Perfect time to promote the newsXpress phonecard

With so many people travelling around Australia on holidays, now is the perfect time for promoting the newsXpress phone card. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.

This is a what you see is what you get phonecard. There are no hidden fees or charges.  It offers excellent value and wonderful customer service.

Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.

Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.

The newsXpress phonecard is a product of which we are most proud.

Promoting Virgin Mobile in newsXpress stores

newsXpress stores are promoting Virgin Mobile SIM packs and mobile phone handsets in a range of ways including from LCD customer displays (where installed). This Virgin promotion is exclusive to newsXpress and offers access to some excellent shopper prizes.  By promoting at the point of sale as well as in store, newsXpress members are making the most of the various touch points in their businesses and thereby maximising the opportunity not only for the up-sell but also for recharge business.

We appreciate the support of newsXpress preferred supplier Jenlist in running this promotion.

newsXpress announces 2012 conference

newsXpress has announced details of a newsagency conference you will not want to miss. Over one busy day and night you will be challenged, stimulated and appreciated at this exclusive newsXpress event.

  • Valuable business sessions.
  • Excellent supplier deals.
  • Wonderful networking opportunities.
  • No conference attendance fee.

Thanks to funding from newsXpress preferred suppliers and newsXpress, every interstate newsXpress member will receive a rebate towards their airfares/travel costs. This is another first, it helps ensure that more newsXpress members make the tips and participate in the conference.

We have chosen the date to tie in with the Toy Fair in Melbourne. With toys are a growing category for newsXpress members, attending the Toy Fair the day before would offer a valuable insight.

Please lock in the date now. March 9, 2012. This will not change. We have booked and paid for the venue. We will release a full agenda in late January 2012. For now the points below will give you an idea of the day and night function.

  • No conference fee for all newsXpress members
  • Rebate offered to all interstate members to assist cover travel costs (the amount offered will vary based on location, you will receive an email to notify you)
  • Full day of valuable business sessions
  • Breakouts include supplier trade fair with conference-only specials
  • Interactive Supplier and Publisher sessions
  • Several major announcements sure to add value to your business
  • Morning Tea, Lunch & Afternoon Tea all provided
  • Evening Function of Finger Food and Drinks (7:30 – 10:30) at Eureka Tower observation deck

The event will be held at the Melbourne Convention Centre which is directly adjacent to the Melbourne Exhibition Centre where the Toy Fair is being held. The Convention Centre is close to many hotels ranging from budget accomodation to 5 star. We are asking members to book their own hotel and flights as this way you can find the best possible deal and use points etc if you want to.

The evening event will be a cockail party at the exciting and prestigious Eureka Tower. See Melbourne from on high while enjoying cocktails and some delicious finger food and networking with newsXpress colleagues and suppliers.

Kick off 2012 by attending and participating in this national conference. Get in early on special supplier deals, discover new business opportunities, connect with your newsXpress community in a more valuable and bankable way.

We are thrilled to announce that Gold sponsors for the conference so far are: Pacific Magazines, Jenlist, Skansen, Tower Systems and Hallmark Cards. More will be announced soon. It is with the support of our sponsors that we are able to host this event for newsXpress members.

newsXpress Radio: great newsagency marketing in-store

nxpradioyellowa4.jpgnewsXpress Radio has been broadcasting into newsXpress stores right through the Christmas and New Year period.

Offering an excellent selection of music as well as live news and protons of newsXpress preferred supplier products, newsXpress radio connects newsXpress businesses right across Australia in a practical, commercial and enjoyable way.

This live in-store radio service is promoting products and services available in newsXpress stores … supporting newsXpress preferred suppliers and offers they have available through our network.

Live news is a real bonus of this service, connecting our businesses and the in-store radio service in a more valuable way than the background noise of just music or commercial radio not promoting the business and the shopping experience.

Playing newsXpress radio in-store connects newsXpress members beyond their walls and genuinely leverages our network as a true network.

newsXpress members support newsXpress radio, providing us with a valuable and proven platform off of which we can sell products from newsXpress preferred suppliers … across the newsXpress retail network.

The best newsagency marketing group?

How can a newsagent decide which is the best newsagency marketing group for them? It is a tough question which is often middies by thoughts of money and other factors.

The best newsagency marketing group is one which helps newsagents drive…

  • business efficiency
  • retail sales
  • new traffic
  • shopper efficiency
  • business enjoyment

newsXpress pursues each of these goals with and for members. Our newsagency marketing group helped many newsagents achieve more in 2011 than if they had not been with us.

Our practical support for our members through newsXpress radio and our national TV campaign are two highlights which add value, at no cost, to newsXpress membership.

It is the package of tangible value on which newsXpress members can bank over the long-term. It demonstrates an understanding that it is the profit which you make from your business each day which is more valuable than a non-sales related cash short term benefit as we hear some talk about.

Cheeki Water Bottles a hit at newsXpress Ocean Grove

newsXpress Ocean Grove continues to enjoy success with Cheeki water bottles. Having embraced the opportunity when first presented in 2010, newsXpress Ocean Grove continues to enjoy good sales with this line of safe water bottle products.  Safer than plastic and many other water bottles, the Cheeki range is something newsXpress stores can be proud to offer.

newsXpress launched the range of Cheeki stainless steel water bottles in 2010 and what a success they have been!

newsXpress has made Cheeki a success for members with range and merchandising advice, pricing which delivers an excellent margin to newsXpress members and with vital information to help team members sell the benefits of the Cheeki product.

Cheeki bottles …  the newsXpress difference in action.

Fridge magnets from The Sticker Family

The fridge magnets released exclusively to newsXpress members some months ago from our friends at The Sticker Family have been selling well.  They a popular addition to The Sticker Family range.

Promoted using collateral created exclusively for newsXpress stores, the magnets enable customers to promote the magnets with their pull up banner or elsewhere in the store.

Right through Christmas stickers and magnets from The Sticker Family have been selling well, driving excellent business for newsXpress members … thanks to the wonderful support from The Sticker Family.

Lego brand drives sales

newsXpress Pakenham has had terrific success with the Lego brand, selling Lego kits from this display which was photographed a couple of months ago.

With Lego products available from a number of newsXpress preferred suppliers, this is another brand newsXpress members are able to support.

Brands like Lego are important in that they are easily understood by shoppers. People trust the quality.  They also buy on the basis of nostalgia.

Diaries on show at newsXpress Melton

newsXpress Melton in Victoria has been promoting diaries along with crosswords in full view for all customers to easily see … and purchase.  This display facing the dance floor is ideal for driving impulse purchases of both categories of products.

The result has been excellent sales.

The diaries are from one of our newsXpress preferred suppliers and the crosswords support two newsXpress preferred supplier relationships.

Travel gifts a hit at newsXpress Watergardens

newsXpress Watergardens is enjoying excellent sales from this range of travel related gifts sourced from newsXpress preferred suppliers.  In the run up to Christmas the range sold very well … offering ideal Christmas gifts.

Now, after Christmas, shoppers will purchase the items for themselves as they start off on annual holidays.

Professionally merchandised by the newsXpress Watergardens team, these travel gifts present the business competitively in the gift space.

Gift sales in the business are up year on year – well into double digits.

Exclusive newsXpress calendar deal adds thousands in GP

One newsXpress store which embraced the exclusive calendar deal put to newsXpress members ten days prior to Christmas has banked thousands in sales in just seven days leading to Christmas.  This will easily double as calendar sales switch into top gear over the next two weeks. This newsXpress member stands to bank in excess of $6,000 in GP … all thanks to an exclusive deal negotiated by newsXpress with one of Australia’s top calendar companies.

newsXpress is proud to have been able to offer newsXpress such an excellent deal which has been such a tremendous success for newsXpress members who took up the offer.

Thanks to central buying for the group and moving quickly, newsXpress was able to maximise the return for group members.  Our quick move denied others an opportunity for similar buying as we took all available stock.

This is the newsXpress difference in action … excellent margin dollars achieved from brand name products purchased at a better price than any other retailer in Australia.

newsXpress has an excellent relationship with more than 100 key suppliers to newsagents and similar businesses. Thanks to the efforts of our merchandise team we make the most of these opportunities, enabling newsXpress members to bank excellent results.

Christmas at newsXpress Maryborough

newsXpress Maryborough has been promoting Christmas with this display on the high-traffic dance floor, promoting a broad range of Christmas gift items including newsXpress Christmas catalogue items.

The display is supported with newsXpress Christmas collateral.

Like across the newsXpress retail network, Christmas at newsXpress Maryborough has been busy in-store and across the sales counter.

Thanks to a broad range of products available from newsXpress preferred suppliers our members are able to satisfy a broad range of shopper needs.

Christmas at newsXpress Maffra

newsXpress Maffra has been promoting newsXpress Christmas catalogue lines and other Christmas items with this display in-store.  Since the photo was taken a month ago sales have been excellent, seeing many lines purchased by happy shoppers.

newsXpress provided a core catalogue range to newsXpress stores and made available access to a broad range of suppliers with other Christmas lines ideal for all sorts of retail situations.

Gifts from suppliers like The Pudding Lady, Gadget King, Landmark Designs, ABW, Sklansen and other suppliers have sold very well this Christmas.

Christmas at newsXpress Yarram

newsXpress Yarram had an excellent display of newsXpress Christmas catalogue lines on display in-store and in the window in the lead up to Christmas.

While more than a month old, this photo shows how they were supporting Christmas and making the most of the excellent range of Christmas items in the newsXpress promotion.

Attracting shoppers and riving good sales, this display helped drive good Christmas sales for newsXpress Yarram.

By connecting with brands this Christmas, newsXpress made shopping easier for newsXpress customers. There is a trust of major brands which makes buying decisions easier.

Busy Christmas at newsXpress Ivanhoe

Christmas has been front and centre at newsXpress Ivanhoe for more than a month with this well-stocked (when the photo was taken) display and other displays in-store.

The range of products and use of marketing collateral provided the store with an excitement which it vital to success in the Christmas sales period.

newsXpress members were able to access Christmas related products from more than seventy of our preferred supplier community.  This provided an excellent range from which to choose.

Christmas at newsXpress Ocean Grove

newsXpress Ocean Grove has been promoting Christmas with this display on the dance floor.

The display in the photo showing some newsXpress catalogue and non catalogue lines and some of the newsXpress provided marketing collateral was just part of their overall Christmas pitch.

Sales have been excellent in the run up to the big day.

Christmas 2011 has delivered excellent results for newsXpress members across cards, Kris Kringle gifts, regular gifts and some gift items from left field.