Category: Halloween

Halloween party goods, dress-up costumes and other Halloween themed products are on show at newsXpress Ascot Vale in Victoria in a terrific in-store display.

From the witch flying between the posters to the bright products on the display units, this is truly great visual merchandising – the photo does not do the in-store display justice.

Walking into newsXpress Ascot Vale, you know you are in a shop where everyone is having fun, not just with Halloween but with general business.  This is retail excellence on show.

From our newsXpress national merchandise team to our on the road Business Development Managers to newsXpress store owners and team members, everyone is working well together to drive an excellent Halloween season.  The photos in this series, including this one from Ascot vale, show what team work can achieve.

The halloween display inside the entrance to newsXpress Harbour Town in Queensland is bold, bright and fun.  The display shows off the newsXpress sourced products and creates a ‘vibe’ at the front of the store which is ertain to help drive other sales.

The harbour Town team has done a terrific job creating this display and giving customers such a good shopping experience.

newsXpress is pleased to see so many newsXpress members embracing Halloween and enjoying the commercial and social opportunity.

newsXpress Pakenham has a terrific Halloween display fronting the busy Main Street.  This display draws customers in.

Once inside the shop, customers are presented a wide variety of excellent (good margin) Halloween product.  The displays give the shop a great vibe and this translates into good business – not only of Halloween product but other products too.

newsXpress members know that retail is all about theatre.  Halloween is a great season to show off embrace the newsXpress point of difference.

The team at newsXpress Forest Hill in Victoria has created a stunning window display full of Halloween product from masks to costumes to cobwebs and delicious chocolates.  facing out into the mall, the Halloween display is drawing in customers and generating some excellent sales – proving that even with an older demographic as they have at Forest Hill,  Halloween works well.

newsXpress ‘owns’ Halloween in the newsagency channel.  The fresh marketing collateral provided free to members and the excellent product helps stores create bright displays and tell a great Halloween story.

Halloween is on show at newsXpress Goulburn with a range of products from the newsXpress suppliers and use of our Halloween marketing collateral.  This is a reasonably new season for Goulburn – but one with which they are embracing and enjoying.

The Halloween product on display at the front of the shop, facing the mall, draws new shoppers into newsXpress Goulburn.  This traffic boost is one reason newsXpress is so strong in embracing Halloween.

As newsXpress says on the collateral provided free to members: Scary can be fun!

Gina from newsXpress Bairnsdale has created a great display promoting Halloween products in-store.  It is in-store theatre like this which excites customers and makes the shop a bright and happy place.  This type of display is key to driving sales.

From the newsXpress provided marketing collateral on the back wall to the hanging skeleton to the bright orange pumpkins, this display looks great.  newsXpress Bairnsdale can be proud!

newsXpress has been driving Halloween opportunities for members for years. 2010 looks like it will be the best year yet!

Corporately, we are thrilled with the engagement from members.  Right across the country, we have newsXpress locations presenting a professional range of product in an exciting and fun way and driving great sales.

The fun of Halloween has been embraced by the team at newsXpress Seymour where ther have a wall full of Halloween product – which is seeling well already.  The product range and the free newsXpress marketing collateral, tells a great story about this fun season.  The bright display sets is a beacon in the shop and provides visual excitement noticed by the customers.

The team at newsXpress Scotts Lismore confront customers with a range of fun products the moment they step into the shop on Woodlark Street Lismore.  From witches hats to pitchforks to other costumes, newsXpress Scotts Lismore is showing how to have fun with Halloween.  They love leveraging newspaper and magazine traffic into a good margin Halloween sale.  Their bottom line benefit is the newsXpress difference on show.

You can’t browse magazine at newsXpress Eli Waters without passing their stunning Halloween display.  On show is a range of fun products with which to enjoy Halloween.  This connects with the newsXpress theme of having fun with the Halloween season.  A great Halloween display brings fun to the shop and drives sales in other departments.  Just the team at newsXpress Eli Waters.

The team at newsXpress Glendale has embraced Halloween right at the front of their store with a great display of Halloween product, appropriately dressed for this fun season.  The display is capped with some of the A2 posters newsXpress has provided to members for dressing the display and connecting with the fun of Halloween.  The best place to celebrate Halloween in the Glendale region in NSW is newsXpress Glendale.

newsXpress has provided members with fresh Halloween marketing collateral.  These double sided A2 posters tap into the fun of the Halloween season.  This collateral will be used by our members to promote Halloween product displays including party goods, costumes, cards, gifts, magazines, calendars and Halloween party cookbooks.

newsXpress has Halloween covered.  From small country town newsXpress member businesses through to large shopping centre locations, newsXpress is the best place to shop for Halloween fun this year.  We have an excellent range of fun merchandise at terrific prices.

newsXpress has built Halloween from a small campaign five years ago into a major season which drives traffic and delivers excellent sales with a healthy, above average for a newsagency, margin.

Most important is the fun of Halloween.  The new newsXpress marketing collateral taps into this and helps newsXpress members and their teams let their hair down and have a good time in business.

This material has been provided free to all newsXpress members.

newsXpress this week sent out a range of offers for Halloween 2009.

Designed to create a fun shopping environment and drive good sales, the products include fun Halloween party items through to higher end Halloween gifts.

By pitching the various product offers to our members now, in May, we are providing plenty of time for planning in-store theatre and local events around this growing season.

In our recent round of member meetings we shared details of the commercial value of Halloween 2008.  2009 will be even better for newsXpress members who embrace this optional marketing opportunity.