Stationery | newsXpress Blog

Refresh your store and add value to your business

newsXpress Goulburn has just finished installing their new Canson Creative Centre and completed a full stationery re-alignment with thanks to newsXpress Category Manager, Jeff Walsh.

The relay not only created enough space to accommodate the entire Creative Centre but also provided the room to introduce a new promotional area near the front entrance for seasonal gifts.

John & Sally Stein are getting new glass shelving and slat-wall fitted immediately and hope to sell much more high margin items as a result of this refit.

CREATING SALES WITH NEW MONEY

The Canson partnership is working a treat. No matter the type of store, the demographic or the proprietor, the Canson product with it’s great quality, price and brand is selling like crazy.

Consistency through the newsXpress network and great supplier support is ensuring Canson and newsXpress are reaping the rewards.

The following photos are from newsXpress Westpoint one of over 70 stores who have already installed the exclusive Canson Creative Centre.

The team at newsXpress Toowong has a great General by the name of Scott. He is a visionary as well as a completer-finisher. The store is perpetual motion allowing the owner Paul to work on the business not in it. The photos say it all.

State of origin is only but one of the promotions on at the moment, with HOT ink! 6 churning and burning and financial year diaries also in play, all parts of the store are working.

Creating a story all of your customers want to read

The two stores in the Central Coast township of Bargara, newsXpress Bargara & newsXpress Bargara Central have taken the gift route as several others have to capitalise on the strong card giving season of Mother’s Day.

As the photos below show a range of aspirational gifts, social stationery, gift bags all bound with Hallmark Alliance signage can be very inviting to potential customers.

RETURN ON SPACE IS A VITAL MEASUREMENT IN HIGH CALIBRE newsXpress STORES

How many pens does it take to fill a wall in a newsagency? Too many….

newsXpress encourages all of its members to measure space to effectively merchandise a store. Data is king and the team at newsXpress Indooroopilly carefully choose what pens they stock.

By having what sells and not having every pen available, merchandising by functionality and not being lead around by the tail by suppliers, they have taken control of their stock, lowered capital employed and increased return on space and return on investment. The more stock turns you get the more profitable your operation.

TOOWONG BANKING NEW MONEY

The team at newsXpress Toowong keep nailing new money revenue streams resulting in increased profits and satisfied customers who see something new every time they come into the store.

Whether it’s the Canson paper, cardboard and exclusive newsXpress Creative Centre Art ranges, Artee Supplies invitations, hIPP boxes and fashion stationery or massive growth from the Hallmark strategic partnership. Its great to see a store so well run and growing at a massive rate.

ALWAYS CHASING GROWTH

newsXpress Castle Towers is never satisfied with their presentation and have completely rebuilt their back wall with great products from Canson Colour, Canson Creative Centre, hiPP, Christina Re, Hallmark, and Ink & Toner.

They have completely changed the front of store as well with small displays on specially built units which allow the passer-by to look further into the shop and maybe be drawn to something not previously seen. This significantly increases the available front of store space so highly sought by suppliers.

newsXpress MARGARET RIVER CONTINUES TO INNOVATE

Even though Margaret River in WA only has a population of 6,500, they continue to innovate and add new ranges such as the Artee Supplies range.
Andrew & Tanya continue to innovate and look for opportunities in a town that is experiencing exponential growth.

NEW MONEY REVENUE STREAMS

newsXpress Ascot Vale is producing new money revenue to offset intense competition in the area from major competitors. By embracing gifts, invitations, fine papers, books and cartridge recycling they are bringing in people who would not otherwise visit a traditional newsagency.

Quality product drives new Business

Since installing the new Canson range, The team at newsXpress Cleveland don’t sell cheap cardboard any more. They used to sell the cheap stuff for 90c now they sell it for $1.80 and have not lost a sale. Shows that quality cardboard sells and not one customer has complained. It has actually driven more sales with artists now coming into the shop to buy this fabulous range.

More ‘New Money’

Artee Supplies are working with newsXpress to drive new money sales in the group. DIY invitations are a blue ocean category for newsagents and many newsXpress retailers have embraced some of the great ranges on offer.

Canson driving massive sales in the newsXpress group

The recent retail partnership with Canson is providing interesting data to the group. Not only are sales going north, customers are happy with the quality of the cardboard and happy to pay more for a superior product. National brands drive sales and the Canson/newsXpress partnership is proof of this.

newsXpress appoints Stationery Category Manager

newsXpress are pleased to announce the appointment of Jeff Walsh as the newsXpress Retail Groups National Stationery Category Manager.

Jeff has over 30 years experience in the stationery field in both the retail and commercial wholesale sectors. He is already well known to newsXpress members as the Queensland State Manager for Stationers Supply and will use this relationship to drive sales throughout the group.

“We see a gap in the stationery market for newsagents” said Graham Randall, founding Director of newsXpress “and the appointment of Jeff to the role of National Category Manager is a means for us to deliver on this opportunity to our members”.

Jeff will begin with newsXpress on the 1st of March and be stationed in the Brisbane support office. He will report directly to Keith Sonerson, National Merchandise Manager.

NSW/ACT goes ‘Back to School’ at newsXpress

With a strong newsXpress member base now pushing 30 in NSW and the ACT any large scale promotion is beginning to make an impression in Australia’s largest market.

Back to School is being promoted with great intensity by major retailers such as Big W, Officeworks, even Woolworths and The Good Guys. Small businesses such as newsagents have a magnificent opportunity to compete by utilising the expansive media campaigns and delivering exceptional service, convenience and competitive prices.

The NSW/ACT members have participated in two BTS themed catalogues during this period and called on their vast experience to deliver some outstanding results. See below for the unique successes and strategies used by individual stores.

Above Left: newsXpress Woden presented a wide range of notebooks in different colours, sizes and price to satisfy even the most discerning customer.

Above Right: newsXpress Bondi Eastgate took the opportunity of breaching the lease line to stock a well presented trestle table with low price high turnover lines. This acted as a beacon to attract customers to the store.

Above Left: newsXpress Castle Towers create a massive out post each season filling the are with great product and low prices. They also have a personalised newsXpress Castle Towers BTS banner made up for further visibility

Above Right: newsXpress Goulburn have had an all encompassing pen stand specially commissioned and it is central to their BTS efforts. Containing every pen type studious types would ever need and great signage.

Above Left: newsXpress Scott’s Lismore have celebrated their name change with a renewed vigour in becoming the leading newsagent in town. This compelling newspaper ad is part of a strategy they feel will grow their business results to meet their output.

Above Right: newsXpress Shellharbour City clearly advertise their intentions to customers and passers-by with this visually inviting signage consisting of newsXpress seasonal posters and the actual pages of the BTS catalogue.

Above Left: newsXpress Orange depict a busy scene with customers busily selecting product to purchase and team members tidying and refilling the large BTS display at the front of the store.

Above Right: newsXpress Jamison transform the front desk into a BTS destination with signage and product in an easily accessible location.

Above Left: newsXpress Carr’s Armidale compliment their Hallmark Alliance Marketing materials with the newsXpress posters (seen around the pillars). The effect is to draw the customer’s attention to the cleverly conceived display stand housing seasonal cards and add-ons including gift bags and wrap.

Above Right: newsXpress Macarthur is right into ‘Back to School’, already this year they are 100% up compared to last year. Notice the great location for their outpost? their neighbours are Best & Less and Lowes, which means their customers can purchase all their needs at one location.

Kudos for Double A paper

newsXpress has been running an offer through some of its stores which includes an offer on Double A paper. Customer feedback is that the quality is been exceptional. What is interesting to us is that customers are making a point of complimenting us for carrying such a good quality paper and saying they are switching to this brand. So, kudos to Double A.

Tax time stationery deal for newsagents

newsXpress is proud to lead the market again with this two page flyer promoting tax time deals of BRAND NAME stationery.

The strategy behind this campaign is the realignment of consumer attitude to stationery pricing and range in newsagencies and in particular newsXpress newsagencies. This is a long term campaign which has been developed with the support of key brand name stationery companies.

newsXpress members across Australia are delivering this flyer to homes around their stores and enjoying the resulting stationery sales kick.

Detail drives ink and toner success

Beyond ranging advice, negotiating prices and providing marketing materials, the newsXpress ink and toner strategy even supports stores with simple things such as product labels. It is this attention to detail in the package of support materials from newsXpress which is driving success for our members in areas such as ink and toner.

With the focus on respected brands such as Epson, Canon, HP and Lexmark, it is only appropriate that we are professional in our price and description presentation. It is also an ideal opportunity to connect this with the newsXpress brand.

The price labels and other support material is provided as part of the complete package from the group without any additional cost to our members. …another example of the newsXpress difference.

Giveaways push stationery sales

The free filing box we have provided to newsXpress stores to give away with each box of Double A paper sold is working well. Being exclusive to newsXpress, our members can actively promote this knowing that no other business can match them.

Giveaways such as this filing box better connect newsXpress newsagencies with the home office market. That it is built around a brand not promoted in key newsagent competitors means we offer a brand point of difference as well.

newsXpress is committed to bringing more of these practical traffic building deals to its members.

Further statement about GNS and newsXpress

Asked to comment to the editor of a trade journal today about the GNS decision to ban newsXpress from its trade shows, the Board issued this statement today:

newsXpress is disappointed that the Board of GNS has taken this action against newsXpress. Now is the time for newsagents and their suppliers to embrace competition rather than build walls against it.

We have been active supporters of GNS since we commenced six years ago and have participated in the Brisbane Market Fair since we began. To now be locked out on the grounds of newsXpress being a threat is disappointing and offensive to our newsagent members.

Category: Stationery

Refresh your store and add value to your business

CREATING SALES WITH NEW MONEY

VISIONARY RETAIL LEADERSHIP

Creating a story all of your customers want to read

RETURN ON SPACE IS A VITAL MEASUREMENT IN HIGH CALIBRE newsXpress STORES

TOOWONG BANKING NEW MONEY

ALWAYS CHASING GROWTH

newsXpress MARGARET RIVER CONTINUES TO INNOVATE

NEW MONEY REVENUE STREAMS

Quality product drives new Business

More ‘New Money’

Canson driving massive sales in the newsXpress group

newsXpress appoints Stationery Category Manager

NSW/ACT goes ‘Back to School’ at newsXpress

Above Left: newsXpress Woden presented a wide range of notebooks in different colours, sizes and price to satisfy even the most discerning customer.

Above Right: newsXpress Bondi Eastgate took the opportunity of breaching the lease line to stock a well presented trestle table with low price high turnover lines. This acted as a beacon to attract customers to the store.

Above Left: newsXpress Castle Towers create a massive out post each season filling the are with great product and low prices. They also have a personalised newsXpress Castle Towers BTS banner made up for further visibility

Above Right: newsXpress Goulburn have had an all encompassing pen stand specially commissioned and it is central to their BTS efforts. Containing every pen type studious types would ever need and great signage.

Above Left: newsXpress Scott’s Lismore have celebrated their name change with a renewed vigour in becoming the leading newsagent in town. This compelling newspaper ad is part of a strategy they feel will grow their business results to meet their output.

Above Right: newsXpress Shellharbour City clearly advertise their intentions to customers and passers-by with this visually inviting signage consisting of newsXpress seasonal posters and the actual pages of the BTS catalogue.

Above Left: newsXpress Orange depict a busy scene with customers busily selecting product to purchase and team members tidying and refilling the large BTS display at the front of the store.

Above Right: newsXpress Jamison transform the front desk into a BTS destination with signage and product in an easily accessible location.

Above Right: newsXpress Macarthur is right into ‘Back to School’, already this year they are 100% up compared to last year. Notice the great location for their outpost? their neighbours are Best & Less and Lowes, which means their customers can purchase all their needs at one location.

Kudos for Double A paper

Tax time stationery deal for newsagents

Detail drives ink and toner success

Giveaways push stationery sales

Further statement about GNS and newsXpress

Ink & Toner at newsXpress Arana Hills, featured in this photo is the unique Cartridge Rescue recycling bin.

Above Left: newsXpress Woden presented a wide range of notebooks in different colours, sizes and price to satisfy even the most discerning customer.

Above Right: newsXpress Bondi Eastgate took the opportunity of breaching the lease line to stock a well presented trestle table with low price high turnover lines. This acted as a beacon to attract customers to the store.

Above Left: newsXpress Castle Towers create a massive out post each season filling the are with great product and low prices. They also have a personalised newsXpress Castle Towers BTS banner made up for further visibility

Above Right: newsXpress Goulburn have had an all encompassing pen stand specially commissioned and it is central to their BTS efforts. Containing every pen type studious types would ever need and great signage.

Above Left: newsXpress Scott’s Lismore have celebrated their name change with a renewed vigour in becoming the leading newsagent in town. This compelling newspaper ad is part of a strategy they feel will grow their business results to meet their output.

Above Right: newsXpress Shellharbour City clearly advertise their intentions to customers and passers-by with this visually inviting signage consisting of newsXpress seasonal posters and the actual pages of the BTS catalogue.

Above Left: newsXpress Orange depict a busy scene with customers busily selecting product to purchase and team members tidying and refilling the large BTS display at the front of the store.

Above Right: newsXpress Jamison transform the front desk into a BTS destination with signage and product in an easily accessible location.

Above Right: newsXpress Macarthur is right into ‘Back to School’, already this year they are 100% up compared to last year. Notice the great location for their outpost? their neighbours are Best & Less and Lowes, which means their customers can purchase all their needs at one location.