The team at newsXpress Redcliffe has created a terrific display promoting Halloween products. From costumes to party supplies to fun toys, the Halloween range is well displayed and certain to drive good sales. The display is an excellent example of great visual merchandising enticing shoppers to the store.
Hanging from the ceiling behind the display is the exclusive newsXpress Halloween collateral.
In the front window and hangling above the counter at newsXpress Whittlesea is an excellent selection of entries in the Halloween colouring competition. Achieving this many entries so early shows the value of a strong local community connection for newsXpress Whittlesea. Well done to everyone involved! The store has an excellent display of Halloween products as well as some events planned to drive further interest in the season.
On Saturday, with the AFL Grand Final in full swing, the team at newsXpress Knox took down the behind the counter Grand Final display and replaced with this terrific Halloween display. While Halloween is promoted on the dance floor, this display is designed to drive counter impulse purchases. The same approach hs worked a treat for partworks and the AFL Grand Final last week.
With the Grand Final a draw the Halloween display has been taken down and our impulse purchase display for the Grand Final put back up.
newsagency marketing group newsXpress is exclusively offering a Halloween voice changer sourced through Hallmark in the United States. The voice changer offers a range of voices which are certain to add to fun this Halloween. What makes this product more exciting is the innovative pricing. The voice changer is priced at $14.95. Customers buying three Hallmark cards can buy the voice changer for just $9.95.
Many newsXpress stores have the voice changer as a centrepiece of the Halloween display because it is an exclusive to newsXpress product.
Early indications are that Halloween 2010 will be bigger and better than Halloween 2009.
newsXpress last week provided all stores in the group with details and materials for local Halloween colouring competitions.
Designed to help build community and local group engagement in this fun season, newsXpress stores are already reporting strong interest with some entries already received.
The colouring competition is part of a range of engagement opportunities for newsXpress members to drive a great halloween season.
Halloween has been out at newsXpress Knox since late last week and sales are going very well. from trick or treat baskets to witches hats to scary face masks, the shoppers at Knox City are enjoying having a store which embraces the Halloween season. The Halloween display faces into the mall as a key crowd puller for the store.
newsXpress Riverlink started promoting Halloween last week with this promotional window display in advance of stock going sale over the next week.
A centrepiece in the window is a large spider which was provided by one of the newsXpress preferred suppliers for just this type of high profile display.
NewsXpress Riverlink customers are excited, and scared (in a good way), for this year’s Halloween season.
The newsXpress marketing team is putting the finishing touches to our 2010 Halloween collateral around the theme of SCARY CAN BE FUN. Colour double sided A1 posters will be provided to newsXpress members free of charge.
newsXpress pioneered the Halloween season in the newsagency channel years ago and continues to lead this excellent commercial opportunity today. This year, we see new and exclusive products, great deals from preferred suppliers and fresh new marketing collateral.
Halloween 2010 is set to be SCARY, FUN and PROFITABLE for newsXpress members.
It may only be August but Halloween is fast approaching. For the best Halloween ideas, fun products, broomsticks, witches hats, fake blood and other ghouly Halloween products then your closest newsXpress store is the place to go.
Smart newsXpress stores have ordered up big for Halloween 2010. Get in early and make sure you don’t miss what you need for a fun Halloween 2010.
For the home or for yourself, the newsXpress Halloween range is set to help you have a fun time this season.
Shop for Halloween at newsXpress where SCARY IS FUN.
newsXpres Seymour got into the Halloween spirit yesterday with staff wearing masks at their lottery counter. These costumes and the Halloween display elsewhere in the store created a terrific atmosphere for the business. This is part of what Halloween is about, having fun. At newsXpress Seymour they certainly did that … and they may have scared a couple of customers along the way.
newsXpress Salamander Bay put on an excellent Halloween show right up to the last minute with an excellent range of costumes, party goods and other items for shoppers wanting to embrace the fun of Halloween this year.
Beyond the good margin Halloween sales opportunity, the display at newsXpress Salamander Bay brought that extra bit of fun into the newsagency and this flows onto sales in other departments. Retail is theatre after-all.
newsXpress has shown that Scary can be fun with its fresh approach to Halloween this year. newsXpress stores across Australia have been places of fun and good business over the last few weeks and this past week especially as we drew closer to the big night – TONIGHT! We have made newsXpress stores destination stores for Halloween. Customers love this, newsXpress retail employees love this and newsXpress retailers love this!
Our Halloween strategy has proved again this year to draw new traffic and extend the shopping basket – with good margin product. This is a great commercial story for newsXpress stores.
Tonight, if you hit the streets for some trick or treat fun or if you head off to a Halloween party, have fun (because Scary can be fun), stay safe and think about newsXpress – we’re your Halloween destination. Boo!
The team at newsXpress Wetherill Park created a stunning display for their first ever engagement with the Halloween season. The display went up in September and they have sold out of everything, in advance of the big day.
This is an excellent example of using a newsXpress initiative to drive traffic and sales around a good margin story thanks to newsXpress preferred supplier relationships. newsXpress brings all the elements of a successful campaign together for local action at the store level.
The execution by the team at newsXpress Wetherill Park has been excellent and the results rewarding.
Not really witches, not at all! Amanda kindly agreed to model the purple witches’ hat – part of the Halloween range at newsXpress Laidley. Amanda is all smiles standing next to a great display of Halloween product which has been selling well as we approach the big day this Saturday.
newsXpress Laidley has embraced Halloween and represented newsXpress well with thes popular and profitable season. The know how enjoyable the season can be and the word of mouth value for the business by embracing it.
The newsXpress and Tattersalls Halloween marketing collateral work well together in-store – promoting dreams and fun for Halloween this Saturday, October 31. By connecting newsXpress and Tattersalls in this way, newsXpress locations with Tattersalls are able to gain additional valuable leverage for their Halloween related sales. Halloween 2009 is a great example of the newsXpress difference at work for our members.
newsXpress Young is having fun with a good range of scary products for Halloween this year. Supported by the newsXpress Halloween collateral, this is a new opportunity for the business.
Situated on the Olympic Highway in the South West Slopes of NSW, Young is a great place to visit and offers something for everyone. It attracts many tourists. The Halloween offer will appeal to families travelling through as well as locals looking to have a bit of fun this Saturday night.
Halloween is big business at newsXpress Castle Towers, showing that this party season can be a lot of fun and good for business in a large shopping centre based newsagency. The newsXpress Castle Towers team has a broad range of Halloween products from the small to large. They have an excellent range for a Halloween party together and for those planning to walk the streets on a trick or treat mission.
The placement of Halloween near cards at Castle Towers is ideal in that it helps drive add-on greeeting card sales to the Halloween shopper.
newsXpress Eumundi is bringing Halloween fun newsXpress style to beautiful Eumundi with a good range of Halloween party products and other items.
Even though we are in the last week of the Halloween season, the team at Eumundi has been able to display plenty of fun products and show that Scary can be fun.
The team at newsXpress Forest Hill moved Halloween to the main thoroughfare entrance to the shop as part of their plan to combat store blindness and to better connect with the Lotto October 31 superdraw. This was always part of the plan. Halloween started in the window three weeks ago as it did last year. Moving key seasons in this way is part of the newsXpress strategy of embracing change and keeping the retail offer fresh. The time involved is rewarded with sales growth. newsXpress Business Development Managers pitch the value of change in their regular store visits.
Belinda and the team at newsXpress Riverlink are scaring up a storm with their Halloween range. Besides the display in the photo they have a terrific display using cobwebs and our newsXpress collateral at the entrance to the store.
The range at newsXpress Riverlink makes them the go-to store in the area for Halloween and this will drive excellent word of mouth business. The newsXpress merchandise team has helped drive this by sourcing excellent, competitively priced, Halloween product for this year’s season.