Visual Merchandising | newsXpress Blog

Magazine Display of the Week: Ascot Vale

Kudos to newsXpress Ascot Vale for this high impact displaying a high traffic location in-store promoting the Royal Wedding issue of The Australian Women’s Weekly.

By making the product the hero and ensuring that every customer entering the newsagency sees the display you have a display which delivers results.

We picked this as our Magazine Display of the Week because of the ideal placement, the simple and clear appeal and the topical nature of the display.

newsXpress encourages its members to embrace and engage in magazines as they deliver traffic which is vital to other departments in our businesses.

Using newsXpress Mother’s Day collateral

newsXpress Wetherill Park has been using the newsXpress provided Mother’s Day collateral in a variety of creative ways including on the wall as a background to a display of wonderful Mother’s Day gifts.

This display is just a small part of the overall Mother’s Day story this year at newsXpress Wetherill Park.

newsXpress provided members with a Mother’s Day collateral pack containing A1, A3 and A4 posters, all printed double sided for maximum flexibility. This particular display at Wetherill Park uses some of the A3 and A4 posters.

newsXpress is thrilled with the feedback from newsXpress members about the enhanced seasonal collateral packs provided by newsXpress.

Mother’s Day at newsXpress Harbourtown

newsXpress Harbourtown has been making good use of the newsXpress marketing collateral for promoting Mother’s Day season with this terrific display right at the front of the business.

The range of packaged gifts is ideal for time-poor newsagents, wrapped and ready to give as a gift. This is a wonderful idea and makes for an appealing and attractive display.

Mother’s Day 2011 is very close and good retailers, like newsXpress Harbourtown, are making the most of these few days in the run down to the big day this coming Sunday.

Mother’s Day at newsXpress Wetherill Park

newsXpress Wetherill Park has this terrific display featuring Mother’s Day collateral and a broad selection of products in the absolute premium promotional location in-store – facing all customers as they enter the business.

This display is just part of the overall commitment to Mother’s Day which newsXpress Wetherill Park has been running in the lead up to Sunday.

As the display shows and the sales results demonstrate, good use of marketing collateral and a good location are important in a successful seasonal promotion. Well done to the Wetherill Park team.

Wonderful Mother’s Day window at newsXpress Yarram

newsXpress Yarram has embraced the newsXpress marketing collateral with this wonderful and creative Mother’s Day display.

They newsXpress Yarram team picked up on the lace treatment from the newsXpress Mother’s Day poster and included lace to frame the window. They did the same with the hearts from the poster.

The result is a beautiful window which themes the whole business for the Mother’s Day season.

Mother’s Day Window at newsXpress Leongatha

newsXpress Leongatha has been promoting Mother’s Day with this wonderful and creative window display facing onto the main street.

Featuring wonderful Hallmark collateral and a selection of gifts, the window display featured Mother’s Day opportunities for mothers of all ages and situations.

It is through attractive and appealing displays like this that newsXpress members can position their businesses competitively for major seasons like Mother’s Day. We have access to a broad range of collateral and resources directly through the group and through strategic partner Hallmark Cards.

Magazine Display of the Week: Ocean Grove

newsXpress Ocean Grove has the Magazine Display of the Week with this Royal Wedding feature in prime location in-store.

We like the display because it is bold, eye catching. It takes the Royal Wedding story off the page and presents it is a fun yet respectful way. It celebrates not only the wedding but also the Woman’s Day coverage.

Kudos to everyone at newsXpress Ocean Grove for conceiving and creating this display, especially to the bride for giving up her wedding dress. There is no truth in the rumor that the dress is Cathy’s – one of the owners of the business.

newsXpress supports proactive engagement promoting magazines, making the most of the opportunity for this important products category is a key element of traffic generation.

Great kids range at Toorak

newsXpress Toorak has put together a terrific display of the Crocodile Creek range from newsXpress preferred supplier Childsmart. Facing customers as they enter the store, the display easily grabs attention thanks to the bright colours and appealing display.

The colourful range is more than attractive. The products are made to strict standards considering the health of the users. This is very important when it comes to food and drink containers. newsXpress took this into consideration when bringing on the Crocodile Creek range.

Shoppers at Toorak in Victoria have an excellent range of Crocodile Creek products from which to choose thanks to the ranging commitment from newsXpress Toorak.

Easter on show in Launceston

newsXpress Launceston has a terrific display promoting Easter cards, gifts and eggs on the dance floor. This bright display is sure to drive excellent Easter sales this year. It is visually appealling and well located. They are also taking the opportunity to promote Better Homes and Gardens as part of the display in a nice basket building move.

Notice, too, the gift boxes on the table at the front of the table. These are a great idea for the time poor shopper.

The team at newsXpress Launceston is making good use of the complimentary newsXpress and Hallmark marketing collateral for the Easter season … to signpost the display from the top down. Well done!

Easter at newsXpress Manly West

newsXpress Manly West (QLD) is promoting Easter with an excellent display of gifts, Easter eggs and Easter cards on the dance floor, facing customers as they pass and enter the newsagency. This bright display is already attracting shoppers and generating good business for newsXpress manly West.

Notice the placement of the newsXpress exclusive Easter posters above and in front of the terrific Easter display. The newsXpress collateral pack contained these A1 double sided posters as well as A3 and A4 double sided collateral with which to promote the Easter season.

The seasonal collateral collateral pack of A1, A3 and A4 posters is provided without extra cost to newsXpress members.

Easter on show at Mortdale

newsXpress Mortdale has a terrific range of Easter goodies on display next to their range of Hallmark Easter cards. This is perfect placement from which to drive sales of Easter cards and Easter gifts. It can be easily seen by everyone in the business. The Easter range is ideal for Mortdale shoppers. It gives the shop a particularly bright (and delicious) feel.

Easter at newsXpress Crows Nest

newsXpress Crows Nest has a terrific display of Easter chocolates and gifts located at their main sales counter. Everyone entering and leaving the shop sees the range. This type of placement is ideal for driving impulse purchases and for reminding shoppers that newsXpress Crows Nest has an excellent range of Easter eggs and related products. Click on the image to see a larger version of the photo.

Mother’s Day at Jamison, ACT

newsXpress Jamison has located part of their Mother’s Day gift range next to their Hallmark Mother’s Day card range. This is an excellent move. The messenger selection is from a newsXpress preferred supplier and they make a wonderful gift for mum on Mother’s Day.

Magazine Display of the Week: Ballarat!

Well done to the team at newsXpress Ballarat. What a stunning display for the Children’s Cake Book from ACP. This is our newsXpress Magazine Display of the Week. Not only is the display wonderful for the product, it looks very tasty with the cakes on display. talk about interacting with the product! This is a benchmark display as it demonstrates commitment to magazines and engagement beyond a traditional magazine display.

newsXpress the first group to seize the opportunity of the classic cake cookbook and as a result we have members who have sold more than 50 copies. Moth of this has been incremental and impulse business. It demonstrates the value of our focus on banking margin dollars.

Easter on show at newsXpress Sun Valley

newsXpress Sun Valley has a terrific Easter display of products from newsXpress preferred suppliers up and driving good sales. It is a nice high traffic location, making the most of early shopper interest for the Easter season.

Note their clever placement of entry forms for the newsXpress Easter Colouring Competition. Well done!

Sales data from other retailers show that Easter products are being purchased six weeks out from the season so it is certainly not too early to get into this space and seize the opportunity.

Promoting Prevention magazine at Riverlink

newsXpress Riverlink is promoting the new look Prevention magazine with this excellent display at their newspaper stand. Shoppers are drawn to the bold display above newspapers and down the right hand side with a clever display using runners … wonderful visual merchandising on show. The whole display has a real sense of retail theatre.

The new look Prevention magazine from Pacific Magazines is selling very well thanks to high profile high impact displays like this one at newsXpress Riverlink.

Well done to everyone involved!

I Love Magazines at Knox City

newsXpress Knox City is promoting the I Love Magazine campaign behind the counter as well as using the display unit from ACP magazines.

The display unit is being used to attract shoppers from the mall into the store while the behind-the-counter display is used to drive impulse purchases of these titles.

The co-location approach engaged by newsXpress Knox City is one of the pillars of the exclusive newsXpress magazine strategy. Pretty displays are one thing, tactical engagement which leverages a campaign like I Love Magazine to its maximum commercial is another.

This is the another example of the newsXpress difference in action … driving value for our member businesses and for our suppliers.

Valentine’s Day in Orange

newsXpress Orange is again the go to place in orange for those important seasonal gift offers. Their Valentine’s Day gift offer facing out into the shopping mall is a treat for shoppers, packed with gift ideas and supported with an excellent range of Hallmark Valentine’s Day cards.

With plush used to attract shoppers and other products on offer in-store, it is no wonder that newsXpress is so well known in Orange and surrounding suburbs as the place to shop for gifts.

Back to School at newsXpress Ballarat

newsXpress Ballarat has a terrific Back to School season with excellent business as a result of their bold and wide ranging BTS display.

The Back to School display was well laid out, easy to shop, offering compelling pricing and backed by good product knowledge.

Well done to everyone involved at newsXpress Ballarat.

newsXpress stores across our group have reported good sales for Back to School 2011. We are sure this will be a discussion point among members when they get together at our mini conferences starting next week.

Valentine’s Day in Bairnsdale

newsXpress Bairnsdale has been promoting Valentine’s Day with a terrific dance floor display featuring cards and gifts from newsXpress preferred suppliers … all grouped and themed for easy shopping. They are attracting Valentine’s Day shoppers with an excellent window display and once inside, the dance floor display is there to leverage good sales.

Bairnsdale and many newsXpress stores are showing off the total season approach of newsXpress this Valentine’s Day.