newsXpress Village in Mackay, Queensland is promoting the latest Hot Ink! offer with a full page advertisement in the Daily Mercury newspaper. newsXpress has worked with newsXpress Village on the creative for the ad, developing a variation to our successful two-page flyer. Developing creative like this is part of how we help newsXpress members promote locally and do so in a way which connects with national campaigns.
Category: newsagency marketing
Landlords invite newsXpress into their centres
newsXpress is receiving more and more invitations to consider locations in existing and new shopping centres around Australia.
With a footprint of close to 160 locations nationally, attractive businesses, a commitment to professional retailing, national TV and print advertising and good compliance principles, landlords see newsXpress as a national brand they want in their centres.
In response to approaches, newsXpress has developed a set of principles and guidelines for handling invitations from landlords.
- We do not approach landlords in centres where there is an existing newsagent.
- We only consider locations which are on the open market.
- There are instances where we have helped existing newsagents lift their businesses and stay in a centre by providing support services and other guidance to lift their offer and retain their business.
- We ensure that a newsagent already serving the centre is given the opportunity to open the newsXpress location offered to us by the landlord – we have helped existing newsagents expand in this way.
- Using our professional lease negotiator, we pursue the best possible terms for the business.
- We invite existing newsXpress members to consider taking up available tenancy offers.
- next, we invite non newsXpress newsagents to take up the new tenancy offer.
- If these steps do not uncover a good candidate, we may market the opportunity more widely or invite the landlord to see suitable tenants directly.
newsXpress goes to extraordinary lengths to ensure newsagents covering an existing location and first bite at a new opportunity. There are excellent instances in our history where this has worked well for the newsagent and the landlord.
Bonus round of members meetings scheduled
newsXpress has added another round of member meetings to the cycle planned for 2009. This is response to the excellent feedback from the round of member meetings just concluded. To be held in late April, this next round of member meetings will further develop our theme for 2009 of standards, introduce new and exclusive product offers for newsXpress newsagents and open for discussion business management initiatives.
newsXpress is committed to helping its members deep into the back room as well as in the body of the shop. This is why we include operational topics in our member meeting agendas, so that our members can talk with each other and learn about best practice in areas of their business.
Melbourne members meeting full
Our meeting of Victorian newsXpress members yesterday filled the room at the Malvern Valley Golf Club. We had a terrific discussion about newsXpress strategies and offers and an excellent open forum session where we discussed a myriad of topics. As we found in Sydney and Brisbane earlier this week, our members are the best source of ideas for newsXpress to research and consider.
Member meetings such as yesterday’s in Victoria demonstrate newsXpress’ commitment to transparency and how we go about putting the needs of our members first.
Advertising for a new Business Development Manager
We have placed an ad online at Seek yesterday for a new Business Development Manager in Victoria. As the ad says, practical newsagency experience is essential to this vital role for building stronger newsXpress newsagencies in Victoria. Other key skills are good clear communication, excellent organizational skills and a commitment to staying out of industry politics.
Full-house at NSW members meeting
Our full-house NSW members meeting yesterday was a busy few hours. Taking the form of an open forum, newsXpress members, prospective members and our team reviewed recent marketing and discussed plans for Easter, Calendars, Diaries and our next Ink promotion. Over several hours including a working lunch we also discussed several newsXpress initiated innovations which aim to leverage our success into better commercial outcomes for our members.
Discipline was at the heart of this round of member meetings. newsXpress is committed to helping its members achieve greater unity around a common goal and this starts with our businesses looking, feeling and acting great.
Member meetings like yesterday in Sydney are a key opportunity for members to share stories as well as influence the direction we take as a group.
With a strong representation of the newsXpress brand in NSW/ACT, we are poised to move from being seen as another brand of newsagency to being newsXpress and standing for all that makes up the value of the newsXpress brand.
newsXpress member meetings this week
newsXpress is hosting three member meetings this week. The details are:
- Sydney: Tuesday February 24, 10am, The Lakes Golf Club, Banksia Room, King Street, Eastlakes. Followed by lunch for those who can join us.
- Brisbane: Wednesday February 25, 1:30pm, Brisbane Technology Park – West Auditorium of BTP Technology and Conference Centre, 1 Clunies Ross Court (Off Miles Platting Road), Eight Mile Plains. Preceded by lunch for those who can join us.
- Melbourne: Thursday February 26, 10am, Malvern Valley Golf and Reception Centre, Silk Room, Golfers Drive, Malvern East. Followed by lunch for those who can join us.
If you are considering joining a proactive marketing group to drive your business please make contact with us to enquire about attending one of our meetings. newsXpress members can sign up using the online booking facility at our website.
The right marketing group for your newsagency
Our How to choose a marketing group for your newsagency paper has been updated. We have received excellent feedback from the first version off this document and this has encouraged us to develop this new version. The opening paragraphs position the purpose of the document:
Supanews, Nextra, The Lucky Charm, Newspower and newsXpress are the five marketing and or buying groups for newsagents in Australia at the time of writing this report. Each of these groups is different, even more so that they themselves might have you believe.
The differences between newsagency marketing groups are not as evident as they could be, making the choice challenging for newsagents contemplating joining a marketing group.
Too often, newsagents find out why a marketing group is not for them once they have signed an agreement and are locked in for years without any way out.
newsXpress member meetings
newsXpress is about to host its first round of member meetings. These are in addition to online member meetings and training sessions, in-store meetings with our Business Development Managers and our cluster (regional) meetings.
At this round of member meetings we will outline more exclusive stationery deals, discuss national standards and discuss other initiatives of newsXpress.
- Sydney: Tuesday February 24, 10am, The Lakes Golf Club, Banksia Room, King Street, Eastlakes. Followed by lunch for those who can join us.
- Brisbane: Wednesday February 25, 1:30pm, Brisbane Technology Park – West Auditorium of BTP Technology and Conference Centre, 1 Clunies Ross Court (Off Miles Platting Road), Eight Mile Plains. Preceded by lunch for those who can join us.
- Melbourne: Thursday February 26, 10am, Malvern Valley Golf and Reception Centre, Silk Room, Golfers Drive, Malvern East. Followed by lunch for those who can join us.
- Perth: Tuesday March 3, 10am. WA Lotteries office.
If you are considering joining a proactive marketing group to drive your business please make contact with us to enquire about attending one of our meetings. newsXpress members can sign up using the online booking facility at our website.
Great ink deals in Lismore NSW
Luke Scott and the team at newsXpress Scott’s Lismore are pleased to have the offers and resources of newsXpress to help drive their business. As their front window shows, they are leveraging the newsXpress ink offer to make a bold statement they they are the INK AND TONER DESTINATION in Lismore.
The newsXpress philosophy is provide access to good product at competitive prices, to support this with professional national marketing and to provide in-store face to face advice on execution. Luke and the team have embraced all these newsXpress deliverables to drive an excellent ink and toner offer for everyone in Lismore and surrounding areas. The result is excellent growth for the business through Christmas and January. What a great business story!
newsXpress appoints single national ink supplier
newsXpress has announced the first of several new initiatives in the ink and toner space for its member newsagents planned for 2009. Tonnex International has been appointed the preferred supplier of ink and toner to newsXpress members.
Trading under the newsXpress created and owned Hot Ink! brand, ink has developed into a key category for our stores. We support this through national TV advertising, a national letterbox campaign and creative in-store POS and other collateral to drive excellent sales.
newsXpress further supports Hot Ink! with back office services heloing our members access the wisdom our our network of successful newsagents in this category.
New national confectionery deal for newsXpress newsagents
newsXpress has announced new and valuable commercial terms for the supply of leading brand name confectionery to newsXpress member newsagencies. This new relationship opens new products, better margin and a new supply channel to newsXpress members. It has been negotiated by our National Merchandise team, a group dedicated to delivering the best value possible to our members.
National advertising helps newsXpress newsagents
newsXpress has undertaken more national advertising, across four separate campaigns, over the last year than any newsagency marketing group.
Our national advertising on TV and print, drives traffic to newsXpress newsagencies and reinforces the value of our national brand to suppliers and landlords. This focus on national advertising is behind the latest ad we are running in newsagency channel trade journals.
Our in-house creative team has developed the ad to reflect the value of our advertising and the different approach we take to getting our message across.
Trent Shields, newsXpress’ national Marketing Manager, felt that ads to newsagents ought to reflect the vitality and fresh approach of the group. Watch out in the Queensland Newsagent and National Newsagent for these new ads from newsXpress.
New uniform supplier for newsXpress
After months of exhaustive research and trials, newsXpress has appointed a new uniform supplier. This new supplier has made available a range of newsXpress branded uniforms for our members and their teams to wear in-store to proudly represent the brand.
From behind the counter to the back of the shop we are positioned to present a professional and consistent face across our newsagent marketing group nationally.
Welcome to newsXpress
We are thrilled to welcome six new members to newsXpress today, February 1, 2009.
- newsXpress Sorrento Quay, WA
- newsXpress Sandgate, QLD
- newsXpress Maryborough, VIC
- newsXpress Fourways, TAS
- newsXpress Toronto, NSW
- newsXpress Cooma, NSW
We will work closely with these new members to help them bring newsXpress rewards to their businesses and to unlock ways they can contribute to other members.
Growing nationally is important to us and to the goals we have for our group and our members.
If you want to achieve more from your newsagency, consider newsXpress. Use the contact us page on our website to enquire.
Sunbeam espresso machine prize for Valentine’s Day
Buy a Hallmark Valentine’s Day card at a participating newsXpress newsagency between now and February 14 and go in the draw to win a Sunbeam Espresso Machine. There is one Espresso machine on offer per participating newsXpress store – great odds for a great gift this Valentine’s Day. As the posters in-store say, Brew a little love … thanks to Hallmark and newsXpress.
newsXpress is proud to be part of this national campaign by Hallmark. Each store will conduct its own draw and call winners to let them know of their success with Hallmark and newsXpress.
Local prizes have been a successful marekting tool for our newsagency marketing group and are, in our view, a another reason our year on year (same store) greeting card sales growth is better than other newsagents.
Second online member meeting for newsagents
newsXpress is announcing today a second member meeting for 2009 – an online meeting on Thursday February 5 at 3pm. The 3pm start will enable this to be a national meeting, covering all time zones. The meeting will preview the remainder of quater one 2009 activity, present several newsXpress exclusive product deals and facilitate a general business discussion. Access to the meeting is open to newsXpress members only. To participate, you will need a computer with broadband and access to a phone for a toll free call for the audio part of the meeting.
Our online member meetings are in addition to our face to face capital city and regional member meetings and in-store visits made with members on a regular basis. newsXpress places high importance in getting like-minded newsagents together to talk about business and collectively develop strategies for member businesses and the group as a whole.
Making money out of minor seasons
newsXpress Toowong along with several other newsXpress members created a themed promotional area for Monday’s Australia Day celebration. The simple application of visual merchandising components from a newsXpress sourced supplier coupled with appropriate product, giftlines and decorations capitalised on the sales opportunity.
Minor seasons are not as glamourous nor as well supported by suppliers but are typically easy to set up with product already on stock in store.
The team behind newsXpress
We brought the newsXpress team together yesterday to discuss plans for 2009, standards around our brand and look at several soon to be released member offers. From marketing to merchandise, newsagency business development to board level, the day was an excellent opportunity to continue to evolve the culture of newsXpress and remind ourselves of our commitment to deliver measureable value and rewards to the newsagents and newsagencies which we serve.
We have a skilled and committed team working for newsXpress from the front line through to back office processes. This team is a tremendous point of difference for newsXpress and what it can achieve with member newsagents.
Shop at newsXpress and win a Nintendo Wii
We are in the home stretch of our Nintendo Wii competition and the entries are rolling in as customers who have purcahsed eligible Back To School product at a newsXpress store go to our website and enter their details. We are giving away 20 Nintendo Wii.
We selected the Wii as the prize because it’s something for the whole family. From games to educational software, the Wii serves many uses and is a perfect gift for the back To School season!
newsXpress is proud to be the first newsagency marketing group to run in-store competitions where entry is through the website. It’s our way of introducing our new website to consumers and making entry faster and easier.