Newsagency marketing group members love change

Change is everywhere, especially in retail and even more especially in the newsagency channel.

Newsagency marketing group newsXpress helps its members pursue, embrace and leverage change to commercial advantage.

Our commitment to and knowledge of change helps newsXpress members play well ahead of the pack in trends and in categories that are not trends in the newsagency channel but are valuable trends in retail channels outside the newsagency channel.

Large and small, city and country, we help newsagents grow their businesses through change while respecting products that are core to the newsagency Australian consumers know.

This is a newsXpress difference.

Terrific newsXpress networking event

newsXpress members got together for a networking event Monday night at Crown Promenade for drinks and a gift fair de-broef. It was a bunch of fun. It was also valuable for business to share ideas and experiences from the floors of the three trade shows in Melbourne over the weekend and this week.

newsXpress members networking is always a good experience and we are grateful to be part of this.

newsXpress members having a terrific Gift Fair

newsXpress members are loving the Melbourne Gift Fair thanks to the comprehensive pre Fair planning by the newsXpress team, on the ground assistance and networking opportunities.

With many newsXpress preferred suppliers participating there is plenty to see and engage with at this Fair in Melbourne and plenty of opportunities to explore new products including many new traffic generating opportunities.

While the Fair has three days to go, already newsXpress members and suppliers are reporting the Fair to be a valuable event in the run up to Christmas.

newsXpress out in force at Melbourne Gift Fairs

Team newsXpress will be out in force at the gift fairs in Melbourne this weekend with plenty of our members in town as well as our merchandise and management teams on the ground talking with suppliers and newsXpress members of the wonderful gift and homewares opportunities we will see over the next few days.

Indeed, the fun started earlier this week with the Life Instyle event where we saw plenty of inspiration.

It is t fairs like these where newsXpress shows off its point of difference.

Pop! Vinyls: Goku vs Perfect Cell & Frieza – a video from newsXpress the Pop! Vinyl experts

Screen Shot 2015-07-30 at 6.53.09 amnewsXpress has produced a stop motion video for Dragon Ball Z fans: Pop! Vinyls: Goku vs Perfect Cell & Frieza. Being released on YouTube, this video is part of the Pop! Vinyl fun from newsXpress in support of its Pop! Vinyl stockist network. This is an example of a newsagency of the future, playing in a fresh and fun space attracting new shoppers to the business. It’s a newsXpress difference.

Promoting Total Girl and K-Zone

IMG_8806newsXpress members are placing the terrific counter unit for Total Girl and K-Zone off location with toys and gifts appropriate to the target reader to help drive valuable impulse purchases of the titles.

This placement has been recommended by newsXpress as a best practice approach for supporting these titles with the additional collateral provided by Pacific Magazines.

Sometimes the best way to grow magazine sales is outside the magazine department.

Ed Vantage art & crafts on show in SA

IMG_0199newsXpress West Lakes hosted a school holiday art and craft experience in their centre in partnership with newsXpress preferred supplier Ed Vantage.

This three day event attracted new shoppers for the business and introduces families to the wonderful range from Ed Vantage all at the same time.

The kids had plenty of fun as did parents watching.

We are grateful to Ed Vantage for their initiative here in driving traffic for West Lakes and showing off this different and innovative newsXpress business.

More Star Wars products for newsXpress

Star Wars News Express Mailout JULY copy (1)Star Wars fans will beat a path to newsXpress with these new Star Wars collector items as part of the massive Star Wars pitch in the back half of 2015.

These latest Star Wars items are available from a newsXpress exclusive supplier. They are certain to help drive new traffic for our network of stores.

We are thrilled and grateful for this opportunity.

Another exclusive for newsXpress newsagency marketing group members

exclusivenewsXpress newsagency marketing group members have been offered another exclusive product range opportunity in a high traffic generating category. This latest offer pitches newsXpress ahead of other newsagency marketing groups and other retail channels. We are not being specific here as secrecy provides us with a valuable advantage as we have seen several times this year.

Exclusive products are one of the newsXpress differences.

newsXpress newsagency marketing group adds video training

Screen Shot 2015-07-13 at 8.20.56 amnewsXpress has enhanced the video training suite available to members. The latest video training launched two weeks ago trains newsXpress members in successful facebook advertising. It is an extension of training already provided at conferences and cluster meetings. Members can access the training as often as they like and from any location.

The Rocky Road House in more newsXpress stores

IMG_8282More and more newsXpress stores are stocking the nut free and gluten free delicious rocky road from The Rocky Road House thanks to the very special deal negotiated by newsXpress for newsXpress members.

Thanks to a terrific floor display unit and excellent packaging, this product is driving shopper interest and engagement, helping to create more valuable rewards for shoppers in-store at their local newsXpress.

This deliciousness from The Rocky Road House is another newsXpress difference. Yum!

Another newsXpress exclusive

exclusivenewsXpress last week announced to members another EXCLUSIVE product opportunity offering newsXpress members a valuable point of difference in a sought after category of product. This latest opportunity is from a supplier with which newsXpress has a solid relationship yet is in a new product category area that will certainly generate new traffic.

newsXpress and members are excited for this new opportunity.

Funko Pop! Vinyls scenes help sell Pop! Vinyls for newsXpress

Visual merchandising takes on a new meaning at newsXpress as it presents products in dramatic and visually stunning style. This photo was created by one of our store managers for all newsXpress members to use through social media and other promotion.

Here is a wonderful newsXpress difference – engaging with these Funko Pop! Vinyl products in an innovative and fun way to drive traffic and sales.

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