Category: Magazines

newsXpress stores are ordering the new Slow Cooker cookbook to come from ACP magazines in good numbers.

Out early next month, Slow Cooker 2 looks set to leverage the success of the first Slow Cooker cookbook with which newsXpress had tremendous success. Indeed, it was newsXpress which showed ACP just what could be achieved with this title, some stores selling hundreds of copies. ACP air freighted in a special order of extra stock to keep up with the newsXpress demand.

Some newsXpress stores are taking pre-orders of this new cookbook, so that shoppers are not disappointed. The cookbook will be in newsXpress stores six weeks ahead of it hitting supermarket shelves. newsXpress is making the most of this opportunity.

newsXpress Streaky Bay in South Australia has setup a terrific display promoting the latest range of ACP cookbook titles.

This display faces shoppers as they enter the store, seeking to drive impulse purchases of the great range of food titles.

newsXpress members are enjoying wonderful sales success with the ACP cookbook range by carrying a broad selection of titles to cater to a range of foodie interests.

The display at Streaky Bay is timely as it shows the business off as to the go-to place for ACP cookbooks in Streaky Bay.

newsXpress Sarina has setup a terrific display promoting the That’s Life Scrabble promotion which is running with the magazine.

The location of the display is perfect – high traffic and ready to drive impulse purchases of That’s Life.

The display brings the Scrabble connection to life an a visually exciting way. this is vital to cutting through with shoppers and getting them to engage with the title … and purchase it.

All newsXpress members have access to these promotions from our friends at Pacific Magazines. The sales data shows that businesses engaging with these promotional opportunities achieve above average sales growth. This is great news for newsXpress members and for our publisher friends.

Kudos to the team at newsXpress Eli Waters for an innovating promotion of Australian Gourmet Traveller magazine.  With so many good displays in-store, sometimes it is a simple and personal approach which works well to get people looking at a magazine title they might usually have ignored.

The photo shows the simple, effective and award winning promotion from the Eli Waters team … more customers would know about Australian Gourmet Traveller magazine as a result.

newsXpress members are promoting Macworld magazine in a group-wide promotion a mined at refreshing interest in and sales for the popular Apple Mac related magazine title.

The publisher driven promotion includes promoting Macworld magazine in prime position and ensuring that it is seen by more shoppers in-store.

This latest issue of macworld has hit in time to ride the wave of support for the just launched iPad3 and features a cover story on this popular device.

newsXpress Ocean Grove has been promoting the current issue of Women’s Health magazine with this terrific display situated with newspapers.

The display is bold and professional, not easily missed.

newsXpress members get behind magazine opportunities and enjoy sales success as a result. We understand that a professional approach to magazines drives traffic and sales.

Women’s Health is from Pacific Magazines, a strategic partner providing access to magazine deals and excellent tools with which to promote our businesses.

newsXpress Glendale, like all newsXpress stores across Australia, is promoting the latest issue of Cosmopolitan magazine.

Everyone purchasing this latest issue of Cosmopolitan can access $100 worth of Model Co. gifts … what a wonderful gift adding value to the magazine.

As magazine specialists, newsXpress stores are committed to helping customers tap into these and many other great-value deals.

The newsXpress Glendale display, at the counter and facing shoppers, is excellent!

The excellent cash prizes promotion run by Pacific Magazines in support of its weekly titles ended yesterday and newsXpress stores have reported a wonderful sales result for the titles.  newsXpress stores embraced the opportunity with excellent displays and other promotions in-store. As well as happy shoppers winning cash prizes, newsXpress members have banked additional revenue thanks to this promotion from our friends at Pacific.

newsXpress Knox City is promoting the My Kitchen Rules Cookbook 2 with this display on a column facing shoppers as they enter the shop. This display is adjacent to the counter and is in addition to a display in-location with food magazines in the magazine department.

newsXpress stores across Australia are promoting the My Kitchen Rules Cookbook 2 with professional and engaging visual merchandising displays, connecting with the runaway success of the My Kitchen Rules TV series and ensuring that shoppers can connect at home with some of the cooking featured on the show.

Sales data from newsXpress stores shows that sales growth is achievable in the magazine space when you promote successful brands, especially brands that are successful in other mediums … like the My Kitchen Rules TV show.

newsXpress Pakenham has been promoting the latest issue of Women’s Health magazine with this excellent aisle end display which is located right near the counter.

We love how the newsXpress Pakenham visual merchandising team have used the Women’s Health marketing collateral to wrap part of the shop fixtures. This makes the display more compelling and therefore more likely to be noticed and shopped.

Women’s Health is from Pacific Magazines, a newsXpress strategic partner providing valuable commercial benefits to newsXpress members.

newsXpress stores have been promoting the TV Week One Direction ticket opportunity this past week. The photo shows the excellent display at newsXpress Pakenham. This is an excellent display making the most of the wonderful collateral from ACP Magazines and making a bold visual statement in-store with which to drive shop pen engagement. Well done to the newsXpress Pakenham team for creating this and promoting TV Week in this way.

newsXpress Maryborough has been promoting the Pacific Magazines cash giveaway with this placement of the Pacific display unit right next to the counter.

The promotion is supported with entry flyers which are given away wityh each sale – showing customers how to get in the running to win some of the cash on offer.

newsXpress has been behind this promotion from the outset, supporting it in our In Store Offers newsletter as well as through email and other campaigns.  It has proved to be a terrific hit with customers, driving excellent incremental business.

newsXpress Bairnsdale has been promoting the cash prizes on offer thanks to our friends at Pacific Magazines.

This promotion is driving magazine sales and bringing an excitement to participating newsXpress businesses – thanks to exciting displays in high-traffic locations like this one at newsXpress Bairnsdale.

This promotion has been working a treat in our retail stores in driving titles and creating exciting opportunities.

The promotion also reinforces the titles from Pacific Magazines for people working in newsXpress newsagencies.

newsXpress Bairnsdale has been promoting Women’s Health magazine from Pacific Magazines with this brilliant window display at the front of the newsagency.

By adding elements such as the bike, clothing and other items the store has made the display more appealing and visually interactive.

This terrific display is certain to drive awareness and sales of the popular magazine.

newsXpress Watergardens is promoting the opportunity to win cash prizes from Pacific Magazines with this terrific aisle end display which faces into the shopping mall at Watergardens Town Centre.

Around the opportunity to win cash are the Pacific Magazines titles connected with the promotion. This is a perfect way of engaging with the promotion, giving shoppers a reason to purchase their magazines at this shop rather than at a nearby supermarket or petrol outlet.

It is displays like this which sit at the core for excellent year on years store sales growth for newsXpress members in the magazine category. As exclusive foundation members of the Pacific Magazines Nexus program, we are well positioned to make the most of the opportunity for our members and our friends at Pacific.

newsXpress Knox City in Victoria has been promoting the Pacific Magazines $10,000 cash giveaway with this aisle end display facing onto the dance floor.

This display in the photo plus promotions with women’s weeklies titles and elsewhere in the store plus an over the counter pitch are making the promotion a key part of shopping in the newsagency.

With all newsXpress stores participating in the promotion it is easy for the whole group to get behind then opportunity – not only to help our customers tap into the $10,000 cash prize pool but to also build our databases for future marketing campaigns.

The team at newsXpress Beers Port Lincoln in South Australia has put together a creative display promoting the latest issue of The Australian Women’s Weekly.

This display connects beautifully with the tenor of this issue of The Australian Women’s Weekly. It presents the title as more than just a magazine.

newsXpress members look for ways to go above and beyond in supporting and promoting magazines AWW is an excellent title to support as it is the #1 magazine in Australia.