newsagency marketing | newsXpress Blog

AFL Grand Final fever

newsXpress Toorak is one of our member locations where the AFL Grand Final is a big opportunity.

Thanks to two nexus emails this business is doung a cracking trade in AFL Grand Final Balloons. Their first nexus email on Monday directly generated hundreds of dollars of sales – this was the only marketing undertaken. A great nexus success story and kudos to the team at newsXpress Toorak for engaging … and making sales as a result.

The display in the photo is just a fraction of the Grand Final engagement at newsXpress Toorak.

All Australian newsagents encouraged to GROW YOUR OWN WAY

Feedback from newsagents to the GROW YOUR OWN WAY marketing campaign being run by newsXpress has been terrific this week. Newsagents have contacted us to find out how we can help them grow. Others have let us know they love the positivity of the campaign and that it’s inspired them to look at their business differently.

Designed by newsXpress to encourage all newsagents to love their businesses more, GROW YOUR OWN WAY is an excellent example of the forward-thinking approach of newsXpress on behalf of its member newsagents.

Inside the four page brochure spearheading the campaign are ideas and thoughts to help newsagents look at their businesses differently and positively.

Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign inspires newsagents to follow their instincts, to pursue change and to make their own success.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Uplifting campaign helps all newsagents to focus on growth

GROW YOUR OWN WAY an inspiring call to action marketing campaign from newsXpress is encouraging ALL newsagents to chase growth.

This is an uplifting campaign designed to encourage all newsagents, not just newsXpress members. It’s another way newsXpress is putting back into the newsagency channel – by encouraging all newsagents to chase growth for the sake of their own future.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Fleetwood Mac inspires newsXpress marketing campaign

Here’s the song that inspired the newsXpress GROW YOUR OWN WAY marketing campaign:

Positive marketing campaign for newsagents from newsXpress

GROW YOUR OWN WAY a positive-themed marketing campaign from Newsagency marketing group newsXpress inspires newsagents to follow their instincts, to pursue change and to make their own success.

Developed within newsXpress for the group itself and for members, this campaign is designed not only for newsXpress members but for all newsagents … to build a stronger and more motivated business channel.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress newsagency marketing group encourages newsagents to Grow your own way

Newsagency marketing group newsXpress has started an uplifting campaign designed to encourage newsagents to chase business growth opportunities.

GROW YOUR OWN WAY is a themed co-ordinated campaign that shows off the newsXpress difference, the benefits available for newsXpress newsagency marketing group members.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress The Gap voted most popular newsagency in Australia

Congratulations to newsXpress The Gap for being voted the most popular newsagency in Australia in the ANF funded Vote For Me campaign. $5,000 in prize money will be invested in the community of the business as a result. Congratulations newsXpress The Gap!

newsXpress social media campaign engages shoppers

newsXpress has again been using Facebook this week with two separate consumer-focused campaigns to drive awareness of the newsXpress brand around popular magazine titles.

The highly targeted marketing is producing measured results thanks to terrific back-end Facebook tools. these campaigns, tied in with mass email campaigns, are another part of how newsXpress reaches out to shoppers on behalf of its members, promoting popular magazine titles and the newsXpress point of difference.

Marketing newsXpress member locations and the newsXpress retail brand name using social media is driving our relevance as a destination retailer for the topics we cover in these campaigns.

More newsXpress members enjoy Peppa Pig success

Thanks to preferred supplier relationships and timely marketing and management advice, more newsXpress members are reporting excellent sales from Peppa Pig. With terrific product from some of our suppliers we have had access to excellent products with which to leverage the new Peppa Pig partwork into additional sales. newsXpress was first to market with the opportunity and our quick to engage members picked up stock, locking others out for a what. The early bird and all that.

Key to success with the Peppa Pig merchandise is placing it in the right location in the newsagency. This is where newsXpress can help since we’re in many newsagencies each week. We share this information privately with our members for their commercial advantage.

newsXpress award winners

Congratulations to newsXpress retailer of the year award winners:

Plush retailer of the year: Eli Waters (QLD)
Gift retailer of the year: Halls Head (WA)
Card retailer of the year: Maryborough (VIC)
Ink retailer of the year: Inverloch (VIC)
Magazine retailer of the year: Knox (VIC)
National retailer of the year: Ocean Keys (WA).

newsXpress Ocean Keys wins a trip to New York to attend the National Retail Federation Big Show 2013 in January – the premier event for retailers worldwide presenting stunning innovation for retailers large and small.

newsXpress members drive traffic with nexus email campaigns

Thanks to excellent training from Pacific Magazines at our conference on the Gold Coast this week and encouragement from the newsXpress team, newsXpress members are better resourced than ever to send out marketing emails using the pacific funded nexus website. The latest emails went yesterday, driving traffic for engaged newsXpress members.

newsXpress assists members with sample text and other initiatives on building the email database as well as guiding content for marketing emails.

These emails drive sales.

Hallmark NRL card range on show at newsXpress national conference

Hallmark had a featured display stand at our national conference on the Gold Coast this week which included the Yankee candles range, their jewllery stand and their soon to launch range of NRL cards.

newsXpress members appreciated being able to see the new products, ask questions and generally become more familiar with the new lines being introduced.

The presentation from Emma Campbell, Strategic Marketing Manager at Hallmark Cards, provided us with context for these and other products Hallmark provides to newsXpress members.

newsXpress members appreciated the opportunity to connect with state and national Hallmark team members.

newsXpress members relax in style

Two dinners featured on the newsXpress conference menu this week with an opening dinner at Benihana at the Marriott and a closing dinner at MooMoo. The photo shows just some of the group who took over MooMoo enjoying delicious steaks and one or two refreshing drinks and a decadent dessert plate. The dinners were good times. We got a chance to socialise with friends and colleagues.

Magazine insights to help newsXpress members grow magazine sales

Vicki Rossi, the Retail Rales and Circulation Director for Pacific Magazines was a featured speaker at our national conference this week, sharing valuable insights into magazine sales and discussing opportunities for newsXpress members to grow magazine sales. The session was backed up with a training breakfast hosted by Pacific the following morning at the Royal Pines resort on the Gold Coast.

Helping newsagents with lease advice and suggestions

newsXpress Director Graham Randall ran a popular training at the newsXpress workshop on the Gold Coast this week on retail leasing. Participants heard about lease pitfalls and got to discuss specific situation in a co-operative environment with Graham and their colleagues. The workshop was very popular. It shows newsXpress providing practical help to members long after they joined the group.

Newsagency group member training on good margin product and service

At the newsXpress national conference on the Gold Coast throughout the day members were able to engage in training for a new product service offering being promoted by newsXpress. The training provided a behind the scenes look at how to make an excellent margin product that will drive new traffic and facilitate cross over sales in other product categories.

newsXpress hosts cash-flow workshop

The newsXpress conference on the Gold Coast yesterday featured a workshop on cash flow hosted by a CPA and a Financial Controller. This workshop outlined cash flow processes and planning techniques to help newsXpress members run stronger businesses.

Run twice through the course of the conference this workshop was vary popular – delivering to newsXpress members professional quality financial planning skills that will help them run more valuable businesses.

newsXpress shows off marketing collateral at GNS trade shows

newsXpress has been showing off some 2013 / early 2014 marketing collateral at the GNS Market Fairs. This collateral, A1 double sided, is sent in landscape and portrait format for members to connect with seasonal and other marketing opportunities.

Developed exclusively for newsXpress, this collateral helps our members tell engaging retail stories.

newsXpress visual merchandising service helps newsagents create successful displays

Visual merchandising in a newsagency is all about creating displays that sell product. An attractive display is useless if it does not move stock in the time necessary.

newsXpress has brought to its members a relationship with a visual merchandising company that will help newsXpress members create stunning and commercially successful displays.

This practical and professional visual merchandising assistance will help newsXpress members break free and drive sales. By using an external team we are able to help our members better compete and more practically enjoy their businesses.

This new visual merchandising service is another newsXpress point of difference.

Terrific GNS trade show in Sydney

newsXpress connected with some excellent new member prospects at the Sydney GNS trade show on the weekend. Our stand was busy showing off the newsXpress difference – the supplier relationships, business strategies and marketing support from the group that combine to help newsXpress members enjoy their businesses more … financially and operationally. newsXpress appreciates the opportunity from GNS to connect.