newsagency marketing | newsXpress Blog

Promoting Top Model to a younger demographic

newsXpress members are enjoying terrific success promoting the Top Model range of products in-store.

The feedback is that the shoppers for these items are also purchasing other items including magazines … making them efficient in terms of basket depth and margin dollars banked.

Finding items like Top Model at competitive newsXpress member pricing is just part of the strategy. Insights that help turn the investment into cash is the key. This is where newsXpress members make money from insights and advice, it’s where newsXpress excels and what attracts newsagents to join our group.

Welcoming new members to our newsagency marketing group

newsXpress is thrilled to welcome the following new members to the group across several states:

newsXpress West Lakes (SA)
newsXpress Heathmont (VIC)
newsXpress Panania (NSW)
newsXpress Vogue Plaza – Youth Yarra (VIC)

These are a mixture of shopping centre and high street based businesses. Vogue Plaza is a conversion from Supanews.

We are thrilled to be adding to the newsXpress community and to be doing this across diverse geographic locations and business situations. This diversity adds to the community overall.

newsXpress focuses on the member – we seek out proactive business owners who share our goals and ideals … more so than the size of their business.

newsXpress helps members promote magazines in more ways

newsXpress provides members with more ways of supporting the magazine category in their businesses. In addition to an excellent in-store loyalty program, external email campaigns, posters promoting the category and strategies for driving shop floor shopper engagement, we also provide art like that included in this post as a base image for emails sent by the store.

It’s easy for any marketing organisation to say they help a business or retailer in an area of their business, it’s hard to deliver on this promise. newsXpress delivers when it comes to leveraging magazines. While there is no doubt that print media has challenges, newsXpress understands the opportunity and the opportunities for the medium term.

The result is good sales for newsXpress members who engage in our broad successful magazine management and marketing strategies.

newsXpress members preparing for zombie fun

Two weeks ago, newsXpress members were presented an excellent range of zombi themed products. Our buying team had seen many of these at the Gift Fair in Hong Kong last month.

We knew these zombi themed products would be winner products because of the success of TV shows like The Walking Dead and the mega hit movies like WorldWar Z.

Thanks to relationships with our preferred suppliers, newsXpress taps into popular products that extend the reach of what is and sold in today’s modern newsagency. In pitching the products, which are optional for newsXpress members, we provide context to help members understand the opportunity.

The opportunity for the zombie products is for a themed range as well as adding them to the mix for key upcoming seasons.

This is the newsXpress difference, one pitched to members two weeks ago in our promotional communication.

newsXpress hosts more cluster meetings for members in regional locations

newsXpress is hosting a cluster meeting for members on the Gold Coast next week. This is another of our series of successful, engaging and open cluster meetings.

Agenda free, these meetings are the ultimate newsXpress member driven networking discussion. feedback from participants so far has been excellent as members love the areas they have got to cover and the business-valuable outcomes they have been able to achieve.

newsXpress has developed its exclusive cluster meetings for 2013 as a unique way of helping regional members engage in discussions with each other and with experts from the newsXpress team. The results speak for themselves – great attendance and terrific interaction.

Access to the cluster meetings is free.

Exclusive magazine management strategy for newsagents from newsagency marketing group

newsXpress offers its members access to our exclusive, tested and proven magazine strategy. This multi-faceted strategy works on growing sales of magazines where possible and reducing the cost of non-performing titles. It’s structured, professional and only available to newsXpress members.

We see in our own sales data the success of a structured and professional approach to magazines – in terms of sales success and business success by mitigating the situation around poor supply terms.

Just a few weeks ago, newsXpress further enhanced the our services around managing the magazine category and newsXpress members are engaging and embracing the opportunity. Helping newsXpress members in this way extends the value delivered by newsXpress.

The latest enhancements focus on helping newsXpress members drive an even stronger GP result for the business.

Newsagency marketing group newsXpress promotes EOFY diaries

Newsagency marketing group newsXpress is helping its member newsagents to promote end of financial year diaries with fresh collateral.

The marketing materials have been provided to newsXpress members for use in-store and externally. They can be adjusted for a range of uses – to drive sales of the diaries.

End of financial year diaries continue to be an excellent opportunity for newsXpress members. thanks to the advice of our merchandise team we are able to help make the most of the once a year opportunity.

This is a terrific newsXpress difference.

Newsagency marketing group promotes State of Origin

Newsagency marketing group newsXpress is helping members promote the State of Origin series between NSW and QLD with updated collateral for use in-store and externally to promote this sales opportunity.

This collateral is exclusive to newsXpress members … it’s branded with the newsXpress logo.

Providing collateral for promoting even minor sales seasons and opportunities is part of what newsXpress delivers to its members – to drive traffic and sales. Our creative team develops bold and enticing collateral loved by newsXpress members.

newsXpress delivers the best off-invoice discount for newsagents on a key product line

The newsXpress merchandise team has negotiated even better terms for newsXpress members from a key supplier to our group and newsagents more generally. The new newsXpress discount is the best available for retailers. newsXpress is the only newsagency marketing group with the deal – this reflects our excellent support for the supplier and their popular brands.

This is an excellent example of newsXpress delivering even more value to its members, making sure they profit from better deals we negotiate.

Very special AFL promotion for newsXpress members

newsXpress members will shortly have access to a very special and exclusive promotion around AFL products. Developed by the group with one of our partners, this promotion will be another way we are setting our newsagency marketing group apart from other groups – engaging with mega brands and giving our newsagency members opportunities for making the most from these brands.

The point of difference is valuable not only for newsXpress members but also for our partners who bring to us brands such as the AFL.

While anyone can negotiate a supplier deal, it takes planning, skill and energy to ensure the best possible return from a supplier deal – turning it into cash in the register for participating newsXpress members. This is what newsXpress does.

Newsagency marketing group helping newsagents with lease negotiations

newsXpress has offered assistance, guidance and support to newsXpress newsagency members in lease negotiations for years. We have a structured process through which we provide the service. We also tap into a network of lease professionals to ensure access to best-practice lease advice.

From high street small landlord situations to major national landlords, the newsXpress approach is transparent, co-operative and focused on delivering the best outcome for the newsXpress member.

Our recent success in highly competitive situations gives us good comparative stories against others negotiating leases in the newsagency space. newsXpress has information it can share on a confidential basis that sows the value of the newsXpress approach to negotiating a lease.

As tenants ourselves in three major shopping centres and with personal experience in high street tenancies, newsXpress senior management is able to help in a range of situations. We can bring calm to what is often a stressful situation.

Newsagency marketing group members benefit from Europcar car rental discount

For ages newsXpress members have had access to special, discounted, rates through Europcar. We were reminded of the value of this recently hearing of money saved by a member renting a car and using our special rates. We heard from another newsXpress community member who received an upgrade to a luxury car on a cheap car rental price.

These are just some of the benefits of the Europcar relationship negotiated by newsXpress on behalf of its members, just another way we bring more value for newsXpress membership.

All newsXpress members and their employees have access to these fabulous benefits – for no extra cost.

Newsagency marketing group expands supplier portfolio

Newsagency marketing group newsXpress has continued to expand its preferred supplier portfolio in 2013 adding a range of new and valuable preferred suppliers.

One new supplier shared with newsXpress group members is brellerz, a supplier of high quality umbrellas. These quality products meet high standards and offer newsXpress members a good margin product they can be proud to sell.

Timed perfectly to be available in store for Winter, the brellerz range is a nice expansion to the newsXpress preferred supplier portfolio and demonstrates the continued expansion commitment from newsXpress to its members.

We now rarely mention new preferred suppliers here as some others chase them for their groups. If you want to know about newsXpress preferred suppliers contact us and we’ll share the good news with newsXpress members.

Newsagency marketing group helps newsagents promote Christmas in July

newsXpress has provided members of its newsagency marketing group with collateral promoting Christmas in July.

this exclusive to newsXpress marketing collateral has been provided as part of our regular marketing support for members – demonstrating support for non-traditional seasonal opportunities for newsXpress members. Also, provided at no additional cost.

Newsagents are wary of promises made and not delivered. newsXpress members, through additional collateral, marketing opportunities and business management support have regular access to more than the group has promised.

Each week, in a structured and professional member communication, we share opportunities and assistance with members for their decision on engagement. This Christmas in July material is another example – engagement is optional and has no cost.

newsXpress is a strong vibrate marketing group assisting newsagents to grow better businesses.

Wonderful Mother’s Day promotion

newsXpress Central Highlands in Emerald Queensland has been promoting Mother’s Day across the front of the store, embracing the season to shoppers as they pass the business in front of the mall. This is excellent use of the Hallmark and newsXrpess seasonal collateral and a wonderful promotion of the Napoleon Perdis make-up kit on offer for one lucky Central Highlands customer.

Sydney newsXpress members meet for networking discussion

newsXpress members in the Sydney metro area met yesterday for a newsXpress cluster meeting. This was a business discussion / business building meeting, a terrific opportunity for newsXpress members to network, share business ideas and discuss newsXpress plans for NSW.

This was our fourth cluster meeting this year.

Cluster meetings are free – an excellent opportunity for newsXpress members to connect and derive more value from being part of the group.

We appreciate newsXpress member commitment for engaging in the cluster meetings and being part of the dynamic and exciting discussion.

newsXpress members promoting the Win a Car promotion

newsXpress members are loving the Win a Car promotion from Pacific Magazines. They love that one customer will win a car and that they too could win a car. It’s double the reason to get behind the promotion, double the reason to be promoting Pacific magazines titles in prime position in store and in front of the store. This time last year we achieved a channel leading sales uplift as a result of engagement in the promotion. 2013 could be the same all over again.

Newsagency marketing group helps newsagents promote free hugs

While some retailers look at a teddy bear as a product to sell, the newsXpress newsagency marketing group sees it as something that will be cherished for a lifetime, something that becomes part of the family history … giving love at every touch.

This message is part of a very unique newsXpress customer newsletter for May.

Headlined WE ALL NEED HUGS, this newsletter is fresh, heartwarming and connecting newsXpress businesses with their shoppers in a unique and emotional way. It’s innovative marketing yet heartfelt warmth.

This newsletter shows a point of difference for newsXpress that many of our members love. The reaction to the newsletter has been excellent.

Here is the text of the newsletter that customers and newsXpress members are responding so well to:

We all need hugs!

Hugs are the fuel of life. Hugs make us feel good giving them and they make us feel good receiving them. Yes, hugs are important.

We sell hugs here at newsXpress. Well kind of. Our soft toys, plush we call them, are huggable. They’re adorable, warm, loving, soft and furry … perfect for hugging.

Years ago, teddies and other plush items were purchased for new babies. Today, we have customers buying plush items for all sorts of situations …

A young guy buying his first sweetheart a cute bear to hug when he’s not there.

A friend buying a cute cat for cat lover in a nursing home who can’t have a cat there for themselves.

A sister buying her brother a cute plush dog when his dog died.

A grandparent buying their grandchild their first bear.

A parent buying someone their first, politically incorrect, golliwog.

A twenty-something girl buys a Beanie Kid to add to the collection she has been building for more than ten years.

Each of these items is bought to share warmth and to provide hugging opportunities. This is what plush, soft toy, products are about and we are thrilled to offer them to you here at newsXpress.

We source quality products for all sorts of occasions and for people of all ages. If we haven’t got what you are looking for, ask and we will try and get it for you. You’re welcome to hug our plush – our little furry friends will love you for it.

Here at newsXpress we want to spread the love and there is no better way to do this than with a nice teddy bear, Beanie Kid, Ty plush item or any of the other plush items we have here for you.

At newsXpress we offer newsagents innovative support for driving shopper traffic and shop floor engagement.

Promoting Mother’s Day using various mediums

In addition to the excellent range of A1 Mother’s day posters (landscape and portrait), newsXpress has provided members of its newsagency marketing group with art for A4 and A3 posters plus an image-based email footer – to help pitch newsXpress for Mother’s Day shopping in emails from newsXpress businesses.

Visually connecting a season in out of sore communications, in the window, on the shop floor and elsewhere is a key way for a business to make the most from a major season like Mother’s Day.

The newsXpress coverage of Mother’s day collateral is an excellent point of difference delivered by our marketing group for newsagents.

Newsagency marketing group newsXpress promotes magazines

Leading newsagency marketing group promoted magazines nationally in April through its in-store and over the counter shopper newsletter. The newsletter, exclusively to newsXpress, promoted newsXpress outlets as the place locally to buy magazines.

In a pitch against Australia’s supermarket duopoly, the newsletter made the case for buying magazines at newsXpress including our exclusive shopper loyalty program – the longest running and, by all accounts, most successful loyalty marketing program in newsagencies.

This latest newsletter from newsXpress continues a trend established in 2013 of using the platform to communicate a valuable point of difference to shoppers and to reinforce the values newsXpress holds dear.

Shopper reaction has been excellent. newsXpress member reaction has also been excellent.

For a proactive and engaged newsagency marketing group working on your long-term core and working on your future, newsXpress is the answer.