The team at newsXpress Seymour (VIC) has created an Easter zone where everything you could want or need for the Easter season can be found. From Hallmark Easter cards, to soft plush, gifts and delicious eggs, locals in Seymour will find what they want for Easter at newsXpress Seymour.
Making good use of the newsXpress collateral to signpost the area, the Easter zone has a wonderful feel and is certain to be a terrific success.
The team at newsXpress Wetherill Park have slipped seemlessly from the popular ‘Back to Work – Win A Yaris’ promotion straight into the more traditional Easter retail celebration. Using the standout newsXpress ‘Happy Easter’ A1 Posters as the centrepiece, and flanked by cute Easter Bunny mobiles, they have expertly displayed their Easter gift ideas on trestle tables completing the story.
The attention to detail is superb with hand made gift baskets and hampers, along with gift ideas for under $10, and $15 making shopping easy!
Last year, newsXpress achieved double digit growth on a same store year on year basis.
The newsXpress Melbourne Support Office has been inundated this week with literally tens of thousands of entries for the hugely successful ‘Back to Work – Win a Yaris’ promotion!
Many stores have had to employ packing boxes rather than envelopes just to return their entries received over the last month. The photo to the left shows only the result of newsXpress Pakenham’s labours spread out over a 3m x 2m Boardroom table! we took care to ensure that all entries were placed into the entry box immediately after the photo was taken. Competition integrity is required by law and important to us.
The draw will be held at 10.00am on the 17th March where one lucky newsXpress customer will win a brand new Toyota Yaris, while 8 other entries will win fantastic mountain bikes courtesty of Pacific Magazines.
newsXpress Knox (VIC) is promoting part of its Ernest Hillier Easter egg range on the dance floor at the front of the shop. This terrific looking display has been up for two days and is already drawing good interest and sales. We have selected a range of Easter products on the display spanning all ages. This approach will drive a more efficient basket for the store.
In addition to our Easter colouring competition, we are running a Hallmark sponsored promotion giving away a Crayola hamper to one lucky customer buying a hallmark licensed card. This promotion is part of the newsXpress / Hallmark relationship.
newsXpress has delivered on several initiatives to help members drive excellent Easter sales with delicious eggs and chocolates from the Ernest Hillier brand.
From practical help in the form of an electronic stock file to range advice and in-store collateral, newsXpress is delivering excellent assistance to members keen to make the most from the newsXpress / Ernest Hillier relationship.
These extra benefits will help newsXpress members save time, make more money and enjou the season – showing that there are other ways to make money from a supplier relationship than on margin alone.
newsXpress works with its preferred suppliers to develop mutually beneficial outcomes. The work with the team from Ernest Hillier is a good example of this in action.
newsXpress has announced a valuable rebate for the latest HOT Ink! offer being run by the business. Supported by an anticipated 1,000,000+ brochure being delivered to homes and businesses, HOT Ink! #14 is more valuable than ever thanks to this latest newsXpress initiative and the support of national brands.
In addition to driving new traffic, as every HOT Ink! campaign does, we are building a better margin story while maintaining an excellent competitive position for newsXpress stores.
HOT Ink! is an exclusive to newsXpress offer. It positions newsXpress outlets as more competitive and better resourced than many other ink outlets. Just ask a newsXpress member how good it is for their business.
newsXpress is proud to again be a Diamond sponsor of the QNF State Conference. As the only marketing group to consistently offer such important support to the leading newsagent industry association, newsXpress is proud to demonstrating its practical support of newsagents.
Belinda Williams and the team at newsXpress Riverlink are selling candy eggs again this year and repeating the success the achieved last year with this unique and colourful line. Click on the image to see a larger version of the photo. This candy egg range range supplements the newsXpress Easter offer. newsXpress does not demand that members take stock only from preferred suppliers, we are glad to see members taking other products which work well for them – like these candy eggs!
The collateral for Easter 2010 from newsXpress is different to what shoppers usually see in a newsagency. It links with the newsXpress collateral standard released last year and presents a happy greeting for the season. It has been developed specifically for newsXpress.
In addition to attractive collateral, newsXpress has provided stores with a colouring competition opportunity and an excellent range of gift lines and delicious Ernest Hillier and Newman’s chocolates.
The Toyota Yaris on show at newsXpress Pakenham is filling with entries in our newsXpress national Back to Work campaign.
Using the car as the entry box is a stroke of genius!
newsXpress members across the country are reporting excellent interest in the competition and the Back to Work sale. Our stores will have good marketing databases as well as good and valuable sales from this campaign.
This is another newsXpress difference: an excellent campaign driving good business and offering our members an opportunity to enhance their marketing opportunities.
Tomorrow is the last day of the newsXpress Back to Work campaign.
Three newsXpress members on the Gold Coast worked together last month to promote their newsXpress Back to School offer. The full page colour advertisement in the Back to School supplement of the Gold Coast Bulletin worked well in driving traffic and building brand recognition.
The newsXpress marketing team welcomes opportunities to work with members who want to work together on promotions such as this. Our design and marketing people have a range of collateral opportunities for each promotion.
As the newsXpress Back to Work campaign nears its close, many stores are continuing to promote the deals and generating excellent entries in the competition to win a Toyota Yaris. At our own new corporate store, newsXpress Knox, we are enjoying success with this display at the front of the business. It is attracting good traffic and sales.
Back to Work works even outside the work environment. The artwork makes the offer visually appealing regardless of whether there is a shopper connection with work as such.
The feedback on the campaign has been excellent and is encouraging us to look for opportunities already for 2011.
newsXpress is scheduling meetings with members attending the Gift Fair in Sydney this weekend. Our NSW Business Development Managers have generously provided time on Sunday to take members around the fair aand highlight gift oipportunities. This personal service is another way newsXpress helps members expand their businesses.
We have members of our merchandise team at the fair on Monday and Tuesday meeting with suppliers and negotiating deals.
newsXpress Leongatha has been promoting the Toyota Yaris on offer as part of the newsXpress Back to Work competition by placing a Yaris at the entrance to the store. Having the car on display adds to the theatre and better connects shoppers with the opportunity on offer by shopping with newsXpress. We are thrilled that local Toyota dealers across the country have been working with proactive newsXpress locations to provide cars for these promotions.
Entries are rolling in at newsXpress Leongatha for the newsXpress Back to Work promotion where one lucky newsXpress shopper will win a Toyota Yaris.
Adam Watchorn, son of Debra and Dean, is seen in the photo pretty happy about the volume of entries they have for the competition.
newsXpress is thrilled at the initiatives being taken by newsXpress Leongatha and others to drive terrific entry volume for the Back to Work promotion.
newsXpress has launched a package of Top Gear branded products at its members meetings over the last two weeks. From pens to clocks to USB sticks, the range is certain to appeal to the Top Gear enthusiast. We like the Top Gear range because it is a strong international brand – the Top Gear calendar was #3 this season in the UK. Brands are important to the newsXpress strategy and offer our stores an excellent point of difference from other newsagencies.
Access to the Top Gear package is available for newsXpress members.
Thanks to Optus and Jenlist, newsXpress has five Optus 8GB Apple iPhones to giveaway as prizes in a sales based competition. Every customer recharging their Optus mobile phone at newsXpress has an opportunity to win. newsXpress members have been sent marketing collateral to support this promotion. While it is early days, the promotion is proving to be a hit with newsXpress customers.
newsXpress has an excellent greedfild site opportunity in Birsbane for anyone looking at buying a newsagency. In a new Woolworths-anchored centre, this location is all set for occupation. There is a good rental deal, plans drawn up and ready to go and suppliers keen to assist. This package opportunity is available now throgh newsXpress. So if you are in looking for a newsagency for sale, consider taking a greenfield opportunity like this with newsXpress.
The newsXpress members meeting in Victoria yesterday was a full house with more than forty members participating in a terrific business discussion, networking and checking out some excellent product deals. Ernest Hillier kindly provided is space at their North Coburg facility. They followed the meeting with a guided tour of the factory. This member meeting tour is helping us better connect with key newsXpress suppliers like Ernest Hillier.
The meeting was following by a tour of the Ernest Hillier factory tour where our team members got to see how this wonderful company makes their much loved chocolates. It was good to see so many skilled people working creating the chocolates by hand.
Some of the newsXpress employee team got together ahead of our Victorian members meeting at the Ernest Hillier chocolate facility in North Coburg yesterday. We were made most welcome by the Hillier team and given an excellent meeting room stocked with delicious chocolates including their whole Easter range. Note the large bunny on the shelf above the team. This is a chocolate lovers delight.
The newsXpress team is key to the newsXpress difference. Many in the photo spend their day working with members building stronger, more profitable and more enjoyable businesses.