The team at newsXpress Macarthur Square are winding up their BTS promotion for another year and have enjoyed great success with their bulk merchandising and prominent use of the newsXpress supplied marketing materials.
They have in particular taken advantage of the busy Campbelltown shopping centre with their strong presentation of exercise books and writing pads as seen on the trestle table to the left.
Now that Christmas and New Year are over, many newsXpress locations are busy today creating excellent displays in support of their Back to School campaign. We support the GNS Back to School campaign and supplement this with our own (GNS supported) newsXpress exclusive Back to School campaign.
Across both campaigns, newsXpress locations are set to enjoy tremendous success from Back to School 2010. The brochures delivered to hundreds of thousands of homes and the excellent product deals will drive excellent traffic.
The planogram of quality Maped products is driving sales at our new newsXpress store at Knox City Shopping Centre. Maped is a brand consumers trust. Being a brand-focused business, as newsXpress is, it was natural that we support such a strong brand in our corportae store. What makes the Maped range especially pop is the new fixturing from Interfit which enables more effiicient loading of product than on traditional slatwall. We are able to easily expand or contract planograms as we may find we need based on sales.
More newsXpress locations are installing the Sorted range from hiPP. There are three planogram sizes for this excellent home office / organisation product. As the photo from one of our stores shows, the planogram looks professional and neatly fits a good range of product.
We like the Sorted range because it takes us into new product categories – yes, this range is about more than one product category. Sorted broadens the appeal of newsXpress locations and gives existing customers more products with which to extend their shopping. This is a great basket efficiency story.
newsXpress is pleased to have introduced the Sorted range to the newsagency channel.
newsXpress gives its members the option of when they want their Back To School campaign kicks in. For some, that is about now. This is why we have provided back To School brochures and other collateral to these members. They are chasing orders for the 2010 year prior to the end of this year. Our Back To School catalogue continues the newsXpress commitment to brands with UHU, O’BON, Maped, Artline, uni, Post-it, Canson, Pentel and Crayola all well represented.
The newsXpress Back To School catalogue also offers twilight themed product – because we recognise that school is not all about work and no play.
The sorted range from hiPP has been introduced by newsXpress Leongatha to extend their home office / organisational products range. newsXpress is proud to be working closely with hiPP on the introduction of this new range of products to the newsagency channel.
Our merchandise team saw early on the value leading newsXpress members into a new product niche. newsXpress Leongatha, terrific business innovators, did not take much convincing to embrace the sorted range.
newsXpress locations introducing sorted from hiPP are doing so following a planogram developed to professionally and efficiently represent the whole range.
In another first, newsXpress is pleased to be participating in the national launch of sorted, a range of home office organisation products from hiPP. Many months in the making, newsXpress has played a key role in bringing this product to market. Planogrammed to tell a bold brand-based story in newsXpress and selected other retailers, sorted places newsXpress into a new niche which straddles stationery, office products and gifts. As one customer said recently, this is Smiggle for adults.
Bringing sorted to market is another example of innovation from newsXpress and our proactive group of partner suppliers. The good margin range will drive new traffic and extend the basket of shoppers. It provides an excellent point of difference for newsXpress locations and newsXpress as a group.
newsXpress retailers are benefiting from proactive suppliers investing in the development and deployment of planograms which professionally represent their product. The photo shows the UHU Glue Centre planogram at newsXpress Riverlink. UHU has been terrific to work with in finessing the range and developing a planogram which is efficient in space use and proactive in pitching what sells easily in our type of retail situations.
newsXpress is proud to lead on this planogram initiative and thankful to have a great group of suppliers, like UHU, working with our Merchandise team to bring certain success to our retail network. Planograms are new to newsagencies – they are key to our future success.
Check out the display created at newsXpress Leongatha for products in our first ever Stationery Now promotion.
This excellent display shows off all of the featured brand-name products newsXpress is supporting in the catalogue. newsXpress Leongatha has an excellent stationery department thanks to their affiliating with Office Smart. Their support for the latest newsXpress stationery promotion shows how the two can work well together.
Close to 1 million Stationery Now brochures are being delivered to letterboxes around the country thanks to the national campaign developed by the newsXpress marketing team.
The commercial value from newsXpress is boldly on show in newsXpress locations across the country with the roll out of our 3M planograms. Developed exclusively with 3M, these layouts are created on a store by store basis and considering the existing commitment to stationery. Leveraging the respected Post-it, Command and Scotch brands, newsXpress members are reporting excellent sales as well as compliments from shoppers.
From one metre through to four metres, our 3M planograms are driving traffic and sales and demonstrating the newsXpress difference in action for our members.
This is another initiative of Rob Henderson our National Merchandise Manager and the newsXpress merchandise team.
newsXpress yesterday launched a stationery offer which is exclusive to newsXpress locations. Designed to draw new traffic, the stationery offer represents a new approach to stationery marketing in the newsagency channel.
The creative marketing opportunity is backed by supplier deals enabling landing product in-store for competitive prices. The stationery offer is all about new traffic, trusted brand names and good margin.
This is another difference being delivered by newsXpress to its members and another strategy which separates us from buying groups.
Following the successful inrtoduction of the O’BON range in newsXpress newsagencies several months ago, we are pleased to formally announce that O’Bon is a newsXpress preferred supplier. O’BON offers a high quality new range of stationery, note books made from Sugarcane paper, pencils made from old newspapers, fantastic colours and designs, brighten up any home or office whilst helping the environment. Theirs is a truly new range of products for newsgents and they are working with newsXpress to roll this out.
This is an excellent opportunity for newsXpress members.
newsXpress, in it’s ongoing endeavours to provide the best range of products to consumers and the most impressive business plan to members has pleasure in announcing the appointing of Geographics paper to its list of preferred suppliers.
Geographics provides a vast range of high quality desktop papers with pre-printed designs. Geographics also has a range of Business Cards, Photo Paper, Posterboard, Pen Refills, Point of Sale signage, Presentation & Document Covers, Seals, Envelopes, Certificates, Social Stationery & Gift Vouchers.
Italplast, Designers, Manufacturers and Wholesalers of quality desk accessory stationery products have been appointed a preferred supplier to the 160 strong and growing network of newsXpress. The appointment of Italplast strengthens the newsXpress offer available to consumers and benefits enjoyed by members.
Full terms and conditions of the new agreement are available to newsXpress members via the newsXpress website members section, along with updated order forms.
Bostik the worldwide adhesive giant has agreed to terms with newsXpress as a preferred supplier for home, office and education adhesive products. Full terms and conditions of the new agreement are available to newsXpress members via the newsXpress website members section.
In store planograms have been developed in three different sizes to suit every stores unique layout or space requirement along with simple to co,plete order forms for the correct quntity of stock required. newsXpress have worked diligently with Bostik to stremline the order, replenishment and service processes to ensure maximum opportunity to provide positive returns to members.
newsXpress Members have commenced stocking the environmentally friendly O’BON range in their stores following the announcement of a commercial relationship between newsXpress and the Stationery supplier.
O’BON have created a great range of social stationery in some exciting fashion designs but with a very modern environmental twist, pencils made from recycled newspaper, notebooks made from sugarcane paper, and binders made from recycled cardboard make this a very impressive retail story.
The photo above features the O’BON range as seen at newsXpress Ascot Vale.
Respected gift, premium pen and social stationery supplier Alexander Brands has signed on as a preferred supplier with newsXpress. The Alexander Brands relationship brings and excellent range of gift and related stationery lines to the newsXpress offer under terms which are good for newsXpress members and good for the group. newsXpress will support the Alexander Brands range with merchandise guidance and training in pursuit of a mutually beneficial relationship for all involved. Brands covered inclide: Artex, Eagle Creek, Inoxcrom, Filofax, Jack + Miss Honey, Lantern Studios, Letts, LFX Designs and Montegrappa.
newsXpress is pleased to announce the appointment of Robert Henderson to the role of National Merchandise Manager. Robert brings years of stationery supplier experience to this key role, most recently as National Sales & Marketing Manager for the Pentel Group. In this role, Robert directly managed national retailer accounts and managed the team which worked with newsagents.
“This appointment completes a planned and strategic extension of the merchandise strategy for our 168 member newsagency marketing group.” commented Graham Randall, Managing Director of newsXpress. “newsXpress is leading newsagents to a strong future.”
As National Merchandise Manager for newsXpress, Robert will be responsible for developing merchandise strategy, establishing new supplier relationships and enhancing existing arrangements.
“I look forward to bringing to newsXpress members excellent opportunities from the kinds of supplier relationships you deserve when you have a retail network of 168 proactive retail locations.” said Robert Henderson.
“Enhancing the strategic management of our merchandise offer has been in the planning since last year” said Ben Kay, General Manager of newsXpress Pty Ltd. “Robert will provide newsXpress and its members with strategy and offers which will excite the channel”.
Robert Henderson commences his new role with newsXpress mid May.
newsXpress has a merchandise team with expertise in stationery, calendars, gifts, electronic services and circulation product. This rounded representation ensures that the company provides its members with strategy which reflects the history of the channel yet is focused on the future.
PHOTO: Ben Kay, newsXpress General Manager left and Robert Henderson, new National Merchandise Manager right.
Respected pen supplier to newsagents Uniball has signed on as a preferred supplier for newsXpress stores. Uniball will bring to newsXpress members special offers, low every day pricing and other support which will help drive sales of their products. newsXpress will support the Uniball range with in-store range guidance and training in pursuit of excellent returns for our members and for Uniball.
Pentel is proud to bring ‘Pop n Pop’ correction tape to newsXpress as the first retailers to sell this product outside of Officeworks. Pentel’s ‘Pop n Pop’ correction tape has sold over 100,000 units since release late last year. Having this product reinforces our relevance and appeals to a demographic important to our businesses. ‘Pop n Pop’ correction tape is a good point of difference for newsXpress.