newsXpress difference | newsXpress Blog

Educational Colours Paint Sells up A Storm!

This stand of paints of all colours and a variety of types is proving to be a hit new product for newsXpress members like newsXpress Riverlink in Queensland.

Compact, attractive and easily noticed, the stand of paints is driving excellent business results for only a small retail footprint in-store. return on investment as tracked by stock turn is an important factor for any retail business.

Sourced from newsXpress preferred supplier Educational Colours on competitive terms, this paint stand is an excellent addition to newsXpress businesses.

By merchandising in a cohesive and professional way, newsXpress members can expect to see pain sales lift thanks to this stand.

newsXpress currently has 130 preferred suppliers serving members.

Dad & Me Hallmark Recordable Storybook Ideal for Father’s Day

The new Dad & Me recordable storybook from Hallmark is a welcome addition to the Father’s Day range for 2011. Supported by Hallmark with a terrific TV commercial, the Dad & Me storybook makes for a perfect Father’s Day gift and family keepsake. The pleasure and fun of this gift lasts well beyond that of many other gifts.

Hallmark is a newsXpress Strategic Partner, giving newsXpress members access not only to excellent products but also to valuable retail insights.

Promoting the newsXpress Phone Card with Foreign Newspapers

Promoting the newsXpress phone card with foreign newspapers is proving to be a smart move for newsXpress stores. This placement promotes the phonecard to a marketplace which regularly uses phonecards.

We have had reports of customers saying that they have cut their phone bill by more than $500 in a year by switching. The newsXpress phonecard is a good value phone card since it has no extra fees and charges which you see on many other cards. This builds consumer trust and this is important as it is the newsXpress brand on the card.

We encourage newsXpress members to promote the newsXpress phonecard with foreign newspapers and at other high impact locations in-store.

Book Outpost at newsXpress Woden

newsXpress Woden has been running a terrific outpost in their Westfield Woden centre, leveraging excellent book sales by promoting stock from one of our newsXpress preferred suppliers. This excellent display leverages the newsXpress preferred supplier relationship to the max. The outpost also features Father’s Day gift ideas, making the most of the high-exposure opportunity.

newsXpress supports outposts as an excellent way to extend the revenue and customer reach of the newsagency.

Father’s Day at newsXpress Runaway Bay

Across the entrance to the newsagency, newsXpress Runaway Bay is offering an excellent range of Father’s Day cards from Hallmark and gifts from newsXpress preferred suppliers.

This offering on each side of the entrance to the newsagency means that shoppers cannot miss the offer – this is key to driving good business for the important season.

We are loving Father’s Day 2011 right across newsXpress.

Father’s Day Promotion for newsXpress Stores

Last week newsXpress provided its Father’s Day promotional newsletter / flyer to newsXpress members for their use in the run up to Father’s Day 2011.

This newsletter is personalised by newsXpress members and used by them in shopper bags, on a stand at the front of the newsagency, for mailing with accounts and sent by email to their customer databases.

This excellent marketing platform is being used with terrific success by newsXpress members in growing sales and professionally and personally promoting their business locally.

Promoting Hallmark cards, magazines and other Father’s Day related items, this newsletter is an important part of the promotional push by newsXpress members.

The Ben Kay Difference

newsXpress General Manager Ben Kay lived and breathes newsagencies and has done since leaving school. In his role as part of the leadership of newsXpress Ben delivers a passion and commitment which reflects the newsXpress commitment to the channel.

From the shop floor to the back room Ben is able to talk the talk and walk the walk. It is nothing for ben to roll up his sleeves and help a newsXpress member undertake one of our famous and valuable magazine relays. He is equally able to work through business reports and uncover business growth and development opportunities.

newsXpress is lucky to have Ben on the team and is grateful for the tireless personal and valuable help he delivers to our members every day.

Optus Mobile Phone Offer at newsXpress Rosebud

Shoppers in Rosebud have access to Optus mobile phone handset and SIM card deals thanks to the newsXpress Optus offer.

The other benefit for newsXpress members is the 100% increase in Optus recharge commission over the usual Optus recharge commission. Delivering a 100% lift in Optus mobile phone recharge commission is a financially compelling benefit delivered by newsXpress, thanks to Optus and Jenlist, to newsXpress members.

The other benefit is basket depth thanks to the impulse nature of such mobile phone and SIM card purchases.

By placing this display unit at the main sales counter, newsXpress Rosebud is ensuring that they engage almost all shoppers in the opportunity.

Great Cadbury Toolkit for Father’s Day From newsXpress

This Cadbury toolkit is a key gift on offer from newsXpress stores this Father’s Day. newsXpress stores right across Australia are proudly offering the metal toolkit and the delicious and tempting Cadbury goodies inside as part of the 2011 Father’s Day campaign.

The newsXpress / Cadbury connection for Father’s Day is an example of our valuable connection with and support for national brands. newsXpress members are benefiting from extra traffic and easy selling thanks to Cadbury being the best known chocolate brand in Australia.

newsXpress Riverlink Loving the Smurfs Traffic and Sales

At the front of the newsagency facing shoppers as they enter newsXpress Riverlink is this display promoting Smurfs characters and Smurf movie product.

Sourced through our newsXpress preferred suppliers and promoted by newsXpress, the Smurfs range at newsXpress Riverlink connects the business with the nostalgia as well as new versions of the characters as shown in the soon to release movie.

newsXpress is thrilled to be the only newsagency marketing group connected with the Smurf juggernaut … we’re loving it! We are thrilled that great newsXpress members like newsXpress Riverlink are engaged and loving the Smurfs too.

newsXpress Beechworth – Technology Newsagent of the Year

Congratulations to newsXpress Beechworth on being announced Technology Newsagent of the Year.

This award is recognition for hard work in the business on the technology front. Embracing technology opportunities in operations as well as selling technology products and through this attracting new shoppers.

newsXpress appreciates the leadership of newsXpress Beechworth and is thrilled to have them in our community.

newsXpress Young Runner-up Technology Newsagent of the Year

Congratulations to newsXpress Young on being announced the runner up Technology Newsagent of the Year at the awards earlier this week.

newsXpress Young has innovated by introducing an Optus store within a store to their business and have attracted a slew of new customers as a result. Their work in this area was genuinely ground breaking – other newsagents have since followed their lead.

newsXpress is lucky to have newsagents prepared to innovate in our community. Congratulations newsXpress Young!

Placing Crossword titles Next to Weeklies Works at East Maitland

Lovatts crossword and puzzle titles are benefiting from this placement next to weeklies by the team at newsXpress East Maitland.

With mots crossword shoppers being women and most weekly magazine shoppers being women, it makes sense to place crossword titles next to the weekly magazines.

The result is a measurable sales lift. This is another newsXpress members do so well with magazines – because we actively engage.

Eli Waters Uses newsXpress Collateral

newsXpress Eli Waters is making good use of some of the new newsXpress marketing collateral to promote their Toy Sale.

This new collateral is part of an extensive marketing kit made available to newsXpress members earlier this year. Covering more than thirty marketing opportunities, the collateral pack is the largest of its type in the newsagency channel. It is helping newsXpress members attract new shoppers and drive a more efficient shopping basket.

Well done to newsXpress Eli Waters for embracing the Toy Sale opportunity.

Party at newsXpress Bray Park

newsXpress Bray Park is embracing the party goods opportunity with a good range of party supplies. Located on the shop floor in a high-traffic situation, the party supplies display (part shown in the photo) caters to a range of party opportunities.

newsXpress preferred suppliers offer a good range of party goods opportunities to cater for a range of party, kids and adults, situations. From balloons through to invitations to cups and place-mats, the party range serves a range of situations.

The Quiet Achiever Gets Results

The newsXpress VIC / SA / TAS Business Development Manager Michael Elvey is your quintessential quiet achiever. Preferring the back room to the main stage, Michael helps our members drive better business outcomes by working with them through newsXpress processes and opportunities.

Through more than fifteen years working with newsagents Michael brings logic and quiet grace to his important role of guiding our members to pursue their business potential. We truly appreciate his focus and commitment.

Michael is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

newsXpress Streaky Bay Promotes Lovatts Titles

newsXpress Streaky Bay is promoting Lovatts crossword and puzzle titles with this placement in with the weekly magazines. This is in addition to their regular crossword department.

We know from sales data this this co-location drives incremental business. By freeing a few pockets newsXpress Streaky Bay is able to significantly increase the return they get from this space and drive crossword sales.

Promoting Optus Mobile Phones and the newsXpress Phonecard

newsXpress Middle Park is promoting a range of Optus mobile phones as well as the newsXpress phonecard in the front window of their newsagency. This terrific high profile location promotes good value deals to mobile phone as well as phonecard users. It presents the business as a competitive destination in the telco space … an important pitch in today’s wired world.

Karen’s Energy in Infectious

Karen Sutton is newsXpress to many of our Queensland members as she was there at the beginning of the group and has helped many switch to newsXpress.

Karen is a bundle of energy focused on store buying, merchandising and process management. Her experience in these areas in newsagencies is excellent – meaning that Karen can deliver wonderful practical and motivating advice and support to newsXpress members throughout Queensland. Most of all, Karen defines herself with energy and enthusiasm for business and newsagencies in particular. We appreciate Karen’s commitment to newsXpress.

Karen is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

Sock It To Me – Ideal for Father’s Day 2011

newsXpress Wetherill Park has this stand offering the Sock it to Me range of socks for Father’s Day. It’s an excellent floor unit, easy to move and ideal for driving impulse purchases. The placement of the unit at the entrance to the business has been excellent for customer engagement.

This is another innovative product from one of our terrific newsXpress preferred suppliers.

While it is on the shop floor for Father’s Day, this Sock it to Me stand will work all through the year. These socks are an ideal add on to a greeting card purchase.

Kudos to newsXpress Wetherill Park for engaging in this innovative and basket-building product.