Hallmark storybooks and browsing leads to buying.
Renae from newsXpress Gatton put together this terrific display of wedding related products, combining gifts, wrap, magazines and wedding accessories. The display is an excellent example of good visual merchandising in a high traffic location and promoting products from a range of categories.
In addition to driving sales, the display brings a warmth to the store which is not obvious in many more traditional newsagencies.
Congratulations Renae on such a terrific display.
The display of graduation gifts at newsXpress Wetherill Park is an excellent example of attractive, engaged and shopper friendly visual merchandising. Situated in a high traffic location on the dance floor, the display will drive graduation gift and greeting card sales. The sign congratulating Year 12 students is a nice touch and will attract students buying gifts for each other.
The team at newsXpress Wetherill Park does the newsXpress brand proud.
World renowned business guru Tom Hopkins has delivered a two hour business coaching session to the team at newsXpress Noosa Heads. Tom had worked previously with Ross and Graeme Marlow and it was through a friendship forged decades ago that the opportunity for the coaching session emerged. The team at newsXpress Noosa Heads embraced the opportunity and has some excellent fresh skills as a result.
The Sunshine Coast Daily has more on this story.
Halloween has been out at newsXpress Knox since late last week and sales are going very well. from trick or treat baskets to witches hats to scary face masks, the shoppers at Knox City are enjoying having a store which embraces the Halloween season. The Halloween display faces into the mall as a key crowd puller for the store.
newsXpress Riverlink started promoting Halloween last week with this promotional window display in advance of stock going sale over the next week.
A centrepiece in the window is a large spider which was provided by one of the newsXpress preferred suppliers for just this type of high profile display.
NewsXpress Riverlink customers are excited, and scared (in a good way), for this year’s Halloween season.
newsXpress Beechworth is reporting tremendous success with the Blackhawk gift card range. At Father’s Day and other seasons the gift cards are a popular add-on to a greeting card purchase. Gift card customers are also adding greeting cards to their purchase. This is a nice win win for newsXpress Beechworth and other stores carrying the popular line.
Tracey from newsXpress Beechworth explained said they are very happy to have these gift cards as they know the post office next door have been selling helps of them.
newsXpress is focussed on a range of basket building strategies for newsXpress members to drive shopper efficiency. This is working at newsXpress Beechworth.
Jade Bunting has created and published a wonderful story about newsXpress Browns Plains and Terry Augustine as part of a series about Park Ridge State High School.