Category: newsagency marketing

Your local newsXpress can help with an accessible will kit …

We are keen to partner with business owners who look ahead, who want to run a more successful and enjoyable business, and who are open to change.

• Your location is no barrier.
• The size of your business is no barrier.
• Being an Australia Post LPO is no barrier.
• Your card supplier preference is no barrier.
• Your financial situation is no barrier.
• Having lotto, or not, is no barrier.
• Your age, gender, and ethnicity are no barrier.

What matters most is what you want for your business, and for yourself from your business.

If, for example, you think your future relies on newspaper home delivery, lotteries, parcel collection, betting account top-up, and similar agency business, newsXpress will not be a good fit for you.

If what you want is a more successful, valuable, and enjoyable business, we may be the right fit for you.

Not everyone is, though. In the past there are times we have wished someone all the best and let them know we are not a good fit for them.

Successfully being part of newsXpress requires from you: energy, and engagement. Joining, and doing nothing would not be good for you, your business or our business. This is why we consider prospective members as much as they consider us.

The relationship is a partnership, one we both need to ensure is right.

It’s critical we get this right, critical that we welcome people who do want change, people who look ahead and not behind. We want people who want to contribute to the newsXpress community as much as we contribute to their business.

I love working with retailers who are excited by success. That first win is always the best, so motivating.
Michael Elvey, newsXpress Retail Development Manager / mentor.

newsXpress takes its service of small business newsagents, their businesses and those who rely on their businesses seriously. Our work is comprehensive, relentless and broad in terms of its application with and for a local newsagency business.

We are grateful to serve many wonderful retailers who themselves add value to what newsXpress means and is able to offer. This collective community is a wonderful thing of which to be part.

Nurturing your success.

We nurture your success through opportunities you can leverage, often needing little or no capital investment. We share these in one of our regular (at least twice a week) member emails, or our regular member Zoom meetings.

Opportunities can be new suppliers, new products, in-store tactical changes, out of store marketing ideas. Often, they are early adopter opportunities that can help our members win before other retailers know about the opportunity.

We lay out for your consideration a pathway to a success.

Opportunities can be sales to people who will never visit your shop through any of several national #1 ranked consumer facing websites, and / or your own exclusive website, under a brand you choose.

Helping you cultivate value.

We guide you to harvest greater value, profit, and thereby make your business worth more.

Our 100+ preferred suppliers offer members better margin opportunities.

We shine a light on products that turn faster.

We have preferred suppliers who: provide exclusive product and who offer first to market opportunities.

We have preferred suppliers who do not sell to other newsagents.

Our central billing program unlocks for you delayed billing terms.

Our shop floor tactical training and guidance can help you achieve higher inventory turn rates, delivering a better return on investment, better return on floor space, and better return on labour.

Enjoying your business.

Through our newsXpress community you have friends you can have a laugh with, and folks you can trust to decompress with.

Success is enjoyable. We encourage and help to find success so you can feel the happiness it brings.

Joining newsXpress is one of the smartest decisions we’ve made in 33 years of business.

The ideas and encouragement from the wonderful team at head office, as well as other newsXpress members, has helped us transform our newsagency into a beautiful store that our customers love.

And even better are the many friendships we’ve formed with other members Australia wide.
Jenny & Craig Boyd, newsXpress Highlands Marketplace, NSW.

A small high street suburban newsagency for which we have seen comprehensive live data has had a good Corona. 2020 was way up over 2019. Better still is the growth in 2021 over 2020.

Working with this business, the card offer has been re-cast in terms of range, placement and in-store engagement. This has all be done with thoughtful guidance from the newsXpress team.

The sales results speak for themselves.

This data is for January through March only. The data for the two and a half months since show even better results.

Any newsagency business in any retail situation or any size and with any capital situation can easily achieve double-digit growth in card sales. The foundation to achieving this is in your business data, not supplier data, your data. It will show you what is possible, what to do.

For the newsagency mentioned above, there has been no capital expenditure on fixtures and a reduction in capital expenditure in inventory.

The biggest barrier we see in our newsagency channel to any business and the channel overall achieving more growth from cards is lack of active engagement with the category in-store.

What it comes down to is: do you want to grow your case sales and do so while spending less? Of course, the answer has to be yes every time to this.

This is where newsXpress helps local retailers grow their businesses.

We are keen to work with newsagents who want success, a more valuable business, and a more enjoyable business life. We help achieve this through encouragement, education, negotiation and support.

We know we are not for everyone. That’s why we say if you don’t think we are a good fit for you, let’s wish each other success, and go our own ways.

We joined newsXpress over 10 years ago to take the business to a level we could not achieve on our own. Not only has newsXpress opened doors to suppliers and deals that were beyond us on our own but the family like community of newsXpress has supported us in ways that go beyond a purely business relationship.
Our thanks to Mark and the team and all the other members.
Brendan and Rita Mason, newsXpress Sunbury Square, VIC.

Almost all newsXpress stores did not qualify for JobKeeper because revenue is up. Even better, many newsXpress stores have experienced good GP% growth as more higher-margin products are in the pool of products growing.

Through unique supplier relationships and commercially valuable terms, newsXpress can help its member retailers attract new shoppers, achieve a more bigger basket value and reach an above average GP% for the business.

newsXpress serves newsagency businesses of all sizes. Most are in regional Australia or suburban high street situations. Many are in small towns. Less than 10% of newsXpress members are in shopping centres.

At newsXpress, nothing is mandatory. Size and location do not matter.

Here is some of what newsXpress has done in 2020 with and for its members:

• Early access to state and territory grants. Even where they did not quality for JobKeeper newsXpress helped plenty make the case for grant funding.
• Rent relief. Direct and practical helping achieving rent relief, which has ranged from 25% off rent for 6 months to 75% off rent for 6 months.
• Bonus GP%. On top of newsXpress preferential pricing, 51 suppliers provided an additional 5% of GP April through June on all purchases.
• First with jigsaws. In February newsXpress pitched jigsaws as a growth category in a Covid world. newsXpress members grabbed inventory, and achieved excellent sales. One rural business went from selling $500 in jigsaws a month to $3,500+ a month for several months.
• Online with jigsaws. In March newsXpress turned on a national jigsaw website connected to newsXpress stores to win delivery and click and collect sales. It’s been a hit.
• First with nesting. In March, newsXpress identified nesting as a popular growth category. Members following the advice added thousands of dollars in revenue.
• New suppliers. newsXpress has added 20 new suppliers in recent months, almost all of whom have not previously dealt with newsagents.
• Half price website development. With Tower Systems newsXpress delivered beautiful POS software linked Shopify sites for individual stores for $2,500 (inc. GST).
• Daily email. Sent each morning, by 7am with updated supplier deals, to-do tips for staff and more. Designed for a fast, time-efficient, read.
• Mask access. From June, newsXpress offered masks through several suppliers.
• Subsidised online sales. newsXpress launched subsidised shipping for online sales connected to 100+ local newsXpress stores. The websites deliver hundreds of thousands of dollars across participating newsXpress stores annually.
• Click and collect. From March newsXpress offered practical advice and guidance on how to do click and collect, to win new business. It’s been a hit.
• Daily Zoom meetings. These started March 15 and have run Monday – Friday ever since. The sessions are filmed and 75+ members watch the videos daily. In the sessions newsXpress meet with suppliers, stay on top of news, motivate each other and more.
• Sunday drinks. Every Sunday @ 4pm. This is a more relaxed chat.
• Engaging social media campaigns. Five months ago, newsXpress launched Storytime, exclusive daily social media targeted stories that provide an emotional narrative members can use on social media.

This list is not complete, newsXpress helps and supports in many other ways.

2020 has been a year of opportunities. Newsagents embracing the opportunities are recasting the GP%, shopper traffic and operating overhead cost basis of their businesses for a brighter future.

Today, we are hosting an open forum @ 10:30am to outline what newsXpress offers and how it works.

With interest in newsXpress among newsagents and suppliers strong, it feels like a good time to offer this session.

Here are the details for joining in – anyone is welcome:

https://zoom.us/j/99657147413?pwd=dmhaa2VHK0pyb1M1bHZSeUxOMDNLUT09
Meeting ID: 996 5714 7413 Passcode: 081628

In the meeting we will be joined by a new products expert who will speak to net new traffic generating products, a millennial shopper expert who will speak to attracting that type of shopper and a data expert who will speak to how data can drive profitable business decisions.

newsXpress is grateful to have welcomed new members to the group over recent months, adding to this community of newsagents keen for new ideas and happy to embrace a culture of optimism.

Here is some of what newsXpress has done in 2020 with and for its members:

• Early access to state and territory grants. Even where they did not quality for JobKeeper newsXpress helped plenty make the case for grant funding.
• Rent relief. Direct and practical helping achieving rent relief, which has ranged from 25% off rent for 6 months to 75% off rent for 6 months.
• Bonus GP%. On top of newsXpress preferential pricing, 51 suppliers provided an additional 5% of GP April through June on all purchases.
• First with jigsaws. In February newsXpress pitched jigsaws as a growth category in a Covid world. newsXpress members grabbed inventory, and achieved excellent sales. One rural business went from selling $500 in jigsaws a month to $3,500+ a month for several months.
• Online with jigsaws. In March newsXpress turned on a national jigsaw website connected to newsXpress stores to win delivery and click and collect sales. It’s been a hit.
• First with nesting. In March, newsXpress identified nesting as a popular growth category. Members following the advice added thousands of dollars in revenue.
• New suppliers. newsXpress has added 20 new suppliers in recent months, almost all of whom have not previously dealt with newsagents.
• Half price website development. With Tower Systems newsXpress delivered beautiful POS software linked Shopify sites for individual stores for $2,500 (inc. GST).
• Daily email. Sent each morning, by 7am with updated supplier deals, to-do tips for staff and more. Designed for a fast, time-efficient, read.
• Mask access. From June, newsXpress offered masks through several suppliers.
• Subsidised online sales. newsXpress launched subsidised shipping for online sales connected to 100+ local newsXpress stores. The websites deliver hundreds of thousands of dollars across participating newsXpress stores annually.
• Click and collect. From March newsXpress offered practical advice and guidance on how to do click and collect, to win new business. It’s been a hit.
• Daily Zoom meetings. These started March 15 and have run Monday – Friday ever since. The sessions are filmed and 75+ members watch the videos daily. In the sessions newsXpress meet with suppliers, stay on top of news, motivate each other and more.
• Sunday drinks. Every Sunday @ 4pm. This is a more relaxed chat.
• Engaging social media campaigns. Five months ago, newsXpress launched Storytime, exclusive daily social media targeted stories that provide an emotional narrative members can use on social media.

This list is not complete, newsXpress helps and supports in many other ways.

2020 has been a year of opportunities. Newsagents embracing the opportunities are recasting the GP%, shopper traffic and operating overhead cost basis of their businesses for a brighter future.

Storytime:  A few weeks ago, young Jess bought from us a bunch of sheets of different colours of A4 paper. “That’s a lot of coloured paper Jess,” I said. “I want to make people happy,” Jess said with a wonderful smile. “I am going to make paper cranes and give them to people.” “Cranes, huh?” I said. “It’s a symbol of happiness,” Jess said. “The crane makes people happy.”

After Jess left, I looked it up online. Sure enough, she was right. Handmade paper cranes are a symbol of happiness.

I’m sharing the story now because Jess was back in a couple of days ago. She left me a beautiful yellow paper crane, made from a sheet of the paper I sold her. I put it on a shelf in my office, at eye level, so I see it every day.

We have the most wonderful customers.