newsXpress hosted a terrific member’s meeting in Brisbane earlier this week. The agenda delivered business building opportunities. The small group discussions unlocked more excellent opportunities. We had wonderful support from suppliers, offering great value deals and all throughout the day there were terrific networking opportunities.
Category: newsagency marketing
Signature Frames Drive Traffic
The range of signature frames from newsXpress preferred supplier landmark has been driving traffic for newsXpress Watergardens.
Placed at the front of the newsagency and facing into the shopping mall, this wonderful range is attracting shoppers looking for the special item with which to recognise that special occasion.
This range of signature frames is just one of the items available to newsXpress members from the special preferred supplier relationship with Landmark.
With more than 130 preferred suppliers, newsXpress offers its newsagency members range as well as value. Our preferred supplier mix is a ley factory in helping newsXpress members drive excellent year on year sales growth.
newsXpress at Brisbane GNS Market Fair
We have had a terrific time at the GNS Market Fair in Brisbane this past weekend. In addition to meeting plenty of existing newsXpress members, we got to meet with some excellent prospective members.
Supporting the Market Fairs and GNS has been important to us. GNS plays a vital role in the newsagency channel not only because it is owned by newsagents but because it is our key stationery supplier. Supporting GNS shows we are supporting newsagents.
We will have good news in the coming weeks of newsagents joining newsXpress thanks to our Market Fair participation.
The photo shows just part of our stand – where we were showing off some of our seasonal collateral.
Art Sale in Bairnsdale
newsXpress Bairnsdale has been running an art sale with the support of newsXpress preferred supplier Monte Marte. The excellent range is supported with professional price tickets and table skirting, creating a strong message for shoppers and riving good sales as a result. Running regular art sales strengthens the position of newsXpress Bairnsdale in the art space in the Bairnsdale region and this is sure to result in new traffic being attracted to the business.
Father’s Day Winner at newsXpress Eli Waters
Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!
Father’s Day Winner at newsXpress Sunbury Square
Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!
Father’s Day Winner at newsXpress Watergardens
Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Watergardens as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!
newsXpress Top Ryde City Finds Room for Lovatts Titles
newsXpress Top Ryde City is chasing sales growth of Lovatts crossword and puzzle titles by finding space for a second display outside the crossword section.
This additional space allocation for Lovatts titles is sure to drive sales based on the experiences already seen by Lovatts and newsXpress.
While it can be a challenge in some locations to find extra pockets in the women’s magazine section, the work is soon justified once the sales numbers are in and growth is seen to have been achieved.
In finding the space in the photo, newsXpress Top Ryde City is following the recommended approach by Lovatts and newsXpress.
$50,000 in Father’s Day Prizes – a great newsagency marketing initiative
newsXpress is proud to have the most valuable pool of Father’s Day prizes on offer for purchasers of cards for Father’s Day. With the big day now here, newsXpress shoppers right across Australia are getting the good news that they have won a Sony Home Theatre System in our store level promotion run in association with Hallmark and funded by newsXpress. There is no additional cost for newsXpress stores to participate. Every newsXpress Hallmark store was given a Sony Home Theatre System to give to one lucky shopper. the total value of prizes on offer exceeeded $50,000. In meant that every newsXpress store had a winner.
So, newsXpress leads the newsagency channel not only on value of the prize pool for newsXpress shoppers but also in helping local stores create local winners.
This is the newsXpress difference.
Thank you to all of our newsXpress stores for participating and making Father’s day 2011 another great season for your shoppers, your store, newsXpress and our wonderful community of preferred suppliers.
Great Father’s Day outpost at newsXpress Macarthur
newsXpress Macarthur in NSW has been running an excellent outpost for Father’s Day, promoting Hallmark Cards along with a wonderful selection of Father’s Day gifts. This outpost is not only driving excellent sales for the business. It is also further promoting the newsXpress brand within the Macarthur Shopping Centre, outside the core newsXpress business itself. Well done to everyone involved!
Promoting the newsXpress Phone Card with Foreign Newspapers
Promoting the newsXpress phone card with foreign newspapers is proving to be a smart move for newsXpress stores. This placement promotes the phonecard to a marketplace which regularly uses phonecards.
We have had reports of customers saying that they have cut their phone bill by more than $500 in a year by switching. The newsXpress phonecard is a good value phone card since it has no extra fees and charges which you see on many other cards. This builds consumer trust and this is important as it is the newsXpress brand on the card.
We encourage newsXpress members to promote the newsXpress phonecard with foreign newspapers and at other high impact locations in-store.
Father’s Day at newsXpress Runaway Bay
Across the entrance to the newsagency, newsXpress Runaway Bay is offering an excellent range of Father’s Day cards from Hallmark and gifts from newsXpress preferred suppliers.
This offering on each side of the entrance to the newsagency means that shoppers cannot miss the offer – this is key to driving good business for the important season.
We are loving Father’s Day 2011 right across newsXpress.
Father’s Day Promotion for newsXpress Stores
Last week newsXpress provided its Father’s Day promotional newsletter / flyer to newsXpress members for their use in the run up to Father’s Day 2011.
This newsletter is personalised by newsXpress members and used by them in shopper bags, on a stand at the front of the newsagency, for mailing with accounts and sent by email to their customer databases.
This excellent marketing platform is being used with terrific success by newsXpress members in growing sales and professionally and personally promoting their business locally.
Promoting Hallmark cards, magazines and other Father’s Day related items, this newsletter is an important part of the promotional push by newsXpress members.
Excellent Visual Merchandising Display at newsXpress Watergardens for New Idea Daffodil Day Promo
The visual merchandising team at newsXpress Watergardens has created a truly wonderful, engaging and compelling display promoting the current issue of New Idea magazine which supports the Daffodil Day campaign for the Cancer Council. Located at the front of the newsagency and seen by shoppers in the mall, this display wonderfully connects the magazine,the fund raising campaign and the wonderful work of the Cancer Council.
Click on the image to see a bigger version of the display – see the excellent detail which makes this such a good and successful display.
newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.
newsXpress Ascot Vale Supports Daffodil Day Fund Raising through New Idea Magazine
Shoppers at newsXpress Ascot Vale in Union Road Ascot Vale in Victoria have had an opportunity to support the work of the Cancer Council and their Daffodil Day Fund raising campaign thanks to this prime location placement of the New Idea promotional unit.
Ten cents from every copy of New Idea sold this past weeks is being donated to the work of the Cancer Council. This tactical engagement by newsXpress Ascot Vale connected them with the fund raising effort and promotes the popular magazine for impulse purchase.
newsXpress newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.
newsXpress Sunbury Square Supports Daffodil Day
newsXpress Sunbury Square has been supporting the New Idea magazine promotion and support of Daffodil Day 2011 with the tactical placement of the New Idea promotional unit at the sales counter in their newsagency.
Ten cents of every copy sold of this issue of New Idea goes to the Cancer Council. This placement by newsXpress Sunbury Square raises awareness of the important fund raising campaign for the Cancer Council.
newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.
Promoting Optus Mobile Phones and the newsXpress Phonecard
newsXpress Middle Park is promoting a range of Optus mobile phones as well as the newsXpress phonecard in the front window of their newsagency. This terrific high profile location promotes good value deals to mobile phone as well as phonecard users. It presents the business as a competitive destination in the telco space … an important pitch in today’s wired world.
newsXpress Proserpine promotes outside the business
newsXpress Proserpine has provided branded drink coasters to the local pub in a smart move which pitches their business and the newsXpress brand – outside their business. This is a good move for any regional or rural newsXpress member as it even further connects the business with locals … we are all local businesses after all.
Sock It To Me – Ideal for Father’s Day 2011
newsXpress Wetherill Park has this stand offering the Sock it to Me range of socks for Father’s Day. It’s an excellent floor unit, easy to move and ideal for driving impulse purchases. The placement of the unit at the entrance to the business has been excellent for customer engagement.
This is another innovative product from one of our terrific newsXpress preferred suppliers.
While it is on the shop floor for Father’s Day, this Sock it to Me stand will work all through the year. These socks are an ideal add on to a greeting card purchase.
Kudos to newsXpress Wetherill Park for engaging in this innovative and basket-building product.
What Type of Newsagent Makes a Good newsXpress Member?
Newsagents often ask what makes a good newsXpress member. Our newsagency marketing group is always on the look out for new members, good newsagents who have certain qualities, newsagents who:
- Love their business.
- Embrace change.
- Are committed to excellent customer service.
- Respect the importance of brand.
- Want their business to be best of breed in the newsagency channel and in the local community.
- Enjoy sharing with others in similar businesses.
Size does not matter. It is more about the person than anything else.If you would like to discuss joining newsXpress, please make contact with our General Manager, Ben Kay, on 0419 678 754.