Category: newsXpress difference

My Family stickers from The Sticker Family in Toronto NSW

sticker-toronto.jpgnewsXpress Toronto is making profitable use of one of their windows by promoting the My Family stickers from The Sticker Family.  sales of this popular new product for newsagents has been excellent with strong sales and wonderful word of mouth bringing in new shoppers looking for the range.

The My Family sticker range from The Sticker Family has taken off across the newsXpress retail network.  We have excellent representation right across Australia.  newsXpress stores get favourable terms and wonderful supplier and newsXpress support to help them make the most of the opportunity for this innovative product.

The newsXpress merchandising and marketing teams have delivered high-value exclusive tactics to newsXpress members, helping them extract even more from the opportunity than many independent retailers could expect.

The rapid roll out of this range across the newsXpress network is a testament to the power of our group, the entrepreneurial commitment of our members and suppliers who understand these two benefits.

This innovative range is part of the newsXpress plan for 2011, a plan which was shared with members at the recent round of member meetings.  While many newsagents operate businesses which look today as they did a few years ago, newsXpress is guiding its members to leverage traffic and innovate to the future.

This is another example of the newsXpress difference in action … helping members achieve healthier bank balances.

Newsagency Marketing Group Value on Show

The March in-store offers newsletter from newsXpress demonstrates the value of this exclusive newsagency marketing group.  provided free to all newsXpress members for local personalisation prior to printing, this newsletter is packed with product offers for shoppers.  The newsletter supports preferred suppliers and presents each newsXpress store with a professional face … helping them compete in look with nearby major retailers.

The newsletter also connects with external marketing undertaken.  In the ink category, for example, our newsletter picks up on some of the offers which show newsXpress as offering excellent deals – better than nearby newsagents and better than most nearby major retailers.

By connecting with external campaigns, we are helping newsXpress stores to leverage more value from catalogue and advertised offers.  We are demonstrating the value of an integrated approach to campaigns such as ink.

The newsletter demonstrates the genuine value newsXpress brings to preferred supplier relationships.  take a look at the coverage in our March 2011 newsletter on The Sticker Family.  While some newsagency marketing groups will only want to negotiate a commission on sales to line their pockets, newsXpress seeks out relationships where we can add value, drive sales and create a quadruple win – for the supplier, for the newsXpress member, for newsXpress and, most important, for the shopper.

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Each month, prior to the end off the month, newsXpress provides members with an in-store offers newsletter for promoting their businesses.  This is part of the regular newsXpress service.

In addition to the monthly newsletters, newsXpress also provides seasonal in-store offers newsletters for promoting seasonal gifts and offers.  These have a track record of driving sales of seasonal products.

Where to buy My Family stickers from The Sticker Family

sticker-family.jpgnewsXpress stores are featuring at the website promoting the My Family stickers from The Sticker Family.  Shoppers entering a postcode at the website for the My Family stickers are pointed to nearby retail locations.  newsXpress features in many searches since we now have The Sticker Family product widely available through our network of proactive newsagents.

Check out the image and and see how newsXpress Castle Towers features on The Sticker family website when searching for My Family stickers in the Castle Towers region.

In addition to negotiating good deals with suppliers for newsXpress members, newsXpress also works with suppliers to leverage additional opportunities such as lusting on supplier websites.

newsXpress members have also been provided with practical advice for ensuring that they come up in online searches for products such as the My Family stickers when local searches are undertaken.

The Sticker family range is delivering excellent business for newsXpress members.  February sales figures are extraordinary, delivering a more efficient and valuable shopping basket.  Once again, newsXpress is demonstrating that it can make a good supplier deal better with valuable tactical advice and professional marketing assistance.  This is the newsXpress difference!

My Family stickers a hit at newsXpress Knox

stickerf-knx.JPGnewsXpress Knox has had a amazing February with the My Family stickers from The Sticker Family.  Excellent sales.  Wonderful word of mouth. Plenty of new traffic!  Win. Win. Win.

The Sticker Family range is proving to be a terrific hit from the newsXpress merchandise team.  Right across Australia, newsXpress stores are reporting excellent sales of this range.

newsXpress Knox is helping to drive impulse purchases with the display in the photo located at the sales counter.  this is in addition to the pull up banner in the front of the shop.  By having product ion show at the counter, newsXpress Knox is educating customers about the range of stickers.  This is good for shoppers who are not that keen to ask questions.

In addition to sourcing this excellent product on good terms, newsXpress is providing members with tactical advice on how to make the most from the opportunity.  Landing a good product deal is one thing, turning the deal into money in the bank is another.  this is the newsXpress difference.  We are the only newsagency marketing group with a team of Business Development Managers on the ground covering all Australian states and territories.  Our BDMshelp members with exclusive products opportunities like The Sticker Family.

As we are finding at newsXpress Knox, a product like The Sticker Family range can be worth substantially more than than the sale of the products themselves.  This is newsXpress gold!

The best ink prices in Sunbury!

The latest newsXpress HOT Ink! catalogue starts today and newsXpress Sunbury is making the most of the opportunity with a strong campaign to attract ink buyers from Sunbury and surrounding districts.  The HOT Ink! offers beat the “everyday low prices” ink catalogue just put out by a competitor of newsXpress Sunbury. The newsXpress Sunbury prices are significantly better.

Sunbury ink customers should check out the following price comparisons: Canon CLI-8 value pack. newsXpress price is $80.95. The competitor price is $85.95. Seriously! HP 02 Black. newsXpress price  $21.95. Competitor price $23.95. Epson 73N Value Pack. newsXpress price $59.95. Competitor price $61.95.  There are savings right across the newsXpress HOT Ink! catalogue … demonstrating the value of shopping at newsXpress.

In Sunbury Victoria and right around Australia newsXpress stores are offering competitive prices on quality brand name ink and toner.  The latest catalogue offer starts today and runs through all of March 2011.  It continues the newsXpress HOT Ink! tradition of delivering competitive prices for brand name product.  Shop at newsXpress and save.

Be wary of businesses which advertise EVERYDAY LOW PRICES. Chances are that their prices are not all that low.

The newsXpress merchandise and marketing teams take great care in developing and managing our national ink pricing policy.  We ensure that when we say we have good prices we do have good prices.  Wee price compare against the majors as well as against local competitors.  This is how the significant price difference in Sunbury Victoria was discovered.

What makes the HOT Ink! offer from newsXpress even more appealing is the margin delivered to newsXpress members.  Yes, the latest HOT Ink! catalogue is a win all round: for newsXpress shoppers, for newsXpress members and for companies like HP, canon, Epson and Brother.

newsXpress March newsletter out now

nx-instore-march2011.jpgnewsXpress provided its March 2011 newsletter to all newsXpress members a week ago to send out with monthly accounts.  By publishing a week prior to the start of the month, our members have time to get wider coverage of the newsletter.

As with all of our newsletters, the A4 and A5 files can be customised to offer a local looking newsletter, promoting each newsXpress location individually. The March 2011 newsletter is a good mix of product features and consumer offers … and a terrific pitch for newsXpress.

newsXpress members distribute the newsletter in a variety of ways including: on a stand in front of the business, in customer bags, mailed with customer accounts, emailed to the customer database, included with product deliveries and handed out across the counter.

The newsletter, is bright, breezy and inviting.  It is proving to be an important part of the business marketing armory of proactive newsXpress members.

This newsletter is another example of the valuable newsXpress difference.

newsXpress Woden promoting the Sticker Family

stickerf-woden.jpgnewsXpress Woden is promoting The Sticker Family range of My Family TM stickers on the rear of their vehicle.  This range has taken off right across the newsXpress network.  Thanks to the deal negotiated by the newsXpress merchandise team and the support newsXpress is providing members, sales are fantastic.  Local out of store promotions, like the display on the rear car window by newsXpress Woden is brilliant at letting locals know where they can source these stickers.

The Sticker Family range is attracting new traffic to newsXpress stores and is helping drive a deeper and more valuable basket.

This is what a good newsagency marketing group does, brings on products which drive traffic and margin dollars.  It’s the newsXpress difference in action.  Indeed, our success with this range has been so good that others chasing a similar deal.  try as they might, they will not be able to copy the newsXpress strategy and enthusiasm, key elements in the success of the range.

The Sticker Family range features in the newsXpress March In Store Offers newsletter.

Terrific training for newsXpress newsagents

nxpmtg-bal.JPGnewsXpress newsagents across Australia have been participating is an excellent business building workshops from newsXpress preferred supplier Sanbrook, Australia’s premier party supplier.  This hands-on training has been delivered as part of our one day mini conferences.  newsXpress members have been learning how to grow the party goods department, how to handle the various components, how to use balloons for terrific in-store displays and how to own this high margin category.

This is the newsXpress difference … we bring a respected supplier to our members with exclusive commercial benefits, we back to up with in-store collateral, we facilitate quality training and we lead by using our corporate stores as test best for developing the new offer.

newsXpress is proud to draw together so many elements to create a holistic solution for members in its approach to party goods.  Our work since last year is enabling newsXpress members to fast track their entry into party goods, way beyond the traditional newsagency offer.  We deliver access to market intelligence, tips, advice and product ranging knowledge which would take independent newsagents years to build up.  Those who attended the recent member meetings saw this first hand.

newsXpress members are embracing the new party opportunity right across Australia.  While other newsagents will try and copy and some marketing groups may claim that they have the same offer, what newsXpress has created is exclusive to our group.  The products, training, collateral, pricing, ranging, tips and business building advice combines into a newsXpress exclusive package.  Brilliant!

Let the newsXpress party begin!

Nextra flatters newsXpress

Representatives from Nextra have been busy visiting and calling newsXpress members telling them to leave newsXpress and join Nextra.  We are flattered that they prize our champion newsagents and their businesses so much that they invest their time and money trying to woo members from our group.

newsXpress continues to attract quality newsagents who want to be part of a proactive marketing group with a plan to help newsagents create more efficient and valuable businesses.

newsXpress retains members because of what we deliver.  We do not have a long term locked in contract.

Nextra handcuffs newsagents to their group with a five year contract followed by a one year lockout from another group.

Helping those buying a newsagency find their feet and grow their businesses

newsXpress is successful attracting people new to the newsagency businesses.  Whether it is people buying a newsagency or those who have purchased a newsagency and already running it.

Our training, our networking sessions, our preferred suppliers, our in-store support and our personal assistance on a broad range of issues is proving to be a boon for new newsagents.  We help them fast-track to make decisions as if they had been in the business of many years.

newsXpress membership can substitute for experience.

Tapping into the deep well of newsXpress experience in our staff team as well as in our broader membership base, we leverage the group on behalf of these new newsagents and help them more effectively compete than if they were not in newsXpress.

The support for new newsagents has been evident during our recent round of newsXpress member meetings where new newsagents have been able to access a d leverage opportunities which one usually only sees far more experienced newsagents accessing.

This is the newsXpress difference in action, helping newsXpress members create more profitable and successful businesses.

This is another reason newsXpress locations are much sought after by other newsagency marketing groups.

The Sticker Family at Cooma

cooma-sticker.jpgnewsXpress Cooma is promoting The Sticker Family with terrific success. Driving good sales and nice traffic this range promoted on the street in front of the store is working a treat.

The Sticker Family has now been embraced by two thirds of newsXpress stores across the country, making it another newsXpress preferred supplier success story.

The Cooma experience is a good example of the wonderful word of mouth around The Sticker Family product.  Happy customers tell their friends who seek out newsXpress Cooma for stickers for their family.

newsXpress understood this opportunity when it first embraced The Sticker Family last year.

Congratulations to some great Victorian newsXpress members

Congratulations to newsXpress members who were finalists at the Victorian Newsagent of the year Awards held on Saturday night.

New Technology Finalists
Ocean Grove
Pakenham
Beechworth (Winner)

Retail Finalists
Bairnsdale
Pakenham
Beechworth

Retail Nominations
Bairnsdale
Beechworth
Inverloch
Leongatha
Maryborough
Ocean Grove
Pakenham
Whittlesea

newsXpress is proud to be the only newsagency marketing group with senior management representation supporting the night.

newsXpress prize packs for lucky UFC magazine customers

ACP Magazines and newsXpress offered members a valuable prize pack as a giveaway to a lucky UFC magazine customer as part of the launch strategy for the new title through our group.

Packed with UFC merchandise, the pack was offered across the newsXpress network last week to members.  The prize packs will be in store in the next day or two to help promote sales of the title.

Only a limited supply of prize packs was available.  Proactive newsXpress members jumped on the opportunity to show off their point of difference.

newsXpress featured in I Love Magazine TVC

newsXpress is tagged in the I Love Magazines TV commercial currently running promoting this popular consumer campaign.  We are one of only two newsagency marketing groups tagged in this way.

Being supported in this way is kudos for our structured and exclusive approach to the management and promoting of the overall magazine category across the newsXpress retail network.  It demonstrates the value ACP magazines sees coming from our point of difference.

Newsagents belonging to the groups not tagged will certainly be asking questions.

newsXpress members do the newsXpress brand proud when they engage with our points of difference around magazines.

Happy St Patrick’s Day for newsXpress Members

stpatricks.jpgnewsXpress has created all new collateral for celebrating St Patrick’s Day 2011.  The new material will help newsXpress stores embrace the day and have fun in store while enjoying good sales with the excellent range of St Patrick’s Day products which are available from newsXpress preferred suppliers.  newsXpress has it all for St Patrick’s Day: an excellent mix of products, good collateral and ideas for in-store engagement … all designed to have fun and drive sales.  Now that’s the newsXpress difference in action.

Product based newsXpress meeting in Melbourne

nxpmtg-vic.JPGOur newsXpress member’s Meeting in Melbourne on Thursday this week we were presented with an excellent in-depth workshop on making money in the extended party category. The workshop was run by Sanbrook Brands, a newsXpress preferred supplier and the dominant supplier in Australia in this space. The workshop was followed by a factory tour, further enhancing the product knowledge of newsXpress members.

The meeting also included an excellent presentation from newsXpress National Merchandise Manager Rob Henderson on strategic visual merchandising (see photo).  This delivered exclusive to newsXpress content on how to take preferred supplier product and newsXpress collateral and create compelling and basked building product displays.

Rich content like that presented in Melbourne two days ago demonstrates the total business value offered by newsXpress.

newsXpress newsagents meet in Brisbane

nxpmtg-bne1.JPGnewsXpress newsagents met in Brisbane on Tuesday of this week for a day of terrific business building sessions including this excellent presentation on how to make money from calendars presented by newsXpress preferred supplier Browntrout.  The action packed agenda covered a broad range of topics, demonstrating the value of the newsXpress approach to backing excellent supplier deals with strategies and tactics which newsXpress members can use to drive better business outcomes.

This is the newsXpress difference, taking great product deals, supporting this with excellent and innovative collateral and backing it with training which enables stores to during the products and collateral into cash in the bank.  The whole of business approach by newsXpress is loved by members who engage and bank the results.

Shopping at newsXpress delivers more rewards than Woolworths and Coles

magclubcard.jpgA  Current Affair on the nine network last night ran a story about loyalty programs by major retailers.  The story included the fact that a survey last year by consumer group Choice found that to get a $50 gift card, you’d need to spend $15,700 at Coles, $10,969 at Woolworths and $5,000 at Franklins.  These numbers are shocking and demonstrate that the major supermarkets are not serious about delivering shopper rewards.

Here at newsXpress we believe in rewarding loyal customers.  or the last five years we have offered the BEST VALUE MAGAZINE LOYALTY REWARDS PROGRAM in Australia.  Our newsXpress magazine Club Card gives newsXpress shoppers access to a FREE magazine up to the value of $10.00 if they purchase eleven magazines over eight weeks.

An average newsXpress magazine shopper is redeeming a free magazine after spending around $65.00.  The redemption value averages $5.00.

The newsXpress magazine Club Card drives store traffic, deepens the shopping basket, makes customers happy and reinforces the value of newsXpress stores as the go to places for magazines.

Now that is newsXpress value for you.

Meeting at Sydney Gift Fair

newsXpress members, preferred suppliers and newsXpress management will meet up on Monday early evening in Sydney for drinks as part of our Sydney Gift Fair and Home & Giving Fair support.  This newsXpress exclusive event provides all newsXpress stakeholders to share Gift fair experiences and insights and to socialise on the second last day of the important event.

This annual drinks occasion is a popular time for comparing notes and ideas. It helps make the last day more valuable.

All newsXpress members at the Fair are welcome. Your local newsXpress Business Development Manager has details.