newsXpress Blog

Karen’s Energy in Infectious

Karen Sutton is newsXpress to many of our Queensland members as she was there at the beginning of the group and has helped many switch to newsXpress.

Karen is a bundle of energy focused on store buying, merchandising and process management. Her experience in these areas in newsagencies is excellent – meaning that Karen can deliver wonderful practical and motivating advice and support to newsXpress members throughout Queensland. Most of all, Karen defines herself with energy and enthusiasm for business and newsagencies in particular. We appreciate Karen’s commitment to newsXpress.

Karen is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

Father’s Day at newsXpress East Maitland

newsXpress East Maitland is promoting Father’s Day gifts with this terrific display which faces shoppers as they enter the business. Covering gifts for a broad range of situations, from the pure fun to the practical the gifts represent a good range for Father’s Day.

The display is easily shopped and presents the various gifts in an accessible way.

newsXpress East Maitland, like newsXpress stores across Australia, are enjoying the lead up to Father’s Day.

Sock It To Me – Ideal for Father’s Day 2011

newsXpress Wetherill Park has this stand offering the Sock it to Me range of socks for Father’s Day. It’s an excellent floor unit, easy to move and ideal for driving impulse purchases. The placement of the unit at the entrance to the business has been excellent for customer engagement.

This is another innovative product from one of our terrific newsXpress preferred suppliers.

While it is on the shop floor for Father’s Day, this Sock it to Me stand will work all through the year. These socks are an ideal add on to a greeting card purchase.

Kudos to newsXpress Wetherill Park for engaging in this innovative and basket-building product.

Father’s Day at newsXpress Knox

newsXpress Knox at Knox City Shopping Centre in Victoria is promoting Father’s Day cards and gifts with this terrific display which faces out into the shopping mall.

Shoppers see another Father’s Day display as they leave – the store is using both sides to promote this terrific seasonal opportunity. The display makes excellent use of newsXpress and Hallmark marketing collateral.

Products have been selling well off this display – including Father’s Day cards. It is also working at attracting passers-by into the newsagency from the shopping mall.

Belinda’s Experience Builds Businesses

Following years working in one of our newsXpress stores on the Gold Coast, Belinda Adshead joined our Business Development Manager team, bringing excellent personal and valuable shop floor through to the back office help on a range of issues including merchandising, buying, people management and store processes. Belinda is a quiet achiever, working deeply with our members. She has a track record for turning businesses new to newsXpress around by helping them embrace the newsXpress difference. We are grateful for Belinda’s commitment to newsXpress and our members.

Belinda is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

What Type of Newsagent Makes a Good newsXpress Member?

Newsagents often ask what makes a good newsXpress member. Our newsagency marketing group is always on the look out for new members, good newsagents who have certain qualities, newsagents who:

Love their business.
Embrace change.
Are committed to excellent customer service.
Respect the importance of brand.
Want their business to be best of breed in the newsagency channel and in the local community.
Enjoy sharing with others in similar businesses.

Size does not matter. It is more about the person than anything else.If you would like to discuss joining newsXpress, please make contact with our General Manager, Ben Kay, on 0419 678 754.

Father’s Day at newsXpress Engadine

newsXpress Engadine has been dressed for Father’s Day 2011, promoting a good range of Hallmark cards and gifts for this important season. Using the newsXpress collateral, the posters hanging from the roof herald the season and connect with the excellent array of items on the shop floor.

Right across our retail network newsXpress members are engaging with Father’s Day and refreshing their shops as a result.

Baked & Delicious Promotion Continues at Sunbury

newsXpress Sunbury Square is promoting the latest part of the Baked & Delicious partwork with this high profile display facing shoppers as they enter the store.

This display has been helping the store generate excellent further impulse purchases of this part series product.

newsXpress stores right across our group continue to report good sales from the Baked & Delicious title – thanks in part due to displays like this.

Partworks perform well – driving valuable sales of other titles as well.

Former Newsagents Helping Newsagents

newsXpress NSW / ACT Business Development Managers Roger and Lesley Bortfield are a formidable team … in a good way. In each visit with newsXpress members Roger and Lesley draw on years of experience owning and operating their own newsagencies, considerable involvement in the channel and years working with newsXpress on elite processes and programs to help our members achieve greatness.

Roger and Lesley are proof that embracing change can be fun and valuable. They help our members do this every day, often well into their own time and for that newsXpress is grateful. We benefit from their wisdom and their energy in helping our brand extend its reach in NSW / ACT.

Roger and Lesley are two of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

Father’s Day at newsXpress Watergardens

newsXpress Watergardens has capped its Father’s Day 2011 display with a character from the Angry Birds game. This is attracting a lot of attention and comment. It brings an element of fun to the display … it’s a thrill to see shoppers enjoy a display or a product you are promoting.

Smiles are gold in retail. There are plenty of smiles when shoppers front this display at newsXpress Watergardens.

Beanie Kid Promotion at newsXpress Redcliffe

newsXpress Redcliffe has been enjoying success with this Beanie Kid promotion located at the front of the newsagency.

Sourced through one of our newsXpress preferred suppliers, this display is not only driving new traffic into the store, it is also driving excellent incremental business from existing shoppers.

newsXpress loves Beanie Kids. Being a collectible, it fits with our love of and approach to habit based products. We have been encouraging newsXpress members to embrace habit based products for years as they deliver good consistent sales as well as attracting new shoppers.

Shoppers in the Redcliffe area who love Beanie Kids love shopping at newsXpress Redcliffe.

newsXpress St Clair Promotes Lovatts Titles

newsXpress St Clair in NSW has created a second promotional display of Lovatts titles with high volume weekly and women’s magazines. Capping the display with cover copies makes the display stand out more than the traditional magazine waterfall display.

We know from pocket counting experience that Lovatts titles placed next to weekly and women’s magazines will respond by delivering double digit sales growth in most newsagency situations.

Well done to newsXpress St Clair for finding the space for this tactical placement of Lovatts titles.

Smurfs selling out at newsXpress Knox

newsXpress Knox has had to order more Smurf products given the success with the range so far. In just a few weeks the business has sold out of some lines and the new Smurf movie is still several weeks away.

There is no doubt that the Smurf collectible and fun range has been a terrific success at Knox and many other newsXpress stores … drawing good new traffic and converting this into valuable sales.

This is another newsXpress merchandise success story, delivering commercially valuable results for newsXpress members and preferred suppliers. And bring plenty of happiness to newsXpress shoppers … this is what will bring them back!

Selling the newsXpress Phonecard

newsXpress Watergardens is attracting new traffic with this promotion of the newsXpress Phonecard on a column facing out into the shopping mall.

Featuring the excellent internal and local calling deals accessible through the newsXpress Phonecard the display is a valuable marketing initiative from the business.

Shoppers can stop and easily compare the GREAT VALUE calling rates and terms of the newsXpress Phonecard. Being a what you see is what you get card and having NO HIDDEN FEES, the value proposition is strong.

newsXpress backs its own brand phonecard because of the brand promotion embedded in the regular use of this product by shoppers. We reached this point of endorsement after engaging with other products and comparing the phonecard deals in the marketplace.

We are proud to support the newsXpress phonecard right across thee group.

Newsagents Upbeat About Retail

newsXpress is fortunate to have participated in three GNS Market Fairs so far this month and at each we met with many positive newsagents. While media outlets carry stories of doom and gloom, we have met with plenty of newsagents enjoying growth and loving making changes in their businesses to improve efficiency and drive sales.

We love this. Creating your own success is important. It’s something we discuss often at our newsXpress member meetings.

We’re certainly upbeat based on the latest sales data we have seen for several newsXpress initiatives.

newsXpress at GNS Market Fair in Melbourne

newsXpress is thrilled to be at the GNS Market Fair in Melbourne. On our stand yesterday we met with some excellent Victorian newsagents who are keen to take their business to the next level. We can help them achieve this. We also met with some of our Victorian members.

A feature of our stand was a wall showing off some of our major season collateral…

We appreciate the opportunity from GNS to participate in this important trade show for Victorian newsagents.

The trade show is on again today and we will be there showing off the newsXpress difference.

Lovatts Promotion at newsXpress Harbourtown

newsXpress Harbourtown in Queensland is promoting the Lovatts crossword and puzzle titles with this terrific display in-store. The Lovatts brand is well supported as the beacon brand in the crossword department, drawing attention to the full department.

We know from newsXpress experience that this type of bold and brand-focused display drives incremental business for the Lovatts titles – they are the top selling brand of crosswords and puzzles after all.

Well done to the newsXpress Harbourtown team for such an excellent display.

Promoting the newsXpress Phonecard at the Counter

newsXpress stores are promoting the newsXpress Phonecard at the sales counter, usually next to The Sticker Family placement. With the phonecard offering such excellent value on calls overseas as well as within Australia, it is a perfect impulse purchase for personal use as well as a gift for almost any occasion.

The newsXpress Phonecard is a what you see is what you get phonecard. There are no hidden fees, no nasty surprises when it comes to charges. It is an excellent newsXpress point of difference compared to many other phonecard products – we back it with our own brand.

Promoting the Cadbury Father’s Day Toolkit

newsXpress has provided professional collateral to stores for promoting the Cadbury Father’s Day tool box.

This terrific gift for dad is a tool box packed with delicious Cadbury goodies. The newsXpress collateral is based on retro collateral provided by our friends at Cadbury.

newsXpress is thrilled to have this product available exclusively for our retail network. It is making a wonderful centrepiece for Father’s Day displays around the country.

We know from consumer research that Cadbury is the most recognised chocolate brand in Australia. Supporting Cadbury is part of our commitment to supporting brands with a strong national presence.

Father’s Day at newsXpress Salamander Bay

newsXpress Salamander Bay has an excellent range of Father’s Day gifts on show in-store – not only with this display but elsewhere in-store. From a great range of cards to gifts, newsXpress Salamander Bay has Father’s Day 2011 covered.

With an excellent range of gifts and cards in store, including on this display, newsXpress Salamander Bay is set for a terrific 2011 Father’s Day season.

newsXpress stores reported good growth last Father’s Day, in greeting card and gift sales. We are out to top this in 2011. Covering both product categories is important.