newsagency marketing | newsXpress Blog

Newsagency marketing group newsXpress offers exclusivity

Through 2014 newsagency marketing group newsXpress promoted exclusive offers to members – products not available through other newsagency marketing groups and offering margins that are high compared to usual margin. The result is engaged newsXpress members being thousands and tens of thousands of dollars better off on the bottom line.

This is the newsXpress difference. This is newsXpress helping its members make more money – through exclusive product backed with strategy and opportunity and shared only in our group of proactive newsagents.

newsXpress Trentham sells 18,000 piece jigsaw

January is Jigsaw month, the newsXpress exclusive promotion, continues to drive wonderful sales success for newsXpress members.

The latest success story is from newsXpress Trentham in Victoria where yesterday they sold an 18,000 piece Ravensberger Jigsaw puzzle. This feat caps off an excellent few weeks of sales for the business – generating new traffic and more revenue.

The bonus is the newsXpress exclusive deal supporting January is Jigsaw month with newsxpress members achieving 25% off wholesale for orders supporting the campaign.

Well done newsXpress Trentham!

Coke and newsXpress partner in mix and match deals

newsXpress member love the Coke offer which enables them to pitch competitive mix and match deals.

This is another example of an engaged newsagency marketing group and a partner supplier serving proactive newsagents.

The Lucky Charm newsagency marketing group endorses newsXpress?

Small newsagency marketing group The Lucky Charm seems to be endorsing newsXpress based on the number of newsXpress members their sales people are visiting. Our members must be highly sought after as they visit and ask our members to join their group. It leaves us wondering if they are desperate for an injection of newsXpress excitement, fun and growth for their group.

Have a good weekend everyone!

newsXpress in exclusive Beanie Boo promotion

Newsagency marketing group newsXpress launched another successful social media campaign on the weekend with a fun post on facebook promoting new Beanie Boos and generating thousands of engagements in three days. Here are the cute Beanie Boos promoted.

This latest social media campaign connects newsXpress stores with one of Australia’s top brands.

Newsagency marketing group newsXpress participates exclusively in Hallmark 2015 launch in Atlanta

newsXpress was the only Australian retailer to participate in the invitation-only Hallmark Christmas 2015 preview at the Atlanta Gift Fair earlier this month. This participation is another example of an exclusive and deep relationship between Hallmark and newsXpress, a relationship which is mutually beneficial and through which newsXpress members are able to access and tap into opportunities that help business growth.

newsXpress members have been briefed on some of the insights from Atlanta already.

Newsagency marketing group promoting Australia Day 2015

Newsagency marketing group newsXpress is helping members to promote Australia Day 2015 with access to excellent products and terrific newsXpress exclusive marketing collateral.

While not a big season, Australia Day is commercially successful at driving traffic and impulse purchases.

International speaker for newsXpress National conference

Newsagency marketing group newsXpress has announced to members that a highly sought after international speaker will present at our March conference in Melbourne.

This coup for newsXpress will help participating members to benefit from extraordinary insights the speaker will share.

At this conference, from our international guests through to local hero participants, we will see the newsXpress difference in action for the benefit of our members.

We are excited to be able to to bring to newsXpress members an extraordinary opportunity of learning and sharing.

Newsagency marketing group helps grow jigsaw sales

Newsagency marketing group newsXpress is helping members to grow jigsaw sales with its january is Jigsaw Month promotion.

Supported with excellent deals and terrific in-store collateral, this special promotion is already tracking excellent results for newsXpress members with some already ordering additional jigsaw stock to service shopper demand.

This excellent promotion is the first of many unique and exclusive promotions planned by newsXpress for 2015 – to drive store traffic and basket depth.

This is the newsXpress difference in action.

Newsagency marketing group encourages shop local

Newsagency marketing group newsXpress is helping members to promote BUY LOCAL with the latest collateral supporting another EXCLUSIVE newsXpress supplier, a manufacturer of delicious treats made with ethically sourced products here in Australia.

Developed by our own marketing team working closely with the local Aussie supplier, we have provided newsXpress members with this poster and other forms of the material so they can pitch BUY LOCAL to their customers.

This is another newsXpress difference.

Newsagency marketing group helps newsagents drive impulse purchases

Newsagency marketing group newsXpress is helping members to encourage impulse purchases with over the counter dated discount coupons. Used infrequently, these coupons have a track record of driving impulse purchases. newsXpress first launched these coupons eight years ago.

newsXpress Facebook marketing campaign drives in-store traffic and sales

newsXpress has been running a facebook promotion supporting our Kinetic sand product. As the first newsagency group and one of the first retail groups overall to stock the sand, supply lines are well established.

Having stock at Christmas proved a boon for newsXpress members. the Facebook campaign generated plenty of likes, shares and views. More important, it generated traffic into newsXpress stores and this traffic converted to revenue.

This is newsXpress driving better business outcomes for and on behalf of newsXpress members. it is a tangible and commercial difference on show for members.

Sand sales in Christmas benefited from the advertising – as have other product categories through 2014 with these funded campaigns.

newsXpress helps newsagents promote Christmas deals

Thanks to smart fillable PDFs, newsXpress members are able promote Christmas products as part of a co-ordinated and professional Christmas campaign that connects social media marketing through to in-store activity … all with a consistent collateral message that drives shopper awareness. The image shows one item of a considerable digital collateral pack.

newsXpress helps newsagents endorse brands

newsXpress newsagency marketing group members have been provided with more collateral for branding an important niche part of their business. Thanks to our work with the supplier, we have access to professional collateral for branding the POP! VINYL range which is proving popular in our retail outlets.

newsXpress has carved out a strong result for newsXpress members and the shoppers they serve.

newsXpress members network and talk business in Brisbane

It was terrific to see so many Brisbane area newsXpress newsagency marketing group members meet at a supplier location in Brisbane last week. We talked business ideas, new product opportunities, marketing ideas and plenty else.

newsXpress members sharing ideas like this is inspiring!

newsXpress members loving The Grumpy Cat

The Grumpy Cat is a popular brand in newsXpress stores with our members accessing plush toys, lanyards and other Grumpy Cat branded items. They are being snapped up as Christmas gifts for cat lovers and cat haters. Customers smile and laugh at the displays as they are reminded of this popular cat.

newsXpress is leveraging the launch of the Grumpy Cat Christmas movie with the products.

Newsagency marketing group launches second Christmas catalogue

The newsXpress newsagency marketing group has launched a second Christmas catalogue. This time the focus is on good margin impulse lines around a Santa theme. Supported using our newsXpress collateral and representing products from a single supplier, this second catalogue is part of a considered Christmas campaign designed to help newsXpress members drive traffic using business personalised catalogues.

newsXpress Sydney members meet at The Russell Collection

newsXpress Sydney members benefited from an excellent visit with prestigious gift wholesaler The Russell Collection last week. It was a terrific opportunity to learn more about their products and to understand positioning against retailers who may sell similar lines. The insights are tremendously valuable.

While there we were given some excellent products deals that are available to all newsXpress members. This meeting is another example of newsXpress leveraging product knowledge to help members drive sales.

newsXpress members meeting in Melbourne

newsXpress members from Melbourne met at the Head Office of national Toy supplier Head Start where we shared in terrific insights into Head Start brands and had access to excellent deals that give newsXpress members bonus margin opportunities through the Christmas period. we were also treated to the Head Start TVCs and insights into how to compete with major retailers.

In addition to excellent product deals we benefited from some excellent networking.