newsXpress stores across Australia are currently rolling out the new range of Hallmark sound cards. These innovative new cards are already generating good in-store buzz among shoppers as well as newsagency employees.
Hallmark is a strategic partner of newsXpress and it was through this relationship that we received an early confidential briefing from the company and developed a co-operative strategy for roll out across out network of stores.
Packs of Dad’s Nuts have arrived in newsXpress stores for Father’s Day 2009. newsXpress is proud to support the important work of the The Lighthouse Foundation with the exclusive Dad’s Nuts gift pack from our friends at Morish. each pack contains a selection of popular and tasty Morish lines. This is our second year offering the Morish Dad’s Nuts line in newsXpress locations.
The Lighthouse Foundation was established in 1991 with the mission to reduce youth homelessness. They continue to work with the vision that every child will live in a family environment, within a community that fosters trust and love, and supports young people to grow and develop holistically. Their website has more details on their work and includes opportunities for others to become involved.
In addition to excellent marketing collateral from Hallmark, all newsXpress stores have received newsXpress branded posters (A1, double sided, landscape) for Father’s Day. These are reinforce the Father’s Day opportunity to newsXpress shoppers – for cards, gifts and other lines we sell for this season. We have restated the uses for this collateral at our latest round of member meetings as well as through our team of on the road Business Development Managers. The Father’s Day marketing collateral has been delivered without charge to newsXpress members.
newsXpress has worked with suppliers to provide our members with access to Queensland Core Skills test (QCS) essentials packs. newsXpress has done this since the newsagency marketing group started. We support the special, newsXpress exclusive, product offer with marketing collateral (see photo) to drive sales.
Our commitment to driving sales success for the QCS packs is another way newsXpress adds considerably more value than a buying group. We source the products, provide the management and marketing strategy and provide marketing collateral to drive sales. It is a complete strategy on which newsXpress newsagents rely.
newsXpress has started briefing its members about a new electronic product opportunity which is sure to attract new customer traffic and build a more valuable shopping basket.
Developed out of a preferred supplier relationship, there is no cost for participating newsXpress members yet plenty of sales upside.
The opportunity is being outlined at the current round of member meetings.
newsXpress has released details for registration to attend the newsXpress National Newsagent Conference in Melbourne in October. Any newsagent is welcome to come and participate in the only national newsagent conference in 2009 open to all newsagents. Click here for a registration form.
newsXpress members are set to give away more than 100 Satellite Navigation units as part of our national Father’s Day promotion in association with Hallmark Cards. To get in the running for a Sat. Nav. prize, buy a Hallmark father’s Day card at a participating newsXpress outlet.
The best part of this promotion is that there is a winner in each newsXpress outlet running the competition. This will make one local shopper very happy – in newsXpress stores across Australia.
The prize itself is a bit of fun because of the reluctance of guys to ask for directions.
newsXpress delivers excellent seasonal and other marketing opportunities to its members which help drive traffic and improve shopping basket efficiency. These benefits are bankable and demonstrate the value of our unique newsagency marketing group.
newsXpress is pleased to be exhibiting at the GNS Market Fair in Melbourne this weekend. We will be talking with Victorian newsagents about how the newsXpress model helps newsagents make more from traditional business lines while growing the business into new traffic and new money opportunities. The stand itself will show off the newsXpress professionalism and commitment to leadership of proactive newsagents.
To supplement Hallmark collateral for Father’s Day, newsXpress has sent each store stock of our own double-sided professionally printed A1 poster promoting this season.
This collateral is designed to be used in association with Father’s day gifts. The collateral has bee delivered to newsXpress members at no cost to them – as part of the overall service and assistance from newsXpress.
newsXpress is hosting the national conference open to all newsagents this year – in Melbourne in October. We have secured WORLD CLASS SPEAKERS who will present newsagents attending with practical immediate-benefit ideas on finding new traffic, new customers, for their newsagencies.
With traditional traffic challenged thanks to a migration online and competition from other retailers, it is vitally important that newsagents have a strategy of new traffic generation. This national conference will present opportunities for newsagents to take time out of their businesses and explore new ideas.
Newsagents wanting to grow their businesses, network with proactive colleagues and connect with retail visionaries should consider attending this conference in Melbourne. Click here for a copy of the promotional fax we sent out yesterday.
Colin & Sharon from newsXpress Yarram sold a winning $5 Intralot scratch ticket and their lucky customer won $200,000! A cheque presentation was held in-store with the folks from Intralot late last week and good media coverage achieved.
A scratch ticket win like this, especially in a country town, can boost sales. newsXpress Yarram will make the most of the opportunity.
newsXpress is hosting a conference for all newsagents in Melbourne in October. We are bringing in WORLD CLASS SPEAKERS who will present newsagents attending with practical immediate-benefit ideas as well as strategic, longer-term benefit, ideas. There wiill be PRACTICAL WORKSHOPS and many opportunities for BRILLIANT NETWORKING.
The conference agenda pays particular attention to helping newsagents navigate to a bright future out of the considerable change we see today. Speakers have been carefully selected to present opportunities which speak to newasgents.
Newsagents wanting to grow their businesses, network with proactive colleagues and connect with retail visionaries should consider attending this conference in Melbourne. Click here for a copy of the promotional fax we are sending today.
Bic Australia, represenitng one of the World’s leading brands of writing and correction products, has joined the newsXpress community as a preferred supplier. Bic offers pens, markers and correction products as well as a large “Back to School” range and primary arts and crafts products.
The newsXpress / Bic relationship will deliver excellent opportunities for newsXpress members.
newsXpress is grateful for the opportunity of participating in the GNS Market Fairs to be held in August and September. Here are the dates:
Melbourne. GNS Market Fair. For Newsagents. August 8-9
Sydney. GNS Market Fair. For Newsagents. August 15-16
Perth. GNS Market Fair. For Newsagents. August 30
Brisbane. GNS Market Fair. For Newsagents. September 12-13
Our stand will offer something of value to every newsagent and present the newsXpress difference.
newsXpress locations on the Gold Coast exclusively offer Absolute Formals, a 100 page practical A-Z guide to formals. Backed by local radio advertising promoting newsXpress, this magazine is an excellent example of local promotions newsXpress develops for its members to drive traffic and to drive sales. In addition to exclusivity for Absolute Formals, newsXpress has negotiated book margin for its members on this product – making it considerably more valuable than a magazine. This is another good example of the newsXpress difference.
Buying a newsagency can be a daunting, especially if it is your first newsagency. newsXpress offers to act as a sounding board for anyone considering buying a newsagency. What we provide is a sounding board – more so than formal advice. In our team we have former newsagents and newsagent suppliers with years of experience in leasing, stationery, newspapwers, magazines, gifts and other areas of interest to those buying a newsagency. newsXpress is happy to help by making its resources available.
newsXpress is a newsagency marketing group with member newsagents in each state. We are a full service group going beyond providing great product deals and providing assistance deep into the newsagency to help get processes right so that a healthier bottom line is sustained for the long term. This is how profitable newsagencies are made.
newsXpress has an opportunity for a new location in an AAA shopping centre in the eastern suburbs. This new location is outside a supermarket, next to a major pharmacy and in an entrance/exit traffic arm to a large car park. Under 150 square metres, the location is in excellent positioning to leverage newsXpress benefits. We have an application on foot for Tattersalls with the landlord’s support. If you are interested in taking up this opportunity, please make contact with Mark Fletcher or Graham Randall through the newsXpress website.
Our STOCKTAKE SALE brochure includes a one page promotion of excellent deals from our HOT Ink! offer. Using the STOCKTAKE SALE in this way to support ink sales extends the appeal of the sale by providing access to brand name product at good prices – reinforcing that newsXpress is a great place to shop for good deals. newsXpress was able to negotiate a favourable situation to combat a price rise in ink which applied to many other retailers.
Members participating in the STOCKTAKE SALE are reporting excellent results across the various categories including the ink offer.
newsXpress has brought its Business Development Manager team together in Queensland this week for a two day workshop. Part of yesterday’s agenda was to visit a newsXpress store and discuss practical issues and opportunities in the context of the newsXpress offer. With six full-time Business Development Managers on the road and working exclusively on behalf of newsXpress members, workshops such as this are crucial to team development and consistency.
newsXpress is the only newsagency marketing and support group to offer regular in-store visits as part of the regular monthly member fee from what we are told. The visits focus on helping the business owners and employees drive better commercial outcomes from their businesses and to derive greater enjoyment along the way.
newsXpress Scott’s Lismore on Woodlark Street Lismore are using the newsXpress STOCKTAKE SALE to good advantage by quitting stock in their Lismore store. Their customers have access to excellent bargains as the business prepares space for the second half of the year.
newsXpress is proud to have provided members with a comprehensive STOCKTAKE SALE strategy backed by professional collateral. We are equally proud to have the folks at Scott’s who embrace opportunities like this.
This is a newsXpress exclusive promotion.