newsXpress Castle Towers is another outlet achieving good book sales with the newsXpress preferred supplier arrangements. Through our in-store and outpost book events, smart newsagency managers like the Castle Towers team leverage excellent new traffic and new, good margin, money through the cash registers. newsXpress has recently negotiated better terms for the supply of books, making the category even more valuable for members.
Category: newsXpress difference
Kudos for Shelley Peterson of newsXpress Sarina
Shelley Peterson of newsXpress Sarina has received good and deserved coverage in the Daily Mercury for being announced runner-up Women’s Health Woman Newsagent of the Year. Shelley has every reason to be proud of her achievements in the busines, with family and in the community.
newsXpress is proud to have proactive and community spirited members like Shellly Peterson and Debra Wachorn of newsXpress Leongatha, who won the award, on our team and helping build the newsXpress brand.
Absolute Formals – exclusive to newsXpress
newsXpress locations on the Gold Coast exclusively offer Absolute Formals, a 100 page practical A-Z guide to formals. Backed by local radio advertising promoting newsXpress, this magazine is an excellent example of local promotions newsXpress develops for its members to drive traffic and to drive sales. In addition to exclusivity for Absolute Formals, newsXpress has negotiated book margin for its members on this product – making it considerably more valuable than a magazine. This is another good example of the newsXpress difference.
STOCKTAKE SALE at newsXpress Castle Towers
The team at newsXpress Castle Towers is proudly supporting the newsXpress STOCKTAKE SALE initiative and using this to clear stock and create extra energy in-store. It is hard to walk into the shop and not know that there are some great deals to be had. Their execution of the STOCKTAKE SALE opportunity is excellent.
newsXpress supports the RSPCA
newsXpress is proud to be supporting the RSPCA Happy Tails Day campaign. Happy Tails Day is a celebration of the animals that make our lives better. As the RSPCA web says:
All money raised from Happy Tails Day helps the RSPCA care for animals just like Rusty. You can help by purchasing your Happy Tails Day merchandise during September and October either online or from one of our retail partners: BigW, newsXpress, Hill’s Vets, Bendigo Bank and Peter Alexander.
newsXpress is the only newsagency brand supporting this fundraising event.
Book Sale takes off in Gympie
newsXpress Gympie is one of many newsXpress stores participating in our latest book sale. The sale is based around an excellent range of titles, all at competitive prices. newsXpress locations are competing with major book retailers head-on with our book strategy. Excellent marketing collateral is used to generate new traffic by promoting the compelling offer outside the store.
Books are an excellent add-on to a greeting card and wrap purchase. Done well, as is the case at Gympie, customers visiting to purchase a magazine or lottery ticket find one or two upcoming birthday requirements taken care off – thanks to this great newsXpress deal.
newsXpress member meetings for August
newsXpress has announced dates for its next round of exclusive member meetings. The dates are:
Brisbane 18/8/2009
Melbourne 20/8/2009
Sydney 25/8/2009
Perth 27/8/2009.
These member meetings provide an excellent opportunity for networking among newsXpress members, meeting with key suppliers and discussing newsXpress exclusive strategy.
newsXpress launches more lottery syndicates
newsXpress has launched three new syndicates for the $20 million superdraw on August 1. Available exclusively from newsXpress Queensland stores, these newsXpress syndicates offer newsXpress members excellent up-sell opportunies in the lottery category.
Newsagency for sale opportunities
A newsagency for sale is an opportunity to bring new skills and energy into the newsagency channel. Often, new newsagents make quick decisions which do not serve their needs or the needs of the newsagency for the long term. This is why newsXpress offers help for people looking to buy a newsagency. Rather than rushing to get a contract signed, we prefer to help those looking for a newsagency for sale to understand the opportunity and consider what is right for their needs.
Buying a newsagency and joining the right newsagency marketing or franchise group are long term decisions which need time to get right. We are happy to provide as much time and assistance as necessary to show why newsXpress is the premier newsagency brand in Australia.
We have brokers we trust, tenancy advocacy services, retail designers who understand the needs of the newsagency of the future and suppliers who deliver excellent margin opportunities for growing the business today. These are all factors in building healthier newsagencies from the core out – for the long term.
There is a considerable difference between newsagency brands in terms of costs, contract terms, business rewards and personal rewards. Looking at a newsagency for sale is more than looking at what may appear easy or looking for a quick decision. newsXpress welcomes and, indeed, encourages comparison.
Creative magazine merchandising from newsXpress
Our newsXpress corporate store is experimenting with a new corporate style of magazine display, at the front of the shop, as a lure to bring passers-by into the newsagency. This strategy is working well. Magazine sales in our Watergardens (VIC) store continue to track significantly against the trend in many other newsagencies.
By using a mixture of publisher supplied material, in-store creativity and our own materials, these displays present a unique message and demonstrate our point of difference.
We are enjoying success from bring new customers to our business and proving that growth is achievable in the magazine category.
Help for new newsagents
newsXpress has an excellent track record of helping new newsagents, people new to the newsagency industry. This has been on show recently when we were able to help a new newsagent turn around challenges they faced and save at least $10,000 immediately. newsXpress often provides this assistance on a pro bono basis to newsagents in need. It shows-off our commitment to individuals and to the health channel.
In our team we have many years of experience in specialist areas such as stationery and magazines as well as overall newsagency management experience.
newsXpress Wetherill Park features on TV
newsXpress Wetherill Park featured in a story about the Oz Lotto $90 million jackpot on the 5.00pm News on Channel 10 Sydney tonight. It was great to the newsXpress brand represented well.
newsXpress embraces $90 million Oz Lotto jackpot
The four newsXpress syndicates for the $90 million Oz Lotto jackpot are close to selling out. Two additional syndicates have been added this morning. Due to lottery software restrictions and regulastions, these are currently only available through newsXpress Queensland stores. Syndicate #5 has 10 System 12 tickets and Syndicate #6 has 1 System 16 ticket. Based on performance of newsXpres members over the last four days, we would expect these to sell quickly.
Ink offer features in STOCKTAKE SALE catalogue
Our STOCKTAKE SALE brochure includes a one page promotion of excellent deals from our HOT Ink! offer. Using the STOCKTAKE SALE in this way to support ink sales extends the appeal of the sale by providing access to brand name product at good prices – reinforcing that newsXpress is a great place to shop for good deals. newsXpress was able to negotiate a favourable situation to combat a price rise in ink which applied to many other retailers.
Members participating in the STOCKTAKE SALE are reporting excellent results across the various categories including the ink offer.
newsXpress supports red nose day 2009
Today is Red Nose Day. newsXpress is proud to be the exclusive newsagent channel supporter of the work of sids and kids through raising funds and awareness of Red Nose Day.
newsXpress members have been selling a range of Red Nose Day product on the counter as well as promoting the event in other ways.
Developing newsagency management skills
newsXpress has brought its Business Development Manager team together in Queensland this week for a two day workshop. Part of yesterday’s agenda was to visit a newsXpress store and discuss practical issues and opportunities in the context of the newsXpress offer. With six full-time Business Development Managers on the road and working exclusively on behalf of newsXpress members, workshops such as this are crucial to team development and consistency.
newsXpress is the only newsagency marketing and support group to offer regular in-store visits as part of the regular monthly member fee from what we are told. The visits focus on helping the business owners and employees drive better commercial outcomes from their businesses and to derive greater enjoyment along the way.
newsXpress Market Fair in Brisbane a success
The newsXpress Market Fair in Brisbane yesterday was a great success with members bagging some excellent deals from a room full of preferred suppliers keen to add value to the newsXpress community. From stationery to gifts to business services, the Market Fair floor was packed with excellent opportunities for newsXpress members. The Market Fair was preceeded by a newsXpress member meeting where plans for the next quarter were discussed along with 2009 so far.
Helping shoppers save on ink and toner
newsXpress offers comprehensive support to newsXpress newsagencies to drive ink and toner sales. From external marketing to in-store messages, we offer a consistent pitch. Take the shelf talkers, pictured. Placed above our hero products, our HOT Ink! shelf talkers catch the eye and guide the shopper with certainty about price and brand. They also reinforce the newsXpress brand. The shelf talkers are provided free by newsXpress.
newsXpress members achieving the most from our ink offer embrace each touch-point: brochures, posters, shelf-talkers, range, plan a grams and staff training.
Great ink deals at newsXpress
newsXpress members are enjong excellent results from the latest HOT ink! promotion. From brochures delivered to homes and offices around newsXpress locations to brochures displayed in-store (as in the photo), ink is selling well. The key to success with ink is to engage with all aspects of the category. newsXpress supports this with in-store marketing collateral, brochures, shelf talkers, exclusive product deals, VM strategies, product management advice and other help.
Small things matter, like having the HOT ink! brochure on display in the ink department. This shows browsers the professionalism backing the product, products you may not have on the shelves and provides another pitch that you are competitive on price.
Ink (the newsXpress way) is proving to be an excellent trojan horse category. One which, if executed well and consistently, attracts new customers who come back again and again.
HOT ink! is exclusive to newsXpress.
newsXpress Scott’s Lismore drive the STOCKTAKE SALE
newsXpress Scott’s Lismore on Woodlark Street Lismore are using the newsXpress STOCKTAKE SALE to good advantage by quitting stock in their Lismore store. Their customers have access to excellent bargains as the business prepares space for the second half of the year.
newsXpress is proud to have provided members with a comprehensive STOCKTAKE SALE strategy backed by professional collateral. We are equally proud to have the folks at Scott’s who embrace opportunities like this.
This is a newsXpress exclusive promotion.