Check out the photo of some of the newsXpress team at this year’s Connections with ACP conference in Sydney at the Sheraton on the Park Hotel. The photo was taken at the Awards Dinner last night – notice the fancy dress.
What a terrific night this was, lots of fun and celebration. A wonderful opportunity to catch up with good friends.
newsXpress Malvern Central hosted a grand opening as a newsXpress store at the Malvern Central Shopping Centre on Wednesday night this week – not only showcasing their recent re-branding as a newsXpress member but also the new Hallmark concept store which has been developed in association with Hallmark.
Chris Pecora and the entire Malvern Central team are a welcome addition to the newsXpress family, bringing innovative retail skills and embracing many newsXpress opportunities around which to further grow the business.
The newsXpress Malvern Central store opening was attended by many from the newsagency industry, keen to see innovation in action.
newsXpress Sandgate in Queensland is another newsXpress location which is promoting the launch issue of Feast magazine with this placement of the Feast impulse purchase display unit at the front of the newsagency next to their ACP magazines impulse purchase display unit.
This tactical high-traffic placement is all about getting passers-by to stop and take notice of the featured titles. It’s another example of an engaged newsXpress member respecting magazines and making the most of the opportunity of a new title and well known titles.
Promoting the newsXpress Phonecard at the photocopier is a smart move. With plenty of the copying done in many newsagencies being travel related, this is a perfect place to let your shoppers know about the excellent value product we have which can help them save money on phone calls both here in Australia as well as overseas.
The newsXpress Phonecard is an excellent value phonecard delivering low cost calls to overseas destinations as well as within Australia.
newsXpress Sun Valley has been promoting the launch issue of Feast magazine with this terrific display for the new title at the entrance to their store.
Capturing the love of food which is at the heart of Feast, the display is another example of the support newsXpress delivers to partner publishers in launching titles and supporting special issues.
Feast is a welcome new magazine on our shelves – we love the promotional investment from SBS and Pacific Magazines.
newsXpress has provided members with an image promoting the newsXpress phonecard for serving on shopper receipts. This coupon can be served automatically using point of sale software and thereby providing another promotional point for the newsXpress phonecard promotion. The coupon promotes the newsXpress phonecard as The Perfect Gift. It works for any occasion and for all ages, giving the gift of connection between family and friends.
More newsXpress stores are promoting Optus handsets and Optus sim cards on the dance floor with impulse purchase units like the one in the photo being strategically placed. In so many cases, the result is a sales lift not only of Optus handsets but also Optus recharge business. newsXpress members win from these sales. They also win from a 100% increase in Optus recharge commission.
newsXpress Knox is reporting more than 18% year on year growth in crossword title sales. Almost all of this growth is coming from Lovatts titles and the promotion off these toward the front of the newsagency, next to weekly titles. The latest promotion is shown in he photo, a feature display facing onto the dance floor. ocusing on Lovatts as the beacon brand of the category helps not only drive sales of Lovatts titles but other crossword titles as well.
The Knox team works hard to block access for imported crossword titles as they rarely pay for the retail space they occupy.
As part of a national roll out across the newsXpress group and unlocking a 100% lift in commission on Optus mobile phone recharge margin, newsXpress Orange has placed two dump bins of excellent impulse purchase Optus product at the front of the store, facing in to the mall and attracting shoppers.
newsXpress stores are reporting good sales from the dump bins, selling items in the telco space which add value to the sale, driving up average customer spend.
This is a great example of newsXpress and suppliers working together to deliver not only incremental sales but also bonus revenue through additional margin on recharge business.
newsXpress Pakenham operates a strong candy lane strategy with terrific success. The latest range of items on the candy lane at newsXpress Pakenham – the items shoppers pass as they head to the counter, is an eclectic mix of impulse items which appeal to a broad demographic. Customers soon vote on the popular products through their purchases and this information can guide finessing the offer, as the newsXpress Pakenham team does over time.
Running a structured candy lane like this is proving to be key to developing an efficient and valuable shopping basket in newsXpress locations.
newsXpress Bairnsdale is embracing the new relationship between newsXpress and Lovatts with this Lovatts anchored crossword title display. You can’t miss the Lovatts branding on the titles and their well known and respected mastheads. This display is an excellent example of making a strong statement not only for the Lovatts titles but for the crossword category more broadly.
Well done to the newsXpress Bairnsdale team for this display.
We know from research that featuring crosswords in a bold display in a high traffic location will drive incremental business.
newsXpress Logandale Plaza has been launching Feast magazine with this aisle end display near food titles. This is in addition to the Feast display unit being on show elsewhere driving impulse purchase of the new title.
Right across our group, newsXpress members are supporting the launch of Feast with promotional displays as well as tactical placement to make the most of the marketing spend on the launch issue of this terrific new food magazine.
Being from strategic partner Pacific Magazines, Feast is an important title for us to promote.
newsXpress Lismore Square has been promoting the new Baked & Delicious partwork as this terrific display of the launch issue shows. The display was located right at the front of the business – grabbing attention from shoppers as they enter the store, facing shoppers as they entered.
By engaging with TV advertised and promoted titles, like Baked & Delicious, newsXpress members like Lismore Square can make the most of media coverage to drive incremental business.
James Simadas, Managing Director of Jenlist caught up with Ben Kay, General Manager of newsXpress, at our GNS Market Fair stand yesterday in Sydney. They discussed the expanding preferred supplier relationship between Jenlist and the telco brands they represent and newsXpress. The trade show was an excellent opportunity for this discussion and to lay down plans for joint promotions over the next few months.
The Market Fair also provided an opportunity for newsXpress members to catch up with Jenlist.
Even though the GNS Market Fair is barely half over in Sydney, we have had a wonderful time meeting with existing newsXpress members and connecting with good quality prospective newsXpress members. Click on the image to see a larger version of our trade show stand. The stand in Sydney has featured collateral from upcoming seasons, details of newsXpress offers and examples of newsXpress branding.
The newsXpress Magazine Club Card offers genuine reward for genuine loyalty. Since 2005 this newsagency loyalty promotion has provided newsXpress stores with an excellent point of difference. A bankable point of difference when you look at magazine performance in newsXpress stores.
While marketing collateral and engagement around the offer has evolved, the core levers of the loyalty program have remained unchanged. As newsXpress known, when you’re onto a good thing, stick with it.
Key to the broader success of the magazine Club Card is the additional sales in other categories. These are driven from the excellent magazine traffic.
This newsXpress exclusive promotion sets our retail outlets and the overall group apart from other newsagencies as well as other magazine retailers.
newsXpress Orange has been featuring the launch issue of Feast magazine from SBS and Pacific Magazines with this tactical placement at the end of a magazine aisle. This promotional display is in addition to the Feast display unit being strategically placed elsewhere in-store.
Pacific magazines is a strategic partner of newsXpress, our members proactively support Pacific titles and leverage special opportunities like the launch last week of Feast magazine.
Feast is an excellent addition to the food section of our magazine department.
newsXpress National Merchandise Manager took the opportunity of the GNS Market Fair in Perth last weekend to meet with Jason Skodt of Australian Telecom, the newsXpress preferred supplier of phonecards. As the platform behind our newsXpress Phonecard, AT are an important newsXpress preferred supplier. The trade show was an excellent opportunity to catch up and discuss strategy to help newsXpress make more money from this high quality and good value product.
We have more supplier meetings planned for this weekend at the GNS Market Fair in Sydney as well as the Gift Fair in Melbourne.
The Mugs on the Run range of names mugs are selling well at newsXpress Watergardens. From newsXpress preferred supplier Artique, this range of mugs is delivering excellent business, particularly with Gen. X shoppers. Click on the image to see a much larger version of the photo. The display is placed at the front of the store, facing into the shopping mall.
In addition to named mugs, there is a range with sayings such as I like It Hot, Savvy Sister and Now I Am Awake. Customers love these, especially as gifts.
The Watergardens team has done a terrific job with ideal placement and supportive collateral behind the display. They are banking excellent results.
Click on the image.
newsXpress Emerald in Queensland is promoting the launch issue of Feast magazine from SBS and Pacific Magazines with this counter display. The simple Look is certainly helping draw attention to the magazine.
This terrific and high profile counter placement is in addition to promotion of Feast with food titles.
newsXpress is proudly supporting the promotion of this new magazine as part of our strategic partnership with Pacific Magazines.