Category: newsagency marketing

newsXpress yesterday launched to members details of our Christmas promotion.  This exciting promotion is filled with traffic generating products which present newsXpress locations as having unique products at competitive prices.  The promotion will be supported by the newsXpress national promotion campaign.

The content of the catalogue and promotional activity will be communicated to newsXpress members privately.

newsXpress and Retail Radio have joined forces to create newsXpress Radio, an exclusive to newsXpress in-store customer entertainment and advertising platform.

Delivering live news mixed with music, newsXpress Radio will provide a platform off of which newsXpress and its preferred suppliers can help drive incremental sales.

Unlike other in-store radio offers, newsXpress radio will be live between 7am and 6pm. This will ensure up to date real news bulletins. It will also facilitate timely coverage of events in a way which helps drive weekly magazine and daily newspaper sales.

newsXpress radio is another way newsXpress is demonstrating its difference over buying groups. Great buying is no good if this is not backed by strategies which move product. newsXpress has both bases covered.

newsXpress is helping its members support the launch of Prevention magazine next week with the development of a pre-launch flyer for use on the counter and elsewhere in our retail network.  Support for launches, such as what we are doing for Prevention, is another way newsXpress helps its members separate their offer from other newsagencies.  Our marketing team seizes opportunities for initiative to drive sales and present a more exciting and valuable newsagency experience.

This is the newsXpress difference on show.

newsXpress stores across Australia are currently rolling out the new range of Hallmark sound cards. These innovative new cards are already generating good in-store buzz among shoppers as well as newsagency employees.

Hallmark is a strategic partner of newsXpress and it was through this relationship that we received an early confidential briefing from the company and developed a co-operative strategy for roll out across out network of stores.

In addition to excellent marketing collateral from Hallmark, all newsXpress stores have received newsXpress branded posters (A1, double sided, landscape) for Father’s Day.  These are reinforce the Father’s Day opportunity to newsXpress shoppers – for cards, gifts and other lines we sell for this season.  We have restated the uses for this collateral at our latest round of member meetings as well as through our team of on the road Business Development Managers.  The Father’s Day marketing collateral has been delivered without charge to newsXpress members.

newsXpress has worked with suppliers to provide our members with access to Queensland Core Skills test (QCS) essentials packs. newsXpress has done this since the newsagency marketing group started.  We support the special, newsXpress exclusive, product offer with marketing collateral (see photo) to drive sales.

Our commitment to driving sales success for the QCS packs is another way newsXpress adds considerably more value than a buying group.  We source the products, provide the management and marketing strategy and provide marketing collateral to drive sales.  It is a complete strategy on which newsXpress newsagents rely.

newsXpress has started briefing its members about a new electronic product opportunity which is sure to attract new customer traffic and build a more valuable  shopping basket.

Developed out of a preferred supplier relationship, there is no cost for participating newsXpress members yet plenty of sales upside.

The opportunity is being outlined at the current round of member meetings.

newsXpress has released details for registration to attend the newsXpress National Newsagent Conference in Melbourne in October.  Any newsagent is welcome to come and participate in the only national newsagent conference in 2009 open to all newsagents.  Click here for a registration form.

newsXpress members are set to give away more than 100 Satellite Navigation units as part of our national Father’s Day promotion in association with Hallmark Cards.  To get in the running for a Sat. Nav. prize, buy a Hallmark father’s Day card at a participating newsXpress outlet.

The best part of this promotion is that there is a winner in each newsXpress outlet running the competition.  This will make one local shopper very happy – in newsXpress stores across Australia.

The prize itself is a bit of fun because of the reluctance of guys to ask for directions.

newsXpress delivers excellent seasonal and other marketing opportunities to its members which help drive traffic and improve shopping basket efficiency.  These benefits are bankable and demonstrate the value of our unique newsagency marketing group.

newsXpress is pleased to be exhibiting at the GNS Market Fair in Melbourne this weekend.  We will be talking with Victorian newsagents about how the newsXpress model helps newsagents make more from traditional business lines while growing the business into new traffic and new money opportunities.  The stand itself will show off the newsXpress professionalism and commitment to leadership of proactive newsagents.

To supplement Hallmark collateral for Father’s Day, newsXpress has sent each store stock of our own double-sided professionally printed A1 poster promoting this season.

This collateral is designed to be used in association with Father’s day gifts.  The collateral has bee delivered to newsXpress members at no cost to them – as part of the overall service and assistance from newsXpress.

newsXpress is hosting the national conference open to all newsagents this year – in Melbourne in October. We have secured WORLD CLASS SPEAKERS who will present newsagents attending with practical immediate-benefit ideas on finding new traffic, new customers, for their newsagencies.

With traditional traffic challenged thanks to a migration online and competition from other retailers, it is vitally important that newsagents have a strategy of new traffic generation.  This national conference will present opportunities for newsagents to take time out of their businesses and explore new ideas.

Newsagents wanting to grow their businesses, network with proactive colleagues and connect with retail visionaries should consider attending this conference in Melbourne. Click here for a copy of the promotional fax we sent out yesterday.

Bic Australia, represenitng one of the World’s leading brands of writing and correction products, has joined the newsXpress community as a preferred supplier.  Bic offers pens, markers and correction products as well as a large “Back to School” range and primary arts and crafts products.

The newsXpress / Bic relationship will deliver excellent opportunities for newsXpress members.