Category: Stationery

Newsagency marketing group newsXpress supports the newsagent-owned stationery wholesale business Group Newsagency Supplies (GNS). This has been the newsXpress policy and position for years. It’s an important position, one that is good for the newsagency channel.

Rather than supporting one of the American owned stationery wholesalers, newsXpress and its members are supporting the newsagency channel and the GNS shareholders – newsagents themselves. This is a decision we can make to support an Australian owned business, a newsagent owned business. It’s a decision we can make that is like the decision we want our local shoppers to make.

Our view is that the more newsagents support GNS the more the newsagency channel will benefit.

More and more newsXpress members are installing this wonderful creative arts centre thanks to support from one of our newsXpress preferred suppliers. The full line range is perfect for businesses serving creative customers and those with school-age customers who need to develop school and hobby projects.

Beautifully laid out and branded, the range is an excellent solution in what is a lucrative area for many newsXpress members.

newsXpress is able to help members get into this space by working with our supplier partner on the best options for each specific situation. The result is more traffic and sales.

newsXpress Shoreline in tasmania has incorporated the Maped range into the stationery department, giving the high quality maped products an excellent position to drive impulse purchases and to shop off the respected brand which has been promoted on TV … with newsXpress tagged in the TV commercials as an authorised stockist.

delivering excellent margin and a quality which is superior to cheap China product, the Maped range of stationery is something of which newsXpress members are proud to carry in store.

newsXpress Wollongbar has been promoting the Maped range of school stationery in store during back to School and beyond.

This wonderful range of stationery is proving to be a valuable out of season hit for newsXpress stores, driving traffic sales and growth, delivering excellent results for our businesses.

Maped products are loved by customers not only for their design and environmental credentials but also for their value. They are better than any cheap China product stationery being sold around the place.

newsXpress stores like newsXpress Wollongbar are proud to carry the Maped range.

newsXpress Singleton Heights has added the high quality good margin Maped range of stationery to the stationery department in-store.

As the only authorised Maped stockist in the newsagency channel, newsXpress stores have a wonderful point of difference opportunity around a trusted and respected brand, a brand which is being promoted in national advertising – tagging newsXpress.

By promoting the Maped school stationery range, newsXpress Singleton Heights is connecting with a wonderful national promotion and brand and making the most of the newsXpress opportunity.

Check out the range of very cool Lolz stationery at newsXpress Parkmore in Victoria. Sourced through one of our newsXpress preferred suppliers, the Lolz stationery range is fun and functional – brightening the traditional stationery offer in a newsXpress newsagency compared to what you see elsewhere.

The Lolz range at newsXpress Parkmore is well displayed and presents the business with an excellent and valuable local point of difference.

Lolz is another brand supported by newsXpress in our brand commitment. We understand and respect the position of brands. A good brand drives loyalty and good word of mouth for the business.

Long after Back to School is over as a season, newsXpress newsagency stores are supporting the Maped range with great displays and in-store locations.

Maped is a year-round range … quality European made stationery with a higher than average for stationery margin thanks to newsXpress negotiation.

As the only authorised stockist of Maped products in the newsagency channel newsXpress members are positioned to do very well.

The photo shows the Maped range on show at newsXpress Lismore Square in New South Wales  – another excellent place for purchasing quality Maped products.

newsXpress Ballarat is another newsXpress store which reported terrific success with Back to School, and beyond, this year.

Thanks to newsXpress collateral and exclusive newsXpress product offers especially around the Maped range, for which we are the EXCLUSIVE authorised representative in the newsagency channel.

Well done newsXpress Ballarat for promoting back to School and continuing the Maped range as part of the on-going stationery offer.

newsXpress Mt Martha has been promoting the Maped range through Back to School and now beyond with this impulse purchase display stand in a terrific location.

The Maped range is providing newsXpress members with an important point of difference – quality stationery at a competitive price. The bonus is the excellent margin.

The Maped range is now part of our year-round stationery offer in newsXpress stores.

The support from Pelican Artline around the Maped brand has been excellent – this includes a national TV commercial exclusively for newsXpress.

newsXpress Maryborough in Victoria is promoting the wonderful high quality and terrific margin range of European designed and made stationery with this display in-store.

As the only authorised stockist of Maped products in the newsagency channel, newsXpress members are making the most of a respected and rewarding status.

While Maped was launched for Back to School, it now serves a valuable position in the stationery department … as we can see at newsXpress Maryborough.

One newsXpress store has reported a 12% year on year life in Back to School sales specifically on the back of the newsXpress Back to School offers.  This newsXpress member embraced every BTS offer put out by newsXpress and has reaped excellent financial rewards as a result. Their success is a wonderful story not only for their management of the business but also for the offers negotiated and offered by newsXpress.

newsXpress helps newsagents grow stronger and more valuable newsagency businesses.

newsXpress Leongatha has been promoting the Maped range of products as part of their Back to School offer … making the most of the newsXpress status as an authorised Maped reseller. Indeed, newsXpress stores are the only newsagents to achieve authorised reseller status. This gives us marketing support including exclusive TV plus it gives us more competitive pricing.

By including Maped products first in the Back to School offer and then in the broader stationery offer, newsXpress stores are demonstrating a point of difference around value, the environment and margin for the business.

Maped product displays are drawing traffic and driving sales in newsXpress stores across Australia including this display at newsXpress Bondi Eastgate in NSW.

As the only authorised stockists in the newsagency channel, newsXpress stores are benefiting from excellent advertising, exclusive trading terms and two exclusive products. We are backing this promotion with TV on GO! a nine network channel.

Whether it is a value-based display as being run at newsXpress Bondi Eastgate or a feature brand based display which we see in some other newsXpress locations, mapped products are selling. Customers love the quality. Kids love the design.

Why buy your kids cheap China product when you can buy the quality of Maped at competitive pricing.

newsXpress Knox City in Victoria is enjoying terrific success with the Maped display allocated at the front of the newsagency, facing into the mall.

Customers are loving the packaging and the price point.

newsXpress has been able to leverage its group buy to land the product in-store at a competitive price, enabling newsXpress members to compete on price and achieve a good margin. While some newsagencies prefer to offer cheap China product, newsXpress continues to pursue brands which deliver a good value proposition which is appreciated and supported by shoppers.

The external marketing for the Maped range is helping build brand awareness and this further supports the national commitment by newsXpress members.

Like newsXpress across Australia, the Maped range of products has been a key feature of the Back to School offer, presenting a product range with a point of difference for newsXpress and supported by national advertising.

newsXpress Watergardens has been promoting the Maped range at the front of the newsagency along with the healthy and safe Cheeki water bottles next to the display – driving two opportunities from the one high traffic location. The excellent Maped display promotes the range in an easy to shop display.

newsXpress is the only newsagency group being promoted by the Maped brand in all advertising around the Back to School opportunity.

A national TV and print (Total Girl and K-Zone) advertising campaign promoting the Maped range and newsXpress stores as the only newsagencies carrying the range is showing off a valuable commercial point of difference for newsXpress.

Only a group which operates as a group and has good critical mass covering a reasonable percentage of the population could negotiate a deal like this – national advertising exposure, excellent pricing and wonderful in-store support.

The current Maped deal is the newsXpress difference in action. It is proof of us being true to our word and delivering wonderful benefits for our members. It is evidence of the value of supporting brand names rather than cheap China product with no brand name and no backing of advertising.

Our expectation is that the Maped range will continue to sell beyond the traditional Back to School sales period. This is socially connected stationery. Friendly. Funky. Fun.

newsXpress is thrilled to have Maped in store and appreciative of the support of the brand for promoting us so widely in their national advertising campaigns.

newsXpress Terrigal has been running an excellent Back to School promotion in-store, promoting the valuable season from the front of the business down through the shop toward the rear.

Placing Back to School promotions in the centre of the shop in this way helps drive a more efficient sales basket as shoppers for other items surely browse the excellent deal this Back to School time.

The clear sign posting of the newsXpress collateral ensures there is no doubt about the seasonal offer.

The team at newsXpress Castle Towers is showing off excellent retailing skills with their in-store Back to School offer.  Embracing a broad range of products and leveraging this with strong in-store merchandising, the business shows off as the go to shop in Castle Towers for Back to School supplies.

From the display at the front of the business shoppers in the mall are attracted and then drawn into the store by other displays featuring good value offers.

This is a strong and professional Back to School offer … the newsXpress Castle Towers team ought to be proud.

newsXpress Top Ryde City is promoting Back to School with window displays promoting the season as well as product on show out the front of the store.

There is no doubt to shoppers approaching or walking past the store that they are committed to the Back to School season and have a range of excellent product available.

It can be a challenge cutting through the visual noise in a newsagency. This is one reason newsXpress is using simple messages and motifs on its in-store collateral … to enhance cut through that the store is a destination for a specific shopping season.