newsXpress Leongatha has a terrific display featuring Mother’s Day gifts. The display in the photo is on the wall facing out onto the dance floor of the store. It’s bright and appealing, offering gifts for a range of budgets and to suit a range of needs. The Mother’s Day display at newsXpress Leongatha is easily seen by all shoppers in the store.
Customers Love the New Hallmark Gift Trimmings
Customers at newsXpress Knox love the new Hallmark Gift Trimmings. Situated in a wonderful hang sell display in the giftwrap department, these new trimmings are bright and beautiful. They act as a magnet, drawing customers who want something extra to with which to dress up a gift package.
newsXpress stores across Australia are embracing the opportunity presented by these new trimmings. They are a new and unique product, bright in appearance, attractively prices and easy to display. They are a perfect way to show the innovation i the business when it comes to packaging products.
Covering a range of gift giving occasions, these peel and stick trimmings can be used easily to dress up a bag, wrapped gift or even an envelope. The bring a brightness and texture to the gift which can make it stand out on a table of gifts.
Hallmark is the strategic partner of newsXpress. It is through this relationship that newsXpress members have access to special pricing and ranging.
The Sticker Family on Show at newsXpress Pakenham
newsXpress Pakenham is showing of the My Family Sticker range from The Sticker Family with the placement of the pull up banner showing off the whole range just inside the entrance to the newsagency.
Mirroring the experience across the newsXpress network, good margin sales of The Sticker Family range are strong at Pakenham. The range is a perfect basket builder for a newsXpress type of business.
This is the best placement of the pull up banner. newsXpress members are reporting that placement of the banner near the entrance drives sales. the further back into the store the placement of the banner the lower the ratio of sales to shop traffic.
The newsXpress merchandise team has led many newsXpress members into this innovative range and delivered access to a wonderful profit boost as a result
The newsXpress approach demonstrates the value of a great deal as well as the right strategies to help newsXpress members make the maximum amount of money possible from the deal.
Personalising The Sticker Family offer at leongatha
newsXpress Leongatha has come up with a way of sharing The Sticker Family range in a personal and understandable way with this board showing a family photo and the associated stickers.
This is a clever and appealing way to introduce the opportunity of the Sticker Family to shoppers. It also further humanises and personalises the business in a wonderful way.
The Sticker family range is proving to be a huge hit right across the newsXpress network. As the first newsagency marketing (and franchise) group to take on the opportunity the fine work of our merchandise team is paying off not only with sales but also with others trying to copy what we have achieved. In addition to negotiating a great deal, we continue to provide newsXpress members with information, guidance and help on driving The Sticker Family to achieve the maximum potential.
Easter on show at Mortdale
newsXpress Mortdale has a terrific range of Easter goodies on display next to their range of Hallmark Easter cards. This is perfect placement from which to drive sales of Easter cards and Easter gifts. It can be easily seen by everyone in the business. The Easter range is ideal for Mortdale shoppers. It gives the shop a particularly bright (and delicious) feel.
Easter at newsXpress Crows Nest
newsXpress Crows Nest has a terrific display of Easter chocolates and gifts located at their main sales counter. Everyone entering and leaving the shop sees the range. This type of placement is ideal for driving impulse purchases and for reminding shoppers that newsXpress Crows Nest has an excellent range of Easter eggs and related products. Click on the image to see a larger version of the photo.
Mother’s Day at Jamison, ACT
newsXpress Jamison has located part of their Mother’s Day gift range next to their Hallmark Mother’s Day card range. This is an excellent move. The messenger selection is from a newsXpress preferred supplier and they make a wonderful gift for mum on Mother’s Day.
Great Ink Offer at newsXpress Ivanhoe
newsXpress Ivanhoe, like many newsXpress stores has been offering the latest HOT ink! offer with a terrific display in-store. Local Ivanhoe shoppers looking for ink have access to a good range of brand name ink and toner at very competitive prices. This is the HOT ink! message – great value of the the shopper and great value for the retailer … thanks to an excellent series of supplier partnerships in the ink space for newsXpress members.
HOT ink! has driven excellent growth across the newsXpress group in March. Well done to everyone involved and thank you for your support.
Easter on Show at Whittlesea
newsXpress Whittlesea has Easter products on show in several locations in-store including this display of products from a variety of categories next to magazines. Getting known as the local destination store for seasonal offers, newsXpress Whittlesea has fun with seasons like Easter thanks to the wonderful range of products available from newsXpress preferred suppliers.
Great Easter Book Sale at Watergardens
newsXpress Watergardens is having a terrific time with the newsXpress Easter Book Sale. The main Book Sale display is on a layered table faacing out into the shopping mall, offering books at excellent prices. This store is directly opposite a Dymocks so the book category is highly competitive. The Book Sale offer from our newsXpress preferred supplier enables newsXpress Watergardens to deliver a high margin highly compelling book offer.
The Easter Book Sale is a great opportunity for driving new traffic to the store … as many newsXpress members are finding. This well established annual offer is an important part of the newsXpress marketing calendar. newsXpress assists with ranging, marketing, visual merchandising and tactical engagement.
Gifts on show at newsXpress Singleton Heights
newsXpress Singleton Heights does well with gifts – for seasons as well as in between seasons. The newsXpress Singleton Heights team uses the limited space available well by creating high-impact displays for their carefully selected products – like the gift display in the photo.
What is unique about this successful gift department is that it is located within a newsagency which is located within a supermarket.
Through its preferred supplier portfolio, newsXpress offers members access to an excellent range of gifts at competitive prices.
Ernest Hillier eggs for Easter at East Maitland
newsXpress East Maitland is offering a terrific range of Ernest Hillier chocolates and eggs for Easter this year. They are using a Hillier provided display unit to uphold the brand and make shopping for their customers easier.
The Easter Egg display unit at east Maitland is on the dance floor, an ideal location for impulse purchases.
Supporting such a well known (and delicious) Australian owned chocolate brand such as Ernest Hillier is good for business, as many newsXpress stores are finding.
Newsagency Management Assistance
newsXpress General Manager Ben Kay has been involved in several field trips over the last two weeks, working with newsXpress members at a senior management level on strategic business opportunities and challenges. These visits are outside the regular cycle of visits undertaken by our team of newsXpress Business Development Managers. They focus on specific business needs.
With more than twenty years newsagency experience, Ben is able to provide operational and strategic advice in a range of areas.
newsXpress is unique in the range of business development, assistance and development services it provides.
Great Easter display at newsXpress Orange
newsXpress Orange has put together a big, bold and appealing display promoting Easter gifts and products at the front of the business, facing into the shopping mall.
Beautifully layered and using height well, this display is sure to drive an excellent Easter season for newsXpress Orange. A big WELL DONE to everyone involved in creating this display.
newsXpress preferred suppliers have provided access to an excellent range of gifts and other items for celebrating and marking Easter this year. newsXpress is trilled to have access to such a broad range of products with which our members are able to create displays like the one in the photo from newsXpress Orange.
My Family stickers from The Sticker family a hit at Toorak
newsXpress Toorak is promoting the My Family sticker range from The Sticker Family with this display in store, facing customers as they enter the business. The Sticker Family range is a popular new product offered through the newsXpress retail channel right across Australia … delivering tremendous success. Some newsXpress stores are reporting $1,000 in sales a week – excellent value for a new category of products for a newsagency.
Toorak residents, like others across Australia, are having fun identifying their families using these stickers on the rear windows of cars – there are stickers for all situations.
Easter Eggs on the Dance Floor at Leongatha
newsXpress Leongatha has a terrific display of Easter Eggs on the dance floor – facing customers as they enter the store. Placed adjacent to greeting cards, this Easter Egg range from Ernest Hillier and Darrell Lea is sure to tempt Leongatha shoppers. The display is perfectly situated to make the most of the opportunity leading up to Easter.
In addition to a wonderful range of eggs for Easter, newsXpress members were last year offered an excellent range of gift and celebration items themed for Easter.
Easter Eggs at Gladstone Park
newsXpress Gladstone Park has Easter on display with this promotion of gifts and Easter Eggs from Ernest Hillier. In a high traffic location on the dance floor, the Easter display is designed to grab impulse business – leveraging good traffic to the business for stationery, magazines and greeting cards. The Ernest Hillier range caters to a broad cross-section of the community from young to old. Their packaging stands out and makes any Easter display look fun and tempting.
Full Optus range now available in Yarram
newsXpress Yarram in Victoria has introduced an Optus store within a store, continuing a project launched by newsXpress last year. Developed with newsXpress preferred supplier Jenlist as well as with Optus, newsXpress Yarram has brought to Yarram and the surrounding district a full range of Optus products and services, a much needed fillip for the local community.
Created to strict guidelines established and monitored by Optus, the Optus store located inside newsXpress Yarram is a demonstration of real innovation for the newsagency channel, innovation supported and driven by newsXpress.
newsXpress is proud to be leading the newsagency channel on this communications opportunity.
There are plenty of people complaining about challenges facing newsagents yet few investing time and money in helping newsagents find a bright new future. newsXpress prefers to invest in the future rather than dwelling on the past.
Easter at newsXpress Goulburn
newsXpress Goulburn is promoting Easter at the front of the newsagency with a display of Easter plush as well as cards. Locating the two next to each other works a treat in nabbing the gift and greeting card sale.
The display at newsXpress Goulburn is at the front of the shop, facing out into the mall – ideal for attracting Easter shopping.
newsXpress Seasonal Focus Pays Off
The analysis of year on year same store sales data for seasons in 2010 has been completed. The newsXpress strategy for seasons is delivering excellent rewards to many newsXpress members and our preferred suppliers.
There is nothing like well above average growth to show the financial and business value growth of newsXpress membership. This is what newsXpress and newsXpress members achieved last year.
Assessing the growth by seasons and comparing newsXpress performance with the average achieved by newsagents shows 2010 to have been a very good year. For some seasons, newsXpress year on year performance was more than double that of the average for the newsagency channel.
The latest data will be shared in some detail at our next round of one day mini conferences.