Collingwood tragic Allan Wickham has kicked off AFL Grand Final Week with two house lottery syndicates at newsXpress Eli Waters promoting the AFL Grand Finalists – Collingwood and St Kilda.
This is an excellent initiative which is certain to drive lottery sales as well as customer engagement around the topic of the Grand Final.
newsXpress members understand the value of theatre in retail and sporting Grand Finals present an excellent opportunity to leverage this.
newsXpress officially prefers St Kilda because their team colours are the newsXpress colours. We are considering making supporting St Kilda a mandatory requirement of newsXpress members.
Maybe newsXpress should look at just dropping the red from their corporate colours in favour of the “Mighty Black and White”…….
What’s AFL???
I’m with you Allan, the magpieXpress freight train rolls on. Oddly, this looks like the first year since I’ve owned the shop that we are not getting any footy records. Not happy Jan!
GO PIES!!!!!
Oh roll on Saturday at around 5pm when Nick Riewoldt is holding the premiership cup high above his head while Nick Maxwell looks at the garss on the MCG wondering about what may have been. Oh when the saints….
Luke, it’s the Footy game that actually requires skill. Those with no skill have to play Rugby League.
Mark, St Nick will be too busy staging for free kicks to see where the pies defenders have gone with the ball. That’s if it gets down there in the first place.
Go! Go! Go! Sainters. Just like Geelong spent nearly 20 years chasing a flag after deserving teams in the late eighties couldn’t bring it home, the Saints are about to deliver on the promise shown by previous teams in the mid to late nineties.
In reply to the overwhelming support for St Kilda this weekend by members, we should look at recognition for the newsXpress store best decked out with the St Kilda/newsXpress colours.
Graham, that leaves my store out of the running. Only Black and White @ eli waters!!!
Allan one only had to look at Eddie’s face during the Brownlow count on Monday to see how the team copes with losing.