The boutique trade show which accompanied yesterday’s one-day newsagent conference hosted by newsXpress in Brisbane generated plenty of interest and activity. With fourteen suppliers hosting stands and other suppliers with products in gift bags for attendees, the day was a good networking and commercial success. Importantly, it demonstrated the value of connecting newsXpress members with a broad range of suppliers who offer good margin, points of difference and marketing stories.
Category: newsXpress difference
Promoting The Sticker Family on the Counter
newsXpress stores are continuing to enjoy tremendous success with The Sticker Family range of My Family stickers. Thanks to a range of collateral including this counter mat as seen at newsXpress Knox, promoting the range at a selection of touch points in-store is key to driving excellent sales.
The newsXpress Knox team has stories of people buying a card or magazine making an impulse decision to get some My Family stickers on impulse when they see the counter mat. These stickers are an excellent basket builder.
The structured newsXpress approach, leveraging multiple touch points, to The Sticker Family is one of the reasons we have been enjoying such success nationally.
newsXpress one-day newsagency conferences start today
Our one day business-building newsagent conferences start today in Brisbane, demonstrating another example of value of our newsagency marketing group. Here are some of the topics being covered:
- No Excuses, Why Some Newsagents Will Fail and Others Succeed
- Using Social Media to Grow Your Business, Facebook, Twitter, Email Local Area Marketing
- Engaging in Telco / Store in Store Opportunities
- Strategic Greeting Card Review and Opportunities
- In the Lab, Experimenting for Newsagencies
- Everyday Merchandising of your Newsagency
Dates and locations are as follows:
- Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
- Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
- Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
- Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.
Speak with newsXpress General Manager Ben Kay on 0419 678 754 to arrange to attend for free.
Supporting Red Nose Day
newsXpress is pleased to be supporting Red Nose Day again, continuing a tradition of several years. newsXpress locations will be selling Red Nose merchandise and embracing promotional opportunities around the Red Nose awareness campaign for SIDS and Kids. SIDS and Kids is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and to supporting bereaved families.
Facebook innovation
The newsXpress Facebook page has been undergoing a facelift (pun intended) to make better use of this social platform. Details of this innovation and plans for new campaigns around social medial will be presented at our one-day conferences starting next week in Brisbane.
While our Facebook is the most innovative for newsagency marketing groups already, it is set to head into new territory thanks to excellent work being done behind the scenes.
Promoting the newsXpress Magazine Club Card
newsXpress Yarram has been promoting the newsXpress Magazine Club Card on one of their windows. This promotion pitches the newsXpress Yarram competitively against other retailers selling magazines in town and nearby. It not only demonstrates the value of shopping at newsXpress it drives loyalty from a department which many newsagents struggle with on a day to day basis.
Using newsXpress provided marketing collateral along with creative representation of a range of titles, the window display presents a terrific message to those walking past on the main street of Yarram.
Promoting the newsXpress magazine Club Card is anther way of leveraging a newsXpress point of difference in this time of the year between major retail seasons.
Promoting the newsXpress Phonecard with Newspapers
newsXpress Watergardens has been promoting the newsXpress Phonecard with this simple yet highly effective display above foreign newspapers. Foreign newspaper customers are the ideal target customers for the great value newsXpress phonecard.
The display includes rates and other information to help customers quickly understand the value of the newsXpress Phonecard.
Launched over a year ago, the newsXpress Phonecard is a hit not only with customers who call overseas but also with those who make interstate calls. The 25 cent untimed local call rate makes the phonecard a high-value product for many customers.
The newsXpress Phonecard is another example of why shopping at newsXpress is good value for our customers.
The newsXpress Phonecard is also another example of a good margin product brought to newsXpress members by the group and backing this with strategies and tactics for engaging so that the best return can be achieved from the opportunity.
Terrific Success With New Idea Royal Wedding Special
Thanks to wonderful support from Pacific Magazines, newsXpress members are enjoying access to additional stock of the New Idea Royal Wedding Special. This enables our stores to acheve their full potential of sales of this wonderful title. By sharing sales data and co-ordinating top-up stock, newsXpress and Pacific have worked together to help drive sales for the benefit of all stakeholders.
newsXpress respects the important role that magazines play in the performance of newsagencies today and for the medium term. We have a well developed and considered exclusive magazine management and growth strategy with elements which work in a broad range of retail situations.
Mother’s Day Prize Winner at newsXpress Young
At newsXpress Young and in newsXpress stores right across Australia happy winners are visiting and collecting their Kobo e-reader and voucher won as part of the newsXpress Hallmark Mother’s Day competition.
With more than $35,000 in prizes on offer through newsXpress stores for Mother’s Day 2011, newsXpress locations are seeing plenty of happy winners … just like this winner collecting her prize at newsXpress Young.
Shopping at newsXpress is rewarding.
Major announcements for newsXpress one day conferences
newsXpress is set to make several major announcements at the upcoming newsXpress one-day mini conferences which kick off next week. The newsXpress management team is excited for the innovation and commercial benefits which will flow from these announcements.
newsXpress members and key employees are urged to BOOK NOW. Attendance is free thanks to generous newsXpress supplier funding.
- Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
- Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
- Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
- Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.
Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.
Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.
Promoting Klutz books from Scholastic
newsXpress Inverloch has put together a nice range of Klutz books from preferred supplier Scholastic. They have put the range in the middle of their children’s books department next to their kids corners … an ideal placement.
The Klutz range of books comes packed in counter unit books so the team regularly rotates one of the ranges of books to the counter.
Scholastic offer excellent terms to newsXpress members along with ranging advice.
Well done newsXpress Inverloch.
Sharing valuable magazine insights
newsXpress last week shared valuable magazine insights related to the Women’s Health title from Pacific Magazines. This information, which included valuable placement insights, will help drive sales of the important title in a strong category.
newsXpress understands the importance of a healthy magazine department to the success of a newsagency business and reflects this by sharing information such as that shared last week for Women’s Health.
Great Value of newsXpress Newsagent Conferences
In addition to excellent and exclusive deals from participating newsXpress preferred suppliers, the upcoming newsXpress one-day mini conferences offer access to cash prizes. Over the course of the four one-day events $3,500 in cash will be given away.
So, in addition to an excellent business centered agenda and great suppliers, there are prizes on offer for lucky participants.
newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.
Attendance is free thanks to generous newsXpress supplier funding.
- Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
- Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
- Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
- Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.
Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.
Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.
Promoting Optus Mobile Broadband in Bairnsdale
newsXpress Bairnsdale has beeen promoting this PrePaid Optus Mobile Broadband offer on the shop floor, in high traffic locations. An excellent impulse purchase opportunity, the small format display unit is ideal for attracting sales of this Mobile Broadband offer.
The Optus Mobile broadband product is one of many communications and technology products available to newsXpress members through preferred supplier Jenlist.
The folks at Jenlist provide access to an excellent suite of support materials including a good range of collateral for in-store promotional use.
As newsXpress Bairnsdale has found, promoting technology products in high traffic areas of the business can be an easy way to leverage existing good traffic.
The newsXpress difference is that we not only source an excellent range of products at competitive prices, we help newsXpress members leverage these good deals into tangible business in-store.
Optus range a hit at Singleton Heights
newsXpress Singleton Heights is reporting excellent results from the expanded range of Optus products now offered in-store as part of the Optus Premium Pre-Paid Reseller Program sourced through newsXpress preferred supplier Jenlist. With the new cabinetry and Point of Sale materials, the business has achieved an excellent increase in sales of mobile phones, sim cards and mobile accessories. This is helping drive an excellent increase on sales of Optus/Boost recharge product.
newsXpress is working with Jenlist in a variety of engagement options for newsXpress members from simple cabinet units through to complete store-within-a-store concepts.
Mother’s Day at Australia Fair
newsXpress Australia Fair on the Gold Coast is promoting Mother’s Day from this display at the front of the store through to more Mother’s Day products and offers deep into the newsagency.
As the photos on this blog have shown over the last couple of weeks, newsXpress locations across Australia have embraced Mother’s Day in a consistent way … offering access to an excellent range of products, supported with good visual merchandising and backed by good value consumer offers.
Happy Hour Feature at newsXpress Mini Conferences
The newsXpress Mini Conferences which kick off in under three weeks will feature a HAPPY HOUR … offering SUPER deals from attending preferred suppliers. The deals will only be available for conference attendees on the day. These “HAPPY HOUR” offers will be separate from any other offers suppliers have on display.
HAPPY HOUR will from between 9am and 10am at each conference location.
This is another newsXpress exclusive initiative … making newsXpress membership even more valuable.
Free book offer drives Mother’s Day sales
The free book offer running with the newsXpress Mother’s Day Book Sale has been driving good sales over the last couple of weeks. Run in association with a newsXpress preferred supplier, the book offer pitches a good value proposition to newsXpress shoppers.
The offer is simple, buy one of the nominated Mother’s Day featured books and you get another book of your choosing from a selection for free. More GREAT VALUE from newsXpress and its supplier partners.
NRL Poster Pack Offer
newsXpress members have been provided access to a NRL poster pack sourced through one of our newsXpress preferred suppliers. This is a terrific offer. The posters make for great gifts for NRL fans as well as ideal purchase items for NRL supporters, these posters are sure to be a hit in major NRL states like NSW and QLD.
This offer further reinforces the diversity of the newsXpress product offer – outside of more traditional newsagency product offers.
May Specials Newsletter Published
Prior to Easter, newsXpress provided members with a customisable In Store Offers Newsletter – in plenty of time for sending with end of April customer accounts. This latest newsletter contains details of deals available through the newsXpress retail network including. By providing the newsletter well in advance of the month end, newsXpress is providing its members with another excellent marketing opportunity off of which members can leverage good business from a national network while maintaining a local business look.
This is an other example of the newsXpress difference in action … delivering creative and exclusive marketing tools which respect the value of newsXpress businesses in their local community.