Category: Toys
Siku cars & trucks popular with all ages
The range of collectible Siku cars and trucks offered to newsXpress members are a very special price is selling well.
Having access to such desirable product at better than usual newsXpress member discount helps our members make even more money from this wonderful opportunity.
This is an excellent example of the newsXpress difference. Good buying, easy merchandising and terrific shopper engagement.
The result is money in the bank and a more valuable business. What a great story!
Newsagents selling kinetic sand & kids love it!
newsXpress newsagents are selling out of the kinetic sand products newsXpress sourced through excellent supplier deals. Our supplier friends have been quick to respond with assistance on new stock, helping newsXpress businesses gain access to the high-margin and very fun sand products through the school holiday period.
newsXpress sourced the sand, provided advice and retail context to members and helped ensure a beneficial supply arrangement.
It is this practical newsX-ress exclusive help that helps newsXpress members do better with traffic generating products opportunities like this sand.
newsXpress helps newsagency marketing group members promote toys
newsXpress has provided newsXpress members with fresh and exclusive collateral for promoting toys in-store.
Provided in multiple sizes, the artwork is designed to act as a sign-post – telling shoppers that the store carries an excellent range of toys in-store.
This new collateral is one design of several released gy the group to give newsXpress members options and variety when promoting their businesses.
The new collateral in in the private area of our website now.
Plenty of funky gift and toy items on offer from newsXpress preferred suppliers
newsXpress last week introduced another new preferred supplier to members as well as additional products from existing preferred suppliers. Each announcement delivered excellent new opportunities to newsXpress members, opening up new traffic-generating opportunities for newsXpress businesses as they evolve to a new future … further away from the traditional newsagency.
Newsagency business growth comes from attracting new shoppers and new shoppers are attracted by new products not usually seen in a newsagency and often new to the Australian marketplace. This is where the newsXpress merchandise team is shining by unlocking funky and trendsetting product opportunities to help newsXpress members evolve their businesses.
The product in the image is just one of the new products promoted to newsXpress members last week.
Think Fun products working well for newsXpress newsagency marketing group members
Check out the range of Think Fun educational and fun products selling well in newsXpress stores.
Bridging across the toy, gift and educational spaces, these new items make for a nice display on the shop floor.
Grandparents, parents, aunts and uncles are the shoppers for these items. They are an ideal purchase with a greeting card – adding significant value to the card purchase.
newsXpress sources products like this at excellent margin. It then shares advice and information to help our retail partners to turn the product opportunity into cash. No margin is good until you sell the product. there is where newsXpress helps – with advice, insights and support to turn stock so that newsXpress members can bank the results.
Toy Fair suppliers love newsXpress members!
The newsXpress buying tour of the Toy Fair in Melbourne last week resulted in preferred suppliers writing excellent business. Moving sometimes as a large group and other times in smaller groups, newsXpress members looked at new product and tapped into exclusive deals – providing access to sought after product at excellent prices. Tapping into a price point competitive edge made the buying day valuable for all.
It is this type of trade show co-ordinated buying pioneered by newsXpress at successive toy and gift fairs that has enabled our group to become the group preferred by many suppliers to the newsagency channel. they love our support of their trade show events rather than hauling them around the country to buying days only for our members.
By helping suppliers leverage their existing trade show commitments we get to see a broader range of stock as well as tapping to newsXpress member exclusive opportunities.
This is the newsXpress difference in action – supporting suppliers and newsXpress members into making more money through smarter buying. This is the new way to do business.
Strong newsXpress buying contingent at Toy Fair
newsXpress is leading the way at Melbourne Toy Fair again this year with a large group of newsXpress members meeting up to visit suppliers at the Fair.
Planned well in advance with appointments for a range of suppliers, the group had a terrific day of buying and networking, making the most of a newsXpress exclusive commercial opportunity.
newsXpress continues to lead the marketplace with group buying initiatives like this, getting better deals for members and exclusive access with some key toy suppliers.
Promoting cards for Christmas and school holidays
newsXpress members are embracing the opportunity with this range of branded playing cards.
Toy Story, Thomas the Tank Engine and Dora the Explorer are some of the brands being used to promote these cards. This is an excellent brand connection for the card range.
newsXpress Southland, one of our corporate stores, has the range on show near the counter – driving shopper impulse purchases of the items.
These cards make an excellent Birthday or Christmas gift.
Catering to kids
newsXpress Inverloch and plenty of other newsXpress stores are enjoying excellent success promoting Blingles & Micro as part of their toy / gift / plush range in-store.
The floor display units in the photo are terrific for organising product and delivering to shoppers a professional representation of the brand. This helps shoppers purchase more of a line … delivering an excellent result for newsXpress members.
Whether it is floor display units like these or on the wall displays, newsXpress actively works with suppliers to deliver planned placement opportunities to best show off premium brands.
newsXpress Ascot Vale promotes Independent Studios gifts
newsXpress Ascot Vale is promoting an excellent mix of child related toys and activity gifts from our friends at Independent Studios.
This range of quality and well merchandised products is a wonderful addition to any newsXpress store. It presents well on shelves and is easily purchased on impulse by shoppers in the store for other items.
Independent Studios has some excellent products ideal for impulse purchase.
newsXpress Ascot Vale is a beacon store in Ascot Vale, drawing shoppers for their excellent range of gifts … making them a destination store for locals.
Wall of toys at newsXpress Ocean grove
Check out the wall of toys on show at newsXpress Ocean Grove. Thanks to excellent buying and merchandising, newsXpress Ocean grove is to go to retailer for toys in the region. Offering an excellent range of toys in an easy to shop display – catering to all agents and interests. This is another example of good retailers catering to the needs of their local community.
Toys selling well at Sanctuary Lakes
newsXpress Sanctuary Lakes is having a terrific time with toys from newsXpress preferred suppliers. year on year sales are up well into double digits … excellent growth in times others say are tough. This is a great result.
The display unit is in an excellent location. Stock turns quickly from here.
Wr like their capping of the display unit with the New Idea impulse display unit – promoting the new branding for New Idea magazine.
Moshi Monsters driving sales at newsXpress Sarina
newsXpress Sarina is promoting the Moshi Monsters brand and products from Triqo with this display passed by shoppers as they enter the business.
Ideal placement is helping the business leverage excellent traffic for impulse purchases and this is done more easily by offering known brands shoppers recognise. It’s a smart and successful move by newsXpress Sarina. Well done!
newsXpress preferred suppliers have plenty of products for impulse purchase promotions.
Amazing result from Toy Fair shopping day
newsXpress members banded together for a commercially stunning day at the Melbourne Toy Fair over a week ago. Suppliers closed their stands to other Toy Fair visitors for our group, so we could see their products without interruption.
This exclusive shopping day was a tremendous and valuable show of unity by newsXpress members. Participating members gained access to special deals and some wonderful products learnings through the course of the day.
newsXpress members flew in from around Australia to participate in this event and the newsXpress National Conference which was held the next day.
Suppliers participating in the exclusive buying day experience are thrilled with the result. Now that they have had an opportunity to tote up the value, they are all keen to participate with newsXpress in a similar exclusive buying day again.
newsXpress Gladstone Park loves the Pumpinator
Like many newsXpress stores across Australia, the team at newsXpress Gladstone Park in Victoria loves the Pumpinator from one of our newsXpress preferred suppliers.
This terrific fun item is perfect for school holidays. Families especially love this water balloon device, they have lots of safe, and wet, fun. It’s available now from newsXpress stores and will brighten any school holiday time. Be sure what you ware as playing with the Pumpinator you’re sure to get wet though. 🙂
Lego brand drives sales
newsXpress Pakenham has had terrific success with the Lego brand, selling Lego kits from this display which was photographed a couple of months ago.
With Lego products available from a number of newsXpress preferred suppliers, this is another brand newsXpress members are able to support.
Brands like Lego are important in that they are easily understood by shoppers. People trust the quality. They also buy on the basis of nostalgia.
Great to promotion at newsXpress East Maitland
newsXpress East Maitland is partnering with one of our preferred suppliers of toys to put together this terrific display of toys in-store.
Located perfectly in a highly visible location and offering easy access to a broad range of toy product, the display is set to draw traffic and drive sales.
Through newsXpress, members have access to some excellent value toy offers which enable them to drive good sales and bank excellent margin dollars from the toy category.
Smurf sales success at newsXpress Sorell in Tasmania
newsXpress Sorrell in Tasmania is another newsXpress location which made the most of the Smurf opportunity.
Thanks to excellent buying by our merchandise team, newsXpress members had access to Smurf products in advance of the release of the Smurf movie. This helped drive traffic and build better shopping baskets.
Using Sesame Street products to attract shoppers
newsXpress Pakenham has been using this excellent lamp post merchandise unit to attract shoppers into the newsagency to browse their range of Sesame Street plush and other items in their plush range. Click on the image to see a bigger version of this photo.
By using such a well known brand like Sesame Street to attract shoppers, newsXpress Pakenham is making the most of an opportunity from one of our newsXpress preferred suppliers.