Excellent Halloween promotion at newsXpress Ascot Vale

newsXpress Ascot Vale has build on success over previous years with an excellent floor display promoting all things Halloween.

On offer has been an excellent range of products.  This has been backed by terrific visual merchandising and great use of the newsXpress Halloween collateral.

Visible from out in the street and easily from in-store, this display shows that newsXpress Ascot Vale owns Halloween in Ascot Vale.

Halloween continues to grow for plenty of newsXpress members, delivering excellent business from new and existing customers. We have members reporting excellent growth.

Glitter pumpkins a hit for Halloween 2012

The glitter pumpkins from one of our newsXpress preferred suppliers have been selling very well this Halloween. The early in the season success has continued with some stores ordering extra stock and selling through. The glowing pumpkins have been purchased for offices, homes and even schools as more and more people engage in the fun season.

newsXpress leads in Halloween success 0- with access to excellent products at competitive prices and delivering best-practice margins.

Halloween at newsXpress Woden

Check out how newsXpress Woden has been promoting Halloween 2012 in-store.  This eye catching display and the terrific use of the exclusive newsXpress collateral attracts shoppers … delivering a good result for the season.

Genuinely engaging with a seasonal opportunity reaps rewards for smart newsXpress members. This is what has been happening at newsXpress Woden.

You have to reach and grab shoppers – with compelling displays, good product offers and professional collateral.

Halloween impulse promotion at newsXpress Malvern Central

newsXpress Malvern Central has been promoting Halloween on the shop floor facing shoppers as they enter the business with this impulse placement.

Halloween is an excellent season for newsXpress members, driving new shopper traffic and excellent impulse purchases.

newsXpress members had early access to a broad range of Halloween product at excellent prices. Bing competitive against the majors and maintaining 60% margin is an excellent story, a testament to terrific negotiations from newsXpress on behalf of members.

newsXpress Malvern Central, like other newsXpress members, drives its own success from purchasing through to merchandising.

Brilliant window display for 2013 diaries

Check out the amazing, wonderful, brilliant window display created by the team at newsXpress Bairnsdale for promoting the 2013 diary range.

Click on the photo to see the detail – how they created a page from a calendar.  The work they have put in to create a classy and visually stunning promotion for their 2013 diary range.

This is excellent visual merchandising and is sure to drive traffic for the newsXpress business and sales across the counter.

Well done to everyone involved.

Excellent calendar range at newsXpress Sunbury Square

Sunbury shoppers have only one place to go for an excellent range of 2013 calendars – newsXpress Sunbury Square. The 2013 calendar range is broad, easily shopped and provided with excellent customer service – thanks to support from newsXpress preferred suppliers.

This is the way to display calendars – well laid out, easily shopped and facing shoppers as they enter.

newsXpress Emerald supports Pink Ribbon Day

Kudos to the team at newsXpress Emerald for their active support of the Pink Ribbon campaign today.

This engagement in such an important cause is wonderful … certain to be appreciated by the community.

newsXpress Emerald regularly engages in the shop on community campaigns – showing a concern and commitment to causes and issues that is to be admired.

Well done to everyone involved – you do the newsXpress brand proud.

Social media support for newsXpress HOT Ink! campaign

newsXpress has been running a social media campaign supporting the latest HOT Ink! catalogue. This paid Facebook campaign is in addition to a promotion of the ink offer through hundreds of thousands of home-delivered HOT Ink! catalogues.

The Facebook campaign is an extension of an already successful social media campaign designed to further raise the national profile of newsXpress. The group has already successfully used Twitter and Facebook to drive shopper engagement with our stores around a select number of product opportunities.

The Facebook HOT Ink! initiative was kicked off late last week and in just a few days had achieved an engagement reach of thousands. In using Facebook to promote the HOT Ink! offer, newsXpress is practising what it preaches to its members and doing so solely for the benefit of members … and at no cost to members.

Promoting magazines and the newsXpress difference

newsXpress has provided newsXpress stores with exclusive collateral promoting our newsXpress Magazine Club Card offer and helping to reinforce the newsXpress difference with magazines.

Our exclusive offer helps newsXpress stores position their businesses competitively against other magazine retailers nearby. It’s simple to run and highly valued by shoppers who need to shop above average to tap into the benefits.

The new collateral was provided to members as part of our regular marketing collateral refresh, part of the newsXpress difference – promoting a newsXpress difference.

Halloween party book EXCLUSIVE for newsXpress

The EXCLUSIVE newsXpress branded and ACP published Halloween Party Book is selling well.

Delivered to newsXpress stores with an excellent margin, the party book connects with the newsXpress Halloween seasonal collateral and provides families, workplaces and community groups with some excellent ideas for engaging with Halloween in a fun and valuable way.

This is another excellent point of difference from newsXpress.

Terrific diary offer at Bairnsdale

newsXpress Bairnsdale is making excellent use of newsXpress collateral for promoting the 2013 newsXpress diary offer.

Using the collateral to headline the display brings the display together visually, making it more noticeable to shoppers. This and the colour blocking of the diaries makes for a display with impact.

The 2013 diary season is in full swing right across the newsXpress retail network.

From exclusive newsXpress branded diaries to national banded product, newsXpress stores are the go to stores for diaries for 2013.

Promoting 2013 diaries at newsXpress Yarram

newsXpress Yarram is promoting their range of 2013 diaries using the newsXpress provided diary collateral. The diaries are placed on the wall in a good location for all to see.

Designed to give diaries more attention, our newsXpress exclusive 2013 diary collateral makes a nice signpost for the diary section of any newsXpress store.

newsXpress blog hit by a cyber attack

This blog has spent hours off air today following a relentless cyber attack which included script and other changes designed to hut not only the blog but other software running on the server hosting the blog.

Our technical experts have been able to remove the current attack and get the blog back online.

This is the second such malicious attack in a month.

newsXpress exclusive HOT Ink! campaign drives sales

newsXpress members are reporting terrific results from the latest HOT Ink! campaign. The flyer campaign reaching hundreds of thousands of homes has been supplemented by an innovative and exclusive social media campaign reaching many thousands of ink shoppers.

newsXpress continues to innovate with ink, generating new traffic for newsXpress members and a more efficient basket thanks to in-store tactical advice.

The latest HOT Ink! campaign has been supported by the group with free shelf talkers and free customer service cards provided. The customer service cards help newsXpress members provide even better service to ink customers.

From our flyers to our customer service card to our social media campaign, to our in-store collateral, HOT Ink! is a truly integrated campaign run by newsXpress and delivering excellent financial results.

HOT Ink! is optional for newsXpress members.

Brilliant One Direction display at newsXpress Beechworth

Check out the terrific display created by the team at newsXpress Beechworth promoting the five-part One Direction series from Pacific Magazines. This is an excellent eye-catching display that shoppers can’t miss. The result is more browsing and ore browsing = more sales.

Well done to everyone involved at newsXpress Beechworth in this display!

One Direction has generated excellent results for newsXpress members , especially the One Direction titles from Pacific Magazines. Their early engagement with the band / brand and insights shared with newsXpress have helped us leverage the opportunity for members.

Leveraging the LayBy opportunity for newsXpress members

newsXpress has provided members with collateral for promoting LayBys recently. The artwork for two posters was loaded to the member area of the newsXpress website, to give members opportunities for promoting the LayBy opportunity in-store as well as externally.

The LayBy collateral connects with the Christmas 2012 marketing posters already sent to all newsXpress members, using some of the same elements.

Making this available in September gave newsXpress members plenty of time to embrace the opportunity this year.

newsXpress has regularly promoted LayBy at newsXpress member meetings as a terrific way to grow sales – especially in the gift, toy and homewares categories.

Catering to kids

newsXpress Inverloch and plenty of other newsXpress stores are enjoying excellent success promoting Blingles & Micro as part of their toy / gift / plush range in-store.

The floor display units in the photo are terrific for organising product and delivering to shoppers a professional representation of the brand. This helps shoppers purchase more of a line … delivering an excellent result for newsXpress members.

Whether it is floor display units like these or on the wall displays, newsXpress actively works with suppliers to deliver planned placement opportunities to best show off premium brands.

Plush on the floor at Knox

newsXpress Knox City is promoting the Wild Republic range as well as the Gifted Bears on the shop floor with tactical placement of the two display units adjacent to cards in-store.

Placement near greeting cards works in both situations as they are ideal items to be purchased with greeting cards, especially cards for younger people in the case of the Wild Republic products.

newsXpress members first engaged with the Wild Republic line at our national conference earlier this year and the feedback since has been excellent.