Category: Magazines

newsXpress Riverlink is marking the most of the Pacific Magazines $10,000 consumer promotion with this excellent display showing off a range of titles in a high traffic locating near the entrance to the newsagency.

In addition to promoting the consumer prize opportunity, the display is showing off titles which come with bonuses – such as the current issue of That’s Life from Pacific Magazines.

This is what newsXpress members are doing right across Australia … making the most of the prizes and giving their shoppers an opportunity to connect with extra value.

Check out the display created by the team at newsXpress Middle Park in Queensland for promoting the Sunday Mail newspaper.

this is a big, bold and exciting display, certain to drive shopper engagement not only in the promotion but in the business more widely as it is so exciting.

newsXpress members are regarded by many newsagency suppliers as the best of the best … proactively engaging in promotional opportunities – the the Hot Wheels campaign in the Sunday Mail.

Well done to everyone involved at newsXpress Middle Park in such a wonderful display.

newsXpress Beers Port Lincoln in South Australia is promoting the 10,000 in cash prizes on offer from our friends at Pacific Magazines – New Idea, Who, That’s Life and Better Homes & Gardens – with these tactically placed display units in-store – placed between the entrance and newspapers.

Selling the magazines and getting shoppers to enter the $10,000 cash prize competition helps drive magazine sales and builds our marketing database for future campaigns.

This campaign is an excellent win win for newsXpress members and is certainly helping us drive excellent sales for our businesses and for Pacific Magazines.

newsXpress Streaky Bay is promoting the cash prize giveaway from Pacific Magazines with this terrific in-store display.

The $10,000 giveaway is an excellent prize from our Strategic Partner Pacific magazines. Promoting it boldly like this not only helps sales, it helps newsXpress members show off the value of magazines in and to the newsagency business.

This is an excellent promotion hitting at a good time of the year.

newsXpress Streaky Bay is the best place to shop for magazines in Port Lincoln in South Australia.

newsXpress members were fortunate to be in a position to offer shampoo and conditioner with New Idea from strategic partner Pacific Magazines this week.

This excellent value gift was only available to limited newsagents including all newsXpress stores. It’s a wonderful point of difference for a very popular title, one which newsXpress is happy to endorse and support.

newsXpress stores have been promoting New Idea in an high traffic locations to make the most of the opportunity … such as at the main sales counter at newsXpress Riverlink in Queensland as shown in the photo. The result has been excellent sales!

newsXpress Watergardens is promoting the Who tribute to Whitney Houston with this display at the front of the newsagency facing into the shopping mall.

The display is proving to be a success already with customers keen to connect with the passing of the famous diva.

Published by newsXpress strategic partner Pacific magazines, Who is a feature title in newsXpress locations across Australia this weekend as we help our customers connect with this sad story and in memory of such a wonderful and creative life from the singer.

newsXpress respects and supports the importance of magazines in driving traffic to our businesses.  We appreciate the rewarding support from publishers like Pacific Magazines with stock and bonus collateral.

newsXpress newsagents are actively promoting the very special issues of Who magazine and Woman’s Day magazine out today in honour of the life of Whitney Houston who died earlier this week.

Each magazine takes a different approach, offering Whitney fans difference experience in remembering their idol.

Both titles are featuring prominently in newsXpress stores including at newsXpress Riverlink from where the photo is taken.

newsXpress members are fortunate to have access to extra stock of Who to ensure they can achieve full sales potential of the title.

newsXpress Riverlink, like many newsXpress stores, is promoting Madison magazine with this bold window display and making the most of the offer with the free sumer tank which comes with this issue.

Making a statement like this and leveraging the free gift with the title presents an excellent opportunity to drive traffic to the newsagency in pursuit of the premium product.

newsXpress members love magazines and the wonderful traffic and incremental business they bring.

newsXpress stores have been promoting Marie Claire magazine from strategic newsXpress partner Pacific Magazines with displays in prominent positions including aisle ends and other key traffic locations in-store.

The $50 MIMCO voucher with this issue is a key driven of excellent sales … it’s a giveaway which connects beautifully with the Marie Claire reader.

newsXpress members work hard to embrace bonus opportunities like this from partner publishers.

The photo shows the display from newsXpress Ocean Grove where it has been a hit.

newsXpress stores have been promoting Cleo magazine from ACP Magazines on aisle ends and in other locations to capture the opportunity thanks to the free Seduce maxi dress – free with this issue of Cleo.

The photo shows what is left of the display at newsXpress Yarram where the promotion has been a terrific hit with customers.

newsXpress members are embracing the latest issue of the top selling Better Homes and Gardens from newsXpress strategic partner Pacific Magazines with terrific in-store displays promoting the title.

the display in the photo is from newsXpress Watergardens in Victoria, one of our corporate stores.

Sales of Better Homes and Gardens for our newsXpress newsagency marketing group group are stellar thanks wonderful support from Pacific and from newsXpress members.

newsXpress members are banking excellent financial results thanks to the support and assistance of Pacific Magazines.

newsXpress has announced to members a series of EXCLUSIVE in-store training opportunities for team members who are responsible for managing magazines.  This training will share exclusive to newsXpress intellectual property around magazines and thereby help our members to drive more rewarding commercial results from magazines.

By training the newsXpress store employees responsible for magazines rather than  the business owners we are getting vital information to the people most likely able to deliver benefits for the businesses from our IP.

It is easy for a newsagency marketing group to sprout words to make it sound appealing and another thing entirely to deliver on its promises. This in-store magazine management training by newsXpress puts words into action, it shows the newsXpress difference and, most important of all, it delivers to our members valuable knowledge with which they will sell more magazines.

newsXpress Ascot Vale has promoting Cleo magazine from ACP Magazines using this impulse purchase display unit placed in their high-traffic magazine aisle.

As a preferred supplier, newsXpress members regularly promote titles from ACP Magazines above and beyond the usual magazine display one sees in a newsagency.

The free dress with this latest issue of Cleo magazine provides an excellent opportunity to drive impulse purchases.

newsXpress stores across Australia are promoting Girlfriend magazine from strategic newsXpress partner Pacific Magazines and the FREE $2 Virgin Mobile SIM Pack which comes with the magazine.

The photo shows smart placement at newsXpress watergardens where they have the Girlfriend magazine beautifully displayed in a high traffic location plus the Virgin Mobile Broadband display unit to the side. This even better connects the Virgin Mobile brand with the Girlfriend display. This reinforces the $2 SIM pack gift which comes with this issue of the magazine.

This is another EXCLUSIVE offer for newsXpress members, adding value in terms of magazine sales as well as driving Virgin Mobile sales and recharge business.

newsXpress stores across Australia are promoting the latest issue of Better Homes and Gardens magazine from Pacific Magazines, a Strategic Partner of newsXpress.

By placement in high traffic locations including next to newspapers and at the counter, newsXpress stores are able to maximise sales.  We are also able to access extra stock in the event of a sell out – helping us to reach our full sales potential.

Better Homes and Gardens is one of the most valuable magazines we sell thanks to sales growth, shopper loyalty and promotion on the TV & radio shows.

newsXpress Gumdale has been promoting the latest issue of Better Homes and Gardens as well as the EXCLUSIVE TO NEWSXPRESS Better Homes and Gardens Recipe Collection with this display perfectly located next to the main newspaper stand. This placement ensures that more shoppers see these offers … driving excellent sales.

newsXpress Strategic Partner Pacific Magazines provided newsXpress stores with exclusive access to the recipe collection and newsXpress members have been making the most of the opportunity.

Placement is everything in retail … placement of BHG next to newspapers certainly drives sales.