newsXpress members are promoting New Idea Masterclass, a wonderful new food title in newsXpress businesses now.
The photo shows the display at newsXpress Watergardens where New Idea Masterclass owns the counter. This display can also be seen by shoppers in the mall.
Promoting this as an impulse title is the best way to achieve sales – hence the value of the counter placement at newsXpress Watergardens.
“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt
That is exactly what David’s team Lisa and Danielle from newsXpress Bairnsdale have done with preferred supplier ACP WOMANS WEEKLY SLOW COOKER RECIPE MAGAZINE.
This window display attracts your customers into the store which can only mean one thing…. SALES
There are so many fantastic ideas and recipes in the magazine that you might be motivated to start cooking or maybe after seeing what newsXpress Bairnsdale have done you to will be inspired to set up your own display or even an in store cooking show.
Click on the image for a larger version of the photo.
newsXpress members has got behind the latest issue of Better Homes and Gardens magazine by promoting it with terrific displays as well as via tactical placement – as shown in the photo.
While big bold displays are important, it can often be the tactical placement of a floor display unit, like the one in the photo, next top newspapers or at the entrance to the newsagency which delivers an excellent sales lift for Better Homes and Gardens.
newsXpress recommends the placement of a floor display unit at the front of the shop or a stack of copies at the counter and or with newspapers especially Thursday through Sunday for the month. This is where Better Homes and Gardens works the best thanks to the wonderful TV show.
newsXpress newsagents are known as magazine experts for good reason.
That’s Life magazine from Pacific Magazines has been selling well in newsXpress locations thanks to the opportunity to win cash in the latest issue. The magazine is bagged so that shoppers can’t see if their copy has the cash. Once they purchase the magazine they can open it to page 19 and see if they have cash there.
This is a terrific competition. newsXpress members have been responding by co-location That’s Life – placing it prominently in the usual location for That’s Life as well as a second location … with the newspapers or at the counter.
newsXpress members embrace competitions like this as they encourage local shoppers to consider newsXpress for magazines ahead of other retailers.
newsXpress Knox City, one of our corporate stores, has been promoting the last days of the Pacific magazines WIN A CAR competition with a massive display behind the main counter and a self-serve display in front of the counter, featuring many of the titles in the promotion. The idea behind the two lavers of display is to capture attention of those who only link right in front of them as well as those who look ahead.
The WIN A CAR promotion has been a wonderful success at Knox and throughout newsXpress stores thanks to active engagement at store level among the team members responsible for magazines.
On behalf of newsXpress and pacific magazines a BIG Thank You! to everyone involved.
We hope that the sales lift and fun around the competition has been wonderful and worthwhile. We know the results for our corporate stores and it’s terrific.
newsXpress Sarina went all out promoting the start of the State of Origin series. Besides an excellent range of clothing, which sold out, they used prime counter space for promoting the Heroes of Origin from ACP Magazines.
This counter display drove incremental purchases of the magazine and subtly promoted other Origin products available from the store.
It was the clothing display which was stunning. Just inside the door and offering a range of tops in a good selection of sizes, the good people of Sarina are certainly dressed for victory.
newsXpress Gympie is promoting Slow Cooker 2 from ACP Magazines in-store with this terrific live cooking show featuring the Gympie Chef.
Click on the image to see a larger version of the photo.
Beyond the visual theatre are the smells as a tasty meal cooks through the day as part of the live display.
The real delight comes from tasting the meal which has cooked in-store throughout the day. Yum!
Talk about visual merchandising! Well done Warrick and team.
What an impressive way to showcase the launch issue of Grand Designs Australia from Universal Magazines.
newsXpress Grovedale have made a wonderful effort compiling all the necessary items and more one would need to use for DIY. That combined with all the great information in GRAND DESIGNS who wouldn’t want a copy.
A display like this gives a fresh look to customers who may not have seen this magazine before.
Keep up the good work newsXpress GROVEDALE.
Armidale magazine shoppers have an excellent range to choose from at newsXpress Carr’s Armidale. The magazine range is broad, appealing not only to top selling titles but to many special interests – serving the Armidale population professionally.
Following newsXpress magazine principles of beacon branding and co-location, newsXpress Carr’s Armidale makes the most of the newsXpress difference when it comes to magazines.
The photo shows just one small part of the magazine range, featuring Better Homes and Gardens as the hero title drawing attention to this part of the magazine department.
Well done to the newsXpress Grovedale team for their amazing display promoting the ACP Slow Cooker 2 cookbook. One day last week the display was taken to new heights with a chef in for the day cooking a delicious meal.
Complete with crystal stemware, red wine, flowers, real fine china crockery, silver cutlery and the finest of irish linen, the in-store event created a wonderful buzz. The Slow Cooker 2 recipe filled newsXpress Grovedale with delicious smells.
The launch issue of Grand Designs Australia is proving to be a hit for newsXpress members. In addition to bonus margin and delayed billing, newsXpress members are able to access additional stock to serve shopper needs and make the best return possible form the title.
At the counter, next to newspapers, with weeklies and with home and living titles … Grand Designs Australia is working everywhere. newsXpress members continue to report sales well into the on-sale.
This title looks like it will achieve an excellent sell-through … very nice.
newsXpress members are loving the WIN A CAR! promotion which is being run with strategic partner Pacific Magazines. One tittle being promoted as part of this popular campaign is Bride to be. Using the marketing collateral from pacific and simply placing a header card behind the magazine, newsXpress members are able to connect this title with the campaign which is running throughout the store. It’;s a simple way to get shoppers to take a second look at a title from a busy magazine display.
Whether it’s at the title level or overall in-store the WIN A CAR! campaign is working a treat. newsXpress members are exploring wonderful creative and tactical ways to make the most of the opportunity.
newsXpress Knox City in Victoria had success promoting Slow Cooker 2 as a Month’s Day gift with this display at the main sales counter and a promotion at the front of the store pointing into the shopping mall.
The creative team at Knox showed shoppers that this title was an ideal gift for mum this Mother’s Day. It worked especially well for last minute shoppers thanks to the sales counter placement in-store.
Slow Cooker 2 has come out at the right time with Winter around the corner and slow cooker season now cranking into action. newsXpress stores are reporting excellent sales as a result of a broad range of in-store activity.
newsXpress stores are promoting the latest issue of Men’s Fitness magazine with a free gift of a past issue of the magazine.
This special offer is designed to introduce shoppers to Men’s Fitness with bonus content in the form of a recent past issue of the title. Given the timeless nature of the articles, the free issue delivers excellent value for the same price.
Promotions include placement with newspapers, with meekly magazines and at the sales counter.
newsXpress Grovedale, like newsXpress stores around Australia, is promoting the Win a Barina Spark! competition with this bold display in a high traffic location.
Focused on titles from Pacific Magazines like That’s Life, New Idea, Who and Better Homes and Gardens, this display is all about driving sales … and driving sales it is.
We are hearing wonderful success stories from newsXpress members as they drive excellent business around this prize opportunity.
Since not all newsagents have this promotion, it’s an excellent opportunity for promoting a newsXpress point of difference with all newsXpress stores participating.
newsXpress Streaky Bay is promoting the Slow Cooker 2 cookbook from our friends at ACP Magazines with this wonderful and tasty looking display in-store which faces shoppers as they enter.
The slow cooker at the centre of the display and the food combine to bring to life the tasty slow cooker opportunity to cookbook brings. Way to go newsXpress Streaky Bay!
The Slow Cooker 2 cookbook is filled with delicious slow cooker recipes and newsXpress newsagency outlets across Australia are working to make the most of the opportunity.
newsXpress members have an EXCLUSIVE with this week’s Grazia magazine as a special tie-in for Mother’s Day.
Each copy of Grazia magazine in newsXpress newsagency outlets comes with a free cosmetic gift of eye shadow, lip gloss or nail polish.
We have timed this free and exclusive to newsXpress gift with ACP Magazines to coincide with Mother’s Day … Grazia is a perfect gift for plenty of mums and this is how newsXpress members are promoting the opportunity.
newsXpress members value magazines and the traffic they bring. we support this with the oldest and most successful loyalty program in the history of the newsagency channel. As well as the free gift with Grazia, newsXpress shoppers get a step closer to a free magazine.
newsXpress stores across Australia are giving shoppers an opportunity to win a Barina Spark car as part of a promotion with our friends at Pacific Magazines.
A couple of team members at newsXpress Bairnsdale got in on the promotion of the competition by becoming cars! What a hoot! What they have been doing is wonderful, fun and engaging. Certain to achieve sales growth for Pacific Magazines titles for the newsagency.
The embrace of the WIN A CAR competition in this way shows that they have fun at newsXpress Bairnsdale and that they are not your average newsagency.
newsXpress is thrilled to see this in-store engagement!
Engaging with consumer promotions is something newsXpress members do well … they know the sales lift which follows.
Check out the in-store support for the food and wine weekend promotion from ACP Magazines which they ran with at newsXpress Pakenham.
This stunning display brought a range of titles together under the one promotional banner, diving magazine engagement and showing the business off as the go-to outlet for food and wine related magazines.
This type of display is terrific for helping a newsagency own a category. Well done team newsXpress Pakenham!
Magazine sales continue to grow for engaged newsXpress members.
The Win a car promotion being run across newsXpress stores in partnership with Pacific Magazines is working a treat at attracting shoppers as well as driving impulse purchases – as the team at newsXpress Pakenham is finding with their counter promotion as shown in this photo. The clear and consistent collateral from Pacific helps shoppers see and understand the opportunity and thereby consider the titles which are part of the promotion.
newsXpress members are promoting this campaign out the front of their businesses, at the counter and where each of the participating titles is located. … and on their person as another post today shows.
The result – excellent sales growth, way above the industry average.