newsXpress Beechworth is enjoying good sales again this year with their value-packed $20 Father’s Day lottery gift packs.
In each pack Dad gets three lottery tickets, some scratchies and three chocolate bars.
Pitched at the counter, these gift packs are an easy sale with a Father’s Day card to the shopper who is yet to choose the gift for Dad. They are a great basket builder!
The team at newsXpress Whitford City have strongly supported the WA exclusive Father’s Day Television promotion with fantastic in-store support.
The advert features three outstanding book titles, ‘How to Catch Fish and Cook it‘, ‘Peter Howard’s BBQ Collection‘, & ‘The History of Australian True Crime‘, at massive savings off the RRP with many more great titles in store.
Each customer who purchases a book at any Western Australian newsXpress store during this promotion receives an entry into the draw to win a magnificent weekend getwaway for two to the beautiful, Riverglen Chalets in Margaret River.
This is a story about how a good newsagency marketing group can add real value of your business.
A newsXpress member recently complained to one of our Business Development Managers that they had been sent too much stock for the launch issue of a new magazine and planned to early return all of this stock.
The newsXpress Business Development Manager researched the new title and went back to the newsXpress member with a business case on why they should actively promote the new title instead of early returning it.
While not convinced, the newsXpress member followed the newsXpress BDM’s advice and the newsXpress commitment to embracing the magazine opportunity, promoting the title on the dance floor of their store.
They quickly sold out of the launch issue and urgently sought additional stock. The economic benefit goes beyond the first issue as some customers have signed up to have each issue of the magazine put away.
This is a terrific success for the newsXpress member, their customers and newsXpress itself.
newsXpress is the only newagency marketing group in Australia offering Business Development Managers on a regular cycle working with members growing more profitable and enjoyable businesses. BDM visits add value on practical and strategic issues newsXpress members confront in their businesses. The visits are included in the newsXpress membership fee.
Our Business Development Managers are another newsXpress difference.
Annette Sym is touring the country supporting the launch of Symply Too Good To be True 6 and is dropping in on newsXpress stores in her travels. At our Knox City store in Victoria recently, Annette visited and signed some books along with marketing collateral which we had at the counter. This personal note to our customers is indicative of what makes Annette loved by newsagents and her fans. newsXpress has been able to help members ensure that they have on-going supply of this popular title.
newsXpress Leongatha is promoting Symply Too Good To Be True 6 on the dance floor of the store with this excellent display. Team member Dianne decorated the display to bring it to life and generate more shopper attention. Great sales are bound to follow.
It was Dianne’s birthday when we visited and the staff had bought her flowers, a small gift and said happy birthday to her over the intercom.
newsXpress Leongatha is a happy and rpoductive place to work.
newsXpress Yarram is driving good business with this excellent and bold display for Annette Sym’s Symply Too Good To Be True 6 book. Positioned on a power end and faacing customers as they enter the store, they are making the most of the newsagent exclusive opportunity.
Like all good newsXpressers, they are also promoting Annette’s five other bestselling books with Symply Too Good To Be True 6 at newsXpress Yarram.
If you live in Yarram, visit newsXpress Yarram.
Annette Sym visited newsXpress Westpoint to promote her new book, Symply Too Good To Be True 6. Pictured in the photo you can seek Terry Augustine, Nicole Ryder, Margaret Augustine, Annette and Mark Augustine. They are smiling because Annette’s book is selling very well at newsXpress Westpoint … and right around the country.
newsXpress appreciates the tremendous support from Annette in making sure that our stores get the stock we need along with the marketing collateral with which to professionally promote the book.
newsXpress Nambour has its newsXpress exclusive QCS packs right at the front of the store, in a high traffic location near the busy lottery counter. This is a perfect location for the high impulse QCS pack opportunity given that parents will usually buy them.
newsXpress has been offering the unique to Queensland QCS packs for years to newsXpress members. We are proud to have helped members dominate this retail opportunity. We are thrilled to see the team at newsXpress Nambour leverage the opportunity by good placement.
The team at newsXpress Kawana has put together an excellent display promoting Annette Sym’s Symply Too Good Too be True 6 book at the front of the store.
This bold display in a good traffic location is certain to continue the great sales they have already achieved for the title.
Note the stock of Symply Too Good 1 through 5 at the bottom of the display. newsXpress has been reminding members that with the Symply range it is easy to get sales of multiple books in the one sale.
newsXpress is proud to announce the conference which comes to newsagents. Next month in Melbourne, Sydney, Brisbane and Perth. Delivering high quality valuable content from six speakers over six power packed hours, this is the practical conference newsagents will want to be at. Click here for a brochure.
This one day conference will also include access to several key suppliers who will offer excellent value deals for participants. Participation in the conference is open to all newsagents.
What a terrific display for Symply Too Good To Be True 6 at newsXpress Beers Port Lincoln in South Australia. There is no missing this display which directly faces customers in store and like any good display, customers can buy the title right there. Well done to Joy, David and the team for a stunning display which is sure to drive excellent impulse business.
newsXpress Maryborough in Victoria is also having good success with the range of magic products sourced through a newsXpress preferred supplier relationship.
By placing the magic products in a high traffic impulse purchase location, newsXpress members are able to easily extend the shopping basket and add to the margin banked with sales. The magic products are being bought by kids, parents and grandparents. This demographic efficiency is what makes them appealing to newsXpress members to keep building overall sales efficiency.
Too often we hear stories that newsagents want deals. Deals are no good without tactics which leverage a deal to its maximum potential. newsXpress provides access to excellent deals and backs this access with valuable information on making the most from the opportunity.
The magic product range recently launched by newsXpress is driving good sales at newsXpress Darra (QLD). The display started generating sales almost immediately – from the display on the dance floor as well as the small counter display.
In addition to sourcing the magic range at competitive prices, newsXpress is backing this with in-store tactics which are driving good sales results – further demonstrating the value of the full service offer by newsXpress.
newsXpress is the only newsagency marketing group in Australia with a team of Business Development Managers working right across the country to help members grow their businesses. Our BDMs help members in a variety of ways including tactical engagement.
If you look at the photo you see a stand offering an excellent range of cookbooks from one of our newsXpress preferred suppliers. The newsXpres Business Development Manager for this store kicked the display up a notch by gathering together the range of bookmarks from within the store and displaying these on the top shelf of the retail stand – within easy customer reach. This significantly enhances the purchase opportunity.
There is more to a good marketing group than just deals. The books and the bookmarks in the photo deliver excellent margin. By bringing the two together this store is more likely to achieve a deeper shopping basket and therefore a higher dollar margin per sale.
This is the smart newsXpress difference … always thinking beyond just margin and focusing on what you can bank by being tactical in-store with product placement.
Opportunities like this can only be seen through regular store visits. Again, newsXpress is the only newsagency marketing group offering this right across the country.
newsXpress Pelican Waters has been enjoying tremendous success with the latest issue of Masterchef thanks to this excellent retail display in-store.
The excellent display on the dance floor faces customers as they walk into the store. This is perfect placement for a compelling display – like we see in the photo.
newsXpress members are reporting above industry average magazine performance. This is due to engagement like we are seeing here at newsXpress Pelican Waters. As the only newsagency marketing group seriously committed to the magazine category, we are thrilled to see professional and compelling member engagement like this.
newsXpress is well represented at the GNS Market Fair which opens later this morning in Perth. Our Perth pitch will be the same as we have already delivered with success at the GNS Market Fairs in Melbourne and Sydney – newsXpress is a full service newsagency marketing group offering access to a suite of products and service which will help you drive a stronger and more rewarding business.
We LOVE newsagencies and this shows in our Market Fair pitch and everything we deliver once a newsagent joins the newsXpress community.
Ten newsXpress stores in our Western Australian market, have come together and produced a TVC supporting the newsXpress Father’s Day Book promotion. The newsXpress support team have worked feverishly with our production company, utilising their local area marketing experience to accomplish a professional sales advert which will hopefully achieve the dual goals of driving traffic into stores and promoting the brand in the WA marketplace.
The TVC will run for the next two weeks on channels 7, 9, 10 and Win throught WA. We have been able to negotiate some great timeslots during the promotional period including the high rating Today Show and 9am news on Network 10.
This TVC features a special bonus to viewers, purchase any book in-store during the duration of the campaign and receive entry into the draw to win a fantastic accomodation package at the luxurious Riverglen Chalets, situated in beautiful Margaret River. The prize was kindly donated by Andrew and Tany Wagner of newsXpress Margaret River and is as much a nod to their generosity as it is to their belief and trust in the benefits of the newsXpress group.
The Best Book Deals for the Best Dad…Yours! – only at newsXpress!
At newsXpress Maryborough (VIC) Father’s Day starts on the dance floor (one of the most important places in any retail business) with an excellent range of gifts on the gift table and leads customers deep into the store.
Blending the Hallmark and newsXpress marketing collateral as they have done at newsXpress Maryborough makes for a professional and compelling pitch for the important retail season.
We are thrilled that newsXpress is made up of a community of committed, skilled and valuable retailers.
newsXpress Robina (QLD) starts their Father’s Day message facing into the mall, attracting shoppers with an excellent display which also promotes the MP3 player and sound system.
The blocking of the display under the newsXpress brand is professional and strong – it links the season with the retail brand.
The sound system prize for one lucky newsXpress Robina shopper is funded by newsXpress head Office as part of our commitment to provide high value shopper prizes to our members for key seasons.
newsXpress has announced of excellent in-store promotional opportunities for its members based around the Junior Masterchef TV show which launches soon on Network Ten.
newsXpress stores across Australia are set to be the go to places for people wanting to engage with the latest instalment of the Masterchef phenomenon.
Our engagement with Junior Masterchef is part of our commitment to national brands.
Through this and other strategic offers, newsXpress is helping members better compete with mass merchants who love national brands.