newsXpress Blog

newsXpress members love our free newsletter

In a recent member survey, newsXpress members shared that they loved the free monthly InStore Offers newsletter produced by newsXpress for members. The newsletter is sent as a PDF that can be customised to look like a personal newsletter from the newsXpress business ton its customers.

Some newsXpress members include the newsletter with monthly accounts, others mail it to their customer database, others email it and others have it in a display unit at the front of the store.

Regardless of how the newsletter is distributed, it spreads the newsXpress message far and wide in a professional and proud way. Every newsXpress member engaging with this is reaching beyond their store with the newsXpress message and showing that not all newsagents are the same.

newsXpress was first to market with this type of marketing platform for newsagents. today, years on, the newsletter connects with our live in-store radio, TV campaigns, seasonal promotions and other consumer marketing connections. It’s an important part of our integrated marketing.

This month’s newsletter features some excellent EXCLUSIVE deals that further show off genuine value from shopping at newsXpress.

newsXpress Eli Waters scares up Halloween fun

Allan and Stella Wickham of newsXpress Eli waters win the price for the best live engagement with Halloween thanks to the amazing look they each put on for the big day earlier this week. Well done to both for putting aside their glamour looks for a day and embracing the fun of Halloween in this way. It is this type of embrace that makes halloween even more enjoyable.

Reports fron newsXpress stores are of an excellent Halloween season. In one of our corporate stores, sales are up more than 200% off an already good base. It went out with an excellent front of store display and competes with the majors in the shopping centre.

Allan and Stella take the cake for the best look. They have done the newsXpress brand proud and scared plenty of customers (in a good way).

Diaries at newsXpress Beers Port Lincoln

newsXpress Beers Port Lincoln is promoting the newsXpress branded diaries at the entrance to the business. This is excellent placement for this range of diaries exclusively available through newsXpress outlets. having product shoppers cannot easily price compare is a terrific opportunity.

Click on the image for a larger version.

Terrific diary offer at newsXpress Ascot Vale

Check out terrific diary range on show at newsXpress Ascot Vale in Victoria. Well situated on the dance floor and promoted using the newsXpress 2013 diary collateral, this display can’t be missed by shoppers in the store. On offer is an excellent range of diaries for Ascot Vale shoppers.

Click on the image to see a larger version.

2013 diaries at newsXpress Ocean Grove

Check out terrific diary range on show at newsXpress Ocean Grove. Displayed on the dance floor and sign-posted using the newsXpress 2013 diary collateral provided as part of our collateral pack, this display can’t be missed by shoppers in the store.

Click on the image to see a larger version.

2013 diaries on show at newsXpress Streaky Bay

Check out terrific diary range on show at newsXpress Streaky Bay in South Australia. Displayed on the dance floor and promoted using the newsXpress 2013 diary collateral provided as part of our collateral pack, this display can’t be missed by shoppers in the store.

Click on the image to see a larger version.

Diaries at newsXpress Sanctuary Lakes

newsXpress Sanctuary Lakes is promoting its diary range using the newsXpress collateral and with this placement on the dance floor for all shoppers to see. It’s the use of corporate collateral that helps draw attention to the range of diaries from newsXpress preferred suppliers.

Click on the image for a larger version.

Happy Halloween, have fun!

Promoting Men’s Health Summer Training Guide 2013

Check out the display created by the team at newsXpress Knox for promoting Men’s Health Summer Training Guide 2013. This display is in prime position in our men’s magazine area. The display stands out because of the monochrome background. We also have the title in its usual location.

Click on the image to see a larger version of this display.

newsXpress Ascot Vale promotes Better Homes and Gardens

newsXpress Ascot Vale is making excellent use of the display unit and marketing collateral to promote the Christmas issue of Better Homes and Gardens. Perfect located to be seen by all customers and visually strong, the display is sure to drive excellent sales of the popular title.

Click on the image for a larger version.

Better Homes and Gardens promotion in Streaky Bay

newsXpress Streaky Bay in South Australia is promoting the latest issue of Better Homes and Gardens magazine with this excellent display with newspapers right at the front of the store. They are making excellent use of the additional collateral from Pacific.

Click on the image for a larger version.

Better Homes and Gardens promotion at Sanctuary Lakes

newsXpress Sanctuary Lakes is promoting the latest issue of Better Homes and Gardens magazine with this excellent display with newspapers along with the BHG Christmas Cookbook. It is smart to promote both together like this and in such a prime position.

Click on the image for a larger version.

Ocean Grove promotes Better Homes and Gardens

newsXpress Ocean Grove is promoting the latest issue of Better Homes and Gardens magazine with this excellent display with newspapers facing shoppers as they enter the business.

Better Homes and Gardens responds well to promotion with newspapers.

Click on the image for a larger version.

Promoting Better Homes and Gardens in Port Lincoln

newsXpress Beers Port Lincoln is promoting the latest issue of Better Homes and Gardens magazine with this excellent display with newspapers.

Better Homes and Gardens responds well to co-location like this with newspapers – especially over the weekend.

Click on the image for a larger version.

The Blob on TV – exclusive to newsXpress

The Blob TVC starts nationally tomorrow. Click here to see the TVC. This is another success story for newsXpress if all members get behind this exclusive opportunity with brilliant displays, use of the free T-shirts and badges and excellent customer service.

All sorts of uses for The Blob

Check out how one retailer, Snowgum, is using The Blob to hold product in their window display. They bought The Blob from their local newsXpress store for this prom display use in-store.

We’re not fussy. Indeed, we are happy that The Blob is finding so many good uses.

Click on the image for a larger version.

Promoting The Blob at newsXpress Watergardens

Here is one of the displays of The Blob from newsXpress Watergardens. We have been co-locating the product to make the most of the exclusive opportunity. The photo shows more good use of the bold collateral provided free by newsXpress.

Placement like this right now to leverage the TVC is vital.

Click on the image for a larger version.

The Blob at newsXpress Sanctuary lakes

Check out how they have been promoting The Blob at newsXpress Sanctuary Lakes.

This well-located display is easily seen by most shoppers browsing the business. It uses the collateral well and upholds the product as the hero that it is.

Click on the image for a larger version.

Promoting The Blob at Kadina

newsXpress Kadina has been promoting The Blob at the counter with this bold display.

We are finding that this type of in-your-face display works a treat for promoting this exclusive to newsXpress product.

Click on the image to see a larger version.

Promoting The Blob at the counter

Check out this video from one smart newsXpress member promoting The Blob at the counter. Sometimes the simplest displays are the best. With The Blob being promoted on TV and newsXpress tagged the best way to leverage this national campaign is with in-store promotion.