It was terrific to see so many Brisbane area newsXpress newsagency marketing group members meet at a supplier location in Brisbane last week. We talked business ideas, new product opportunities, marketing ideas and plenty else.
newsXpress members sharing ideas like this is inspiring!
Check out the photo of newsXpress members meeting Rockhampton earlier this week. We have a terrific few hours together talking about business and opportunities.
These newsXpress members are a proactive group of newsagents … inspiring!
Cluster meetings are a newsXpress difference.
Newsagency marketing group newsXpress last week published advice to members on how to establish, market and run a pop-up shop to drive bonus revenue for the business.
This proprietary to newsXpress advice is another business planning and management resource for members.
The pop-up shop advice opens with positioning information prior to providing comprehensive and practical advice:
Pop-up retail is a new name for an old activity – taking advantage of a shop or space available for low rent for a limited period of time.
Pop-up retail has become popular in recent years with more storefronts being available due to a glut of available retail space.
A well-stocked and run pop-up retail shop can provide a good revenue boost to your business. It can also help you attract new shoppers and provide a place where you can move items that may be currently slow moving in your business.
The key is to approach a pop-up opportunity as short term. From the outset you need a timetable plan and you need to stick to it.
The Grumpy Cat is a popular brand in newsXpress stores with our members accessing plush toys, lanyards and other Grumpy Cat branded items. They are being snapped up as Christmas gifts for cat lovers and cat haters. Customers smile and laugh at the displays as they are reminded of this popular cat.
newsXpress is leveraging the launch of the Grumpy Cat Christmas movie with the products.
Many newsXpress members have an exclusive six foot high light and sound show on display for Christmas thanks to a special import opportunity snapped up by newsXpress.
Playing Christmas songs and displaying coloured lights in sync this display is proving to be an excellent traffic generator for newsXpress member businesses.
There is nothing like this in any retail store in Australia … it’s another newsXpress difference.
The Christmas display was imported in partnership with Hallmark Cards following a study tour to the US earlier this year.
newsXpress Sydney members benefited from an excellent visit with prestigious gift wholesaler The Russell Collection last week. It was a terrific opportunity to learn more about their products and to understand positioning against retailers who may sell similar lines. The insights are tremendously valuable.
While there we were given some excellent products deals that are available to all newsXpress members. This meeting is another example of newsXpress leveraging product knowledge to help members drive sales.
Networking opportunities are important to newsXpress members as they present excellent opportunities to share, learn and grow. That’s what happened last week in Canberra with some of our Canberra members. In a beautiful outdoors setting we had some terrific discussions about businesses – learning plenty.
newsXpress members in the Launceston area got together last week to discuss business, opportunities and plans as part of the national series of member cluster meetings. No suppliers, no pressure – just good networking among colleagues shearing ideas and encouragement to help each other enjoy their businesses more. We are grateful to have been part of this.
newsXpress Eli Waters, our newsXpress Retailer of the Year, is promoting the Christmas tin gift with Better Homes and Gardens at the counter, driving excellent sales for the title. This prime position promotion shows the business with a point of difference over supermarkets and others who do not have access to the tin. The display looks terrific and we share it here as a best practice example for all the newsagents who visit this blog.
newsXpress members are this week receiving another deals envelope packed with fantastic opportunities for newsXpress members from our preferred suppliers.
This month’s deals envelope has some excellent value items that will work for Christmas as well as opportunities already for Valentines Day in 2014.
newsXpress: delivering great value!
Thanks to engaged and on point preferred suppliers, members of the newsXpress newsagency marketing group have access to an excellent range of Frozen merchandise including product from strategic partner Hallmark Australia.
newsXpress members are being quick to embrace the Frozen opportunity as they see it for the successful international brand that it already is.
newsXpress is thrilled with the in-store sales results of the latest greeting card innovation. Engaged newsXpress members are reporting better shopper engagement and increased sales beyond average growth thanks to the newsXpress initiatives.
newsXpress is proving that you can grow card sales by being a professional and engaged retailer.
Members of the newsXpress newsagency marketing group were last week given an opportunity to tap into Blinky Bill product ahead of the launch of a movie shortly. With excellent product and display opportunities, newsXpress members are able to build a strong story around this brand.
This is another first for newsagents through newsXpress.
newsXpress is helping members offer quality baby gifts as part of an expansion thanks to engagement with new suppliers.
In addition to new products we share information that helps our members sell more of these products.
Take the baby carriage holding baby keepsakes. Our insights provide our members with an exclusive advantage they can leverage.
Our newsagency marketing group is engaged beyond deals – we leverage knowledge for profit for our members.
In 2011 newsXpress drove sell-out success with the Melting Snowman for Christmas. This year, it’s back and again we expect our newsagency marketing group members to drive excellent outcomes for the product – showing off the newsXpress difference in sales and product engagement. Our success with this product is an excellent example of our difference – not only do we buy well but we share insights and experiences that help members bank more margin dollars sooner.
Newsagency marketing group newsXpress is promoting a terrific range of teacher gifts including these boxed gifts that acknowledge teachers for the work they do in educating our kids.
These are great gifts from parents, kids and even others in the community for teachers – thanking them for their service.
newsXpress helps members find product opportunities like these for seasons and all year round thanks to a dedicated merchandise team in place to serve the needs of our members – from head office as well as through in-store engagement.
newsXpress members have opportunities to access Frozen licenced products from four different newsXpress preferred suppliers. Thanks to the support of some, we have been able to lock in exclusive products in this mix as well.
Frozen is proving to be another extraordinary brand success for newsXpress and retailers more generally. It is a reminder of the value of having a strong brand story through which to engage with customers.
newsXpress continues to lead newsagents in the brand stakes.
