newsXpress Beechworth is enjoying good sales again this year with their value-packed $20 Father’s Day lottery gift packs.
In each pack Dad gets three lottery tickets, some scratchies and three chocolate bars.
Pitched at the counter, these gift packs are an easy sale with a Father’s Day card to the shopper who is yet to choose the gift for Dad. They are a great basket builder!
Gina at newsXpress Bairnsdale has recorded her voice in a Hallmark storybook and put it on display to show off how these books work. This is a brilliant idea and shows the real benefits of the Hallmark storybooks.
When you open the first page of the book you hear Gina say ‘This is to my darling nephew Jackson I hope you enjoy your book’ (or something to that effect). Gina says it with feeling and love and you could just imagine how happy the child would be to hear a family member read the book out to them. Gina’s voice does a lot more to sell this book than the display could ever do. What a brilliant idea!
newsXpress Browns Plains is proudly promoting the entertaining and innovative Hallmark recordable children’s books.
Grandparents, parents, aunts and uncles all have an opportunity to create a truly unique gift of their loved one thanks to these innovative products.
newsXpress is 100% behind the Hallmark storybooks and has encouraged members to run with them. newsXpress Browns Plains was one of the first to take up the offer and is proudly displaying them in a high traffic location.
Sally Murphy at newsXpress Emerald was so inspired after viewing the great dispalys made by newsXpress members, especially the Master Chef one featured in this blog here, that she went out and created a spectacular exhibit of her own!
To promote this month’s issue of Better Homes & Gardens wiht the bonus Chook Book, Sally and team have set a dining table and decorated it wiht chicken statues, and comically some rubber chickens on the plates. In-Store theatre is an important part of the retail business, and being able to creatively and imaginatively express yourself within your merchandise displays is a great step towards success. The gauntlet has now been thrown down to other newsXpress members to outdo each other’s displays.
Always innovators and upholding an exceptional standard of merchandising, newsXpress Kin Kora have again set the bar high with their 2010 Mother’s Day promotion.
Sarah and her team have introduced the double sided Mother’s Day card stand and gift idea table onto the dance floor at the icon of their store to maximise passing traffic, impulse sales and add on purchases. The photo to the left shows another ‘Gift Idea’ table featuring Ernest Hillier product and store created hampers at various price points to suit every taste.
The table is dressed with the elegant newsXpress A1 landscape posters drawing further attention to the event.
Two of our team last Saturday completed a grueling seven day trip from cairns down, visiting with newsXpress members in scheduled sessions on strategies for building the business and presenting a better retail story. This face to face contact, even for remote newsagents, is a key point of difference delivered by newsXpress to its members.
Newsagents can almost bank the results of these practical visits through increased sales, better processes and more a more motivated team. from Visual merchandising advice to better buying to handling staff issues, our members have access to professional advice in-store to help build a healthier business.
In addition to the benefits delivered through training and practical in-store work, there is a tremendous benefit from sharing stories from other newsagencies along the way. The sharing of these stories is an important function of our on the road team – connecting newsagents who, usually for distance, are not able to get out of their businesses.
We think this contact and the sharing of business success stories is another reason newsXpress newsagents are more up-beat and proactive.
newsXpress Bairnsdale proprietors David and Gina Brakey have left no stone unturned in their pursuit of advertising their newsXpress store opening. In a competitive market with several newsagents in a small town, the team at Bairnsdale stand proudly on a pedestal by their pro-active and enthusiastic approach.
Already embracing HOT ink! and developing an innovative signage solution for their display, they have also commissioned this enterprising newspaper advertisement and radio ad: 3380-newsxpress-aug11.mp3
Newsagents relying on “old money revenue” streams may be experiencing a sharp decline in sales as consumer confidence dips.
Proprietors within the group continue to come forward with amazing stories.
“I am about to break out our Ink and technology sales from Stationery as it is growing so fast”
“Ink & Technology will be my number 1 dept soon exceeding greeting card sales”
“Technology products which are mostly ink now represent 40% of my stationery sales”
“The advertising is what is bringing new people through my door”
“Customers can’t believe we are more competitive than the bigger stores”
“With everything done for me, all I have to do is order the stock put it on the shelf and concentrate on serving my customers, how easy is that?”
“HOT ink! Has helped restore my faith in my newsagency”
Manni Ribeiro is an enthusiastic newsXpress proprietor. Eumundi is a small market and to excel in a retail business you need to show energy, a point of difference and an ability to adapt to changing needs and tastes.
The following photos show Manni’s store with three concurrent promotions. While some might say this can detract from each event, others will point out that he is trying to maximise exposure and interest in three very different categories. This can not only generate new sales but also encourage multiple purchases across his entire range.
Photos depict the following promotions:
The new newsXpress store at Crows Nest in Sydney is full of new innovation.
It’s worth traveling to, so you can check it out with plenty of new money revenue products on hand. In its first week of trading sales are very strong with new products introduced doing particularly.
Features include: HOT ink!, gifts built into magazine tierage, full face card area, large gift assortments, and an excellent use of space.
With some more refinement, everything should be completed by the end of the month.
In an exclusive partnership with 3M, the internationally renowned world-wide brand, newsXpress will be rolling out nationally the 3M Innovation Center. In working with 3M, the newsXpress merchandise team has negotiated an exclusive package for the newsXpress national network of stores. Having trialled the planogram at seven stores it was given a huge tick of approval by the participating proprietors, because of the awesome sales.
The partnership involves:
Another stellar example of newsXpress providing its network with the very best, and working with national brands.
Its amazing what you can learn from your proprietors. Mike Caffery from newsXpress Albany Creek talks about new money versus old money, a phrase that newsXpress has adopted and which is now it has now turned into a strategy which we are relentlessly pursuing. Have a look at what a difference some clever merchandising has made at newsXpress Wagga Wagga. Yes they still sell newspapers but have been located in a part area of the store.
