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Massive Back to School Outpost at newsXpress Roselands

Parents and students living in or near the Roselands Shopping Centre have access to a comprehensive Back to School outpost in centre court being run by newsXpress Roselands.

Vinay and the team have an extraordinary range of products on display, offering excellent value to their shoppers. Their offer demonstrates that smart newsagents can compete on range and price with the big end of town. They back up their range of products with competitive pricing and excellent customer service.

Outposting is a key element of the newsXpress retail strategy for shopping centre based newsagents. Thanks to preferred supplier relationships, newsXpress is able to source products at competitive prices to help stores mak the most of the opportunity.

Well done to everyone at newsXpress Roselands. Your Back to School outpost is amazing!

A different Back to School at newsXpress Knox

Corporate store newsXpress Knox has taken a non-traditional approach to Back to School in the last week with this healthy lunchbox and drinking bottle display facing into the mall. While there are plenty of school supplies available in-store, we are using this colourful range from Crocodile Creek to attract shoppers to the store. As the only outlet at Knox City with this range, we wanted to show off a product-based point of difference.

Capped with our newsXpress Back to School poster, we are making back to school more about fashion and healthiness – two messages often lost in the usual Back to School sales pitch.

One Day Newsagent Conferences Next Month

newsXpress is hosting one-day Mini Conferences next month in four states. These conferences provide an excellent opportunity for learning,making deals with suppliers and networking.

Brisbane Tuesday 15h February 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 17th February 2011 –Sanbrook Brands Pty Ltd Head Office, 991 Mountain Highway, Boronia Victoria 3155.
Sydney Tuesday 22nd February 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035 – Coincides with the Sydney Gift Fair.
Perth Tuesday 1st March 2011 – Metro Hotel on Canning Hwy, Perth, WA, 6000.

Bookings for all four are available now from the newsXpress website.

Newsagents and people buying a newsagency are welcome to attend – please contact newsXpress to make arrangements.

Eco Kids range just right for Back to School

Participating newsXpress stores are promoting the Eco Kids safe and healthy drink bottles this week as part of their Back to School offer. This range makes for an excellent gift for students of all ages as they start their 2011 school year.

Sourced through a newsXpress preferred supplier the Eco Kids range is different to what shoppers usually find in a newsagency. Their place in the newsXpress product mix is another example of our success in extending the traditional newsagency range … and demonstrating the newsXpress difference.

Hallmark Sound Cards making a noise this Valentine’s Day

newsXpress stores across the country are at the forefront of innovation this Valentine’s Day with a terrific range of Hallmark Sound Cards.

Sitting in prime position in among the broader Hallmark Valentine’s Day offer, the sound cards are a wonderful attraction for shoppers. Getting people engaged with cards is vitally important to driving incremental growth. The folks at Hallmark understand this. It is one of the reasons they have original playing and signing on their sound cards.

As a strategic partner of newsXpress, Hallmark supports newsXpress members with easy have easy access to the innovative sound card range from Hallmark. Our stores also have access to excellent business building support material including posters, prizes to give away and other tools with which we can drive good sales.

From an financial perspective, our Hallmark relationship delivers market leading financial benefits to our members, helping newsXpress stores bank better margin dollars from sales of the Hallmark range.

This Valentine’s Day, you can see the newsXpress / Hallmark partnership in action and delivering good results to to newsXpress members and their customers.

Promoting Better Homes and Gardens

With the latest issue of Better Homes and Gardens featuring in our January in-store newsletter, some newsXpress stores are taking the opportunity to promote the magazine with the newsletter.

Each month in our newsletter we feature a popular title, providing additional promotional support in pursuit of incremental business.

The newsXpress in-store newsletters are available to members for personalisation (with local store details) and promotion to customers.

The stand in the photo shows the newsXpress newsletter and Better Homes in the one unit – located at the entrance of this newsXpress store.

One more newsXpress difference!

Loving Valentines Day 2011

newsXpress stores across Australia are dressed for Valentine’s Day 2011.

As the photo shows, newsXpress stores have an excellent range of Valentine’s Day gifts including a wonderful selection of plush from newsXpress preferred suppliers plus a great range of Hallmark Valentine’s Day cards.

Valentine’s Day is supported with newsXpress and Hallmark collateral and the gift of an MP3 player for one lucky Hallmark Valentine’s Day card shopper in each newsXpress store.

At newsXpress stores right across Australia, celebrating Valentine’s Day is easy and fun!

Seizing the opportunity in Deception Bay

newsXpress Deception Bay has embraced the opportunity of a temporarily second location in their centre by filling it with products sourced through newsXpress preferred suppliers. The newsXpress suppliers have provided quality brand name product at highly competitive prices and enabled newsXpress Deception Bay to make the ost of the opportunity presented by the landlord.

Other newsXpress members have similar stories – where suppliers have been a wonderful help with outposts and temporary leasing opportunities. Being able to move quickly on opportunities like this is important in retail, especially in shopping centres.

Promoting the helium balloon service

As part of its support for a party goods department, newsXpress has created a poster promoting helium balloons being available in-store. This artwork, in varying sizes, has been sent to newsXpress stores for use in store and outside the store. This artwork is part of a broad range of non seasonal collateral provided by newsXpress to help members professionally dress and grow their businesses … another example of the newsXpress difference.

Promoting Back to School Specials at newsXpress

newsXpress stores have been provided a customisable flyer for promoting a range of Back to School specials sourced through stationery wholesaler GNS as part of an overall Back to School campaign.

The professional flyer focuses on highlighted offers and has been provided to newsXpress stores in a form which can be easily customised with the details of each specific store.

This exclusive Back to School flyer visually connects with the A1 colour posters already provided by newsXpress to member stores for promoting the 2011 Back to School season.

Offers for newsXpress Shoppers

The newsXpress January in-store offers newsletter is being used by members to promote products and share information about Chinese New Year.

Delivered in a format which can be easily customised at the local store level, this newsletter is a popular way of communicating with shoppers and promoting key items available in-store.

The newsletter is used in a number of different ways including: placement at the counter, placement in a stand at the store entrance, inclusion with customer statements, delivery to local homes, shipment with stationery sold to customers and handed out at local events.

The newsletter is just another way newsXpress helps its members promote their business with professional collateral.

Promoting Party Goods in newsXpress Stores

With a new party goods supplier now established in the newsXpress preferred supplier roster, newsXpress has prepared a range of collateral for use by members wanting to promote the expanded ranges now available on excellent terms.

In addition to negotiating newsXpress preferred supplier arrangements, the newsXpress National Merchandise Team has also sourced ancillary products to help newsXpress members leverage party supply sales while our Marketing Team has prepared collateral to promote the offer.

newsXpress understands the importance of not only negotiating good supplier deals but backing these up with support and additional services so that the maximum value may be achieved.

newsXpress members will hear more about the expanded party supplies opportunity at our February round of one-day mini conferences around the country.

Promoting Australia Day at newsXpress Glendale

newsXpress Glendale is promoting Australia Day with this terrific display facing customers as they enter the business. Getting in early and strongly for a short seasonal opportunity like Australia Day is vitally important.

The newsXpress National Merchandise Team provided newsXpress members with access to an excellent array of Australia Day collateral last year from newsXpress preferred suppliers.

This Australia Day promotion at newsXpress Glendale will feed in very nicely to the promotions which will be run by newspapers for the national day.

newsXpress helping flood affected members where we can

All resources of newsXpress are focused on helping members affected by the foods in Queensland and northern New South Wales. Every member of the company from our Business Development Managers through to our Directors has been focused of flood assistance since the first floods in Emerald prior to the New Year.

While many of our members are in the thick of it and not yet able to assess the full impact, we are assisting where requested with answers to queries and help in taking back of back office matters in advance of them getting access.

We are grateful to newsXpress suppliers for their assistance in this unfolding situation.

Flood coverage on newsXpress Radio

newsXpress has been feeding updates to the team at newsXpress radio so that bulletins across our in-store radio network have up to date information on newsXpress locations affected by the floods. This information supplements the excellent news reports keeping our customers informed while in-store.

newsXpress East Maitland offers Crorodile Creek range

newsXpress East Maitland is another newsXpress store offering the respected Crocodile Creek range as part of its Back to School offer.

Back packs are part of the display. Bright and strong these attractive backpacks are the perfect size for younger children. Constructed out of high-quality and long-lasting materials, BPA and Pthlatate-free, they have been designed to help keep school and kinder kids organised.

Displayed on the dance floor in a high-traffic location, this range is helping newsXpress East Maitland present and excellent point of difference to their shoppers.

newsXpress Leongatha promotes Crocodile Creek for Back to School

newsXpress Leongatha has the Crocodile Creek range of show as part of its Back to School offer.

Not only do these products look, they have been created to the highest standards. The eco kids range of drink bottles are ideal for students and others for use with juice, water or milk. Holding 385ml, these drink bottles are 100% recyclable. They are made of # 304 food grade stainless steel. they are also lead safe, Phthalate, and BPA free. Plus they meet all safety requirements.

newsXpress Leongatha are the innovators in town and their Crocodile Creek display reinforces this.

Crocodile Creek range at newsXpress Watergardens

newsXpress Watergardens has the full range of Crocodile Creek Back to School products on show.

These wonderful Back to School items are a perfect gift for a school child. Crocodile Creek products are BPA-free and PVC-free … so they are safe and ideal for children.

On display in the newsXpress Watergardens gift department, the Crocodile Creek range is drawing plenty of attention.

Crocodile Creek at Ascot Vale

newsXpress Ascot Vale is promoting the Crocodile Creek range in a power end display in a high traffic location in-store.

The Crocodile Creek goal is to create thoughtful, beautifully designed, high-quality products for the children in our world.

newsXpress is thrilled to partner with the Crocodile Creek brand and bring this range to Australian shoppers as part of our unique 2011 Back to School offer.

Families in or near Ascot Vale in Victoria have access to this wonderful Crocodile Creek range at newsXpress Ascot Vale on Union Road Ascot Vale, Victoria.

Back to School innovation at Wetherill Park

newsXpress Wetherill Park has put up an excellent display of the Crocodile Creek range which is another exclusive product access through the newsXpress national merchandise team. Supplementing the traditional Back to School offer, this Crocodile Creek range is providing newsXpress Wetherill Park and other newsXpress outlets with an excellent point of difference for the important Back to School season.

The Wetherill Park display is bright and eye catching … perfect for a busy retail store.