Category: newsXpress difference

Helping those buying a newsagency

Buying a newsagency can be a challenge for the first time buyer.  There is much to evaluate and understand.  Plenty to investigate to ensure that you get the right price.  And, once you have purchased, much to learn to leverage the best possible return from your newsagency.

Running a newsagency is a challenge in any situation. The goal of newsXpress is to provide access to supplier terms, product deals, management strategies and marketing initiatives which, when engaged, can help you achieve the full potential of your business.

Yes, newsagents…

  • Attract more customers.
  • Leverage customer traffic to increase average spend.
  • Improve the quality and timeliness of business decisions.
  • Bank more dollars from each sale.
  • Enjoy your business more through fun retail engagement.

newsXpress is a newsagency marketing group which helps newsagents and those buying a newsagency to achieve these valuable goals. The ultimate goal is to make your business more valuable on a day to day basis and through this to help you maximise your opportunities when you decide to sell.

newsXpress helps newsagents improve business

newsXpress is hosting one-day Mini Conferences this month in four states.  These conferences provide an excellent opportunity for learning,making deals with suppliers and networking.

  • Brisbane Tuesday 15h February 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
  • Melbourne Thursday 17th February 2011 –Sanbrook Brands Pty Ltd Head Office, 991 Mountain Highway, Boronia Victoria 3155.
  • Sydney Tuesday 22nd February 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035 – Coincides with the Sydney Gift Fair.
  • Perth Tuesday 1st March 2011 – Metro Hotel on Canning Hwy, Perth, WA, 6000.

Bookings for all four are available now from the newsXpress website.

Newsagents and people buying a newsagency are welcome to attend – please contact newsXpress to make arrangements.

Great In Store Offers newsletter for February

A week ago, newsXpress members were sent the template for our February In Store Offers newsletter.  Without the need for any special software, newsXpress members are able to tailor this as if it has been produced just for their business.

newsxpress-newsletter-feb2011.jpg

Our In Store Offers newsletter is just one of several marketing channels developed and supported for the newsXpress retail network across the country.

By publishing this newsletter before the end of the month, newsXpress members are able to produce it for inclusion with customer accounts.

Bic promotion at newsXpress Pelican Waters

pelicanwaters-bic.JPGnewsXpress Pelican Waters is running a promotion for Bic products, a preferred supplier to newsXpress.  Connecting with the high-profile Yogi Bear movie, the promotion could win one lucky newsXpress Pelican Waters shopper a trip to the US.

Through preferred supplier relationships, newsXpress members are given access to a range of opportunities through which they can promote these products to customers.  Competitions like the Yogi Bear competition with Bic are a wonderful was to encourage customer engagement and to show off the local store competing with big retailers with such promotions.

Massive Back to School Outpost at newsXpress Roselands

roselands-bts2011.jpgParents and students living in or near the Roselands Shopping Centre have access to a comprehensive Back to School outpost in centre court being run by newsXpress Roselands.

Vinay and the team have an extraordinary range of products on display, offering excellent value to their shoppers.  Their offer demonstrates that smart newsagents can compete on range and price with the big end of town.  They back up their range of products with competitive pricing and excellent customer service.

Outposting is a key element of the newsXpress retail strategy for shopping centre based newsagents.  Thanks to preferred supplier relationships, newsXpress is able to source products at competitive prices to help stores mak the most of the opportunity.

Well done to everyone at newsXpress Roselands. Your Back to School outpost is amazing!

A different Back to School at newsXpress Knox

knx-bts.JPGCorporate store newsXpress Knox has taken a non-traditional approach to Back to School in the last week with this healthy lunchbox and drinking bottle display facing into the mall.  While there are plenty of school supplies available in-store, we are using this colourful range from Crocodile Creek to attract shoppers to the store.  As the only outlet at Knox City with this range, we wanted to show off a product-based point of difference.

Capped with our newsXpress Back to School poster, we are making back to school more about fashion and healthiness – two messages often lost in the usual Back to School sales pitch.

One Day Newsagent Conferences Next Month

newsXpress is hosting one-day Mini Conferences next month in four states.  These conferences provide an excellent opportunity for learning,making deals with suppliers and networking.

  • Brisbane Tuesday 15h February 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
  • Melbourne Thursday 17th February 2011 –Sanbrook Brands Pty Ltd Head Office, 991 Mountain Highway, Boronia Victoria 3155.
  • Sydney Tuesday 22nd February 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035 – Coincides with the Sydney Gift Fair.
  • Perth Tuesday 1st March 2011 – Metro Hotel on Canning Hwy, Perth, WA, 6000.

Bookings for all four are available now from the newsXpress website.

Newsagents and people buying a newsagency are welcome to attend – please contact newsXpress to make arrangements.

Eco Kids range just right for Back to School

ecokids.JPGParticipating newsXpress stores are promoting the Eco Kids safe and healthy drink bottles this week as part of their Back to School offer.  This range makes for an excellent gift for students of all ages as they start their 2011 school year.

Sourced through a newsXpress preferred supplier the Eco Kids range is different to what shoppers usually find in a newsagency.  Their place in the newsXpress product mix is another example of our success in extending the traditional newsagency range … and demonstrating the newsXpress difference.

Hallmark Sound Cards making a noise this Valentine’s Day

hallmarksound-val.jpgnewsXpress stores across the country are at the forefront of innovation this Valentine’s Day with a terrific range of Hallmark Sound Cards.

Sitting in prime position in among the broader Hallmark Valentine’s Day offer, the sound cards are a wonderful attraction for shoppers.  Getting people engaged with cards is vitally important to driving incremental growth.  The folks at Hallmark understand this.   It is one of the reasons they have original playing and signing on their sound cards.

As a strategic partner of newsXpress, Hallmark supports newsXpress members with easy have easy access to the innovative sound card range from Hallmark.  Our stores also have access to excellent business building support material including posters, prizes to give away and other tools with which we can drive good sales.

From an financial perspective, our Hallmark relationship delivers market leading financial benefits to our members, helping newsXpress stores bank better margin dollars from sales of the Hallmark range.

This Valentine’s Day, you can see the newsXpress / Hallmark partnership in action and delivering good results to to newsXpress members and their customers.

Promoting Better Homes and Gardens

betterhomes-newsletter.jpgWith the latest issue of Better Homes and Gardens featuring in our January in-store newsletter, some newsXpress stores are taking the opportunity to promote the magazine with the newsletter.

Each month in our newsletter we feature a popular title, providing additional promotional support in pursuit of incremental business.

The newsXpress in-store newsletters are available to members for personalisation (with local store details) and promotion to customers.

The stand in the photo shows the newsXpress newsletter and Better Homes in the one unit – located at the entrance of this newsXpress store.

One more newsXpress difference!

Loving Valentines Day 2011

valentines2011.jpgnewsXpress stores across Australia are dressed for Valentine’s Day 2011.

As the photo shows, newsXpress stores have an excellent range of Valentine’s Day gifts including a wonderful selection of plush from newsXpress preferred suppliers plus a great range of Hallmark Valentine’s Day cards.

Valentine’s Day is supported with newsXpress and Hallmark collateral and the gift of an MP3 player for one lucky Hallmark Valentine’s Day card shopper in each newsXpress store.

At newsXpress stores right across Australia, celebrating Valentine’s Day is easy and fun!

Seizing the opportunity in Deception Bay

january-003-2.jpgnewsXpress Deception Bay has embraced the opportunity of a temporarily second location in their centre by filling it with products sourced through newsXpress preferred suppliers.  The newsXpress suppliers have provided quality brand name product at highly competitive prices and enabled newsXpress Deception Bay to make the  ost of the opportunity presented by the landlord.

Other newsXpress members have similar stories – where suppliers have been a wonderful help with outposts and temporary leasing opportunities.  Being able to move quickly on opportunities like this is important in retail, especially in shopping centres.

Promoting the helium balloon service

helium-balloons.jpgAs part of its support for a party goods department, newsXpress has created a poster promoting helium balloons being available in-store.  This artwork, in varying sizes, has been sent to newsXpress stores for use in store and outside the store.  This artwork is part of a broad range of non seasonal collateral provided by newsXpress to help members professionally dress and grow their businesses … another example of the newsXpress difference.

Promoting Back to School Specials at newsXpress

nxp-bts1.jpgnewsXpress stores have been provided a customisable flyer for promoting a range of Back to School specials sourced through stationery wholesaler GNS as part of an overall Back to School campaign.

The professional flyer focuses on highlighted offers and has been provided to newsXpress stores in a form which can be easily customised with the details of each specific store.

This exclusive Back to School flyer visually connects with the A1 colour posters already provided by newsXpress to member stores for promoting the 2011 Back to School season.

Offers for newsXpress Shoppers

nx-nl-jan2011.jpgThe newsXpress January in-store offers newsletter is being used by members to promote products and share information about Chinese New Year.

Delivered in a format which can be easily customised at the local store level, this newsletter is a popular way of communicating with shoppers and promoting key items available in-store.

The newsletter is used in a number of different ways including: placement at the counter, placement in a stand at the store entrance, inclusion with customer statements, delivery to local homes, shipment with stationery sold to customers and handed out at local events.

The newsletter is just another way newsXpress helps its members promote their business with professional collateral.

Promoting Party Goods in newsXpress Stores

partysupplies.jpgWith a new party goods supplier now established in the newsXpress preferred supplier roster, newsXpress has prepared a range of collateral for use by members wanting to promote the expanded ranges now available on excellent terms.

In addition to negotiating newsXpress preferred supplier arrangements, the newsXpress National Merchandise Team has also sourced ancillary products to help newsXpress members leverage party supply sales while our Marketing Team has prepared collateral to promote the offer.

newsXpress understands the importance of not only negotiating good supplier deals but backing these up with support and additional services so that the maximum value may be achieved.

newsXpress members will hear more about the expanded party supplies opportunity at our February round of one-day mini conferences around the country.

Promoting Australia Day at newsXpress Glendale

glendale-australiaday.JPGnewsXpress Glendale is promoting Australia Day with this terrific display facing customers as they enter the business.  Getting in early and strongly for a short seasonal opportunity like Australia Day is vitally important.

The newsXpress National Merchandise Team provided newsXpress members with access to an excellent array of Australia Day collateral last year from newsXpress preferred suppliers.

This Australia Day promotion at newsXpress Glendale will feed in very nicely to the promotions which will be run by newspapers for the national day.

newsXpress helping flood affected members where we can

All resources of newsXpress are focused on helping members affected by the foods in Queensland and northern New South Wales.  Every member of the company from our Business Development Managers through to our Directors has been focused of flood assistance since the first floods in Emerald prior to the New Year.

While many of our members are in the thick of it and not yet able to assess the full impact, we are assisting where requested with answers to queries and help in taking back of back office matters in advance of them getting access.

We are grateful to newsXpress suppliers for their assistance in this unfolding situation.