Stationery | newsXpress Blog

newsXpress launches new planogram: sorted by hiPP

In another first, newsXpress is pleased to be participating in the national launch of sorted, a range of home office organisation products from hiPP. Many months in the making, newsXpress has played a key role in bringing this product to market. Planogrammed to tell a bold brand-based story in newsXpress and selected other retailers, sorted places newsXpress into a new niche which straddles stationery, office products and gifts. As one customer said recently, this is Smiggle for adults.

Bringing sorted to market is another example of innovation from newsXpress and our proactive group of partner suppliers. The good margin range will drive new traffic and extend the basket of shoppers. It provides an excellent point of difference for newsXpress locations and newsXpress as a group.

UHU planogram helps newsXpress stores drive sales

newsXpress retailers are benefiting from proactive suppliers investing in the development and deployment of planograms which professionally represent their product. The photo shows the UHU Glue Centre planogram at newsXpress Riverlink. UHU has been terrific to work with in finessing the range and developing a planogram which is efficient in space use and proactive in pitching what sells easily in our type of retail situations.

newsXpress is proud to lead on this planogram initiative and thankful to have a great group of suppliers, like UHU, working with our Merchandise team to bring certain success to our retail network. Planograms are new to newsagencies – they are key to our future success.

Stationery sale at newsXpress Leongatha

Check out the display created at newsXpress Leongatha for products in our first ever Stationery Now promotion.

This excellent display shows off all of the featured brand-name products newsXpress is supporting in the catalogue. newsXpress Leongatha has an excellent stationery department thanks to their affiliating with Office Smart. Their support for the latest newsXpress stationery promotion shows how the two can work well together.

Close to 1 million Stationery Now brochures are being delivered to letterboxes around the country thanks to the national campaign developed by the newsXpress marketing team.

3M planograms drive excellent sales

The commercial value from newsXpress is boldly on show in newsXpress locations across the country with the roll out of our 3M planograms. Developed exclusively with 3M, these layouts are created on a store by store basis and considering the existing commitment to stationery. Leveraging the respected Post-it, Command and Scotch brands, newsXpress members are reporting excellent sales as well as compliments from shoppers.

From one metre through to four metres, our 3M planograms are driving traffic and sales and demonstrating the newsXpress difference in action for our members.

This is another initiative of Rob Henderson our National Merchandise Manager and the newsXpress merchandise team.

newsXpress launches stationery offer

newsXpress yesterday launched a stationery offer which is exclusive to newsXpress locations. Designed to draw new traffic, the stationery offer represents a new approach to stationery marketing in the newsagency channel.

The creative marketing opportunity is backed by supplier deals enabling landing product in-store for competitive prices. The stationery offer is all about new traffic, trusted brand names and good margin.

This is another difference being delivered by newsXpress to its members and another strategy which separates us from buying groups.

newsXpress welcomes O’Bon as a preferred supplier

Following the successful inrtoduction of the O’BON range in newsXpress newsagencies several months ago, we are pleased to formally announce that O’Bon is a newsXpress preferred supplier. O’BON offers a high quality new range of stationery, note books made from Sugarcane paper, pencils made from old newspapers, fantastic colours and designs, brighten up any home or office whilst helping the environment. Theirs is a truly new range of products for newsgents and they are working with newsXpress to roll this out.

This is an excellent opportunity for newsXpress members.

Geographics joins newsXpress as preferred supplier

newsXpress, in it’s ongoing endeavours to provide the best range of products to consumers and the most impressive business plan to members has pleasure in announcing the appointing of Geographics paper to its list of preferred suppliers.

Geographics provides a vast range of high quality desktop papers with pre-printed designs. Geographics also has a range of Business Cards, Photo Paper, Posterboard, Pen Refills, Point of Sale signage, Presentation & Document Covers, Seals, Envelopes, Certificates, Social Stationery & Gift Vouchers.

Italplast signs on as preferred supplier of newsXpress

Italplast, Designers, Manufacturers and Wholesalers of quality desk accessory stationery products have been appointed a preferred supplier to the 160 strong and growing network of newsXpress. The appointment of Italplast strengthens the newsXpress offer available to consumers and benefits enjoyed by members.

Full terms and conditions of the new agreement are available to newsXpress members via the newsXpress website members section, along with updated order forms.

Bostik signs on as preferred supplier of newsXpress

Bostik the worldwide adhesive giant has agreed to terms with newsXpress as a preferred supplier for home, office and education adhesive products. Full terms and conditions of the new agreement are available to newsXpress members via the newsXpress website members section.

In store planograms have been developed in three different sizes to suit every stores unique layout or space requirement along with simple to co,plete order forms for the correct quntity of stock required. newsXpress have worked diligently with Bostik to stremline the order, replenishment and service processes to ensure maximum opportunity to provide positive returns to members.

Alexander Brands joins with newsXpress

Respected gift, premium pen and social stationery supplier Alexander Brands has signed on as a preferred supplier with newsXpress. The Alexander Brands relationship brings and excellent range of gift and related stationery lines to the newsXpress offer under terms which are good for newsXpress members and good for the group. newsXpress will support the Alexander Brands range with merchandise guidance and training in pursuit of a mutually beneficial relationship for all involved. Brands covered inclide: Artex, Eagle Creek, Inoxcrom, Filofax, Jack + Miss Honey, Lantern Studios, Letts, LFX Designs and Montegrappa.

newsXpress appoints National Merchandise Manager

newsXpress is pleased to announce the appointment of Robert Henderson to the role of National Merchandise Manager. Robert brings years of stationery supplier experience to this key role, most recently as National Sales & Marketing Manager for the Pentel Group. In this role, Robert directly managed national retailer accounts and managed the team which worked with newsagents.

“This appointment completes a planned and strategic extension of the merchandise strategy for our 168 member newsagency marketing group.” commented Graham Randall, Managing Director of newsXpress. “newsXpress is leading newsagents to a strong future.”

As National Merchandise Manager for newsXpress, Robert will be responsible for developing merchandise strategy, establishing new supplier relationships and enhancing existing arrangements.

“I look forward to bringing to newsXpress members excellent opportunities from the kinds of supplier relationships you deserve when you have a retail network of 168 proactive retail locations.” said Robert Henderson.

“Enhancing the strategic management of our merchandise offer has been in the planning since last year” said Ben Kay, General Manager of newsXpress Pty Ltd. “Robert will provide newsXpress and its members with strategy and offers which will excite the channel”.

Robert Henderson commences his new role with newsXpress mid May.

newsXpress has a merchandise team with expertise in stationery, calendars, gifts, electronic services and circulation product. This rounded representation ensures that the company provides its members with strategy which reflects the history of the channel yet is focused on the future.

PHOTO: Ben Kay, newsXpress General Manager left and Robert Henderson, new National Merchandise Manager right.

Uniball joins newsXpress as a preferred supplier

Respected pen supplier to newsagents Uniball has signed on as a preferred supplier for newsXpress stores. Uniball will bring to newsXpress members special offers, low every day pricing and other support which will help drive sales of their products. newsXpress will support the Uniball range with in-store range guidance and training in pursuit of excellent returns for our members and for Uniball.

Pentel Pop n Pop for newsXpress

Pentel is proud to bring ‘Pop n Pop’ correction tape to newsXpress as the first retailers to sell this product outside of Officeworks. Pentel’s ‘Pop n Pop’ correction tape has sold over 100,000 units since release late last year. Having this product reinforces our relevance and appeals to a demographic important to our businesses. ‘Pop n Pop’ correction tape is a good point of difference for newsXpress.

Three new stationery offers for newsagents

newsXpress will be introducing three new stationery seasons for newsXpress newsagents next year. These details of these secret campaigns will be announced confidentially to members closer to action time. Our research has identified three lucrative opportunities which will give our members exclusive and valuable revenue opportunities.

Early back to school pitch

newsXpress has provided members wanting to make an early Back To School pitch with marketing collateral featuring excellent deals. The catalogues, delivered by Salmat, also feature our Nintendo Wii competition. While many newsagents prefer to focus on Christmas this time of the year, we recognise that Back To School specialists are busy promoting their offers to schools which like to get orders completed prior to the end of the current year.

newsXpress, through its Back To School campaign and support, has been able to get some members into the opportunity for the first time.

Back to school popular

The Back To School offer put together by the newsXpress merchandise department has surpassed all sales expectations. Our members have embraced the offer because of the quality brand name product, excellent prices and other aspects of our strategy which we are not about to share in this public place.

What is most pleasing is the uptake from newsXpress members who would not usually make a big Back To School commitment for local reasons. They have embraced our offer because we have pitched a range of product which is relevant to their circumstances.

The newsXpress Back To School range and the supporting national marketing and advertising campaigns will drive new customers to our shops and improve sales efficiency from existing customers. This is a key part of the newsXpress mission for its members.

Stationery is more than buying

Buying stationery at the right price is important. How you manage the product in-store is equally important. newsXpress recognises the importance of store layout and offers a plan a gram service to its members. Drawing in industry expert advice, we are helping newsXpress members develop new in-store plans around stationery which drive sales. Product adjacencies, brand promotion and retail theatre are all part of what our experts bring to the table in relaying stationery.

Our intellectual property around our approach to stationery is exclusive. It is another reason why we see newsXpress members embracing the model perform so well in the stationery department.

At our Annual Conference on the Gold Coast later this month we will share some insights into our approach on stationery which will further propel newsXpress newsagents to greater success.

Visual merchandising for newsagents

Having the right product on the shop floor is important. Landing it there for a good price is another. What you do with this product once it gets there is even more important. Too often in newsagencies we see opportunities lost because of poor in-store displays. This is a topic which will receive attention at the newsXpress conference on the Gold Coast next month. We have an expert in the visual merchandising field presenting at the conference. We also have members showing off their best displays and network with colleague newsagents, discussing what works in their business and what does not.

At newsXpress we are committed to helping our members from the back of the shop right through to the front. There is where the newsXpress offer is unique. We take a whole of business approach and bring energy and excitement into play to achieve the results many newsagents miss even though they may do some good buying.