Belinda Williams and the team at newsXpress Riverlink are selling candy eggs again this year and repeating the success the achieved last year with this unique and colourful line. Click on the image to see a larger version of the photo. This candy egg range range supplements the newsXpress Easter offer. newsXpress does not demand that members take stock only from preferred suppliers, we are glad to see members taking other products which work well for them – like these candy eggs!
Category: newsXpress newsagents
Back to Work car promotion at Leongatha
newsXpress Leongatha has been promoting the Toyota Yaris on offer as part of the newsXpress Back to Work competition by placing a Yaris at the entrance to the store. Having the car on display adds to the theatre and better connects shoppers with the opportunity on offer by shopping with newsXpress. We are thrilled that local Toyota dealers across the country have been working with proactive newsXpress locations to provide cars for these promotions.
Chasing a car at newsXpress Leongatha
Entries are rolling in at newsXpress Leongatha for the newsXpress Back to Work promotion where one lucky newsXpress shopper will win a Toyota Yaris.
Adam Watchorn, son of Debra and Dean, is seen in the photo pretty happy about the volume of entries they have for the competition.
newsXpress is thrilled at the initiatives being taken by newsXpress Leongatha and others to drive terrific entry volume for the Back to Work promotion.
Back to Work at newsXpress Wetherill Park
newsXpress Wetherill Park have backed up their impressive Valentine’s Day and Back to School promotions with an equally effective Back to Work display.
A prominent use of the newsXpress supplied A1 posters and A6 price tickets, along with a clever use of colour from products featured in the 6 page A5 flyer ensures this merchandising is seen by all customers entering the store.
Back to Work at newsXpress Scott’s Lismore
The team at newsXpress Scott’s Lismore is promoting Back to Work at three locations in-store including inside the front door as shown in the photo. They are using this promotion to push brand name office supplies and high-end products. They are reporting excellent success and call Back to Work a winner.
While the promotion is called Back to Work, this promotion is working in a variety of situations including many which are not known for selling office supplies.
At newsXpress Scott’s Lismore, they are promotion the opportunity to win a Toyota Yaris by guiding customers to the newsXpress website to complete a competition entry.
Back to Work at newsXpress Maryborough
The Toyota Yaris inside newsXpress Maryborough (VIC) is a brilliant way to promote the prize one lucky newsXpress customer will win as part of Back to Work campaign we are running nationally.
The car plus the brilliant A1 posters, other collateral and excellent product range combine to create some excellent in-store theatre around which to promote Back to Work.
This is the newsXpress difference: bringing together brand name products under the banner of a fresh season and promoting this externally (with 1 million catalogues) and in-store – with cars and product features.
newsXpress provides the in-store marketing collateral free thanks to the generosity of suppliers.
Back to Work at newsXpress Yarram
The team at newsXpress Yarram (VIC) has created a bold display promoting the Back to Work offer in the window. Featuring a range of Back to Work products as well as promtional material for the competition, this window display is sure to draw good attention (and sales) from passers-by.
Using a desk as the centrepiece, the display features traditional stationery lines as well as some new lines brought in for Back to Work.
In addition to A1 posters, newsXpress provided A4 flyers for each item in the catalogue – easily enabling product-specific feature displays.
Back to Work at newsXpress Riverlink
newsXpress Riverlink (QLD) has created a striking display promoting our Back to Work offers in their front window at the entrance to the shopping centre. Showing off a colourful range of products and the Back to Work campaign collateral, the display attracts shoppers – as good display should. This is a window display unlike what you would see in a regular newsagency and that is what newsXpress encourages.
Back to Work is a newsXpress exclusive campaign supported by many suppliers. In addition to the free in-store marketing collateral (A1 posters, A4 posters, shelf talkers) we have also distributed close to 1 million six-page catalogues to homes around participating newsXpress locations.
Once lucky newsXpress shopper will win a Toyota Yaris and eight runners-up will each win a premium bike.
Back to Work is the newsXpress difference in full view. We are driving new traffic, helping customers spend more and broadening the range of products purchased – beyond the traditional for a newsagency.
Back to Work at newsXpress Margaret River
The team at newsXpress Markaret River (WA) has put together an excellent Back to Work promotion on their dance floor, showing off the excellent range of brand-name stationery and office supplies in this promotion. Using newsXpress collateral, they are also promoting the Toyota Yaris and the eight bikes on offer as prizes to one lucky newsXpress shopper.
Bask to Work is working in all sorts of newsXpress locations from major shopping centre to regional. The success is in part due to newsXpress running a stationery-based promotion when most competitors are not having brought Back to School to a close.
Valentine’s Day outpost at newsXpress Riverlink
newsXpress Riverlink (QLD) ran a successful outpost for Valentine’s Day offering an excellent range of gifts, chocolates and cards from newsXpress suppliers. Jaclyn Potts is the newsXpress Riverlink team member in the photo running the outpost. As the photo shows, this was a warm and professional outpost – easy to shop.
newsXpress has a long tradition of success with outposts for Valentine’s Day.
Back to Work at newsXpress Beechworth
The team at newsXpress Beechworth (VIC) is promoting the newsXpress Back to Work promotion in their window. They have papered the walls of the window with A4 flyers promoting each of the products in the newsXpress Back to Work catalogue. This is a great idea where security might preclude including products in the window.
It is terrific to see the Back to Work A1 poster as well as the Toyota Yaris A1 poster being used in the window. These are the drawcards to attract people to the store to find our more about the deals and the competition.
Back to Work at newsXpress Ocean Keys
newsXpress Ocean Keys (WA) is promoting the newsXpress Back to Work offer in one of their mall windows. the window display promotes the brand name products on offer as well as the opportunity to win a Toyota Yaris or one of eight bikes.
What is great about Back to Work is that it works on various levels. It could be back to work at home, back to uni, back to school or back to work in the more traditional sense. The products on offer at newsXpress Ocean Keys and elsewhere in the newsXpress network satisfy a broad range of back to ‘work’ opportunities.
Window displays like this are crucial to showing that something special is going on inside the business.
Back to Work at newsXpress Sun Valley
newsXpress Sun Valley (QLD) is promoting the newsXpress exclusive Back to Work promotion with this excellent display in-store. Lara is holding a display box they have made promoting the Toyota Yaris which one lucky newsXpress shopper will win. The power end display in front of their stationery department draws attention to the terrific brand-name hot deals and the excellent prizes on offer with this promotion.
newsXpress members acorss Australia are embracing Back to Work and, winning new customers and selling mroe to existing customers.
Valentine’s Day at newsXpress Ocean Keys
newsXpress Ocean Keys (WA) is promoting their Valentine’s Day offer into the mall with this terrific window display using collateral from Hallmark and newsXpress.
Drawing plenty of attention, the window shows off a selection of the Valentine’s Day product available in store.
The window also promotes the hamper which one lucky newsXpress Ocean Keys Valentine’s Day customer will win – this prize was arranged free through newsXpress.
Back to Work at newsXpress Ascot Vale
The team at newsXpress Ascot Vale really embraced the Back to Work In Style theme as the display shows. The mannequin, as yet unnamed, looks stylish and draws attention to the Back to Work offer. This is a brilliant display!
It is creative displays like this which draw attention of shoppers to special offers and provide good retail theatre.
The team at Ascot Vale have embraced the Back to Work campaign to drive sales and draw entries in the opportunity for one lucky newsXpress customer to win a Toyota Yaris or one of eight premium bikes on offer.
Back to Work at newsXpress Deception Bay
The team at newsXpress Deception Bay setup a desk as the centrepiece of their Back to Work display. This looks terrific in the display located in a premium location in-store.
The newsXpress marketing and merchandise teams are excited by the different ways the Back to Work collateral and products are being used by members. The display at Deception Bay is a good example of great local creativity. It also demonstrates the team enjoying retailing.
Back to Work is proving to be a great campaign for newsXpress and its members. The entries for the Toyota Yaris and the eight bikes are rolling in. Each entry is another sale made!
Back to Work at newsXpress Seymour
The team at newsXpress Seymour is actively promoting our Back to Work campaign in-store as well as in catalogues to homes around the business. They are also promoting the opportunity for one lucky newsXpress shopper to win a Toyota Yaris.
The Back to Work posters hanging from the ceiling bring excitement not only to Back to Work products but to the stationery department more generally. It is this theatre we want to help newsXpress stores bring more to their businesses.
Valentine’s Day love at newsXpress Bairnsdale
From the front window, newsXpress Bairnsdale is spreading LOVE for valentine’s Day this Sunday. They are using the newsXpress supplied collateral to show that they are the go to place for all things Valentine’s Day. Along with the newsXpress Valentine’s Day collateral, the window promotes their range of gifts, packaging and cards available at newsXpress Bairnsdale.
Using the window to promote Valentine’s Day is smart since we know that for many a reminded is needed to get a card and gift. The Bairnsdale window looks terrific.
newsXpress Seymour celebrates Valentine’s Day
The team at newsXpress Seymour (VIC) has created a great display of gifts and cards for Valentine’s Day. This features marketing collateral from Hallmark as well as that supplied by newsXpress – all around the Valentine’s Day theme of LOVE. In among the gifts are products sourced by our newsXpress merchandise team.
newsXpress Seymour has undergone considerable change over the last year and a half, bringing a whole new shopping experience to Seymour. It is great to see the business refreshed and embracing for a terrific 2010.
newsXpress Rockhampton in the news
Caitlyn Stock and Nicole Laffoley from newsXpress Rockhampton featured inThe Morning Bulletin yesterday promoting the free tattoos available with the newspaper for promoting Australia Day.
newsXpress has got right behind Australia Day this year, as in every year, with excellent collateral, support packs and other promotions to connect with and support the day.