newsagency marketing | newsXpress Blog

Brisbane members meeting

We are hosting our last members meeting for the year in Brisbane on Thursday November 27. At this meeting we will cover our marketing plans for the first quarter of 2009 and share information of exclusive products offers available to newsXpress members. The meeting will be short so that our members are not kept from their businesses for too long in the lead up to Christmas.

We run this program of members meetings because networking is a key benefit for newsXpress newsagents. Over a few hours you get to mix with a group of proactive forward thinking newsagents. Every member every time leaves with new ideas for their business.

Newsagents considering joining a marketing group are welcome to contact us for an invitation to one of our members meetings. We gladly welcome prospective members to show off this important newsXpress point of difference.

Online members meeting

newsXpress is hosting an online members meeting for members unable to get to our current series of member meetings. Scheduled for Tuesday November 25 at 2pm, this meeting will include discussions on Back To School, Calendars, Diaries and our marketing and product plans for the first quarter of 2009. It will also include an open forum where members can provide input into our future plans. Dialogue such as this is a key newsXpress point of difference.

Our online member meeting strategy brings together members across state borders for a proactive business discussion. Our members tell us that the networking is genuinely valuable in building healthier businesses. When you put proactive newsagents together good things happen.

Member meetings, face to face and online, are a key part of the newsXpress offer. They supplement our in-store visits where we work one-on-one with members. This comprehensive business support is another newsXpress difference and a reason our stores perform so well across so many key newsagency categories.

Free calendar marketing collateral

Our marketing team has created new marketing collateral to help newsXpress stores promote the excellent range of calendars available this year. The A2 colour posters are provided to members free of charge, as part of our marketing commitment.

We see newsXpress stores which generate a gross profit contribution of upwards of $50,000 a year from calendars. In the high street and rural situations we see members generating well in excess of $10,000 gross profit contribution. This is growing year by year, ahead of many other departments in newsagencies. This excellent GP contribution and growth is achieved through the exclusive newsXpress calendar offer.

newsXpress leads the newsagency channel in calendars. Our members have access to:

Better range – providing an excellent point of difference.
Better pricing – you make more off each calendar.
Better in-store marketing collateral – posters, a catalogue and other materials..
Better product support from our in-house calendar expert – help with ordering, merchandising, pricing and consumer questions.
Smart branding – through promoting calendars under a collective sub brand, calendarXpress, and reaching more consumers than a traditional newsagency promotion would attract.

Excellent Christmas offer for newsXpress members

newsXpress has put an excellent offer offer of discounted premium Christmas stock to its members. This range of well-known branded items will sell for a margin of 80% and still be excellent value for customers. The products are a perfect fit for newsagencies. newsXpress is the only newsagency marketing group offering this stock to its members.

The products are ideal impulse lines and make for excellent Christmas gifts for neighbours, friends and family members. They represent a new category of item for many newsagents yet will sell very easily.

This is one of several offers being put to newsXpress members leading up to Christmas. It is part of our merchandise team’s commitment to source excellent value deals to help our members increase sales and achieve more valuable margins.

We are not about to publish the details of the offer here as it is exclusive to newsXpress members. It is another benefit of membership with our newsagency marketing group.

NSW members meeting

Our members meeting in NSW yesterday was very well attended. It is terrific so many newsagents could take time out of their busy Christmas season to network with fellow newsagents and soak up some newsXpress exclusive training. Meetings like offer an excellent networking opportunity for newsXpress members and prospective members. They are also a great sounding board for new initiatives being considered by the group.

Yesterday’s meeting included a good discussion about strategies for building financially healthier businesses – proactive newsagents talking and working with each other on a common goal. This is where the real value of being part of newsXpress lies.

Christmas gift support

newsXpress has created innovative marketing collateral to support our range of Christmas gift offers. The collateral makes each hero product, well, a hero and helps our members pitch their newsagencies as great places to shop this Christmas.

Our merchandise team has negotiated good deals around a range of carefully selected gift and related products to help our stores make the most of the Christmas gift opportunity. These products help us position our group differently to the more traditional newsagency.

Our exclusive Christmas collateral is being provided without cost to all newsXpress member stores.

At our National Support Centre newsXpress has a team of people working on opportunities such as our Christmas offer. Each opportunity is carefully considered and weighed against the needs of our diverse member group. Member meetings such as those being run this week and next provide us with opportunities to gain member feedback on our offers and refine them as necessary.

Here at newsXpress we take our role of helping our members grow their businesses seriously – even for a fun season like Christmas.

Giving away 20 Nintendo Wii

newsXpress is giving away twenty Nintendo Wii as part of its in-store Back To School promotion. To enter, consumers will register following their purchase in a newsXpress newsagency at our new website.

We selected the Wii because it connects well with the target demographic for Back To School.

newsXpress has been able to deliver this valuable prize pool thanks to the generous support of the key brands featured in our Back To School catalogue and in our supporting advertising.

Members meeting in Sydney

We are hosting a meeting with our NSW members on Thursday this week at the Ryde Paramatta Golf Club in West Ryde. This morning meeting will be followed by a lunch and then a workshop on making more from greeting cards conducted by Ron Thorpe.

Even though it is a busy time of year for newsagents we have excellent bookings from members keen to attend. We have a packed agenda with some excellent initiatives to share. We will also be seeking member feedback on several opportunities presented to our group.

newsXpress members know the value of networking as well as developing skills. These member meetings are a blend of both as well as an opportunity to discuss exclusive supplier offers.

newsXpress is glad to welcome prospective members to these meetings. For an invitation please make contact with us.

Record Back To School uptake

Our merchandise team is thrilled with the numbers for our newsXpress exclusive Back To School offer. More members have ordered more product than any other Back To School offer from the group. This support is very encouraging.

Our approach with Back To School this year has been to provide a campaign which can work in with the widely supported GNS offer. Our catalogue can run alongside or before or after the GNS Back To School offer. The product cross over is minimal. Members have told us that they like this synergy. We like it too. It seemed smart to us.

The customer focused newsagency marketing group

newsXpress continually looks for opportunities through which our members can enhance the customer experience and relationship. We do this knowing that to many consumers it is the relationship they have which determines their shopping loyalty. Through the year newsXpress offers a range of strategies and products through which our members can build stronger relationships with their customers.

This Christmas, we are offering our members exclusive access to personalised Things To Do pads as a customer gift. These pads will be put to good use by newsXpress newsagency customers and each time they are used there is a reminder of the business.

Newsagency marketing is more than the key and important seasons such as Valentine’s Day, Mother’s Day, Christmas and the like. No, it is about relentless attention to detail in pursuit of a truly valuable relationship with customers.

The newsXpress exclusive Things To Do pad strategy, while small in focus, demonstrates how we obsess about the relationships our members have with their customers.

Jilted at the alter

We heard from a person recently wanting to purchase a Newsagency the business he had been hoping to purchase failed when they found the business had to stick with their franchise agreement.

The newsagency is part of a franchise which forces the business to stay with the brand. The prospective purchaser wanted to trade under another brand. Due to this the sale fell through.

This story illustrates the danger in signing five-year franchise agreements. When it comes time to sell your newsagency you want to be able to do this to the bidder you prefer. That you then have to convince them to stick with your current brand could be the barrier which kills the sale. In today’s marketplace such barriers are dangerous, they are a reason to think very carefully about locking your business, regardless of who owns it, into a franchise from which you cannot easily exit.

newsXpress has been asked to help several newsagents who have sought to leave a franchise and have been the target of legal action. When we first heard about legal action by a newsagent franchise to force people to stay in a group we did not believe it. Once we read the paperwork we knew it was real.

A newsagent / franchisor relationship is best built on results and on trust – not on legal threats. While there is a need to document the relationship, we see no reason to force someone to remain in a group if the marriage is not working.

Navigating structural change

newsXpress is engaged, on behalf of its members, with several key newsagent suppliers in discussing change within the newsagent channel. We represent 150 proactive entrepreneurial newsagents. We are well positioned to more personally represent the needs of those members in discussing change than an industry association. We have several communication channels and face to face contact points through which any changes can be discussed and navigated with newsagents.

Some suppliers have indicated that they are moving to major marketing group relationships because they find these more useful, in both directions, than going through an Association.

newsXpress takes care in all such supplier discussions. Our mission is to improve the business performance and resale value of newsXpress member businesses. This is what we pursue relentlessly in any discussion with suppliers.

A real difference is emerging among newsagents. Now, more than ever before, it is important to belong to a proactive marketing group which helps you drive your business and which actively represents you on key issues and challenges.

newsXpress national conference follow up

We are proud that the newsXpress National Conference, run six weeks ago on the Gold Coast, continues to be talked about in a very positive light by newsagents and suppliers. To share highlights from the event and to promote our newsagency marketing group we have created a flyer – for a copy of this, please click here.

Our goal for the conference was to provide our members and a small group of invited newsagents, tools with which they can grow their newsagencies. This is happening. We have reports from members of changes implemented as a result of the conference which have delivered bankable results.

newsXpress is reinforcing key messages from the conference at member meetings being held nationally at the moment. These are providing an opportunity for a more practical discussion of opportunities highlighted at the national conference.

More newsagents attended this conference than any other newsagent conference this year.

If you are wanting to improve the performance of your newsagency then consider newsXpress. We are pleased to work with proactive entrepreneurial newsagents who want to be the best newsagents in town.

Welcome new newsXpress members!

We are thrilled to welcome three newsagencies to newsXpress as from yesterday. Our new members of the newsXpress newsagent community are from Yarram in Victoria and Wetherill Park and Young in New South Wales.

One of the most important benefits to newsagents who join our newsagency marketing group is the regular visits from our Business Development Managers. These face to face on-site visits bring insights from other newsagencies and retail businesses direct to our members. newsXpress is the only newsagent marketing group offering our structured in-store visits. We see this as a reason newsXpress stores outperform other groups in delivering growth on a same-store year-on-year basis in several key departments. Our BDMs are like having a business coach as part of the newsagency marketing service.

As new members, these newsagencies will also receive training and support in a range of areas of their businesses. They will also have access to newsXpress exclusive deals, regular member meetings and a hot of other benefits provided to newsXpress newsagents.

We have more new members going through the final stages of joining so watch for more announcements in the next couple of weeks.

Halloween drives excellent results

newsXpress proudly owns Halloween in the newsagency channel. Our national network of stores, more than any other group of newsagencies, embrace Halloween for fun and for commercial success. We started promoting Halloween three years ago and it has grown every year since. This year, newsXpress stores have reported even better sales, many selling out. In most cases, the Halloween promotion increases customer traffic and gets exising customers buying more – two key goals of any retail business.

While other retailers near some newsXpress locations have started copying what we do, our established product sourcing and marketing processes keep us head in this game.

Some stores promote the product offers and otherwise run the business as usual. Others, as you can see from the photo jumped in wings and all. Jarryd Moore of newsXpress Singleton Heights and his team went all out – dressing for the day in all manner of scary costumes. While it may seem extreme to wear wings and dress in what to some customers may be a confronting look, it demonstrates an all in approach to the season and it shows the business having fun.

In retail, what we bring personally to the shopping experience is the most important point of difference our business can have. hence the importance to embrace opportunities wholeheartedly and to have fun. Customers notice. They will be back again and again as a result of the unique experience.

If you want to enjoy your newsagency more and have excellent traffic generating and money making opportunities available to build a strong business, consider newsXpress.

There is a big difference between newsagency marketing groups.

Landlords love the newsXpress brand

We are pleased to be in a position to have opportunities for new newsXpress locations in several key high growth area developments thanks to landlord faith in the newsXpress brand. These greenfield location opportunities are excellent for newsXpress corporately and excellent for those who join with us in taking up the opportunities.

Approaches such as those currently before us come through our national leasing consultant. He is contacted regularly by landlords with existing centre opportunities as well as greenfield opportunities. The newsXpress Board assesses these and selected the locations which offer the best opportunity for the business to flourish and represent our brand.

We do not enter into discussions with a landlord where an existing newsagent may be forced out. This is against the principles of our organisation. Our interest is in new opportunities and in building healthier existing newsagencies.

To be courted by landlords is both welcome and challenging. Thanks to a dynamic and dedicated team on the ground and in our back office we are able continue to build the premier newsagency brand in Australia.

Greeting card workshop adds value

Some of our Queensland newsXpress members participated in the Ron Thorpe led greeting card workshop yesterday – some traveling from as far north as Cairns for the half day workshop.

Training opportunities such as this are an important part of the newsXpress experience. Helping newsagents work on their businesses, developing a better shop layout, improving processes and driving better business decisions are key objectives we pitch when newsagents consider joining with us.

Newsagents can influence the success of the card department much more than they think possible and through this workshop and thanks to the experience of Ron Thorpe we are able to help our members achieve this.

newsXpress provides a host of training opportunities for newsagents and staff members. This commitment to continuous improvement is essential is a competitive retail environment.

Exclusive Christmas offers

newsXpress has sourced a range of exclusive gift related offers for Christmas as part of our strategy of growing sales which fit nicely with traditional newsagent shopping. In addition to excellent trading terms, newsXpress members are being provided high quality professional marketing collateral to enable promotion of the gift items in-store.

This strategy follows the tremendous success of our Father’s Day gift strategy, the first such season focused multi-product gift offer.

Gifts are considered too difficult by many newsagents. At newsXpress we have experts in our merchandise team who guide our buying to make it easier for our members to play in this space. These same in-house merchandise resources are being used by members who go beyond our offers and expand aggressively into gifts. Our specialist supplier relationships unlock some excellent products which would otherwise be difficult to source.

Core to our gift strategy is our focus on leveraging excellent existing newsagent traffic into these new product categories.

The business development difference

One of the differentiating services newsXpress provides its members is on the ground visits from our Business Development team. Our experts are armed with years of practical newsagency experience and an exclusive to newsXpress toolkit of marketing and management strategies which offer our members help in many areas of their businesses.

On the phone and face to face our Business Development Managers play a key role in helping newsXpress members achieve greater year on year success than other newsagents. This success was recently reported by magazine publishers and greeting card companies at our National Conference – data showing that in a same store basis, year on year, newsXpress members achieved growth ahead of any other group in the channel.

Our Business Development Managers guide, drive and encourage our members and it is through this regular contact that together we are able to achieve more. They are unique in the newsagency channel and exclusive to newsXpress.

Next round of member meetings planned

newsXpress has set its final round of member meetings for 2008. Following today’s Victoria member meeting, Graham Randall, Mark Fletcher, Ben Kay and local newsXpress team members will host member meetings in Brisbane (Nov. 11), Sydney (Nov. 13) and Perth (Nov. 18). These member meetings will recap some content from our National Conference, preview Christmas 2008 and Back To School, discuss several new supplier offers and provide training is some exclusive newsXpress intellectual property which we know will drive good business outcomes.

Our member meetings are open to newsXpress members as well as to newsagents seriously considering joining the growing newsXpress community. They are a great way to assess the value of newsXpress to a business and to experience the transparency of the group first-hand.