newsXpress Blog

newsXpress is genuinely unique in the newsagency marketing group mix.

We leverage the Tower Systems retail experience. Tower serves 3,500+ independent retailers across 10 retail channels. Data insights from these channels provide early insights that we leverage for newsXpress members.

The value of this dataset is extraordinary.

The work by Tower Systems with toy shops, homewares businesses, and gift shops has been instrumental in newsXpress members broadening the appeal of their businesses.

Through this we can speak to key metrics such as return on floor space, return on labour, and return on investment, and through these help you cultivate more value from your business.

We own, and run our own shops, as playing fields where we experiment for our members with their full knowledge, and guidance.

We were first with a consumer-facing online offer at the group level, and at an individual store level.

We have an active new shopper strategy, focussed through several suppliers that do not partner with any other marketing group.

We will disagree with you sometimes. If you ask our opinion, our feedback will be honest, and backed by evidence. We owe you the truth.

We do much more than this, leverage much more than this. So much is outside what is traditional for newsagents, and this is where we cultivate value.

Okay, this is important.

Enjoying your business helps you make better decisions. It also helps those with you in the business make better business decisions.

Through our newsXpress community you have friends you can have a laugh with, and folks you can trust to decompress with.

In our Zoom meetings and other contact points we, together, have a laugh.

We listen, and share with you. We nurture your resilience and, sometimes, help you find enjoyment when it may not have been obvious.

It really comes back to why you are in business. The answer to this varies. Understanding it is key to the enjoyment you feel and achieve.

The business itself becomes enjoyable when speed bumps are overcome and stormy weather guided away. Having access to your own business mentor can help achieve these things.

Success is enjoyable. We encourage and help to find success so you can feel the happiness it brings.

We understand, too, that enjoyment can be different for each of us. We are keen to know what enjoyment feels like for you, to make sure that we tap into enjoyment in a way that is meaningful to you.

Next, let’s turn to the how …

The value of a product depends on its gross profit, what you sell it for less what you paid for it. The real value of a product is the gross profit less the labour, and retail space costs for the product. The value of a product over a year is these things times the quantity of the product sold.

If you sell a gift for $250 with a GP% of 50%, you make $125.00. That’s the same as the GP you would make from around 380 newspapers, 85 magazines or 100 or so lottery tickets.

newsXpress helps its members grow profit, and through this cultivate greater value for their businesses, and from that flows enjoyment.

Can anyone sell items worth $250 or more? In our experience, yes!

But, value is about more than the ticket price of an item. Other factors:

• Buy price. We help you buy better.
• Stock turn. We help you understand this and improve it.
• We help you reduce the cost of theft.
• We help you cast your business differently, to help improve shopper stickiness

We offer advice and support on these, data driven advice, helping you to maximise every value opportunity. Evidence is key, your evidence.

We know that if we help you maximise value at the transaction level, it plays out wonderfully when the time comes for you to sell your business.

Value is key in any business, especially in local indie retail like newsXpress. You need to think about both the value you create today and the value your business will have when you sell it.

The newsagency channel was created in the 1880s to distribute a magazine through the goldfields of Victoria. Some of the agency arrangements put in place then can still be seen in business arrangements today.

But while we respect the history of the channel, the future for our shops is the future. It’s nothing like those goldfield days.

newsXpress works to provide its members with opportunities of and for the future, opportunities for value.

What you sell, how you sell, when you sell, and who you sell to are all up for grabs. It all starts with the narrative of your business, how you pitch yourself.

How far you go is up to you. We’ll pitch ideas and opportunities, but what you do with them is up to you. Once you decide, we can help with the practical steps.

We understand that old-school products and services are valuable, but their value is declining. But you’re not alone. We’ll help you, work with you, hold your hand, and encourage you – as much or as little as you want.

Let’s talk about how we can help you create more value for your business today and in the future.