newsagency marketing | newsXpress Blog

newsXpress NSW/ACT members welcome new RDM

Newsagency marketing group newsXpress members in NSW and ACT are welcoming our latest recruit, Amanda Burns, into their stores as our Retail Development Manager for the region.

Amanda is bringing fresh energy and insights to the role as she gets to meet all our members and share with them new opportunities for their businesses.

Amanda’s hands-on experience in newsagencies as well as with a major supplier provides her with fresh insights that will help newsXpress members grow even more successful businesses.

The appointment of Amanda to this role reinforces the newsXpress commitment to regular, structures in-store business development assistance and guidance from newsXpress as a core offering to its newsagency marketing group members.

newsXpress announces more member cluster meetings

newsXpress last week announced details of more cluster meetings where members can network and discuss business with other newsXpress members and key management from within the business. These new cluster meetings offer an excellent business-building opportunity for newsXpress members.

The details of the next meetings are:

Brisbane – Monday 28^th October – MDI Head Office and Showroom.
Melbourne – Tuesday 29^th October – Korimco / Skansen Brands Head Office.
Sydney – Wednesday 30^th October- IS Head Office and Showroom.

Access to the cluster meetings is free.

More newsXpress members embracing the nexus marketing program

More newsXpress members have been enjoying sales success driven by free email marketing from the nexus newsagency marketing platform funded by Pacific Magazines. In the latest round of marketing newsXpress members are reporting specific sales successes attributable to nexus.

newsXpress worked with Pacific in trialing nexus several years ago and today all newsXpress members have fee access to this excellent marketing platform.

Halloween in full swing for newsXpress stores

newsXpress businesses across Australia are embracing the Halloween opportunity with products appealing to all ages and tastes. From the low cost kids items through to centrepieces for Halloween dinners through to zombie party requirements, Halloween 2013 is in full flight with newsXpress.

Thanks to a broad range of good-margin supplier relationships, newsXpress members are able to take their Halloween pitch to a more creative place than you see in traditional retail. They are also able to more effectively compete with the major retailers as we can access some Halloween product they do not have access to.

Attracting new shoppers and driving a deeper basket from existing shoppers, Halloween continues to be an excellent newsXpress success story.

In addition to being commercially valuable, Halloween plays a vital role in attracting additional shoppers in the lead up to Christmas. This works a treat for newsXpress members and has done so for many years.

In the newsagency channel, newsXpress owns Halloween.

Newsagency marketing group marketing collateral on show

The latest brochure from newsXpress shows off some of the marketing collateral produced by the group in A1 size (landscape and portrait) and provided to members for use during major and minor seasons through the year. All the marketing artwork is newsXpress exclusive and helps connect newsXpress retail locations with these wonderful seasonal opportunities.

Newsagent networking a key message in uplifting Grow Your Own Way campaign

The Grow Your Own Way brochure from newsXpress shows off the networking opportunities created by the group for members, opportunities where like-minded newsagents can talk about their businesses in a positive environment. Being around people who share your passion and ideals can be tremendously positive. For newsXpress it’s all about the person rather than the business size. This is where networking works a treat because everyone wants the same experience regardless of their specific business size.

Helping more Australian newsagents grow

The Grow Your Own Way campaign launched by newsXpress is gaining traction with more newsagents taking on board the newsXpress positive message and unlocking for their businesses access to supplier deals and business strategies that will help newsXpress members grow their businesses.

Promoted through the first of a series of new professional flyers, the Grow Your Own Way campaign is spreading widely across Australia and with this the newsXpress positive message.

AFL Grand Final fever

newsXpress Toorak is one of our member locations where the AFL Grand Final is a big opportunity.

Thanks to two nexus emails this business is doung a cracking trade in AFL Grand Final Balloons. Their first nexus email on Monday directly generated hundreds of dollars of sales – this was the only marketing undertaken. A great nexus success story and kudos to the team at newsXpress Toorak for engaging … and making sales as a result.

The display in the photo is just a fraction of the Grand Final engagement at newsXpress Toorak.

All Australian newsagents encouraged to GROW YOUR OWN WAY

Feedback from newsagents to the GROW YOUR OWN WAY marketing campaign being run by newsXpress has been terrific this week. Newsagents have contacted us to find out how we can help them grow. Others have let us know they love the positivity of the campaign and that it’s inspired them to look at their business differently.

Designed by newsXpress to encourage all newsagents to love their businesses more, GROW YOUR OWN WAY is an excellent example of the forward-thinking approach of newsXpress on behalf of its member newsagents.

Inside the four page brochure spearheading the campaign are ideas and thoughts to help newsagents look at their businesses differently and positively.

Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign inspires newsagents to follow their instincts, to pursue change and to make their own success.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Uplifting campaign helps all newsagents to focus on growth

GROW YOUR OWN WAY an inspiring call to action marketing campaign from newsXpress is encouraging ALL newsagents to chase growth.

This is an uplifting campaign designed to encourage all newsagents, not just newsXpress members. It’s another way newsXpress is putting back into the newsagency channel – by encouraging all newsagents to chase growth for the sake of their own future.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Fleetwood Mac inspires newsXpress marketing campaign

Here’s the song that inspired the newsXpress GROW YOUR OWN WAY marketing campaign:

Positive marketing campaign for newsagents from newsXpress

GROW YOUR OWN WAY a positive-themed marketing campaign from Newsagency marketing group newsXpress inspires newsagents to follow their instincts, to pursue change and to make their own success.

Developed within newsXpress for the group itself and for members, this campaign is designed not only for newsXpress members but for all newsagents … to build a stronger and more motivated business channel.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress newsagency marketing group encourages newsagents to Grow your own way

Newsagency marketing group newsXpress has started an uplifting campaign designed to encourage newsagents to chase business growth opportunities.

GROW YOUR OWN WAY is a themed co-ordinated campaign that shows off the newsXpress difference, the benefits available for newsXpress newsagency marketing group members.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress The Gap voted most popular newsagency in Australia

Congratulations to newsXpress The Gap for being voted the most popular newsagency in Australia in the ANF funded Vote For Me campaign. $5,000 in prize money will be invested in the community of the business as a result. Congratulations newsXpress The Gap!

newsXpress social media campaign engages shoppers

newsXpress has again been using Facebook this week with two separate consumer-focused campaigns to drive awareness of the newsXpress brand around popular magazine titles.

The highly targeted marketing is producing measured results thanks to terrific back-end Facebook tools. these campaigns, tied in with mass email campaigns, are another part of how newsXpress reaches out to shoppers on behalf of its members, promoting popular magazine titles and the newsXpress point of difference.

Marketing newsXpress member locations and the newsXpress retail brand name using social media is driving our relevance as a destination retailer for the topics we cover in these campaigns.

More newsXpress members enjoy Peppa Pig success

Thanks to preferred supplier relationships and timely marketing and management advice, more newsXpress members are reporting excellent sales from Peppa Pig. With terrific product from some of our suppliers we have had access to excellent products with which to leverage the new Peppa Pig partwork into additional sales. newsXpress was first to market with the opportunity and our quick to engage members picked up stock, locking others out for a what. The early bird and all that.

Key to success with the Peppa Pig merchandise is placing it in the right location in the newsagency. This is where newsXpress can help since we’re in many newsagencies each week. We share this information privately with our members for their commercial advantage.

newsXpress award winners

Congratulations to newsXpress retailer of the year award winners:

Plush retailer of the year: Eli Waters (QLD)
Gift retailer of the year: Halls Head (WA)
Card retailer of the year: Maryborough (VIC)
Ink retailer of the year: Inverloch (VIC)
Magazine retailer of the year: Knox (VIC)
National retailer of the year: Ocean Keys (WA).

newsXpress Ocean Keys wins a trip to New York to attend the National Retail Federation Big Show 2013 in January – the premier event for retailers worldwide presenting stunning innovation for retailers large and small.

newsXpress members drive traffic with nexus email campaigns

Thanks to excellent training from Pacific Magazines at our conference on the Gold Coast this week and encouragement from the newsXpress team, newsXpress members are better resourced than ever to send out marketing emails using the pacific funded nexus website. The latest emails went yesterday, driving traffic for engaged newsXpress members.

newsXpress assists members with sample text and other initiatives on building the email database as well as guiding content for marketing emails.

These emails drive sales.

Hallmark NRL card range on show at newsXpress national conference

Hallmark had a featured display stand at our national conference on the Gold Coast this week which included the Yankee candles range, their jewllery stand and their soon to launch range of NRL cards.

newsXpress members appreciated being able to see the new products, ask questions and generally become more familiar with the new lines being introduced.

The presentation from Emma Campbell, Strategic Marketing Manager at Hallmark Cards, provided us with context for these and other products Hallmark provides to newsXpress members.

newsXpress members appreciated the opportunity to connect with state and national Hallmark team members.

newsXpress members relax in style

Two dinners featured on the newsXpress conference menu this week with an opening dinner at Benihana at the Marriott and a closing dinner at MooMoo. The photo shows just some of the group who took over MooMoo enjoying delicious steaks and one or two refreshing drinks and a decadent dessert plate. The dinners were good times. We got a chance to socialise with friends and colleagues.