Visual Merchandising | newsXpress Blog

newsXpress Canterbury nails Better Homes and Gardens display

Check out the display promoting the latest issue of Better Homes and Gardens created by the team at newsXpress Canterbury. This display owns the space and is bound to drive excellent sales.

The impetus for the display came from a magazine training session newsXpress ran at newsXpress Canterbury for Victorian newsXpress members two weeks ago. We identified display space opportunities as well as undertaking a partial magazine relay – to show the latest newsXpress magazine layout and display principles.

This display is excellent not only for the magazine but also for the business. Well done everyone involved!

Click on the photo for a large version.

Visual merchandising training a hit

Newsagency marketing group newsXpress has run two in-store visual merchandising training sessions in the last week for newsXpress members and employees in Sydney and Melbourne.

The Sydney session was at newsXpress Merrylands and involved creating two fresh Easter displays for the business. One display, facing shoppers as they enter the business features the Hallmark Abigail story buddy, a new interactive product from Hallmark and now available in newsXpress stores.

From sourcing props to building the display, the team participating in the training discussed all aspects of creating this display and considering the sales opportunities generated from professional, high visual impact, visual merchandising can have in a newsXpress business.

newsXpress is thrilled to be leading the newsagency channel with this in-store training, delivering excellent practical commercial value to members.

newsXpress Grovedale display wins award

Congratulations to newsXpress Grovedale for winning an award from ACP magazines for this display for Wheels magazine.

We love this display as it brings to life the magazine it is promoting in a way which will connect with the target purchaser of the title … perfect for visual merchandising.

newsXpress believes in magazines and feels that they play an important role in traffic generation and basked building in newsXpress newsagency businesses across Australia.

Congratulations to everyone at newsXpress Grovedale who made this display happen … it’s excellent!

Valentines Day at newsXpress Glendale

newsXpress Glendale has been promoting Valentine’s Day with this table of plush on offer from newsXpress preferred suppliers.

Located in prime position on the dance floor, the table is brimming with Valentine’s Day plush in a way which is attracting shoppers and resulting in good sales.

The table reflects good retailing by offering products covering a range of price points to suite varied budgets.

Optus promotion at newsXpress Roselands

newsXpress Roselands is promoting Optus handsets, SIM packs and recharge next to newspapers with this tactical placement of the Optus display unit sourced through newsXpress preferred supplier Jenlist. This is an excellent location as it is high traffic and space efficient without acting as a barrier to shoppers exploring the rest of the newsagency.

Research shows that promoting mobile phone handsets in a high traffic location will boost recharge business.

Terrific Australian Women’s Weekly display at newsXpress Ballarat

Check out the excellent display for the Christmas edition for The Australian Women’s Weekly at newsXpress Ballarat.

This is an excellent example of an excellent display which is sure to attract shopper attention.

AWW is easily purchased from the display … which is a must for any visual merchandising in a newsagency.

Looking carefully at the display you can see the attention to detail which has been paid in the building of the display.

Well done to Sue and the team at newsXpress Ballarat.

Wonderful Paris themed display at newsXpress Wetherill Park

newsXpress Wetherill Park has been running a wonderful promotion of gift and related items with a Paris theme.

Featuring products sourced from one of our newsXpress preferred suppliers, this terrific display is not what you would expect when you walk into a newsagency … this is exactly why it works at generating sales. It is also generating traffic from shoppers who notice the display as they walk past the shop.

Well done to the team at newsXpress Wetherill Park on such excellent initiative, creative execution and for supporting a newsXpress preferred supplier … you do the newsXpress brand proud.

Spring themed display at newsXpress Launceston

What a wonderful, warm and welcoming display created y the team at newsXpress Launceston. This Spring themed window display is just terrific. Bringing together products from a range of suppliers, this display certainly shows off a depth of range of products one would not usually associate with a newsagency. Well done to the team at newsXpress Launceston for such a good buying and a wonderful display of the products available.

Walking past the shop, Launceston shoppers would certainly notice the display and most likely browse the shop … checking out the excellent range of gifts promoted.

We are very lucky here at newsXpress to have a diverse mix of businesses, owners, team members and skills in our newsXpress family. While our stores support suppliers with structured displays and promotions, we have fresh and innovative out of the usual displays like this one from newsXpress Launceston to challenge and motivate us.

Brilliant Lovatts display at newsXpress Ballarat

The team at newsXpress Ballarat has created what we consider to be the best promotional display for the excellent range of Lovatts crossword titles. This display makes the titles heroes in a wonderful display which uses the pencil motif to visually connect with the engagement one has with a Lovatts crossword or puzzle title. We loved this display so much that we shared it with our team of Business Development Managers for them to show newsXpress stores as they make their visits around the country, helping newsXpress members with best practice display and management in and of their business.

Click on the image to see the display in detail.

The team at newsXpress Ballarat continues to excite with their innovative and engaging product displays.

Lovatts is a newsXpress preferred supplier. newsXpress members will support, promote and focus on their titles above all other crossword and puzzle titles.

Great to promotion at newsXpress East Maitland

newsXpress East Maitland is partnering with one of our preferred suppliers of toys to put together this terrific display of toys in-store.

Located perfectly in a highly visible location and offering easy access to a broad range of toy product, the display is set to draw traffic and drive sales.

Through newsXpress, members have access to some excellent value toy offers which enable them to drive good sales and bank excellent margin dollars from the toy category.

Complete Wedding magazine promotion

newsXpress Lismore Square has been promoting Complete Wedding magazine from newsXpress preferred supplier Universal Magazines with this promotional display placement at the front of the newsagency, facing shoppers as they enter the business.

This is a perfect time to be promoting wedding magazines and Complete Wedding is an excellent magazine to promote.

newsXpress members have access to bonus margin from Universal Magazines as a reward for achieving an agreed level of sales growth on a year on year basis.

Complete Wedding is one of a range of excellent titles from Universal which newsXpress members can support knowing that they have broader support from newsXpress. Universal titles feature on our in store radio and other promotional channels.

newsXpress Ballarat promotes Top Gear

newsXpress Ballarat is getting right behind the latest issue of Top Gear from ACP Magazines. This terrific and captivating window display connects with the upcoming racing season and is sure to drive sales of Top Gear magazine. Layering the magazine with a chequered flag look is a wonderful touch for this display.

Retro is in at newsXpress Leongatha

newsXpress Leongatha has been embracing the popular retro opportunity with this dance floor display of retro products from newsXpress preferred suppliers and backing this with collateral from our newsXpress marketing kit. Retro is certainly in thanks to some terrific products from newsXpress suppliers. It is proving to be an excellent niche with which to build gift sales in between major seasons … as they have done at newsXpress Leongatha.

Elvis is alive … at newsXpress Sarina

It’s true! Elvis made an appearance at newsXpress Sarina recently to celebrate their Elvis day.

What a terrific idea for some fun in-store as well as some good business. What an excellent range of products. And check out the Elvis. Nice!

Kudos to the Sarina team for such an innovative and successful retail campaign.

Promoting Home Beautiful magazine

newsXpress Manly West has been promoting the latest Home Beautiful magazine with this excellent aisle-end display. capturing the warmth of the cover and feature articles in this month’s issue, the display is a perfect match for attracting the Home Beautiful reader.

Home Beautiful is from Pacific Magazines, a strategic partner of newsXpress. Supporting their titles drives sales and supports the broader newsXpress mission.

Excellent Visual Merchandising Display at newsXpress Watergardens for New Idea Daffodil Day Promo

The visual merchandising team at newsXpress Watergardens has created a truly wonderful, engaging and compelling display promoting the current issue of New Idea magazine which supports the Daffodil Day campaign for the Cancer Council. Located at the front of the newsagency and seen by shoppers in the mall, this display wonderfully connects the magazine,the fund raising campaign and the wonderful work of the Cancer Council.

Click on the image to see a bigger version of the display – see the excellent detail which makes this such a good and successful display.

newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Sun Valley promotes Who magazine

newsXpress Sun Valley is promoting the latest issue of Who magazine, from Pacific Magazines, at the counter with this terrific display.

The Kim Kardashian wedding feature in this issue of Who is sure to be a hit with customers.

Pacific Magazines is a Strategic Partner of newsXpress, this provides our retail network with a range of opportunities and benefits.

Well done to newsXpress Sun Valley for promoting Who magazine with this display.

Delicious and Tempting Magazine Display at newsXpress Maryborough

newsXpress Maryborough in Victoria created a deliciously tempting display promoting the launch issue of the Baked & Delicious partwork recently. The display was an excellent representation of this new title. The cakes fitted beautifully with the aspiration reflected on the pages of each issue. Now if only we could have all got to try some of these cupcakes.

Clever placement of New Idea Masterclass at Ballarat

newsXpress Ballarat very cleverly placed their promotional unit for the New Idea Masterclass one-shot title next to their display of Baked & Delicious. This was a smart move as the two titles work together and could sell to the same shopper.

With these displays placed at the front of the newsagency, they were seen by all shoppers entering the store.

Sometimes it is not the attractiveness or size of the promotional display but its location which is more important to its sales success.

Baked & Delicious at newsXpress Ivanhoe

newsXpress Ivanhoe has been promoting the launch issue of the new Baked & Delicious partwork series with this excellent display facing shoppers as they enter the newsagency.

This promotional display, which was in place for a couple of weeks, was big and bold, perfect for leveraging the high profile national TV campaign being run in support of this new title.

Being such a busy shop in the main street of Ivanhoe (Victoria), this display would have been seen by many shoppers and those passing the business. Well done to everyone involved at newsXpress Ivanhoe.