Category: newsagency marketing

newsXpress Top Ryde City Finds Room for Lovatts Titles

lovatts-toprydecity.JPGnewsXpress Top Ryde City is chasing sales growth of Lovatts crossword and puzzle titles by finding space for a second display outside the crossword section.

This additional space allocation for Lovatts titles is sure to drive sales based on the experiences already seen by Lovatts and newsXpress.

While it can be a challenge in some locations to find extra pockets in the women’s magazine section, the work is soon justified once the sales numbers are in and growth is seen to have been achieved.

In finding the space in the photo, newsXpress Top Ryde City is following the recommended approach by Lovatts and newsXpress.

$50,000 in Father’s Day Prizes – a great newsagency marketing initiative

fathers-gift.JPGnewsXpress is proud to have the most valuable pool of Father’s Day prizes on offer for purchasers of cards for Father’s Day.  With the big day now here, newsXpress shoppers right across Australia are getting the good news that they have won a Sony Home Theatre System in our store level promotion run in association with Hallmark and funded by newsXpress.  There is no additional cost for newsXpress stores to participate.  Every newsXpress Hallmark store was given a Sony Home Theatre System to give to one lucky shopper.  the total value of prizes on offer exceeeded $50,000.  In meant that every newsXpress store had a winner.

So, newsXpress leads the newsagency channel not only on value of the prize pool for newsXpress shoppers but also in helping local stores create local winners.

This is the newsXpress difference.

Thank you to all of our newsXpress stores for participating and making Father’s day 2011 another great season for your shoppers, your store, newsXpress and our wonderful community of preferred suppliers. 

Great Father’s Day outpost at newsXpress Macarthur

fathers-macarthur.JPGnewsXpress Macarthur in NSW has been running an excellent outpost for Father’s Day, promoting Hallmark Cards along with a wonderful selection of Father’s Day gifts.  This outpost is not only driving excellent sales for the business.  It is also further promoting the newsXpress brand within the Macarthur Shopping Centre, outside the core newsXpress business itself.  Well done to everyone involved!

Promoting the newsXpress Phone Card with Foreign Newspapers

phone-water2.JPGPromoting the newsXpress phone card with foreign newspapers is proving to be a smart move for newsXpress stores.  This placement promotes the phonecard to a marketplace which regularly uses phonecards.

We have had reports of customers saying that they have cut their phone bill by more than $500 in a year by switching.  The newsXpress phonecard is a good value phone card since it has no extra fees and charges which you see on many other cards.  This builds consumer trust and this is important as it is the newsXpress brand on the card.

We encourage newsXpress members to promote the newsXpress phonecard with foreign newspapers and at other high impact locations in-store.

Father’s Day at newsXpress Runaway Bay

fathers-runawaybay.JPGAcross the entrance to the newsagency, newsXpress Runaway Bay is offering an excellent range of Father’s Day cards from Hallmark and gifts from newsXpress preferred suppliers.

This offering on each side of the entrance to the newsagency means that shoppers cannot miss the offer – this is key to driving good business for the important season.

We are loving Father’s Day 2011 right across newsXpress.

Father’s Day Promotion for newsXpress Stores

nx-instore-sep11.jpgLast week newsXpress provided its Father’s Day promotional newsletter / flyer to newsXpress members for their use in the run up to Father’s Day 2011.

This newsletter is personalised by newsXpress members and used by them in shopper bags, on a stand at the front of the newsagency, for mailing with accounts and sent by email to their customer databases.

This excellent marketing platform is being used with terrific success by newsXpress members in growing sales and professionally and personally promoting their business locally.

Promoting Hallmark cards, magazines and other Father’s Day related items, this newsletter is an important part of the promotional push by newsXpress members.

Excellent Visual Merchandising Display at newsXpress Watergardens for New Idea Daffodil Day Promo

daffodil-watergardens.JPGThe visual merchandising team at newsXpress Watergardens has created a truly wonderful, engaging and compelling display promoting the current issue of New Idea magazine which supports the Daffodil Day campaign for the Cancer Council.  Located at the front of the newsagency and seen by shoppers in the mall, this display wonderfully connects the magazine,the fund raising campaign and the wonderful work of the Cancer Council.

Click on the image to see a bigger version of the display – see the excellent detail which makes this such a good and successful display.

newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Ascot Vale Supports Daffodil Day Fund Raising through New Idea Magazine

daffodil-ascotvale.jpgShoppers at newsXpress Ascot Vale in Union Road Ascot Vale in Victoria have had an opportunity to support the work of the Cancer Council and their Daffodil Day Fund raising campaign thanks to this prime location placement of the New Idea promotional unit.

Ten cents from every copy of New Idea sold this past weeks is being donated to the work of the Cancer Council.  This tactical engagement by newsXpress Ascot Vale connected them with the fund raising effort and promotes the popular magazine for impulse purchase.

newsXpress newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Sunbury Square Supports Daffodil Day

daffodil-sunbury.JPGnewsXpress Sunbury Square has been supporting the New Idea magazine promotion and support of Daffodil Day 2011 with the tactical placement of the New Idea promotional unit at the sales counter in their newsagency.

Ten cents of every copy sold of  this issue of New Idea goes to the Cancer Council.  This placement by newsXpress Sunbury Square raises awareness of the important fund raising campaign for the Cancer Council.

newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

Promoting Optus Mobile Phones and the newsXpress Phonecard

nxphone-middlepark.JPGnewsXpress Middle Park is promoting a range of Optus mobile phones as well as the newsXpress phonecard in the front window of their newsagency. This terrific high profile location promotes good value deals to mobile phone as well as phonecard users. It presents the business as a competitive destination in the telco space … an important pitch in today’s wired world.

newsXpress Proserpine promotes outside the business

bar-proserpine.jpgnewsXpress Proserpine has provided branded drink coasters to the local pub in a smart move which pitches their business and the newsXpress brand – outside their business. This is a good move for any regional or rural newsXpress member as it even further connects the business with locals … we are all local businesses after all.

Sock It To Me – Ideal for Father’s Day 2011

fathers-socks-wet.JPGnewsXpress Wetherill Park has this stand offering the Sock it to Me range of socks for Father’s Day. It’s an excellent floor unit, easy to move and ideal for driving impulse purchases. The placement of the unit at the entrance to the business has been excellent for customer engagement.

This is another innovative product from one of our terrific newsXpress preferred suppliers.

While it is on the shop floor for Father’s Day, this Sock it to Me stand will work all through the year. These socks are an ideal add on to a greeting card purchase.

Kudos to newsXpress Wetherill Park for engaging in this innovative and basket-building product.

What Type of Newsagent Makes a Good newsXpress Member?

Newsagents often ask what makes a good newsXpress member.  Our newsagency marketing group is always on the look out for new members, good newsagents who have certain qualities, newsagents who:

  • Love their business.
  • Embrace change.
  • Are committed to excellent customer service.
  • Respect the importance of brand.
  • Want their business to be best of breed in the newsagency channel and in the local community.
  • Enjoy sharing with others in similar businesses.

Size does not matter. It is more about the person than anything else.If you would like to discuss joining newsXpress, please make contact with our General Manager, Ben Kay, on 0419 678 754.

Beanie Kid Promotion at newsXpress Redcliffe

beanie-redcliffe1.jpgnewsXpress Redcliffe has been enjoying success with this Beanie Kid promotion located at the front of the newsagency.

Sourced through one of our newsXpress preferred suppliers, this display is not only driving new traffic into the store, it is also driving excellent incremental business from existing shoppers.

newsXpress loves Beanie Kids. Being a collectible, it fits with our love of and approach to habit based products.  We have been encouraging newsXpress members to embrace habit based products for years as they deliver good consistent sales as well as attracting new shoppers.

Shoppers in the Redcliffe area who love Beanie Kids love shopping at newsXpress Redcliffe.

Smurfs selling out at newsXpress Knox

smurffront.JPGnewsXpress Knox has had to order more Smurf products given the success with the range so far.  In just a few weeks the business has sold out of some lines and the new Smurf movie is still several weeks away.

There is no doubt that the Smurf collectible and fun range has been a terrific success at Knox and many other newsXpress stores … drawing good new traffic and converting this into valuable sales.

This is another newsXpress merchandise success story, delivering commercially valuable results for newsXpress members and preferred suppliers.  And bring plenty of happiness to newsXpress shoppers … this is what will bring them back!

Selling the newsXpress Phonecard

phone-water2-mall.JPGnewsXpress Watergardens is attracting new traffic with this promotion of the newsXpress Phonecard on a column facing out into the shopping mall.

Featuring the excellent internal and local calling deals accessible through the newsXpress Phonecard the display is a valuable marketing initiative from the business.

Shoppers can stop and easily compare the GREAT VALUE calling rates and terms of the newsXpress Phonecard. Being a what you see is what you get card and having NO HIDDEN FEES, the value proposition is strong.

newsXpress backs its own brand phonecard because of the brand promotion embedded in the regular use of this product by shoppers.  We reached this point of endorsement after engaging with other products and comparing the phonecard deals in the marketplace.

We are proud to support the  newsXpress phonecard right across thee group.

Newsagents Upbeat About Retail

newsXpress is fortunate to have participated in three GNS Market Fairs so far this month and at each we met with many positive newsagents. While media outlets carry stories of doom and gloom, we have met with plenty of newsagents enjoying growth and loving making changes in their businesses to improve efficiency and drive sales.

We love this. Creating your own success is important. It’s something we discuss often at our newsXpress member meetings.

We’re certainly upbeat based on the latest sales data we have seen for several newsXpress initiatives.

newsXpress at GNS Market Fair in Melbourne

newsXpress is thrilled to be at the GNS Market Fair in Melbourne.  On our stand yesterday we met with some excellent Victorian newsagents who are keen to take their business to the next level.  We can help them achieve this. We also met with some of our Victorian members.

gnsvic-nxp1.JPG

A feature of our stand was a wall showing off some of our major season collateral…

gnsvic-nxp3.JPG

We appreciate the opportunity from GNS to participate in this important trade show for Victorian newsagents.

The trade show is on again today and we will be there showing off the newsXpress difference.

Promoting the newsXpress Phonecard at the Counter

phonecard-nxpcounter.JPGnewsXpress stores are promoting the newsXpress Phonecard at the sales counter, usually next to The Sticker Family placement.  With the phonecard offering such excellent value on calls overseas as well as within Australia, it is a perfect impulse purchase for personal use as well as a gift for almost any occasion.

The newsXpress Phonecard is a what you see is what you get phonecard.  There are no hidden fees, no nasty surprises when it comes to charges. It is an excellent newsXpress point of difference compared to many other phonecard products – we back it with our own brand.