With just about 100% penetration in newsXpress stores, the My Family stickers from The Sticker Family continue to deliver excellent traffic and excellent basket growth. We have been able to build on this excellent product range by training our members about how to make the most of the impulse purchase opportunity. By combining the intellectual property of The Sticker Family products with that of newsXpress, we have created a genuinely valuable niche product opportunity which is generating extraordinary sales for so many newsXpress members.
Delicious and Tempting Magazine Display at newsXpress Maryborough
newsXpress Maryborough in Victoria created a deliciously tempting display promoting the launch issue of the Baked & Delicious partwork recently. The display was an excellent representation of this new title. The cakes fitted beautifully with the aspiration reflected on the pages of each issue. Now if only we could have all got to try some of these cupcakes.
Lovatts Crossword Titles at newsXpress Toronto
The new column created in the weekly magazine display for promoting Lovatts crossword and puzzle titles is working a treat at newsXpress Toronto.
This display represents newsXpress best practice for handling Lovatts titles and leveraging the commercial opportunities they present to newsXpress members – especially with our Magazine Club Card.
The various Lovatts titles appeal to a broad range of crossword and puzzle title shoppers who may not have visited on the day to purchase a puzzle or crossword title. This placement drives excellent impulse purchase business and this delivers magazine sales growth.
Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.
newsXpress at ACP Connections Conference (part 4)
Adrian and Fiona Matthews of newsXpress Salamander Bay got into the swing of the Havana night theme of the ACP Connections Conference last week.
No wonder shoppers at newsXpress Salamander Bay enjoy shopping …. if these costumes set the fun tone of the business!
Kudos to all of the newsXpress members who dressed up – you did us proud in the engagement and fun stakes!
newsXpress at ACP Connections Conference (part 3)
newsXpress Directors Graham Randall and Mark Fletcher and General Manager Ben Kay took a break from the ACP Cpnnections Conference Dinner on Thursday for this photo. It was a terrific night, an occasion of which newsXpress and its members can bee most proud for our positive approach to the future not only of our businesses but the newsagency channel. We did well at the awards and during conference sessions which reinforced much of what newsXpress offers members and done to drive traffic and sales.
newsXpress at ACP Connections Conference (part 2)
More newsXpress members get together at the dinner which was part of the ACP Connections Conference in Sydney last week. Networking is a key benefit of newsXpress membership and the ACP Connections conference provided an excellent opportunity for this. It was terrific seeing newsXpress members socialising with each other between courses and the awards. In the photo is Geoff Hilder from newsXpress Top Ryde City, Graham Randall newsXpress Director and Annie Lieu from newsXpress castle Towers.
newsXpress at ACP Connections Conference (part 1)
More newsXpressers got together just outside the ballroom at the ACP Connections Conference Dinner last Thursday for a photo and some fun. With so many of our members at the conference it was hard to get all of us together at the one time for a real group photo. newsXpress was the largest single group represented at the conference … and a proud and happy group we were too!
newsXpress Phonecard Drives Shopper Traffic
newsXpress Knox at Knox City Shopping Centre in Victoria is driving shopper traffic with this promotion of the excellent value newsXpress Phonecard.
Delivering better value than many other phonecard products, the newsXpress Phonecard is a genuine what you see is what you get products. There are no hidden fees, no extra charges. It’s a phonecard product which newsXpress happily promotes nationally.
By promoting the newsXpress Phonecard outside the shop, newsXpress Knox is attracting new shoppers who are keen to access low cost calls overseas as well as interstate. The simple display promotes the value of the card. It includes a brochure stand with call rates available for shoppers to take with them.
Promoting the newsXpress Magazine Value Proposition In-Store
newsXpress stores have access to exclusive and creative collateral with which to promote their point of difference. Live the poster in the photo promoting the newsXpress Loyalty Program. Promoting this in the magazine aisle is another way of encouraging shoppers to purchase additional magazines – the program is designed to drive shopper loyalty after all.
On the newsXpress website, newsXpress members have access to a suite of marketing collateral for promoting products and services in-store as well as externally to the business. This professional collateral is vital to driving a deeper shopping basket.
Here at newsXpress we see magazines as an important category, one which responds well to promotion – like with the poster in the photo.
newsXpress Winners at ACP Connections Awards
Congratulations to newsXpress Gympie for taking out the Promotion of the Year Award and to newsXpress Harbour Town for taking our runner up position for the Newsagency of the Year Award. Congratulations to newsXpress Ballarat for being announced a finalist in the Newsagency of the Year award. This is wonderful and well deserved recognition for three quality newsagency businesses run by skilled, proactive and happy retailers and their teams. They do the newsXpress brand proud. Congratulations to everyone involved in these businesses!
newsXpress Team at ACP Connections Conference
Check out the photo of some of the newsXpress team at this year’s Connections with ACP conference in Sydney at the Sheraton on the Park Hotel. The photo was taken at the Awards Dinner last night – notice the fancy dress.
What a terrific night this was, lots of fun and celebration. A wonderful opportunity to catch up with good friends.
newsXpress Malvern Central Open for Business
newsXpress Malvern Central hosted a grand opening as a newsXpress store at the Malvern Central Shopping Centre on Wednesday night this week – not only showcasing their recent re-branding as a newsXpress member but also the new Hallmark concept store which has been developed in association with Hallmark.
Chris Pecora and the entire Malvern Central team are a welcome addition to the newsXpress family, bringing innovative retail skills and embracing many newsXpress opportunities around which to further grow the business.
The newsXpress Malvern Central store opening was attended by many from the newsagency industry, keen to see innovation in action.
Driving Traffic With Feast Magazine
newsXpress Sandgate in Queensland is another newsXpress location which is promoting the launch issue of Feast magazine with this placement of the Feast impulse purchase display unit at the front of the newsagency next to their ACP magazines impulse purchase display unit.
This tactical high-traffic placement is all about getting passers-by to stop and take notice of the featured titles. It’s another example of an engaged newsXpress member respecting magazines and making the most of the opportunity of a new title and well known titles.
Promoting the newsXpress Phonecard to Newsagency Shoppers
Promoting the newsXpress Phonecard at the photocopier is a smart move. With plenty of the copying done in many newsagencies being travel related, this is a perfect place to let your shoppers know about the excellent value product we have which can help them save money on phone calls both here in Australia as well as overseas.
The newsXpress Phonecard is an excellent value phonecard delivering low cost calls to overseas destinations as well as within Australia.
Feast Magazine at newsXpress Sun Valley
newsXpress Sun Valley has been promoting the launch issue of Feast magazine with this terrific display for the new title at the entrance to their store.
Capturing the love of food which is at the heart of Feast, the display is another example of the support newsXpress delivers to partner publishers in launching titles and supporting special issues.
Feast is a welcome new magazine on our shelves – we love the promotional investment from SBS and Pacific Magazines.
Promoting the newsXpress phonecard
newsXpress has provided members with an image promoting the newsXpress phonecard for serving on shopper receipts. This coupon can be served automatically using point of sale software and thereby providing another promotional point for the newsXpress phonecard promotion. The coupon promotes the newsXpress phonecard as The Perfect Gift. It works for any occasion and for all ages, giving the gift of connection between family and friends.
Promoting Optus Mobile Phones on the Dance Floor
More newsXpress stores are promoting Optus handsets and Optus sim cards on the dance floor with impulse purchase units like the one in the photo being strategically placed. In so many cases, the result is a sales lift not only of Optus handsets but also Optus recharge business. newsXpress members win from these sales. They also win from a 100% increase in Optus recharge commission.
newsXpress Knox Promotes Lovatts Crossword Titles
newsXpress Knox is reporting more than 18% year on year growth in crossword title sales. Almost all of this growth is coming from Lovatts titles and the promotion off these toward the front of the newsagency, next to weekly titles. The latest promotion is shown in he photo, a feature display facing onto the dance floor. ocusing on Lovatts as the beacon brand of the category helps not only drive sales of Lovatts titles but other crossword titles as well.
The Knox team works hard to block access for imported crossword titles as they rarely pay for the retail space they occupy.
Optus Impulse Purchase Bins Drive Sales
As part of a national roll out across the newsXpress group and unlocking a 100% lift in commission on Optus mobile phone recharge margin, newsXpress Orange has placed two dump bins of excellent impulse purchase Optus product at the front of the store, facing in to the mall and attracting shoppers.
newsXpress stores are reporting good sales from the dump bins, selling items in the telco space which add value to the sale, driving up average customer spend.
This is a great example of newsXpress and suppliers working together to deliver not only incremental sales but also bonus revenue through additional margin on recharge business.
Promoting Gifts as Basket Builders
newsXpress Pakenham operates a strong candy lane strategy with terrific success. The latest range of items on the candy lane at newsXpress Pakenham – the items shoppers pass as they head to the counter, is an eclectic mix of impulse items which appeal to a broad demographic. Customers soon vote on the popular products through their purchases and this information can guide finessing the offer, as the newsXpress Pakenham team does over time.
Running a structured candy lane like this is proving to be key to developing an efficient and valuable shopping basket in newsXpress locations.