Category: newsXpress difference

Ron Thorpe, a respected and knowledgeable leader in the greeting card category in Australia, was a key speaker at the newsXpress newsagent’s mini conference in Sydney.  Ron shared his considerable expertise, outlining strategies and tactics which can be used to easily increase greeting card sales.

Providing access to Ron is the newsXpress difference in action.  It demonstrates the value of a marketing group which goes beyond excellent deals, lease advice and great marketing.  Through Ron’s presentation and others delivered as part of the mini conference, newsXpress delivered tremendous added value … what you would expect from a full service marketing group.

The winner of the sound system at newsXpress Knox visited the store on Sunday to collect his prize – capping off a terrific Father’s Day.  In newsXpress stores right across the counter dads will be visiting over this coming week to collect their prizes.  The prizes were funded by newsXpress through its Hallmark partnership at no cost to members.

This is a story about how a good newsagency marketing group can add real value of your business.

A newsXpress member recently complained to one of our Business Development Managers that they had been sent too much stock for the launch issue of a new magazine and planned to early return all of this stock.

The newsXpress Business Development Manager researched the new title and went back to the newsXpress member with a business case on why they should actively promote the new title instead of early returning it.

While not convinced, the newsXpress member followed the newsXpress BDM’s advice and the newsXpress commitment to embracing the magazine opportunity, promoting the title on the dance floor of their store.

They quickly sold out of the launch issue and urgently sought additional stock.  The economic benefit goes beyond the first issue as some customers have signed up to have each issue of the magazine put away.

This is a terrific success for the newsXpress member, their customers and newsXpress itself.

newsXpress is the only newagency marketing group in Australia offering Business Development Managers on a regular cycle working with members growing more profitable and enjoyable businesses.  BDM visits add value on practical and strategic issues newsXpress members confront in their businesses.  The visits are included in the newsXpress membership fee.

Our Business Development Managers are another newsXpress difference.

newsXpress Nambour has its newsXpress exclusive QCS packs right at the front of the store, in a high traffic location near the busy lottery counter.  This is a perfect location for the high impulse QCS pack opportunity given that parents will usually buy them.

newsXpress has been offering the unique to Queensland QCS packs for years to newsXpress members.  We are proud to have helped members dominate this retail opportunity.  We are thrilled to see the team at newsXpress Nambour leverage the opportunity by good placement.

newsXpress Maryborough in Victoria is also having good success with the range of magic products sourced through a newsXpress preferred supplier relationship.

By placing the magic products in a high traffic impulse purchase location, newsXpress members are able to easily extend the shopping basket and add to the margin banked with sales.  The magic products are being bought by kids, parents and grandparents. This demographic efficiency is what makes them appealing to newsXpress members to keep building overall sales efficiency.

Too often we hear stories that newsagents want deals.  Deals are no good without tactics which leverage a deal to its maximum potential.  newsXpress provides access to excellent deals and backs this access with valuable information on making the most from the opportunity.

The magic product range recently launched by newsXpress is driving good sales at newsXpress Darra (QLD).  The display started generating sales almost immediately – from the display on the dance floor as well as the small counter display.

In addition to sourcing the magic range at competitive prices, newsXpress is backing this with in-store tactics which are driving good sales results – further demonstrating the value of the full service offer by newsXpress.

newsXpress is the only newsagency marketing group in Australia with a team of Business Development Managers working right across the country to help members grow their businesses. Our BDMs help members in a variety of ways including tactical engagement.

If you look at the photo you see a stand offering an excellent range of cookbooks from one of our newsXpress preferred suppliers. The newsXpres Business Development Manager for this store kicked the display up a notch by gathering together the range of bookmarks from within the store and displaying these on the top shelf of the retail stand – within easy customer reach. This significantly enhances the purchase opportunity.

There is more to a good marketing group than just deals. The books and the bookmarks in the photo deliver excellent margin. By bringing the two together this store is more likely to achieve a deeper shopping basket and therefore a higher dollar margin per sale.

This is the smart newsXpress difference … always thinking beyond just margin and focusing on what you can bank by being tactical in-store with product placement.

Opportunities like this can only be seen through regular store visits. Again, newsXpress is the only newsagency marketing group offering this right across the country.