newsXpress difference | newsXpress Blog

newsXpress phonecard: the perfect gift for any occasion

The newsXpress phone card, backed by newsXpress preferred supplier Australian Telecom, is growing in popularity as more newsXpress members understand the value of this as a perfect gift for all occasions in all situations.

Through our card department we are in the business of selling emotional connection.

What better way to reinforce the emotional connection than dropping in a $10 or $20 good value phone card in with the greeting card.

Whether the recipient calls within Australia or overseas, they save money with this phone card.

Every time they make a call, they connect with newsXpress. Every time they speak with a friend or a loved one, they do so through the newsXpress brand.

What a wonderful connection! Perfect for reinforcing the position of the newsXpress brand in helping people make emotional connections.

newsXpress members are encouraged to ensure that all employees understand the value of the newsXpress phone card as a perfect gift … with every greeting card purchase.

Innovative newsXpress supplier forum

newsXpress hosted the first of two newsXpress supplier forums yesterday in Sydney.

Existing and prospective newsXpress suppliers were treated to presentations on the newsXpress point of difference from the shop floor through to the back room of newsXpress Head Office. This insight and terrific two-way engagement with suppliers is set to lift supplier engagement to new and exclusive heights for newsXpress members of the newsagency channel.

On show in Sydney yesterday was the newsXpress difference, vision, commitment, services and transparency which will be seen to be key to success for newsagents over the coming years.

newsXpress appreciates the support from its supplier community, especially those who gave of their time and insights to participate yesterday in Sydney. We also appreciate the expertise and insights of newsXpress members invited to participate in the important meeting.

Promoting Optus prepaid products at newsXpress

newsXpress Ballarat is successfully promoting Optus products at the counter.

Seen by all shoppers, this location is ideal for driving impulse engagement with the prepaid sim cards and Optus mobile broadband product.

Through these and product products from newsXpress preferred supplier jenlist, newsXpress stores are generating good income from online business. these products better connect us with consumers purchasing and consuming products and content online.

The Best Loyalty Program in the Newsagency Channel

The newsXpress Magazine Club Card is undoubtedly the best and most successful loyalty program in the newsagency channel. For years, the newsXpress have been the only group wide loyalty marketing offer in the newsagency channel.

Since its release in 2005, this consumer loyalty program has given newsXpress and newsXpress member locations a tremendously valuable point of difference.

Guiding customers to perform above average, the Magazine Club Card promotion delivers valuable incremental business in return for a valuable shopper reward.

From business performance data, we can see the value of the newsXpress Magazine Club Card program not only in magazine sales but also in other sales reported by newsXpress members.

Congratulations to newsXpress members for leading the newsagency channel in delivering genuine shopper loyalty rewards.

Cars 2 Display at newsXpress Bairnsdale

newsXpress Bairnsdale has been running an excellent display promoting products associated with the popular cars 2 movie, especially the Hallmark recordable storybook based around the cars 2 brand.

Using collateral sourced through the local cinema and displaying an excellent range of product, the display is an excellent demonstration of promoting products from a range of categories and suppliers around a common brand. newsXpress is uniquely positioned to help newsXpress members do this.

Well done newsXpress Bairnsdale on a terrific display.

newsXpress Wyalla Plaza runs Book and Stationery Sale

newsXpress Wyalla Plaza has been running a combines books and stationery sale, making the most of tax time offers and the recent school holidays. With some good in-store energy, the sales have given the business a nice boost and shown off some excellent product at highly competitive prices.

Using newsXpress provided collateral the Wyalla Plaza team have been able to promote an excellent value proposition around respected brands covered in the sales. In addition to printed large format posters, they have also made excellent use of newsXpress collateral from our corporate website.

Bonus Toy Products Promote Value

Plenty of newsXpress locations are enjoying success with toy products thanks to bonus deals from our toy supplier. Being able to sell a brand name game like Monopoly with a bonus name brand game for free helps us play is a completely unique space when it comes to the pricing of toys and games. It is deals like this which allow newsXpress outlets to demonstrate excellent value and show off the newsXpress difference. The deals enable us to compete with big toy outlets like Big W, target and K Mart without having to compete on price – and we get to do this while maintaining a healthy and above average margin. All of this is available to newsXpress members thanks to the excellent work of our national merchandise team. Better buying is what makes us competitive.

My Family Stickers for Families in Scottsdale Tasmania

newsXpress Roses – Scottsdale in Tasmania is promoting the My Family Stickers range from The Sticker Family in-store with the pull-up promotional banner on display next to their sales counter. This placement works well for the store and is embraced by shoppers.

The placement at the counter makes up-selling easier as well as sticker selection.

Bringing the My Family stickers to Scottsdale Tasmania is another way newsXpress is reinforcing the strength of the family unit and connecting local families in the area. People love representing their families in the back of their cars with the My Family stickers.

Angry Birds at newsXpress Bairnsdale

newsXpress Bairnsdale is promoting the Angry Birds range of plush with this tactical impulse unit display in a high traffic location.These plush items are not something people would visit a newsagency for, hence the importance of and value from such a tactical placement.

Kids and adults like Angry Birds and are happy to purchase a plush item to better connect with and enjoy their fun of the popular game.

Angry Birds is really hot right now and smart newsXpress members are making the most of this – with displays like the one in the photo.

Selling Angry Birds Helps Drive iTunes and Other Digital Sales

Shoppers at newsXpress Rosebud can get their Angry Birds game fix at the counter thanks to the impulse unit facing all shoppers. Indeed, shoppers at many newsXpress stores can purchase Angry Birds plush. It is proving to be a very smart move bringing this line into the newsXpress product mix as these plush items are more than just plush items. They connect newsXpress stores with the Angry Birds game – the top selling iTunes game around the world.

Since we sell iTunes cards, the plush items give us a connection to the game. The plush makes us more relevant, better connected, hip in the eyes of Angry Birds fans. You can see it on their faces when they see the plush, for many it is the first time they discovered that they could ur Angry Birds plush. That they made the discovery in newsXpress is wonderful for us and for our brand.

This is newsXpress innovation on show. Product leadership which separates us from other newsagency marketing groups.

ATM at newsXpress Ascot Vale in Union Road

newsXpress Ascot Vale is the latest newsXpress location to install an ATM for shopper use in-store as part of a national trial between newsXpress and our preferred ATM supplier.

Providing an excellent and safe customer service, the ATM offer enhances the newsXpress shopper experience. At newsXpress Ascot Vale the ATM is especially useful for Union Road shoppers who prefer to withdraw cash from the bank in a safe indoors environment.

newsXpress has preferred terms around the supply of these ATMs, making the installation in our stores hassle free and quite beneficial.

Terrific Gift Sales at Klemms Mildura

newsXpress Mildura is enjoying terrific gift sales and a healthy margin thanks to newsXpress preferred supplier deals.

The range of gifts (many not shown in the photo) is extensive, giving newsXpress Mildura excellent gift business in Mildura.

With more than seventy newsXpress preferred suppliers offering gifts, newsXpress members have access to an excellent range at highly competitive prices. This is one reason why newsXpress locations are outperforming average newsagencies in the gift department. it all starts with good buying – on range and price.

newsXpress Strategies Drive Success For The Sticker Family Product

Shoppers are drawn to the pull up banner promoting the My Family Stickers from The Sticker Family like bees to a honey pot. This is the best analogy ever … the pull up banner really is a honey pot.

One newsXpress member watched interaction over a one hour period last Sunday and in that time eight groups of people approached the display and three of these purchased stickers immediately. Two others asked questions and said they would be back after talking to other family members. All eight groups were walking through the shopping mall through the hour long observation and approached the newsXpress outlet because of the tactically placed pull up banner. The engagement tactics used by the newsXpress member were what helped drive immediate and future sales.

We know that purchasing these stickers is often a shared, family, experience. This is why helping family members make the choice is an important and valuable part of the process. newsXpress has recommended to members a suite of tools and tactics with which to drive family involvement and ensure excellent sales as a result.

The exceptional sales being driven in newsXpress stores with the My Family Stickers range is proof of the newsXpress difference in action and working to the commercial benefit not only of newsXpress members but also for our partner supplier – The Sticker Family. We appreciate their help and support and the assistance they have given to enable newsXpress stores to lead the channel in sales of this product.

What a tremendous success story!

The newsXpress approach to and success with The Sticker Family is an excellent case study for newsagents who are comparing newsagency marketing groups. The newsXpress success shows off a commercially astute and valuable point of difference. It shows that newsXpress actions speak louder than the words of others. Yes, we are very proud of what we have achieved and continued to achieve with this excellent product.

Great Ink deals at newsXpress Maffra

Maffra (in Victoria) shoppers are being treated to excellent deals on ink thanks to the new newsXpress Maffra business launching HOT ink! last month.

With a bigger range of brand name ink and toner now available in Maffra at competitive prices, newsXpress Maffra is enjoying excellent results and the kudos of many in-town who are now saving serious money on their ink purchases.

Well done to the newsXpress Maffra team on embracing HOT ink! and banking excellent results from your efforts.

My Family stickers from The Sticker Family a hit at newsXpress Sanctuary Lakes

newsXpress Sanctuary Lakes is enjoying success with the My Family Stickers from The Sticker Family … as are so many newsXpress members around Australia.

With the pull-up banner located at the front of the newsagency drawing traffic and the order form located nearby, selecting the My Family stickers to purchase is easy. newsXpress has provided a range of shopper-friendly advice to help members achieve the best possible return from The Sticker Family opportunity.

We are grateful to our friends at The Sticker Family for their advice, support and assistance in helping our retail channel enjoy tremendous success with their products.

This product range is another example of newsXpress and the supplier working together to leverage knowledge and good buying into a wonderful and mutual success story.

newsXpress Launceston … Bold and Noticeable

newsXpress Launceston has making an impact in town with this bold newsXpress signage on the front of their newsagency.

The newsagency business underneath the signage is an equally strong promotion of all that newsXpress stands for: great service, excellent product knowledge, local engagement and good shopping deals.

newsXpress is thrilled to have the newsXpress Launceston team on the newsXpress team.

Extraordinary Growth in Gift Sales in newsXpress Stores

newsXpress members are reporting extraordinary growth in gift sales in the second quarter of 2011.

The average growth in the gift department is 20% and this is usually off an already high base for each newsXpress location.

This good news of sales growth is all the better when you see that much of the growth is coming from newsXpress marketing initiatives and newsXpress preferred suppliers. So, not only are newsXpress members enjoying sales growth in gifts, they are enjoying a better margin from many of these sales.

While many newsagencies are reporting challenging sales experiences, newsXpress members are reporting growth in gifts and other key departments thanks to newsXpress marketing and business growth strategies.

There is a tremendous difference between newsXpress and other newsagency marketing groups. The latest sales figures are revealing just how much of a difference there is.

newsXpress helps members develop their gift range, merchandise in store, determine pricing policies and measure and manage results. This whole of business approach helps the group help newsXpress members deliver the sort of results we are seeing.

Newsagents keen to grow their businesses should talk with newsXpress General Manager Ben Kay on 0418 678 754.

Hallmark Recordable Storybook for the New Cars Movie Franchise

newsXpress Knox at Knox City Shopping Centre in Victoria is promoting the latest recordable storybook from Hallmark. This Cars licenced product is timely given the latest movie.

The Knox team is also promoting other Cars licenced product on this easily accessed display.

The Hallmark recordable story book not only timely but also helping to pitch newsXpress stores as offering innovative product and proving that we are not just an average newsagency.

newsXpress is provided advance notice and access to innovative product from Hallmark. This is in addition to wonderful marketing collateral and other benefits with which we are able to leverage new traffic and better margin for newsXpress members.

Mid Year Stationery Sale at newsXpress

newsXpress stores embracing the GNS $uper Stationery Sale are enjoying access to newsXpress branded collateral for the seasonal stationery sale. Offering a range of branded stationery items at competitive prices, participating newsXpress members are using the sale to drive new customer traffic. Deals like Reflex paper for $4.75, and four Faber Castell highlighters for $2.49 are seen by shoppers as excellent deals.

The 16 page $uper Stationery Sale catalogue is all about combating the consumer view that newsagencies are expensive. It is proving to be an excellent opportunity for newsXpress members to promote their price offer and through this attract new shoppers.

newsXpress appreciates the opportunity of working with GNS on the promotion.

JM Eyewear Offers Valuable Basket Building Range

newsXpress members are reporting good sales from the various eye wear products on offer from newsXpress preferred supplier JM Eyewear. From prescription products through to sunglasses, the JM Eyewear range has products for a variety of situations.

Given that shoppers often visit newsXpress stores to read, the reading experience is top of mind. This is why selling eyewear products fits. The folks at JM Eyewear have a range of categories of products from which newsXpress stores can choose. They are presented professionally and priced keenly … with a good margin for our members.

We have just put a selection of JM Eyewear products into our Knox City corporate store.