Innovation | newsXpress Blog

Perfect time for selling the newsXpress phonecard

Easter is a perfect time for selling the newsXpress phonecard. It is a time when families, loved ones and friends who have distance between them reconnect and catch up. The newsXpress phonecard can be used for calls within Australia as well as overseas.

It is a perfect Easter gift … the gift of happy conversation.

Indeed, the newsXpress phonecard is the perfect gift all year round – as well as the perfect treat for yourself.

Untimed local calls for just 25 cents makes it easy for people to connect for good-value conversation.

newsXpress is proud to have the newsXpress phonecard as part of our offer in newsXpress locations right across the country.

newsXpress gives local shoppers opportunities to save when they shop at newsXpress.

Places Filling for May Mini Conferences

Places are filling for the newsXpress May Mini-Conferences as members look forward to excellent supplier deals, valuable networking and good value presentations. newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Location TBA

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Selling The Sticker Family at the counter

Sales of The Sticker Family range continue to grow through the newsXpress group. Right across the country newsXpress members are reporting excellent numbers for the first quarter off the year.

One way newsXpress stores are boosting sales of The Sticker Family is through the placement of a mat at the counter as shown in the photo. Shoppers see the pull up banner out the front of the store and are reminded of this when they come to the counter. being laminated, customers can circle, with a whiteboard market, the stickers they want. It becomes a shopping list.

We are seeing newsXpress locations sell 300 stickers a week and more by engaging with the recommended newsXpress tactics for The Sticker Family.

A useful ratio we are using is that sales of these stickers can be equal to 50% of greeting card sales. The key to achieving this is relentless focus on the newsXpress tactics for the range. newsXpress members should talk with their newsXpress Business Development Manager for a refresher of these tactics.

We are flattered that others have followed us into our campaign for The Sticker Family. The newsXpress difference is our tactics which are driving sales success … helping newsXpress members bank more margin dollars.

Selling My Kitchen Rules at the counter

newsXpress Castle Towers, like many newsXpress members, is getting behind the launch of My Kitchen Rules The Cookbook with this tactical placement of the title at the lottery counter. Adding a cookbook purchase to the purchase of lottery product is valuable.

The simple counter placement is another example of the newsXpress attention to detail with its multi-faceted approach to magazines, leveraging popular titles like MKR for excellent basket building business.

Berocca sales fire at Riverlink

Sales of the new Berocca product offer are firing at newsXpress Riverlink in Queensland.

The fridge (provided free by the supplier) is in an excellent location to drive impulse purchases … and to leverage the teerrific TV campaign currently playing promoting Berocca.

newsXpress got in early with the Berocca opportunity and delivered to members an innovative and commercially valuable impulse purchase opportunity outside the usual product range offered to newsagents.

This Berocca offer is another example of valuable newsXpress innovation in action … helping newsXpress members bank more dollars by embracing innovative opportunities.

By offering a product which is being well promoted on TV, we attach out businesses to the considerable TV ad spend in pursuit of a great win win.

Royal Wedding innovation at Redcliffe

newsXpress Redcliffe is promoting pre-orders of the 2012 Royal Wedding calendar with this tactical placement at the sales counter. Using the newsXpress provided collateral, the counter unit makes it easy for customers to order the calendar and ensure that their copy is available when socks come in later this year. With no other retailer currently playing in this space, the pre-order is an excellent example of commercially valuable innovation from newsXpress, driving a more efficient shopping basket.

newsXpress Seymour Promotes Berocca with Newspapers

newsXpress Seymour has a small fridge of Berocca product placed above newspapers as part of a campaign to drive sales efficiency from newspaper sales.

A terrific impulse purchase by tradies picking up a newspaper and a welcome lift for weekend shoppers who may have had a rough night, the placement of the Berocca fridge at newsXpress Seymour is tactical … very smart.

The fridge was provided free as part of the offer negotiated by newsXpress for the introduction of the Berocca range through our stores. This was in addition to bonus stock. All in all a very lucrative deal for newsXpress members to get into an excellent impulse purchase products.

Lovatts Newsagent of the Month: newsXpress Gympie

Congratulations to Warrick Hosking of newsXpress Gympie for being Lovatts Newsagent of the Month.

Warrick runs an impressive business in one of the most competitive newsagency marketplaces in Australia. He does this by having fun, embracing change and engaging creatively with the products he sells.

Well done Warrick!

Party Time at newsXpress Toorak

newsXpress Toorak is promoting their expanded Party range with this simple yet effective window display facing busy Toorak Road in Melbourne. The display is driving a solid spike in sales involving party goods including their expanded range of helium filled balloons. The expanded party range has been sourced through a newsXpress preferred supplier. In addition to excellent terms, newsXpress members have access to world renowned expertise in the party goods space … expertise which is helping newsXpress members, like newsXpress Toorak, to make the most of the party opportunity.

Customers Love the New Hallmark Gift Trimmings

Customers at newsXpress Knox love the new Hallmark Gift Trimmings. Situated in a wonderful hang sell display in the giftwrap department, these new trimmings are bright and beautiful. They act as a magnet, drawing customers who want something extra to with which to dress up a gift package.

newsXpress stores across Australia are embracing the opportunity presented by these new trimmings. They are a new and unique product, bright in appearance, attractively prices and easy to display. They are a perfect way to show the innovation i the business when it comes to packaging products.

Covering a range of gift giving occasions, these peel and stick trimmings can be used easily to dress up a bag, wrapped gift or even an envelope. The bring a brightness and texture to the gift which can make it stand out on a table of gifts.

Hallmark is the strategic partner of newsXpress. It is through this relationship that newsXpress members have access to special pricing and ranging.

The Sticker Family on Show at newsXpress Pakenham

newsXpress Pakenham is showing of the My Family Sticker range from The Sticker Family with the placement of the pull up banner showing off the whole range just inside the entrance to the newsagency.

Mirroring the experience across the newsXpress network, good margin sales of The Sticker Family range are strong at Pakenham. The range is a perfect basket builder for a newsXpress type of business.

This is the best placement of the pull up banner. newsXpress members are reporting that placement of the banner near the entrance drives sales. the further back into the store the placement of the banner the lower the ratio of sales to shop traffic.

The newsXpress merchandise team has led many newsXpress members into this innovative range and delivered access to a wonderful profit boost as a result

The newsXpress approach demonstrates the value of a great deal as well as the right strategies to help newsXpress members make the maximum amount of money possible from the deal.

Personalising The Sticker Family offer at leongatha

newsXpress Leongatha has come up with a way of sharing The Sticker Family range in a personal and understandable way with this board showing a family photo and the associated stickers.

This is a clever and appealing way to introduce the opportunity of the Sticker Family to shoppers. It also further humanises and personalises the business in a wonderful way.

The Sticker family range is proving to be a huge hit right across the newsXpress network. As the first newsagency marketing (and franchise) group to take on the opportunity the fine work of our merchandise team is paying off not only with sales but also with others trying to copy what we have achieved. In addition to negotiating a great deal, we continue to provide newsXpress members with information, guidance and help on driving The Sticker Family to achieve the maximum potential.

My Family stickers from The Sticker family a hit at Toorak

newsXpress Toorak is promoting the My Family sticker range from The Sticker Family with this display in store, facing customers as they enter the business. The Sticker Family range is a popular new product offered through the newsXpress retail channel right across Australia … delivering tremendous success. Some newsXpress stores are reporting $1,000 in sales a week – excellent value for a new category of products for a newsagency.

Toorak residents, like others across Australia, are having fun identifying their families using these stickers on the rear windows of cars – there are stickers for all situations.

Full Optus range now available in Yarram

newsXpress Yarram in Victoria has introduced an Optus store within a store, continuing a project launched by newsXpress last year. Developed with newsXpress preferred supplier Jenlist as well as with Optus, newsXpress Yarram has brought to Yarram and the surrounding district a full range of Optus products and services, a much needed fillip for the local community.

Created to strict guidelines established and monitored by Optus, the Optus store located inside newsXpress Yarram is a demonstration of real innovation for the newsagency channel, innovation supported and driven by newsXpress.

newsXpress is proud to be leading the newsagency channel on this communications opportunity.

There are plenty of people complaining about challenges facing newsagents yet few investing time and money in helping newsagents find a bright new future. newsXpress prefers to invest in the future rather than dwelling on the past.

Easter takes off at Knox City

newsXpress Knox has created several Easter displays including the store of store display shown in the photo. Promoting a range of plush, Easter eggs, easter cards and other gifts from newsXpress preferred suppliers, the Easter range at Knox is already attracting traffic from the shopping mall and driving good sales. The team at Knox has been careful to develop an Easter offer which appeals across generations.

newsXpress offered a broad range of Easter products to members last year. Many were offered on terms which were more competitive than the terms available to other newsagents. This is a valuable newsXpress difference – delivering access to sought after products at better prices than other newsagents with the same products.

By offering products from a range of suppliers, newsXpress has helped its members offer a depth of range for Easter and thereby more easily compete with bigger retailers.

We have seen Easter sales grow in newsXpress stores over the years … thanks to our product and marketing support.

My Family stickers from The Sticker Family a success at Ballarat

newsXpress Ballarat is using a multi-faceted approach to promoting the My Family stickers from The Sticker Family – with terrific success. In addition to a strategically placed window display drawing customers in, they are promoting the range at the service desk – with a sign as well as a mat placed on the counter. Engaging with customers in a number of ways is helping them maximise the opportunity from this excellent margin product.

newsXpress is leading the newsagency channel on this excellent new category product. Our success has been so good that another group have been scrambling to access the range of its stores. Imitation is the best form of flatter, or so they say.

Ink on offer at newsXpress Jimboomba

newsXpress Jimboomba has introduced the HOT ink! range as part of their further expansion of the product mix in the business. Focused on rspected brands and displayed using newsXpress provided shelf talkers, the HOT ink! range makes for a nice behind the counter presentation in the newsagency. They are supporting the ink range with flyers being sent to homer surrounding the centre.

Ink Sale Growth at newsXpress Maryborough

newsXpress Maryborough is recording excellent growth in ink sales thanks to the latest HOT ink! promotion launched at the start of the month. Customers are coming in with the flyer, seeking out the excellent deals on offer.

This latest HOT ink! flyer continues the leadership of the newsXpress retail network for ink. We are supporting quality national brands with professional and success driving marketing.

In addition to excellent prices for ink, our newsXpress team of stores provide excellent customer service.

Our stores are banking excellent margin dollars thanks to the negotiation skills of our merchandise team. We ensure that we help our members make the maximum margin possible. Too often we see national buyers keep margin for themselves.

HIT ink! at newsXpress is a real winner. The success at newsXpress Maryborough is an excellent example.

New Hallmark Gift Trim at Hit at Melton

newsXpress Melton is reporting excellent sales of the new range of peel and stick gift trims from Hallmark cards. This innovative product stands out and is delivering excellent incremental to the card and gift shopper. The trims are ideas for taking a gift bag or package to a new level. There are bright and attractive trims for a range of occasions.

newsXpress stores have been offered access to the rim as part of our Hallmark preferred supplier relationship. We are thrilled to have access to the range.

The babies are back at newsXpress Riverlink

newsXpress Riverlink has announced that they have more of the Tamaar babies in stock with this great window display. From one of our newsXpress preferred suppliers, these dolls are hit right across out group. First introduced last year and then promoted in our Christmas catalogue, some newsXpress stores are bringing the dolls back due to customer demand — like at newsXpress Riverlink.

These dolls are another newsXpress preferred supplier success story. We negotiated an excellent deal for our members and gained access to a highly popular product.

Great display newsXpress Riverlink!