newsXpress exclusive strategy for growing ink sales

cut-printing-costs.jpgnewsXpress yesterday published a newsXpress exclusive strategy for attracting new ink and toner business and building sustained relationships in this lucrative product category.

Included in the package sent to stores outlining the strategy was collateral which can be personalised at the local store level and used in local marketing for developing relationships in the ink and toner space.

newsXpress is proud to have offered its members this advice for free, without the need for them to spend any money.  Members – large and small, in the city and in the country, in high street and shopping centre situations – can use the newsXpress ink growth strategy and collateral right away to grow their businesses.

This is the newsXpress difference in action.

Symply Too Good To Be True 6 at Ocean Grove

oceangrove-symply.JPGnewsXpress Ocean Grove (VIC) is getting right behind Annette Sym’s Symply Too Good To be True 6 with this terrific display in a high traffic location in-store.  The posters contain the pitch and right below is stock available for purchase.  This display helps shoppers connect with the excellent media coverage Annette is receiving for her new book.

newsXpress is helping its members maintain stock levels of Symply Too Good To be True 6 as well as providing access to good marketing collateral for in-store displays.  We are able to do this thanks to the wonderful support of Annette and the team at Network Services.

It’s Father’s Day already at newsXpress Knox

knox-fathers-day.JPGnewsXpress Knox went out early with Father’s Day gifts from newsXpress preferred suppliers and has had to order more stock thanks to excellent sales in the last week.

The early sales success has provided an excellent indication of which items from the newsXpress Father’s Day range will work well at our Knox corporate store.

Displaying on a specialist gift table at the front of the store and facinng into the Knox City mall, the Father’s Day gifts are attracting plenty of traffic to the business.

Free eco bag with Donna Hay at newsXpress

donna-hay.JPGnewsXpress is proud to be offering a free eco bag with the latest issue of Donna Hay magazine.  All newsXpress stores received this free gift as selected specially for us.  The light blue bag looks stunning against the cover of the magazine – also featuring tones of blue.

News Magazines, the publisher of Donna Hay, provided our stores with posters co branded with newsXpress.

This promotion is another example of newsXpress negotiating with suppliers to add value to the products we sell.

Moroccan food feature at Ocean Grove

ocean-grove.JPGnewsXpress Ocean Grove has an excellent display featuring the Women’s Weekly Moroccan cookbook.  This display reflects the colour of Moroccan food and gives shoppers a feeling of the exitic yet tasty Moroccan food experience.  It is sure to drive excellent business.

The display itself offers a good lesson in how to create a retail display.

newsXpress is lucky to have people working in member’s businesses who are skilled and motivated to create displays like this – they do us proud!

newsXpress Ballarat embraces Symply Too Good To Be True 6

ballarat.jpgThe team at newsXpress Ballarat has created a bold display promoting Annette Sym’s Symply Too Good To be True 6.  The display brings a bright look to the store and draws customer attention.

This display represents newsXpress well as well as the business and Annette Sym.  Thanks to everyone at newsXpress Ballarat!

Annette’s book is selling very well in newsXpress stores!

newsXpress Shoreline drives excellent growth

after.JPGThe team at newsXpress Shoreline in Tasmania is reporting excellent year on year growth, especially in magazines where trimming the range and better display has driven an increase in sales.  The new Interfit shopfit is loved by the newsXpress Shoreline team as well as by customers.  It is a great advertisement for newsXpress.

While newsXpress is not about to publish numbers here, our Business Development Managers have details of the changes undertaken and the results achieved.  We are thrilled to have participated in the change process with Shoreline along with the support on key newsXpress suppliers.

Showing the Shoreline before and after stories is an excellent example of the newsXpress difference.

newsXpress Mornington, serving the local community

p1020397.jpgVisit Centro Shopping Centre in Mornington (VIC) and you see big bold signs in the centre promoting newsXpress Mornington, one of our new members.

As the sign says, newsXpress Mornington is the the local newsagent serving our community – a terrific message for the local communtiy.

Proactive marketing like this is vital in shopping centre locations.  It can help direct traffic already in the centre.

newsXpress has pioneered the use of shopping centre signs.  Our marketing team is able to help with artwork which meets the standards required by professional landlords.  We also work with landlords on placement.

Symply Too Good To Be True 6 at Deception Bay

sdc10412.JPGnewsXpress Deception Bay has a terrific display of Annette Sym’s Symply Too Good To be True 6 weight loss book which was released last week.

The strong display in a high traffic area of the business is driving an excellent sales result.

Tactical placement like this to drive impulse purchases is the newsXpress way. Kudos to Brett and Alexandra for the initiative.  The real payoff is in banking the results.

newsXpress stores are having a wonderful time with this new Annette Sym book.

newsXpress Riverlink promotes marie claire magazine

riverlink-marie-claire.jpghere is another terrific window display from newsXpress Riverlink.  This time promoting the fifteenth anniversary issue of marie claire magazine.

The Riverlink team has made great use of the marketing collateral from Pacific Magazines – to create a display visually appealing and which attracts traffic.

newsXpress respects the opportunity magazines present in our businesses.  This is why we acknowledge and appreciate good marketing initiatives around key titles in the category.

Newsagents looking for a good marketing group

gns-sydney.JPGnewsXpress has had a terrific weekend meeting with newsagents from New South Wales and the ACT at the GNS Market Fair.  As the only full service marketing group at the Fair, we received excellent interest from newsagents keen to grow their newsagency businesses.  Our newsagency management strategies and our marketing tactics were a hot topic among those who stopped by our stand.

newsXpress appreciated the opportunity to discuss its point of difference and show this in action.

Annette Sym at newsXpress Kawana

img_1051.JPGnew newsXpress member Jono Milligan and Annette Sym are photographed at newsXpress Kawana yesterday where Annette launched her new book, Symply Too Good To be True 6.

The day was a terrific success with plenty of books sold and other good retailing news for the new newsXpress location in Queensland.

Welcome aboard Jono and your team and thanks for letting us be part of your success.

MasterChef on show at newsXpress Riverlink

riverlink-masterchef.jpgThe team at newsXpress Riverlink promoted the latest issue of the MasterChef magazine, the collectors edition featuring the winner of the TV show, in their shop window.  This brilliant display was a beacon, drawing customers in and driving excellent sales for the store.

What an inspiration this display is!  It is bright, appealing and trading off a brand Australians love – and supporting this with the newsXpress brand.

newsXpress is proud to publish this photo as an excellent example for the many who read this blog looking for visual merchandising and other ideas.

Hallmark recordable storybooks a hit

browns-plains-recordable.JPGnewsXpress Browns Plains is proudly promoting the entertaining and innovative Hallmark recordable children’s books.

Grandparents, parents, aunts and uncles all have an opportunity to create a truly unique gift of their loved one thanks to these innovative products.

newsXpress is 100% behind the Hallmark storybooks and has encouraged members to run with them.  newsXpress Browns Plains was one of the first to take up the offer and is proudly displaying them in a high traffic location.

Great ink deals in Lismore at newsXpress Scotts Lismore

scitts-lismore-hotink.jpgThe ink wall at newsXpress Scotts Lismore is a beacon in the store, promoting brand name ink under the exclusive newsXpress banner of HOT ink!  In branding the ink offer so boldly in-store, the message about the commitment of the business to the popular product category is clear.

Luke and the team at Scotts Lismore do a terrific job offering ink at highly competitive prices to individuals and businesses in Lismore and surrounds.

A consistent marketing message from newsXpress

For all retail seasons embraced by newsXpress we provide all of our team members as well as all newsXpress stores with a range of electronic collateral to drive a consistent message.

Take Father’s Day, in addition to delivering high quality double sided posters to each store, we have also provided the following email signature for our members to use on emails and other material.

nx-fathersday.jpg

Buying a newsagency? newsXpress has a greenfield opportunity in Melbourne

newsXpress has been approached by a major landlord with a greenfield location in a busy shopping centre west of Melbourne.  If you are looking at buying a newsagency, this opportunity could be right for you.  For more details please contact newsXpress General Manager Ben Kay on 0419 678 754.

Terrific Father’s Day display at newsXpress Middle Park

middle-park-fathersday.JPGThe team at newsXpress Middle Park (QLD) has created an excellent in-store display promoting Father’s Day.

Capped by the exclusive newsXpress Father’s Day collateral and featuring complimentary marketing material from Hallmark Cards, this display positions the business well in this popular card and gift season.

newsXpress encourages members to go out early with major seasons to get known for their card and gift offer and to enjoy the change to the feel of the store which comes with a strong seasonal display.