Category: newsXpress difference

newsXpress is demonstrating the financial value of well sourced innovative product with the range of reusable drink bottles which we started promoting earlier this year.  newsXpress Ocean Grove, for example, has reordered this range six times since following the newsXpress advice just a few months ago.  How great is that!  Great impulse business, extending the shopping basket and demonstrating that newsXpress Ocean grove is not your average newsagency.

Product deals are one thing, sourcing products which sell well is another.

This is another newsXpress success story.

Collingwood tragic Allan Wickham has kicked off AFL Grand Final Week with two house lottery syndicates at newsXpress Eli Waters promoting the AFL Grand Finalists – Collingwood and St Kilda.

This is an excellent initiative which is certain to drive lottery sales as well as customer engagement around the topic of the Grand Final.

newsXpress members understand the value of theatre in retail and sporting Grand Finals present an excellent opportunity to leverage this.

newsXpress officially prefers St Kilda because their team colours are the newsXpress colours.  We are considering making supporting St Kilda a mandatory requirement of newsXpress members.

Newsagents flying in for the newsXpress newsagent conferences held in Melbourne, Sydney and Brisbane over the last week have seen an excellent example of a proactive newsagency marketing group at work.   On Virgin Blue flights an ad is playing for the gotalk  Prepaid Mobile product and there, branded next to four other respected national brands is newsXpress.

newsXpress is the only newsagency marketing group recognised in this high profile advertising – as is othen the case with national brand media campaigns in the newsagency channel.  Yes, we are very proud!

newsXpress has been promoted this year in a range of national TV and other campaigns from Hallmark cards, gotalk and several national brand stationery companies.  In each case, we are the only newsagency marketing group to receive such traffic building attention.

newsXpress mini conferences a hit.  In Melbourne yesterday we hosted our third one day mini conference with an excellent turn out of newsXpress and non newsXpress members.

The conferences have been a good blend of practical business training, business development workshops and networking.  They have also been an excellent example of the newsXpress difference in action.

The decision we took some months ago to not run a national conference this year and instead host state based one-day sessions has proved to be a good decision.

The Lucky Charm newsagency franchise group is paying Google to promote the TLC business when people type newsXpress into the Google search engine.  This may confuse some people who are searching for information about newsXpress.

If you click on the sponsored link, usually on the right of the search results, a fee is charged to The Lucky Charm.

newsXpress does not pay to come up in any search results – our results are based on our achievements.

What TLC pays Google stays with Google – this is how the Google AdWords program operates.

At our newsXpress one-day mini conferences around the country we are including presentations from members on initiatives they have taken in their businesses which have served them well. These personal stories open up excellent learning opportunities for discussion among conference attendees.  newsXpress is thrilled to have a talented and willing community of members who are happy to share their stories from which others can learn.

Ron Thorpe, a respected and knowledgeable leader in the greeting card category in Australia, was a key speaker at the newsXpress newsagent’s mini conference in Sydney.  Ron shared his considerable expertise, outlining strategies and tactics which can be used to easily increase greeting card sales.

Providing access to Ron is the newsXpress difference in action.  It demonstrates the value of a marketing group which goes beyond excellent deals, lease advice and great marketing.  Through Ron’s presentation and others delivered as part of the mini conference, newsXpress delivered tremendous added value … what you would expect from a full service marketing group.

The winner of the sound system at newsXpress Knox visited the store on Sunday to collect his prize – capping off a terrific Father’s Day.  In newsXpress stores right across the counter dads will be visiting over this coming week to collect their prizes.  The prizes were funded by newsXpress through its Hallmark partnership at no cost to members.

This is a story about how a good newsagency marketing group can add real value of your business.

A newsXpress member recently complained to one of our Business Development Managers that they had been sent too much stock for the launch issue of a new magazine and planned to early return all of this stock.

The newsXpress Business Development Manager researched the new title and went back to the newsXpress member with a business case on why they should actively promote the new title instead of early returning it.

While not convinced, the newsXpress member followed the newsXpress BDM’s advice and the newsXpress commitment to embracing the magazine opportunity, promoting the title on the dance floor of their store.

They quickly sold out of the launch issue and urgently sought additional stock.  The economic benefit goes beyond the first issue as some customers have signed up to have each issue of the magazine put away.

This is a terrific success for the newsXpress member, their customers and newsXpress itself.

newsXpress is the only newagency marketing group in Australia offering Business Development Managers on a regular cycle working with members growing more profitable and enjoyable businesses.  BDM visits add value on practical and strategic issues newsXpress members confront in their businesses.  The visits are included in the newsXpress membership fee.

Our Business Development Managers are another newsXpress difference.