newsXpress has created all new collateral for celebrating St Patrick’s Day 2011. The new material will help newsXpress stores embrace the day and have fun in store while enjoying good sales with the excellent range of St Patrick’s Day products which are available from newsXpress preferred suppliers. newsXpress has it all for St Patrick’s Day: an excellent mix of products, good collateral and ideas for in-store engagement … all designed to have fun and drive sales. Now that’s the newsXpress difference in action.
Category: newsXpress difference
Product based newsXpress meeting in Melbourne
Our newsXpress member’s Meeting in Melbourne on Thursday this week we were presented with an excellent in-depth workshop on making money in the extended party category. The workshop was run by Sanbrook Brands, a newsXpress preferred supplier and the dominant supplier in Australia in this space. The workshop was followed by a factory tour, further enhancing the product knowledge of newsXpress members.
The meeting also included an excellent presentation from newsXpress National Merchandise Manager Rob Henderson on strategic visual merchandising (see photo). This delivered exclusive to newsXpress content on how to take preferred supplier product and newsXpress collateral and create compelling and basked building product displays.
Rich content like that presented in Melbourne two days ago demonstrates the total business value offered by newsXpress.
newsXpress newsagents meet in Brisbane
newsXpress newsagents met in Brisbane on Tuesday of this week for a day of terrific business building sessions including this excellent presentation on how to make money from calendars presented by newsXpress preferred supplier Browntrout. The action packed agenda covered a broad range of topics, demonstrating the value of the newsXpress approach to backing excellent supplier deals with strategies and tactics which newsXpress members can use to drive better business outcomes.
This is the newsXpress difference, taking great product deals, supporting this with excellent and innovative collateral and backing it with training which enables stores to during the products and collateral into cash in the bank. The whole of business approach by newsXpress is loved by members who engage and bank the results.
Shopping at newsXpress delivers more rewards than Woolworths and Coles
A Current Affair on the nine network last night ran a story about loyalty programs by major retailers. The story included the fact that a survey last year by consumer group Choice found that to get a $50 gift card, you’d need to spend $15,700 at Coles, $10,969 at Woolworths and $5,000 at Franklins. These numbers are shocking and demonstrate that the major supermarkets are not serious about delivering shopper rewards.
Here at newsXpress we believe in rewarding loyal customers. or the last five years we have offered the BEST VALUE MAGAZINE LOYALTY REWARDS PROGRAM in Australia. Our newsXpress magazine Club Card gives newsXpress shoppers access to a FREE magazine up to the value of $10.00 if they purchase eleven magazines over eight weeks.
An average newsXpress magazine shopper is redeeming a free magazine after spending around $65.00. The redemption value averages $5.00.
The newsXpress magazine Club Card drives store traffic, deepens the shopping basket, makes customers happy and reinforces the value of newsXpress stores as the go to places for magazines.
Now that is newsXpress value for you.
Meeting at Sydney Gift Fair
newsXpress members, preferred suppliers and newsXpress management will meet up on Monday early evening in Sydney for drinks as part of our Sydney Gift Fair and Home & Giving Fair support. This newsXpress exclusive event provides all newsXpress stakeholders to share Gift fair experiences and insights and to socialise on the second last day of the important event.
This annual drinks occasion is a popular time for comparing notes and ideas. It helps make the last day more valuable.
All newsXpress members at the Fair are welcome. Your local newsXpress Business Development Manager has details.
Terrific Queensland newsXpress Member’s Meeting
newsXpress Newsagents loved the mini conference (a one day format member’s meeting) we hosted yesterday in Brisbane. Covering an excellent range of business building opportunities, preferred supplier opportunities and networking, participating newsXpress members accessed excellent value from the day out of their business. There were formal high–value presentations, supplier demonstrations and some delicious food. Our next meeting is in Melbourne on Thursday this week.
Meetings like this are a great way for new members to connect with the newsXpress difference and for suppliers to share details on our exclusive deals.
newsXpress General Manager Ben Kay, National Merchandise Manager Rob Henderson and Directors Graham Randall and Mark Fletcher presented at the meeting on group news, new initiatives and some excellent opportunities.
The Sticker Family in Bairnsdale
newsXpress Bairnsdale is promoting The Sticker Family with this promotion on the dance floor, facing shoppers as they enter the business and head for newspapers, magazines and greeting cards. Sales in the first week have been excellent. The bonus is the strong word of mouth … customers sending their friends in to make a purchase.
newsXpress is pleased to have offered members access to this innovative and successful product for months. Another great success story from the newsXpress merchandise team.
Happy Valentine’s Day 2011
newsXpress stores right across the country today are helping customers ask the question … Will you be my valentine?
We have supported the Valentine’s Day season with a good range of products at competitive prices and an excellent range of cards.
Valentine’s Day offers in Cooma
newsXpress Cooma has a wonderful range of Valentine’s Day gifts on show on their dance floor.
From plush to gifts to cards, Cooma locals have everything then need to say I Love you this Valentine’s Day. The display is underscored with the newsXpress Valentine’s Day collateral as shown in the photo.
newsXpress preferred supplier success with The Sticker Family
The Sticker Family is another terrific newsXpress preferred supplier success story. newsXpress members across Australia are banking valuable margin dollars from this unique and highly sought after product.
Not only are existing customers adding stickers to their basket, the unique pull-up banner is drawing new customers to the store. On top of this, happy customers are generating excellent word of mouth.
newsXpress stores with The Sticker Family have a unique and traffic-generating good margin product. The range is a perfect fit for a newsagency and attracts shoppers who are comfortably in newsagencies.
This is an excellent example of the newsXpress difference in action …valuable and bankable results thanks to the work of the newsXpress merchandise team.
Valentine’s Day in Pakenham
In addition to a terrific window display promoting Valentine’s Day, newsXpress Pakenham has the season covered in-store. This multi-faceted display offers an excellent depth of range not only with greeting cards but also with gifts and related products.
This is how newsXpress stores enjoy good business from a season like Valentine’s Day, through an excellent range sourced from newsXpress preferred suppliers.
By offering something for everyone and promoting this with an attractive and easy to shop display, newsXpress Pakenham is setup for an excellent Valentine’s season.
New Newsagent Training a Breeze with newsXpress
People buying or opening their first newsagency are required to undertake approved Retail Certificate IV training in order to access direct supply of magazines. This requirement has been in place since 2004.
newsXpress newsagents are not required to undertake this training. This decision was made by suppliers once they saw the calibre of the on-going training delivered by newsXpress in-store, at training events and through newsXpress supportive collateral which is available and promoted to all newsXpress members.
The newsXpress difference is on show here again, helping newsXpress members save time and money. Presenting them with valuable opportunities not available to all other newsagents.
Mother’s Day orders close this week
newsXpress members have until Friday of this week to complete Mother’s Day orders with out suite of preferred suppliers.
We have secured access to an excellent range of Mother’s Day products and these are available for ordering now – to ensure access to stock at the newsXpress negotiated prices.
Our Mother’s Day 2011 suite of offers is broad in its appeal, ensuring that we have products which suit the range of demographics in which our members serve today.
newsXpress members: get to your Mother’s Day orders ASAP so you don’t miss out on stock and the great deals.
Cheeki water bottles special newsXpress offer
newsXpress and Cheeki last week announced a special offer for all newsXpress store for February. The Cheeki water bottle is a tremendous success for participating stores and this latest SPECIAL OFFER will brring more locations on board with this healthy high quality product.
Another terrific newsXpress preferred supplier success … building a better margin for newsXpress members.
Excellent deal on Helium saves newsXpress members
newsXpress members have access to an excellent deal on Helium for filling balloons. This newsXpress preferred supplier deal helps build an even better margin for newsXpress stores which are selling our enhanced party range.
Enhancing margin is a key goal of the merchandise team of newsXpress. This latest deal is great news for a fast growing product category in a range of newsXpress stores.
Helping those buying a newsagency
Buying a newsagency can be a challenge for the first time buyer. There is much to evaluate and understand. Plenty to investigate to ensure that you get the right price. And, once you have purchased, much to learn to leverage the best possible return from your newsagency.
Running a newsagency is a challenge in any situation. The goal of newsXpress is to provide access to supplier terms, product deals, management strategies and marketing initiatives which, when engaged, can help you achieve the full potential of your business.
Yes, newsagents…
- Attract more customers.
- Leverage customer traffic to increase average spend.
- Improve the quality and timeliness of business decisions.
- Bank more dollars from each sale.
- Enjoy your business more through fun retail engagement.
newsXpress is a newsagency marketing group which helps newsagents and those buying a newsagency to achieve these valuable goals. The ultimate goal is to make your business more valuable on a day to day basis and through this to help you maximise your opportunities when you decide to sell.
Valentine’s Day collateral on the website
In addition to providing A1 double sided posters for promoting Valentine’s Day, newsXpress has loaded A3 and A4 versions of the artwork to the company’s website for free member access. This is common for wall seasons, helping store to better dress displays and promotional areas in their business.
newsXpress helps newsagents improve business
newsXpress is hosting one-day Mini Conferences this month in four states. These conferences provide an excellent opportunity for learning,making deals with suppliers and networking.
- Brisbane Tuesday 15h February 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
- Melbourne Thursday 17th February 2011 –Sanbrook Brands Pty Ltd Head Office, 991 Mountain Highway, Boronia Victoria 3155.
- Sydney Tuesday 22nd February 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035 – Coincides with the Sydney Gift Fair.
- Perth Tuesday 1st March 2011 – Metro Hotel on Canning Hwy, Perth, WA, 6000.
Bookings for all four are available now from the newsXpress website.
Newsagents and people buying a newsagency are welcome to attend – please contact newsXpress to make arrangements.
Great In Store Offers newsletter for February
A week ago, newsXpress members were sent the template for our February In Store Offers newsletter. Without the need for any special software, newsXpress members are able to tailor this as if it has been produced just for their business.
Our In Store Offers newsletter is just one of several marketing channels developed and supported for the newsXpress retail network across the country.
By publishing this newsletter before the end of the month, newsXpress members are able to produce it for inclusion with customer accounts.
Bic promotion at newsXpress Pelican Waters
newsXpress Pelican Waters is running a promotion for Bic products, a preferred supplier to newsXpress. Connecting with the high-profile Yogi Bear movie, the promotion could win one lucky newsXpress Pelican Waters shopper a trip to the US.
Through preferred supplier relationships, newsXpress members are given access to a range of opportunities through which they can promote these products to customers. Competitions like the Yogi Bear competition with Bic are a wonderful was to encourage customer engagement and to show off the local store competing with big retailers with such promotions.