The team at newsXpress The Gap are quiet achievers, low maintenance and get the job done! Rob and Matt and the team work all parts of the store and are the model of consistency. Incremental growth always adding a new string to the bow and growing nicely as a result.
newsXpress Bairnsdale proprietors Dave and Gina have firmly embraced HOT ink! since joining our network. Prior to their introduction to newsXpress, they ran with another Ink group, enjoying reasonable success, but since introducing HOT ink! their results have been phenomenal.
They gleefully accepted advice to install their range in the front window and subsequently cleared the formerly cluttered windows to realy highlight the stock. There is still some work ot do but the transformation has been amazing. The display will be completed by the use of the square modules for additional promotional stock.
The highlight of their endeavors so far however is undoubtedly the massive window signage – boldly proclaiming HOT ink! The signs were created locally but are definitely the brainchild of Dave and Gina. The signs are made of the same material as ‘L’ and ‘P’ plates used in motor vehicles and was easily installed by Dave and Victorian State Business Manager, Ian Urquhart in under 10 minutes.
The effect of this commitment to their ink category has been felt almost immediately with several customers over heard musing they didn’t even know the store sold ink despite it being a permanent fixture for over two years. The new lease of life and especially the signage will ensure this mistake won’t be made again!
The newsXpress Bairnsdale window before HOT ink!
newsXpress Beechworth was launched on Saturday and left the locals and tourists understanding that small business can make a difference.
Tracy and Ian McVea set up the promotional day with 2 goals:
1. Highlight the newsXpress magazine Loyalty Card offer and grow magazine sales, &
2. Being only 30 minutes drive to a major regional centre, highlight the local offer.
And what a success they made of it…
Magazine sales up over 120% on the day compared to last Saturday. Over 200 magazine Loyalty Cards distributed in a town of only 1840!
Strong acceptance of the HOT ink! offering with even city visitors asking why prices were so good.
Also in attendance on the day was ‘Sparky the Clown’ – what he can do with balloons is amazing! Sparky spent several hours entertaining the big kids with balloon shaping and the little ones with colouring competitions.
newsXpress Beechworth certainly made some noise in Victoria’s premier heritage town in the North East on Saturday.
Manni Ribeiro at newsXpress Eumundi has taken his HOT ink! marketign to a new level with this novel idea.
Plastering his promotional areas with HOT ink! 6 flyers he is really drawing attention to the growing category and ensuring local customers easily connect the bright blue brochures in their letterbox to his store.
Well it was the NSW Blues who sunk the Queensland Maroons at ANZ stadium last night, with Melbourne Storm coach Craig Bellamy masterminding the victory.
One of our newsXpress retail outlets backed the winner! Guess who?
newsXpress Harbour Town on the Gold Coast have created a classic display highlighting both the Maroons and Cockroach merchandise in the battle for supremacy in the traditional Northern states game.
Regardless of the result in tonight’s massive Game 1 at ANZ Stadium the big winner is Victoria, who’s very own Melbourne Storm have a record 9 representatives.
newsXpress The Pines celebrated their very first dress up day for the coming Game 1 in the State of Origin series.
They should have taken the photo in the morning as most of their merchandise was sold out by lunchtime. A great result all round and the team and customers loved the theme
newsXpress Kin Kora are always at the forefront of promotional activity and post Mother’s Day is no exception.
The ‘Symply Too Good To Be True‘ display has been up for just over a week and has already generated great sales. With Annette Sym touring Gladstone this week we are hoping for another surge in sales. newsXpress has a fantastic two way relationship with Annette , which is certain to see her reward the store for promoting her title with her reciprocating this support when highlighting her products are available in store during her various speaking engagements.
While the rest of the country may never understand the allure, for dyed in the wool Queenslander’s and New South Welshmen nothing is bigger than State of Origin. With the big game 1 clash only a week away Kin Kora have a full range of merchandise and decoration on sale in a prominent location. Sarah mentioned that the jerseys are out and loyalty is stronger than ever, also if there wasn’t upcoming $20million Lotto draws the promo would consume more of the shop. Just wait until you see what they have planned for game 2 in the Sunshine state!
In what has been a busy promotional time they have also created some fantastic in-store posters thanks to their trusted Toshiba photocopier.
The team at newsXpress Castle Towers have always known the benefits of out-posting. For Mothers Day they did it again. The store also looked tip top.
newsXpress Roselands cleaned up with their Mother’s Day campaign. Have a look at how they did it.
newsXpress Whittlesea is awash with a sea of Hallmark Alliance Mother’s Day posters blending into the complimentary gift boxes above the magazine racks.
Smaller stores like Whittlesea must be creative both with their in store theatre and actual space utilisation to generate the best results.
newsXpress Shellharbour have shown their background in card retailing with balloons suspended above the valley of Mother’s Day cards and gifts. All dressed in purple shirts, including the guys, they make a great team. Their kiosk is also performing well with the Hallmark Mother’s Day promotion posters.
You can even buy a cookbook to cook mum dinner …
Dominic and Connie at newsXpress Jamison just love presenting gift buying opportunities to their customers, its working well and bringing in a revenue stream traditional newsagents miss out on.
Narelle and the team at newsXpress Belconnen have a renewed focus on the store. Having been in the industry for a couple of years now they are taking the bit between the teeth and making some changes.
Change is good, however as a general rule something newsagents are not good at. A rolling stone gathers no moss at newsXpress.
newsXpress Woden are outposting for the first time, all signs are it’s a little ripper. Anthony and Nic are new to the industry, and are about to do a brand new shop fit.
What is impressive is the energy and focus they bring to the store and the newsXpress network. They are not held back by the past and take on board ideas and run with them which is exactly what a newsXpresser does being forward thinking and progressive.
newsXpress stores all over Australia do the brand proud with their thoughtful and innovative displays but none better than newsXpress Orange.
You cannot go into this store at any time of the year with money in your pocket as they will always get some of it. Everywhere you look and as you browse the different departments you get an alternative gift offering. A wonderful lesson to all retailers.
The team at newsXpress Ivanhoe are making a lot of changes to their shop.
They have just changed over to Hallmark and with Mother’s Day in the next few days are well placed with gifts and other complementary products to really up sell to their customers.
As this shop is in a premium high street location, watch it really take off as it is fully rebranded and the shop goes through a realignment and more product is added. Its all about attitude and the way the team at Ivanhoe are going they will be reaping huge rewards in the not so distant future.
The team from newsXpress Indooroopilly do it so well, you would think the three shops had just opened. Clean, well merchandised and first class service whilst embracing the hiPP range, new giftware, ribbon by the meter, wrap, bags and bow, and the Willow Tree range of statues.
Have a look at this premium operation to see how to operate a retail store. Simply stunning 365 days a year, at all three stores.
newsXpress Thornlie have realised a very important retail lesson and listened to their customers.
With their loyal consumer base not totally enamored with the planned marketing theme for Mother’s Day, Jits and the team sought guidance from their Hallmark representative to create these stunning gift baskets. Which provide a magnificent visual merchandising statement as well as a convenient yet coveted gift appropriate to the season.
Mother Day is traditionally a good spike in revenue for newsagents. When you embrace it as newsXpress does and let the store and merchandising do the work, sales spike even higher.
newsXpress The Pines are a good example of this coordinating Hallmark product with gifts.
