newsXpress Watergardens supports New Idea brand initiative

newsXpress Watergardens is supporting the brand initiative for New Idea launched by Pacific magazines. This week, the impulse purchase unit is displayed at the counter along with branding collateral.

Next week, the display will be in another high traffic location in-store at newsXpress Watergardens to help the business tap into the terrific TV campaign currently running for New Idea.

newsXpress stores are supporting this promotion with the floor unit and by using the collateral provided by Pacific Magazines in other displays.

Tactically placed floor display units generate good sales.

Promoting the GO GREEN & GOLD CAMPAIGN outdoors

Some newsXpress stores are promoting the exclusive GO GREEN & GOLD campaign with placement of the display unit and collateral outside or at the entrance to the business.

Placement outside or where passers-by can see the stand, as they are doing at newsXpress Gympie, and promoting the opportunity to win one of four home entertainment systems (total prize pool value $17,000) helps the business tap into Olympic fever.

This display is a perfect example of tactical engagement with the GO GREEN & GOLD campaign. It’s not always the biggest display which generates the best sales uplift … and it’s sales uplift which matters the most.

newsXpress offers to help any member with help on its GO GREEN & GOLD display.

Great One Direction calendar promotion at Ocean Grove

newsXpress Ocean Grove is promoting the One Direction calendar with this smart placement with newspapers – ensuring that shoppers see the offer as they enter the business.

Some newsagents talk down One Direction saying their shoppers are too old for the group.

newsXpress members know that grandparents buy for grandkids, parents buy for kids and kids themselves visit our stores. This is why then placement of the 2013 One Direction calendar with newspapers at newsXpress Ocean Grove is smart.

This calendar is selling well everywhere we check in the newsXpress group.

Brilliant display at newsXpress Bairnsdale promoting Hallmark recordable art

Check out the amazing display at newsXpress Bairnsdale promoting the wonderful Hallmark recordable art product.

Talk about a bold eye catching display – placed perfectly to be seen by all who enter the business.

This is brilliant.

The display shows an engagement with the product and this will provide shoppers with confidence around product knowledge as well as wholeheartedly endorsing the product.

Well done newsXpress Bairnsdale.

Smart collateral helps drive GO FOR GREEN & GOLD engagement

Being able to place the GO GREEN & GOLD entry forms in front of titles being promoted as part of the EXCLUSIVE TO NEWSXPRESS competition helps drive shopper engagement. This shows the promoted titles as having bonus value and this is key to driving sales.

See how one newsXpress store is displaying the entry flyer in front of Woman’s Day – perfect placement.

newsXpress stores promoting New Idea

With the new brand TV commercial for New Idea on air, newsXpress members are making the most of the opportunity and promoting the title using the wonderful stand in high traffic locations.

From placement at the entrance to the shop, to the main counter to next to the copier and other busy locations in-store, the compact and attractive floor unit is being used to achieve incremental sales of New Idea for newsXpress members.

Every newsXpress member was sent a display unit regardless of business size. This is a wonderful bonus for the group, excellent support from Pacific Magazines.

Pre selling The Blob at newsXpress stores

newsXpress members are reporting excellent results from pre selling The Blob at teir counter. As the photo shows, even a simple poster and demo of the product works a treat with this smart newsXpress member pre-selling 20 units already.

The Blob is exclusive to newsXpress, arriving in-store in time for Father’s Day and to run right trough to Christmas.

Offering excellent margin and backed by an extensive in-store and external marketing campaign, The Blob is set to be fun and successful for newsXpress members and their teams.

Coca Cola relationship helps newsXpress members drive business efficiency

The relationship between newsXpress members and Coca Cola continues to evolve. What started as a good-value supply deal and a partnership with one of our other suppliers has evolved thanks to a wonderful app available for ordering replenishment product.

As the photo shows, an App is available for ordering product, making it even easier for newsXpress members to stock up Coke. This saves time and improves the accuracy of ordering.

newsXpress members who are using the App are loving it. Sharing this information in our community is another way newsXpress helps members.

Terrific newsXpress Bairnsdale window promotion

The window display created by the team at newsXpress Bairnsdale to promote the GO GREEN & GOLD campaign being run by ACP Magazines exclusively in newsXpress stores across the country is terrific.  Bold, creative and eye-catching … sure to drive sales of the related ACP titles.

This window display is just part of the commitment by newsXpress Bairnsdale to supporting the GO GREEN & GOLD campaign.

Click on the image to see a larger version of this wonderful display.

Smart promotion of One Direction calendar

newsXpress Maryborough in Victoria has engaged in smart placement of the 2013 One Direction calendar with a few pockets of the popular calendar with Girlfriend and Dolly magazine. This placement is in addition to placement elsewhere in-store. It’s smart as it drives the purchase of the calendar with magazines plus it draws attention to this part of the store and maybe gets people looking at the magazines who otherwise this visit not have done so.

newsXpress members have had access to the 2013 One Direction calendar ahead of other retailers, giving us an exclusive opportunity which some members have turned into sales of $1,000 and more.

newsXpress Streaky Bay promotes Go Green & Gold

Check out the display facing shoppers as they enter newsXpress Streaky Bay. This is brilliant positioning of the GO GREEN & GOLD supported EXCLUSIVELY for newsXpress by ACP Magazines.

On offer is four entertainment systems valued at o ver $17,000. There will be four very happy and lucky newsXpress shoppers.

This display by newsXpress Streaky Bay is excellent as it ives the business a wonderful point of difference in town, a newsXpress point of difference thanks to ACP.

newsXpress members across Australia are behind this promotion … watch for more photos coming soon to this place.

newsXpress supports exclusive ACP Magazines competition

newsXpress stores across Australia have been sent collateral for supporting the GO GREEN AND GOLD competition – an opportunity being run by ACP Magazines exclusively for newsXpress members.

The photo shows one of three promotion points for this competition from newsXpress Knox City in Victoria.

Tapping into national pride, this competition is perfectly times for newsXpress, ACP and our customers.

Four lucky customers will win an entertainment system. The prizes on offer are valued at over $17,000.

Running for four weeks, the competition is an opportunity for our retail network to show off the newsXpress point of difference in-store.

newsXpress Wetherill Park taps into Giggle & Hoot success

Giggle & Hoot is a hit TV series shown in Australia in the ABC. Our friends at Jasnor have a wonderful line of Giggle & Hoot merchandise and newsXpress Wetherill Park has this on display, facing shoppers as they walk into the business.

Connecting with loved brands is a core message newsXpress has promoted for years. It is easier to sell a product connected with a well known brand than a no name brand product in the same category. In the kids space this is especially true as parents, grandparents and friends like to make kids happy.

Merchandising the Giggle & Hoot range as has been done at Wetherill Park is key to making the most of the opportunity. Shoppers will notice the brand if presented in this way … more than if the products were part of a larger display.

newsXpress can help members get into this and other branded ranges. We can do this through our preferred suppliers and with access to newsXpress pricing and other benefits which can help drive sales.

Well done newsXpress Wetherill Park.

Go for Green and Gold at newsXpress

newsXpress stores today launch the Go For Green & Gold campaign in partnership with ACP Magazines.

On offer is four entertainment packages with one being given away every week. That’s over $17,000 worth of prizes.

This is a wonderful promotion you will see featuring in newsXpress stores over the next four weeks – on the shop floor, in windows and at the counter.

The promotion taps into the Aussie spirit at a time when this is high thanks to Olympics coverage.

This EXCLUSIVE promotion is another reason to shop at newsXpress and enjoy the newsXpress difference.

newsXpress Eli Waters promotes cash prizes

newsXpress Eli Waters is promoting the Pacific Magazines SIGN UP AND WIN opportunity for shoppers by creating an entrance through which shoppers pass to get into the shop. Hung right around the entrance are posters promoting the $250 cash prizes on offer for shoppers who enter the competition.

Once shoppers are in the store, they will see posters for the same promoting hanging from the ceiling. Then, as they head to the counter, they will notice promotion of tho $250 cash prize opportunity again.

newsXpress Eli Waters is pushing hard to win the retailer prize on offer for this promotion – a Samsung Galaxy Tab contributed by Jenlist – suppliers to newsagents of these wonderful devices.

Smart retailers know that promoting a competition in multiple locations – as shoppers enter, browse and leave – is vital to driving success for the promotion.

newsXpress preparing for a sweet Father’s Day

Thanks to a sweet offer for a special Father’s Day pack of the delicious Toblerone product, newsXpress members are loving the opportunity to create a bold display in-store of the 400 grams of deliciousness.

The stack of 400g Tolerone product is a strong visual message in-store … sure to attract shoppers in-store and from outside the store.

The offer was provided to newsXpress members last week.  It’s part of an ever evolving product offer put by newsXpress preferred suppliers to members.

Participating in the offer is voluntary.

Lolita shot glasses a nice add-on gift

With the Lolita glasses range having been a huge success in newsXpress stores across Australia, it is no surprise that the shot glasses range is on display.

Covering a range of gift giving occasions, the shot glasses are a simple yet fin gift, a wonderful compliment to a card purchased form a newsXpress store.

The best location for the shot glasses, like any gifts, is adjacent to or near the card department. Since customers won;t walk in with shot glasses as a destination, they need to be presented as a viable option. hence the tactical placement with or near cards.

The Blob coming soon to newsXpress

The newsXpress is gearing up to exclusively launch The Blob here in Australia. A terrific phone stand and screen cleaner, The Blob is a product for everyone with a mobile phone.

For use at home, at work, in the car … jus about anywhere, The Blob is a great gift for dad for Father’s Day or for anyone.

newsXpress has gone out and sourced The Blob as part of a strategy to provide our retail network with a point of difference, a profitable and valued point of difference.

We are delivering a product with good margin and backing it with excellent marketing collateral, a social media campaign and an advertising campaign.  This is what newsagents tell us they are looking for in a marketing group, a point of difference.

The Blob is about much more than just this product, it is about strategy and unity for businesses trading under a common shingle.

It is hard work finding products that can work in 170 different businesses and to provide collateral that works in a broad variety of retail situations. Undaunted by the challenge, newsXpress invests in its network, to help its members achieve beyond their local store view and to trade by working together with a common goal.

The Blob is here to take over the world … well, Australia at least. It is a product customers will love when they are shown how it works. It’s a perfect product with which to engage in retail theatre and to have fun. It’s a product all team members can play with. And they will.

newsXpress business owners will engage with the product and use it to drive mobile phone recharge business and mobile phone handset sales.  The Blob presents newsXpress members with a win win win opportunity!

Look out for The Blob soon in your local newsXpress store. It’s unlike anything you’ve seen before.

Note to newsXpress members: watch out for those who will criticise for they have started already. Too often those who cannot or will not innovate prefer to criticise those who do. Success is earned by hard work and not criticising a competitor.

newsXpress members loving One Direction calendar sales!

newsXpress members who seized the opportunity of exclusive early access to the 2013 One Direction Calendar are reporting excellent sales results this week. This boy band sensation continues to excite fans, especially young girls.

Some smart newsXpress members realised this and ordered big for the launch of the much-anticipated calendar.

The result this week has been excellent for participating stores – plenty of bonus traffic and sales, well in advance of the traditional calendar season – a nice early Christmas gift.

Some newsXpress members have long ago banked revenue from pre sales of the calendar.

newsXpress has an excellent track record helping newsXpress members to tap into pre-sale opportunities, leveraging traffic and revenue for members ahead of other nearby retailers.

In delivering a window of exclusivity is another example of the value newsXpress delivers to members. One newsXpress location expects to bank close to $3,000 in sales in this period. At a more than 60% margin this is an excellent result. The result gets even better when you consider the payment terms delivered by newsXpress.

One reason newsagents want to join newsXpress is to improve their businesses. The opportunities around just One Direction this year has contributed more than the total cost of newsXpress membership in several situations … making everything else newsXpress does cream on the delicious newsXpress cake.