Newsagency marketing group newsXpress offers more regional member meetings

Newsagency marketing group newsXpress continues to reach out to members with local area cluster meetings, offering members opportunities to connect with each other and newsXpress team members.

These business building sessions are unique to newsXpress and loved by members. The focus of each meeting is about business growth.

Here are the details of the next round of cluster meetings for newsXpress members:

  1. Regional Victoria, Monday 22nd July, Bridges on Argyle, 84/90 Argyle St, Traralgon, Vic / 12.00pm-3.00pm / Light Lunch provided.
  2. Melbourne Metro , Tuesday 23rd July, Hinkler Books Showroom, 45/55 Fairchild St, Heatherton, Vic / 10.00am -2.00pm / Lunch and showroom viewing included.
  3. Sydney Metro, Wednesday 24th July, Boonie Doon Golf Club, Banks Ave, Pagewood / 10.00am-1.00pm / Morning Tea provided.
  4. Brisbane Metro, Monday 29th July, TBA / 10.00am – 1.00pm / Morning Tea provided.
  5. Newcastle, Wednesday 31st July, Travelodge Newcastle Crn king & Steel Streets / 9.00am – 12.pm / Morning Tea provided.
  6. Perth, Monday 12th August, Country Comfort Inn, 249 – 263 Great Eastern Highway, Belmont / 11.00am – 2.00pm / Light Lunch provided.
  7. Victoria / South Australia Friday 16th August- TBA / 10.00am – 1.00pm /Light Lunch provided.

Newsagency marketing group newsXpress expands supplier product offers

Newsagency marketing group newsXpress has expanded the products on offer to members with the launching of new suppliers and product offers as a terrific kick off to the new financial year.

Helping members to reach into new product categories that connect well with existing shopper interests and habits is a good way of extending the shopping basket and delivering to group members valuable opportunities for them to consider.

None of the new products or suppliers are mandatory, newsXpress members can choose the products that best serve their local business situation.

newsXpress has shared details of the new products and suppliers via private and confidential communication with members.

newsXpress promotes Bike and Feast magazines with Tour De France

tdfnewsXpress has run another commercial advertising campaign on Facebook, reaching more than 50,000 Facebook users – promoting newsXpress outlets as the go to outlets for feast and Bike magazine and the features they contain connected with the Tour de France.

This latest promotion connects newsXpress stores with the Tour De France for people talking about this on Facebook. It’s a carefully considered and constructed campaign on a topic of considerable interest to Australian Facebook users.

newsXpress helps members setup for success with 2014 calendars

nxcaloppnewsXpress last provided more advice and insights to members to guide greater success with 2014 calendars. While leveraging excellent buying is important, it is marketplace insights and first-look at new designs that can combine to give newsXpress members a valuable and appreciated competitive advantage around the calendar opportunity.

With calendar sales showing no sign of slowing down – some newsXpress stores reported 33% growth in 2013 product over 2012 – being first to order limited edition and special interest calendars now can lock in a valuable advantage for october through February sales.

When it comes to calendars, newsXpress is a leader.

Tea offer helps newsXpress expand gifting opportunities

nxteanewsXpress last week launched a new range of tea and related products for members to promote in-store.

Enhancing the range of gifts on off to include tea has something newsXpress as been working on for months. This new supplier was selected for their range, eco friendly products and their flexibility in commercial arrangements for newsXpress members.

Supported with product insights into the tea shopper, the new range helps our members tap into the lucrative tea marketplace. These products will be bought by tea lovers and as gifts for tea lovers.

By partnering with a known and respected brand that is not saturated in retail and thanks to excellent buy negotiation we have setup a deal through which newsXpress members will do well while expanding the reach of their gift department.

This is an exciting opportunity for newsXpress members.

newsXpress helps newsagents connect with TV campaign

robofishnewsXpress has helped members make the most of the Robo Fish TV commercials currently airing by providing heads up advice last week – so newsXpress members could refresh displays and ensure they were in prime position to connect with the high profile TV campaign.

Sharing insights like this help newsXpress members move stock faster and this helps them make better use of excellent supplier deals negotiated by the group.

Through private and confidential information, newsXpress members are guided to making moves like this in-store that are financially rewarding.

newsXpress members appreciated for supporting Red Nose Day

image005newsXpress members across Australia supported the fun raising efforts of Red Nose Day through June, culminating in the day last week. As the only newsagency marketing group supporting the event, newsXpress members engaged in a range of ways including promoting red Nose fundraising products on the counter. This sales counter promotion also raised awareness of the important work undertakes with funds raised from Red Nose Day products and events.

Here at newsXpress we are proud of the engagement of our members on this event. Thank you.

InStore News from newsXpress encourages smiling

nxinstoreoffThe latest InStore new newsletter published by newsXpress for members in a way that can be personalised at the store level is all about smiling.

Offering encouragement for all of us – in store and customers – to smile, the newsletter also connects with products we sell in newsXpress that help us smile more. It’s an uplifting newsletter with a subtle sales pitch – demonstrating a professional approach by newsXpress helping its members connect with shoppers in a unique way.

Feedback from newsXpress members has been terrific for the range of newsletters this year – they are loving our different approach to connecting with shoppers. We’re thrilled with the feedback.

newsXpress members enjoying Despicable Me 2 sales

dm2newsXpress members who jumped on the Despicable Me 2 official merchandise product have had a terrific sales run.

Offered through one of our preferred suppliers, the Despicable Me 2 range has been terrific at generating traffic and driving more efficient sales for engaged stores.

This is another international brand promoted by newsXpress and made available through a valuable preferred supplier relationship – showing the value for newsXpress members from these relationships and from the expert advice available through newsXpress for its members.

The photo shows one store thin on stock just two days after putting out way more stock. A great success!

newsXpress reaches 80,000 Facebook members with ink campaign

nxinkfacebooknewsXpress reached more than 80,000 Facebook members with an innovative three-day campaign promoting newsXpress stores for brand-name ink on Facebook. This latest campaign is another successful engagement in Facebook marketing by newsXpress on behalf of its members. The campaign was timed to coincide with the latest HOT ink! campaign – connecting with the catalogue sent out to hundreds of thousands of homes – creating a multi-layered campaign for newsXpress and its members.

Newsagency group newsXpress supports newsagent-owned stationery wholesaler

Newsagency marketing group newsXpress supports the newsagent-owned stationery wholesale business Group Newsagency Supplies (GNS). This has been the newsXpress policy and position for years. It’s an important position, one that is good for the newsagency channel.

Rather than supporting one of the American owned stationery wholesalers, newsXpress and its members are supporting the newsagency channel and the GNS shareholders – newsagents themselves. This is a decision we can make to support an Australian owned business, a newsagent owned business. It’s a decision we can make that is like the decision we want our local shoppers to make.

Our view is that the more newsagents support GNS the more the newsagency channel will benefit.

Newsagency marketing group offers newsagents $400 to attend national conference

Newsagency marketing group newsXpress is offering its members up to $400 to help cover costs of attending the second national conference for 2013 on the Gold Coast in September.

The cash is being offered to members to cover travel costs. Attendance at the conference at the swish Royal Pines Resort is free as are all newsXpress conferences.

With an agenda focused on business growth and some excellent practical small group break out sessions, the conference looks to be an excellent opportunity for newsXpress members to recharge in advance of the Christmas season.

The conference day will be supplemented by several optional social opportunities for newsXpress members and suppliers to mix and enjoy themselves.

Newsagency marketing group newsXpress supports local communities

NXPLocalCommunityA1Newsagency marketing group newsXpress has been helping its members promote their local community connection for years with a range of local area marketing initiatives including this poster which pitched support for community groups.

It’s through collateral such as this poster and the recently published InStore publication supporting local community engagement that newsXpress shows itself as being about more than supplier deals.

Showing newsXpress members as being locally engaged provides local shoppers another reason to support their local newsXpress business.

newsXpress members have free access to this and other collateral from the group thanks to a comprehensive library in a private area of our website.

Newsagency marketing group promotes AFL card range to 50,000+ on Facebook

nxaflNewsagency marketing group newsXpress has run another successful Facebook campaign, this time promoting the range of Hallmark AFL cards. Reaching 50,000 Facebook users, this campaign promoted newsXpress stores as the go to retailers for the official AFL team themed greeting cards.

newsXpress is funding more national advertising for the brand and member stores on Facebook to drive traffic and raise consumer awareness. Through this work, newsXpress is showing innovation and leadership.

Newsagency marketing group newsXpress announces two more opt-in exclusive deals

Newsagency marketing group newsXpress last week announced two more lucrative exclusive opt-in deals for members, presenting more opportunities around high-margin product that will certainly appeal to the average newsagency shopper.

Each opt-in offer is 100% optional for newsXpress members. This provides excellent flexibility and allows local businesses to make decisions that are appropriate to their circumstances.

Both product offers from last week have members talking as they are present excellent opportunities not well covered in newsagencies and gift shops. That they are exclusive is a terrific bonus for newsXpress members.

This is what newsagency marketing groups do – deliver exclusive high margin opportunities to members without a mandatory supply requirement.

Newsagency marketing group launches retailer innovation awards

Newsagency marketing group last week announced details of its 2013 retailer innovation awards.  To be announced at the second national conference for the group in 2013, the awards will recognise success and excellence in retail.

In addition to a series of category based awards, the major award, newsXpress 2013 Retail Store of the year, will win a trip to attend the National Retail Federation Conference in New York in january 2014.  This is the must-attend conference for retailers in the US, attracting 25,000+ attendees each year and featuring a roster of excellent speakers.

The awards are another differentiation for newsXpress as it continues to guide and encourage members to build stronger and more valuable businesses under the newsXpress banner.

newsXpress reaches 40,000 with Better Homes and Gardens campaign

Newsagency marketing group newsXpress reached more than 40,000 Facebook members with ann innovative marketing campaign using the Facebook campaign toolset.

This Facebook campaign is part of a broader strategy by the group using social media to extend the reach of the newsXpress brand across various platforms.

newsXpress is corporately funding the campaigns to drive traffic for newsXpress members and to enhance awareness of the newsXpress retail channel brand. It is selecting products available in all newsXpress stores as the traffic drivers.

newsXpress is the leading newsagency marketing group in terms of social media engagement.

newsXpress Helensvale kicks goals with HOT ink! promotion

inkhelensvalenewsXpress Helensvale on the Gold Coast is boldly promoting the latest HOT ink! campaign with this terrific window display, engaging with the newsXpress provided collateral … and thereby connecting the shopfront of the business with the flyers distributed to homes surrounding the business. newsXpress included the professional posters in our marketing collateral pack earlier this year.

Reports from newsXpress members are of good sales from the latest HOT ink! promotion. Marketing through flyers and in-store promotion are proving to be the key.

newsXpress sets dates for more newsagency member and cluster meetings

Newsagency marketing group newsXpress has set dates for more member meetings, cluster meetings and single topic workshops as it provides even more networking and business planning opportunities for members.

While newsXpress members lover the product deals available for newsXpress members, it is these networking opportunities that deliver excellent value for members as they network with each other and experts to help build even stronger businesses.

In the latest round of meetings newsXpress is also offering easy access web based conference meetings to connect members from different states on separate topics.  This is an excellent point of difference offered by newsXpress for its member newsagents.

newsXpress members appreciate structured approach to magazine supply issues

Members of newsagency marketing group newsXpress are enjoying the structured approach offered by the group to driving a more efficient supply and handling of magazines in-store.

Delivered as part of a comprehensive magazine strategy, newsXpress has documented to members first steps in getting magazine distributors to reset supply based on key store specific information. newsXpress has provided members with a structured approach for addressing this.

The newsXpress structured approach is exclusive to us. It’s been developed for newsXpress members to help them to tap into a competitive advantage for their businesses and the group as a whole.

newsXpress believes in magazines and supports this by focussing on growth opportunities presented by good titles.