Category: marketing

My Family stickers feature in Toyota Kluger ad

The new ad for the popular Toyota Kluger running in high rotation on national TV features My Family stickers.

newsXpress stores are the best outlets in Australia for My Family stickers. We continue to enjoy excellent sales and these are set to grow thanks to the new Kluger ad.

newsXpress members are promoting the My Family stickers with the pull up banner located at the front of the newsagents, the counter mat at each sales point, a menu from which to select purchases with a white board market and flyers for shopping bags. All these things combine to drive excellent sales of the My Family stickers for newsXpress members.

newsXpress and the stickers suppliers promote the range in several ways including on newsXpress Radio, in our monthly marketing newsletter and through other channels. This activity is unique to newsXpress. It’s something others have tried to copy, after we set the pace.

Our engagement with the My Family stickers range is a benchmark for comparing newsXpress against other newsagency marketing groups. We have done well and continue to do well … thanks to a team effort.

Congratulations newsXpress winners!

Congratulations to two lucky shoppers for each winning a Galetta Retro Scooters valued at $2395 each:

  1. Chloe Zophie. Sold by newsXpress Harbour Town.
  2. Michelle Walters. Sold by newsXpress Emerald.

Congratulations to the following newsXpress stores for winning as part of our recent Virgin Mobile / Jenlist promotion:

  • Major Prize (Scooter) – newsXpress Sandgate
  • Runner Up ($500) – newsXpress Belconnen
  • Runner Up ($500)  – newsXpress Noosa Heads
  • Runner Up ($500) – newsXpress Halls Head

What a great promotion this has been thanks to Jenlist and Virgin Mobile.

Throughout 2012 newsXpress is offering prizes for lucky shoppers … both across the group as well as at store level.  Our next major prize will be our Mother’s day giveaway which will see in excess of $50,000 worth of prizes given away across newsXpress stores.

Customers are lucky at newsXpress newsagencies.

Easter at newsXpress Kin Kora

newsXpress Kin Kora has had an excellent Easter display up for several weeks, making the most of newsXpress Easter offers from our friends at Skansen who supplied newsXpress stores with the successful Easter Beanie Kid range.

Capped with part of our newsXpress Easter collateral range, this display from a couple of weeks ago shows off the Beanie Kids in a high traffic location … offering a low calorie Easter treat for kids and adults.

With the Beanie Kid range such a hit across newsXpress stores it made sense for our retail network to engage with the easter opportunity.

 

newsXpress members love our In-Store offers newsletter

newsXpress members continue to embrace our EXCLUSIVE In-Store offers newsletter which comes out in time for the start of each month.

This is a genuine point of difference for newsXpress, something which shows off our commitment to national brands and which provides our members with an excellent marketing tool for their businesses at no cost.

This month’s newsXpress In-Store offers newsletter is all about Easter products and the wonderful $10,000 in prizes offer for shoppers purchasing New Idea, That’s Life, Who, Famous, Better Homes & Gardens and Marie Claire. It is packed with news and opportunities which reinforce the value of shopping at newsXpress.

Easter Beanie Kid display at Streaky Bay

This is a best practice Easter Beanie Kid display.

This is the display created by the team at newsXpress Streaky Bay. It looks terrific – big, bold and appealing. easy to shop too.  well done to everyone at newsXpress Streaky Bay for creating such an good display and supporting this newsXpress Easter product.

Bold and attractive displays tell a story through their appeal. Ultimately, they drive sales. That’s what this display at newsXpress Streaky Bay is all about and it’s working a treat for the business. Well done!

Stunning display promoting Easter Beanie Kids offer

newsXpress Wetherill Park has put together a truly stunning display promoting the Easter Beanie Kids.

Using a helium balloon to cap the display is a genius move which is certain to drive excellent early sales for the Easter season.

The Easter Beanie Kid products are selling like a treat right across newsXpress thanks to excellent visual merchandising in good locations in-store. This is a produt which will attract shoppers and these shoppers are likely to purchase other items in-store. This is why the stunning display at newsXpress Wetherill Park is so smart – for selling the easter beanie Kids and other products for easter and everyday shopping.

Promoting Cooper from Hallmark

newsXpress Watergardens has been successfully promoting Cooper, both the interactive bear as well as the large plush bear with this display at the front of the newsagency facing the shopping mall. Cooper is part of the ever expanding innovation range from Hallmark.  newsXpress stores love it … the traffic and sales generated are wonderful.

As a strategic partner of newsXpress, Hallmark provides our stores with early and erase access to innovating products like Cooper … smart newsXpress members make the most of the opportunity and the bank the valuable results.

Promoting Maped range at newsXpress

newsXpress stores across Australia are being promoted in a national print and TV campaign being run in support of the Maped range of stationery.

This wonderful range is available from newsXpress stores just in time for Back to School. It is a range which competes well in the popular kids stationery space.

With ads running in current issues K-Zone and Total Girl magazines tagging newsXpress our group is positioned competitively – we are the only newsagency marketing group named.

The support from newsXpress and newsXpress members for brand name products pays off thanks to supplier support like this.

You won’t see cheap China product marketed in the same way that the Maped brand is being marketed. The investment behind the Maped brand is an investment in our businesses.

By working together and ensuring product availability across the newsXpress retail network, we have been able to land stock at a competitive price and leverage excellent attention from a strong advertising spend. This is what a newsagency marketing group is all about.

Ideal time for selling My Family stickers

sticker-people.JPGThe summer holidays are proving to be the ideal time for selling the My Family stickers from The Sticker Family in newsXpress stores across Australia.

The My Family stickers continue to draw excellent traffic to our stores and drive valuable sales for our businesses.  newsXpress stores are promoting the range by placing the pull up banner out the front – attracting shoppers in who might otherwise not visit.

There is no substitute for the original and the best … shoppers love the My Family sticker range available from newsXpress.

EXCLUSIVE: Pacific Magazines promotion for newsXpress newsagency locations

newsXpress stores across Australia are participating an exclusive promotion with newsXpress strategic partner Pacific Magazines which officially kicks off on Monday.

newsXpress Knox, one of our corporate stores, has started promoting the offer this weekend with this in-store display.

With more than $5,000 in cash prizes for newsXpress members and their customers being given away, this is a value-packed promotion which will bring a buzz to newsXpress stores in the lead up to Christmas trading.

Being backed with external marketing designed to drive shoppers to newsXpress stores for the exclusive offer, we are sure to see a bounce in shopper traffic.

Each newsXpress store has been provided excellent collateral by Pacific Magazines with which to promote the exclusive offer.  There is also a coupon for printing on receipts from the Point of Sale system.

This is the newsXpress difference in action – promoting externally to drive new traffic into the business and leveraging this with excellent in-store marketing tools to make the most of the extra traffic.

Kicking off this program in time to leverage the newsXpress Christmas offer helps all newsXpress members make more from the opportunity.

newsXpress is thrilled to have this exclusive opportunity from Pacific Magazines and proud to be able to help newsXpress members make the most of it.  This is an excellent example of newsXpress working with a partner to pursue a win win and to show off newsXpress stores as having a valuable point of difference.

Lego success reinforces the value of brands

newsXpress Pakenham is enjoying success with their Lego themed production based on products sourced from newsXpress preferred suppliers.  In the excellent display is a terrific mix of products including the licensed and exclusive to newsXpress Lego boxed Christmas cards.

newsXpress has been promoting brands to newsagents for years, explaining the value long term of brand support compared to the patchy and unreliable business you get from cheap China product.  Sales results back this up.  This is why displays like the newsXpress Pakenham team are doing around the Lego brand are important.  being known as a brand destination connects your business with trust and this will bring shoppers back.

Click on the image for a detailed photo.

Brilliant newsXpress magazine Club Card promotion

The most widely used loyalty promotion in the history of the newsagency channel in Australia is the newsXpress Magazine Club Card.  Year after year we have nailed it, delivering excellent value and easy access to genuine rewards in the reach of all shoppers.

There is no other loyalty program like our Magazine Club Card.  Customers love the easy to access genuine rewards.  newsXpress newsagents love it for the traffic and sales generated.

newsXpress stores which promote the newsXpress Magazine Club Card reap rewards of extra sales and terrific customer word of mouth.

Check out the photo of what Renee has created at newsXpress Watergardens in Victoria.  This pillar display in our magazine department confronts the magazine shopper in the space where they are most likely to be encouraged by the loyalty reward offer.

The display is beautifully professional, using newsXpress collateral to the max, showing off what creative talent Renee is on the newsXpress team.

A good loyalty program will drive shoppers to go beyond their usual or average behaviour.  This is exactly what the newsXpress Magazine Club Card does.

 

Hot ink offers in HOT ink! catalogue from newsXpress stores

newsXpress locations right across Australia are all set for the latest HOT Ink! catalogue which kicks into life today.  Featuring some excellent deals on ink and starring the exceptional newsXpress customer service experience, HOT Ink! Will drive traffic and sales for newsXpress members.

Our ink catalogues are being delivered to homes and businesses around newsXpress stores to help attract new shoppers to newsXpress stores.

Featuring bonus packs and other offers, the two-page flyer represents excellent value for the ink shopper.  It is a tribute to excellent work by our merchandise and creative teams – sourcing brand name ink at highly competitive prices and packaging the offer in a creative and exciting way to present our businesses as different to your average newsagency.

In addition to promoting ink, the Hot Ink! flyer promotes the newsXpress Facebook campaign, providing another opportunity for people receiving the flyer to connect with newsXpress online.

newsXpress members are promoting this latest offer with professional merchandising of the product, sending flyers to customers by mail and email, placing the flyers out the front of the store and by driving local word of mouth campaigns.

HOT Ink! is an important part of the newsXpress marketing mix.  We cleverly use ink as a way of introducing more shoppers to our businesses … with tremendous success.

Making the most of the Bathurst race opportunity

newsXpress Orange put on an excellent promotion of products to coincide with the Bathurst race last weekend.  This display brought together specially sourced product along with some newsXpress preferred supplier product such as calendars.  The result was a stunning display connecting newsXpress Orange beautifully and commercially with a prized and appreciated event being held in nearby Bathurst.

Well done to everyone at newsXpress Orange for such a terrific display.

 

Smurf Kinder Surprise sales success on impulse at the sales counter

newsXpress members are reporting excellent sales success with the Smurf themed Kinder Surprise candy and toy products.  Connecting with the bigger Smurf range sourced by the newsXpress merchandise team, this counter offer has proven to be an excellent basket building opportunity for proactive newsXpress members.  Some store report selling five and more double-layered units of these Smurf Kinder Surprise products.

the Smurf movie and associated products has been a terrific commercial success for newsXpress stores, delivering excellent new traffic and wonderful basket building sales.

Signature Frames Drive Traffic

landmarksig-watergardens.JPGThe range of signature frames from newsXpress preferred supplier landmark has been driving traffic for newsXpress Watergardens.

Placed at the front of the newsagency and facing into the shopping mall, this wonderful range is attracting shoppers looking for the special item with which to recognise that special occasion.

This range of signature frames is just one of the items available to newsXpress members from the special preferred supplier relationship with Landmark.

With more than 130 preferred suppliers, newsXpress offers its newsagency members range as well as value. Our preferred supplier mix is a ley factory in helping newsXpress members drive excellent year on year sales growth.

Promoting Glasses to the Newsagency Shopper

knoz-glasses.JPGWith shoppers in newsagencies spending time reading cards, magazines and newspapers it is logical that eyesight will be on their minds.

newsXpress stores are enjoying success with the JM Eyewear range.

By placing the impulse purchase stand in a high traffic location, newsXpress stores are able to attract good sales of a good margin item.

Seen by shoppers on the way to the counter, the stand is frequently browsed and shopped from by customers, delivering an nice margin dollar increase.

Father’s Day Promotion for newsXpress Stores

nx-instore-sep11.jpgLast week newsXpress provided its Father’s Day promotional newsletter / flyer to newsXpress members for their use in the run up to Father’s Day 2011.

This newsletter is personalised by newsXpress members and used by them in shopper bags, on a stand at the front of the newsagency, for mailing with accounts and sent by email to their customer databases.

This excellent marketing platform is being used with terrific success by newsXpress members in growing sales and professionally and personally promoting their business locally.

Promoting Hallmark cards, magazines and other Father’s Day related items, this newsletter is an important part of the promotional push by newsXpress members.

newsXpress Proserpine promotes outside the business

bar-proserpine.jpgnewsXpress Proserpine has provided branded drink coasters to the local pub in a smart move which pitches their business and the newsXpress brand – outside their business. This is a good move for any regional or rural newsXpress member as it even further connects the business with locals … we are all local businesses after all.