newsXpress Blog

Easter at newsXpress Harbourtown

newsXpress Harbourtown in Queensland has been promoting Easter out the front of the newsagency with this terrific display of gifts, cards and eggs. Easter has been a season for promoting the difference in range offered by newsXpress Harbourtown … as it has been at so many newsXpress locations right across Australia.

Falling during school holidays in many locations Australia, Easter 2011 is providing newsXpress members many opportunities to leverage the additional holiday traffic … resulting in good sales not only of Easter products but other products too.

Easter at newsXpress Runaway Bay

newsXpress Runaway Bay has been promoting Easter out the front of the newsagency offering a good range of Easter gifts and cards, all supported by the newsXpress marketing collateral. The bright and cheerful display has been successful at attracting traffic to the business, driving good sales for the Easter season.

newsXpress Runaway Bay is a new business for newsXpress in the last year. We have successfully brought in people new to the newsagency channel and created a business with supports the principles of newsXpress and carries an excellent range of newsXpress preferred supplier products for everyday as well as for seasons … such as Easter 2011.

Perfect time for selling the newsXpress phonecard

Easter is a perfect time for selling the newsXpress phonecard. It is a time when families, loved ones and friends who have distance between them reconnect and catch up. The newsXpress phonecard can be used for calls within Australia as well as overseas.

It is a perfect Easter gift … the gift of happy conversation.

Indeed, the newsXpress phonecard is the perfect gift all year round – as well as the perfect treat for yourself.

Untimed local calls for just 25 cents makes it easy for people to connect for good-value conversation.

newsXpress is proud to have the newsXpress phonecard as part of our offer in newsXpress locations right across the country.

newsXpress gives local shoppers opportunities to save when they shop at newsXpress.

Easter selling well at Knox City in Victoria

newsXpress Knox has been promoting Easter at the front of the newsagency, facing out into the mall with this display for the last six weeks. The range looks different today to when the photo was taken at the start of the seasonal promotion.

With just a few days to go, Easter cards, gifts and eggs have been selling well at newsXpress Knox with many shoppers drawn to the range from the mall in front of the shop.

Beautifully blending newsXpress and Hallmark marketing collateral above the product display, the Knox team has taken care to maintain and adjust the range during the day as products have sold through.

The focus on seasons at Knox is part of the overall business plan for 2011, using seasons to attract new shoppers to the business. So far, looking at data for Valentine’s Day and Easter, the plan is working, this business is achieving double digit traffic and sales growth over the same period in 2010. This is a testament to the commitment of the team we have at newsXpress Knox.

Places Filling for May Mini Conferences

Places are filling for the newsXpress May Mini-Conferences as members look forward to excellent supplier deals, valuable networking and good value presentations. newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Location TBA

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Welcoming with Easter at Toronto

newsXpress Toronto has has a wonderful Easter themed welcome for shoppers as they enter the store with newsXpress Easter collateral in the doorway and easily seen from people passing by on the footpath.

The door and the signs open on to a terrific Easter display of cards and gifts for the season.

Connecting with the season from the front door in this way is an excellent approach to more completely embracing the seasonal opportunity.

Easter at newsXpress Sandgate

newsXpress Sandgate has been promoting Easter with this display featuring cards, gifts and eggs, capped by a 3D representation of our 2011 newsXpress Easter marketing collateral.

Located on the dance floor and being passed by all visitors to the newsagency inducing those who only browse, the Easter range is being well shopped through the season.

newsXpress Sandgate, like many newsXpress members, did their seasonal shopping with newsXpress preferred suppliers, making the most of newsXpress off invoice discounts and other benefits negotiated by the newsXpress merchandise team.

Promoting Easter Outside the Store

newsXpress Top Ryde has been promoting Easter outside the store with this terrific newspaper advertisement inviting shoppers in to compete in a lucrative competition. newsXpress encourages members to include external advertising and marketing in the overall business marketing mix, to attract new traffic and to reinforce the value of the newsXpress brand to those who already know the store. Kudos to newsXpress Top Ryde for running this ad.

Easter at Castle Towers

newsXpress Castle Towers has been promoting Easter right at the entrance to the newsagency with gifts, eggs and greeting cards in separate yet close zones … to provide shoppers plenty of room to navigate the products on offer. the open space between each range is essential given the extraordinary traffic newsXpress Castle Towers generates.

By leveraging the excellent range of products offered by newsXpress preferred suppliers, newsXpress castle towers has put together a range which makes the most of the seasonal opportunity for the business. There are Easter gifts for all ages and situations, to match the excellent range of easter cards from Hallmark for this season.

Easter at Frenchs Forest

newsXpress Frenchs Forest has a terrific window promoting an excellent range of Easter goodies to shoppers in their centre.

Using the newsXpress Easter collateral to border the window and their mix of products – eggs, gifts and plush – on the shelves, the result is a tempting and appealing Easter offer which is drawing shoppers into the store for the seasonal purchases.

While Easter is traditionally a last minute shopping season, newsXpress stores are reporting good sales already, before the last week had begun.

Easter Marketing Collateral Shows Off the newsXpress Difference

With Easter products such as aster Eggs being so bright and colourful, the newsXpress creative team made a conscious decision develop collateral which let the products pull focus this year rather than our collateral.

Too often with major seasons, there is a competition between Easter posters and the products which ought to be the focus of customer attention. This is more often the case at Easter, thanks to brightly coloured Easter Eggs.

We found a certain sameness in Easter collateral when we reviewed 2010. This is true this year if you look around retailers and how they are promoting the season. We wanted a newsXpress point of difference.

The result of our consideration is a wonderful set of Easter collateral which beautifully signposts the season yet which does not pull focus from the product which is vital to the commercial success of the season.

We are thrilled with feedback from newsXpress members and new on the multitude of ways they have been using the collateral, especially the bonus collateral provided for the Easter season.

Easter at The Gap, QLD

newsXpress The Gap has a fantastic range of Easter goodies on show right at the front of the newsagency.

Capped by our newsXpress Easter posters, this wonderful range offers Easter treats and gifts for everyone.

The broad range display says something about the wonderful range of Easter products sourced by newsXpress members through newsXpress preferred suppliers.

The display at The Gap is backed by a good range of Easter cards – directly behind the display of Easter treats and gifts. This placement creates a terrific zone of Easter shopping and helps draw more attention to the overall offer.

Congratulations newsXpress Station Square!

Congratulations to newsXpress Station Square for selling a winning ticket in last night’s lotto draw! This is great news for a lucky customer and a thrill for the team at newsXpress Station Square.

Selling The Sticker Family at the counter

Sales of The Sticker Family range continue to grow through the newsXpress group. Right across the country newsXpress members are reporting excellent numbers for the first quarter off the year.

One way newsXpress stores are boosting sales of The Sticker Family is through the placement of a mat at the counter as shown in the photo. Shoppers see the pull up banner out the front of the store and are reminded of this when they come to the counter. being laminated, customers can circle, with a whiteboard market, the stickers they want. It becomes a shopping list.

We are seeing newsXpress locations sell 300 stickers a week and more by engaging with the recommended newsXpress tactics for The Sticker Family.

A useful ratio we are using is that sales of these stickers can be equal to 50% of greeting card sales. The key to achieving this is relentless focus on the newsXpress tactics for the range. newsXpress members should talk with their newsXpress Business Development Manager for a refresher of these tactics.

We are flattered that others have followed us into our campaign for The Sticker Family. The newsXpress difference is our tactics which are driving sales success … helping newsXpress members bank more margin dollars.

Selling My Kitchen Rules at the counter

newsXpress Castle Towers, like many newsXpress members, is getting behind the launch of My Kitchen Rules The Cookbook with this tactical placement of the title at the lottery counter. Adding a cookbook purchase to the purchase of lottery product is valuable.

The simple counter placement is another example of the newsXpress attention to detail with its multi-faceted approach to magazines, leveraging popular titles like MKR for excellent basket building business.

My Kitchen Rules a hit at newsXpress

newsXpress arranged for all stores to receive a counter display unit and additional collateral for supporting the launch of My Kitchen Rules The Cookbook yesterday. Reports through the day indicated that this special treatment of newsXpress stores by the publisher, Pacific Magazines, has worked very well. Our back end replenishment program will enable newsXpress stores to ensure that all customer orders will be satisfied.

newsXpress is demonstrating its point of difference and the value of membership with My Kitchen Rules The Cookbook. Our members yesterday banked margin which many newsagents could not. newsXpress members did this thanks to work from our back office team and thanks to all newsXpress stakeholders working together to make the most of the MKR opportunity.

Easter at Glendale, NSW

newsXpress Glendale is promoting their range of Easter products with this table on the dance floor, seen by every customer as they enter and leave the store. This range is in addition to an excellent range of Easter greeting cards. The focus of the range on the table is impulse purchase opportunities. Easter is a terrific season for this. By placing the items as they have, they are making it easier for children to ‘help’ in browsing and shopping … vital for making the most of the Easter range opportunity.

Like many newsXpress locations, Easter 2011 is in full swing with a great range of products and some good fun in-store.

newsXpress announces may Mini-Conferences

newsXpress has announced details for its May Mini-Conferences. These feature packed one-day conferences will also provide access to excellent supplier deals, exclusive for attending newsXpress members. newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Location TBA

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Easter at Arana Hills

newsXpress Arana Hills is making excellent use of the newsXpress Easter marketing collateral to draw attention to their Easter gift, egg and card offer … on display at the front of the store. Arranging the posters in this way, with visual depth, is more likely to draw attention to the terrific newsXpress collateral.

Early reports indicate that Easter 2011 is delivering good business for newsXpress stores. Gifts, cards and eggs are all selling well … based on feedback from newsXpress members.

Great displays are key to seasonal promotion success, displays like we can see at newsXpress Arana Hills which offer products across a range of product categories in a good location and which can be easily shopped.

Party Time at newsXpress Knox

The new Party department at newsXpress Knox is delivering good sales. Plenty is as a result of new traffic generated by the new department.

From helium filled balloons through to party supplies like plates and cups, the new party department brings a feeling of celebration to the shop. The good range of products is generating excellent word of mouth and this is helping bring new traffic.

Planogrammed around a column and on a couple of stands, the party department at newsXpress Knox is situated close to a high traffic location in-store and as a result drives good impulse purchases as well as destination purchases.

More and more newsXpress stores are rolling out party departments, enjoying good margin high customer impact business.