The team at newsXpress Castle Towers have always known the benefits of out-posting. For Mothers Day they did it again. The store also looked tip top.
Category: newsagency marketing
OUTPOST YOUR WAY TO HUGE SALES
newsXpress Roselands cleaned up with their Mother’s Day campaign. Have a look at how they did it.
Smaller is sometimes better…
newsXpress Whittlesea is awash with a sea of Hallmark Alliance Mother’s Day posters blending into the complimentary gift boxes above the magazine racks.
Smaller stores like Whittlesea must be creative both with their in store theatre and actual space utilisation to generate the best results.
ALL SET UP FOR MOTHERS DAY
newsXpress Shellharbour have shown their background in card retailing with balloons suspended above the valley of Mother’s Day cards and gifts. All dressed in purple shirts, including the guys, they make a great team. Their kiosk is also performing well with the Hallmark Mother’s Day promotion posters.
You can even buy a cookbook to cook mum dinner …
GIFTS CONTINUE TO BRING IN NEW MONEY
Dominic and Connie at newsXpress Jamison just love presenting gift buying opportunities to their customers, its working well and bringing in a revenue stream traditional newsagents miss out on.
A RENEWED FOCUS MAKING A DIFFERENCE
Narelle and the team at newsXpress Belconnen have a renewed focus on the store. Having been in the industry for a couple of years now they are taking the bit between the teeth and making some changes.
Change is good, however as a general rule something newsagents are not good at. A rolling stone gathers no moss at newsXpress.
NEW BLOOD MEANS RENEWED ENERGY & FOCUS
newsXpress Woden are outposting for the first time, all signs are it’s a little ripper. Anthony and Nic are new to the industry, and are about to do a brand new shop fit.
What is impressive is the energy and focus they bring to the store and the newsXpress network. They are not held back by the past and take on board ideas and run with them which is exactly what a newsXpresser does being forward thinking and progressive.
NEWSAGENCY OR newsXpress RETAILER – WHICH ARE YOU?
newsXpress stores all over Australia do the brand proud with their thoughtful and innovative displays but none better than newsXpress Orange.
You cannot go into this store at any time of the year with money in your pocket as they will always get some of it. Everywhere you look and as you browse the different departments you get an alternative gift offering. A wonderful lesson to all retailers.
ITS ALL ABOUT ATTITUDE
The team at newsXpress Ivanhoe are making a lot of changes to their shop.
They have just changed over to Hallmark and with Mother’s Day in the next few days are well placed with gifts and other complementary products to really up sell to their customers.
As this shop is in a premium high street location, watch it really take off as it is fully rebranded and the shop goes through a realignment and more product is added. Its all about attitude and the way the team at Ivanhoe are going they will be reaping huge rewards in the not so distant future.
EXCELLENCE IN EXECUTION
The team from newsXpress Indooroopilly do it so well, you would think the three shops had just opened. Clean, well merchandised and first class service whilst embracing the hiPP range, new giftware, ribbon by the meter, wrap, bags and bow, and the Willow Tree range of statues.
Have a look at this premium operation to see how to operate a retail store. Simply stunning 365 days a year, at all three stores.
CONNECTING WITH THE COMMUNITY
Recently a lot of newsXpressers have adopted the newsXpress newsletter template supplied by newsXpress support.
Here are some examples from newsXpress Reservoir and newsXpress Southport Park. They keep the customers informed and show how newsXpress stores connect with their local community, simple but very effective.
newsXpress Southport Park – newsxpress-southport-park-newsletter-april-08.pdf
newsXpress Reservoir – follow the link here
Local market research pays dividends at Thornlie
newsXpress Thornlie have realised a very important retail lesson and listened to their customers.
With their loyal consumer base not totally enamored with the planned marketing theme for Mother’s Day, Jits and the team sought guidance from their Hallmark representative to create these stunning gift baskets. Which provide a magnificent visual merchandising statement as well as a convenient yet coveted gift appropriate to the season.
MOTHERS DAY A HUGE OPPORTUNITY
Mother Day is traditionally a good spike in revenue for newsagents. When you embrace it as newsXpress does and let the store and merchandising do the work, sales spike even higher.
newsXpress The Pines are a good example of this coordinating Hallmark product with gifts.
OUTPOSTING ATTRACTS SO MANY MORE CUSTOMERS
newsXpress Indooroopilly have set up a Mothers Day outpost outside their level 3 store. The centre piece is the Hallmark Mothers Day cards and Forever Friends range, with a mixture of other complementary gifts.
The pictures speak for themselves. No wonder these stores are looked upon as some of the best in the industry.
TOOWONG BANKING NEW MONEY
The team at newsXpress Toowong keep nailing new money revenue streams resulting in increased profits and satisfied customers who see something new every time they come into the store.
Whether it’s the Canson paper, cardboard and exclusive newsXpress Creative Centre Art ranges, Artee Supplies invitations, hIPP boxes and fashion stationery or massive growth from the Hallmark strategic partnership. Its great to see a store so well run and growing at a massive rate.
RESERVOIR MUMS CAN LOOK FORWARD TO A GREAT MOTHERS DAY
The team at newsXpress Reservoir have tuned their shop into a ‘yummy mummies’ paradise. Combining the proven Hallmark greeting cards with complimentary products will give customers an abundance of choice to chose a great present for their mums!
newsXpress BONDI EASTGATE GETS A MAKEOVER
The new brighter newsXpress Bondi Eastgate has resulted from rebranding and being remodeled.
Bondi Eastgate has been chosen to trial the NSW Lotteries LCD advertising screens. This is a very small trial at this stage and it is great to have a newsXpress store in this trial.
ALWAYS CHASING GROWTH
newsXpress Castle Towers is never satisfied with their presentation and have completely rebuilt their back wall with great products from Canson Colour, Canson Creative Centre, hiPP, Christina Re, Hallmark, and Ink & Toner.
They have completely changed the front of store as well with small displays on specially built units which allow the passer-by to look further into the shop and maybe be drawn to something not previously seen. This significantly increases the available front of store space so highly sought by suppliers.
newsXpress on Channel Seven
Four newsXpress stores in Central Queensland: Kin Kora, Northside Plaza, Rockhampton & Sun Valley have joined together to produce a
co-operative television advertising strategy.
The following ad will be run for the two weeks leading up to Mother’s Day beginning this Monday, 28th April. While the generic advert featuring the Magazine Range and exclusive Loyalty Club Card; the HOT ink! category; and the Hallmark Greeting Card & Gift products will run at other times.
These adverts were a result of an exceptional collaboration between the stores and newsXpress Marketing department which have produced a professional result which can be utilised in other markets throughout the network.
Anzac Day – Lest we forget
Supporting minor seasons can help you better connect with your local community and newsXpress continues to present these marketing opportunities as an additional point of difference to their members.
Despite the fact this horrific battle took place more than 90 years ago it still lives on strongly in our society today. Over 11,000 brave Australians and New Zealanders, many of them only young teenagers were killed during the fighting but with their loss Australia grew a new pride and gained their identity.
As a nation only 14 years old being confronted with the terrors of war, the spirit our forefathers showed during this struggle is still apparent in all of us today.
newsXpress celebrates and commemorates the deeds of those who sacrificed their lives this Friday and provides several marketing tips and posters to create a greater connection with their community.
Lest we forget…
