Category: Halloween

newsXpress Mortdale has refreshed their Halloween offer, showing the importance of constant change for seasonal offers.  Facing customers as they enter the store, the popular Halloween range is delivering good results for then business.  The various Halloween displays are capped by newsXpress marketing collateral.

newsXpress Pakenham is using the newsXpress candylane approach to selling some of their Halloween products right in front of the counter.  This is an excellent impulse purchase strategy which will maximise the Halloween success.  The candylane itself brings structure to counter traffic flow – vital in any busy newsagency.  Click on the image to see a larger version of this photo.

newsXpress Cooma has Halloween promoted on an aisle end, facing customers as they enter the store.  Attention is drawn to the offer with two of the newsXpress Halloween posters hanging above the display. Anyone living in Cooma and wanting to have some fun this Halloween should get to newsXpress Cooma before they sell out.

newsXpress Pakenham is promoting Halloween in their Main Street window.  On the left is a display of Halloween products which is available in-store and on the right is the Halloween mirror, a real feature product for the 2010 Halloween season. Click here to see the mirror in action.  newsXpress Pakenham is using the window display to attract people passing by to stop and shop their Halloween range.

Halloween attracts younger shoppers and there are plenty of other products in a newsXpress store to satisfy these younger shoppers.

Click in the image for a larger version.

newsXpress Beechworth is embracing Halloween for the first time with this terrific display in the middle of the high-traffic dance floor.  From the newsXpress Halloween marketing collateral to the great range of product on offer, Beechworth is set for some Halloween fun.

As with all newsXpress stores embracing Halloween, the newsXpress national merchandise team has sourced a broad range of products from the regular Halloween offer through to some exclusive lines – all good margin yet at competitive prices. We have backed this up with excellent in-store collateral and out of store marketing.

Well done to Beechworth for embracing Halloween. We want to see photos of the staff costumes as we get closer to the big day!

Fun is front and centre in the Halloween display at newsXpress Ivanhoe in Melbourne.  Occupying two large display units on the dance floor, the Halloween range is easily seen by newspaper, greeting card and magazine customers.  There is plenty of retail theatre with the display and this is bound to drive a good sales result.  Ivanhoe residents are set for a great Halloween this year thanks to the effort and creativity from newsXpress Ivanhoe.

Click on the image to see a larger version of the photo.

newsXpress Orange has an excellent Halloween display on offer from the front of the store, pointing into the shopping mall.  With the exclusive newsXpress Halloween collateral hanging from the ceiling and drawing attention to the season to the tables packed with Halloween products, newsXpress Orange is set for an excellent Halloween season.  Click on the image to see a larger version of the photo.

newsXpress Woden has Halloween setup on the dance floor, in a perfect high traffic location from which to drive impulse purchases.  Customers heading into the store for greeting cards, magazines, newspapers and stationery pass right by this display without a need divert from their track.  Stacked from the floor up, the display offers a good range of Halloween product.

The team at newsXpress Knox have created a cave feel behind the counter with the third version of this impulse Halloween display.  With the newsXpress poster as a centrepiece, the display is working a treat and generating good halloween business for the store.

Click on the image for a larger version.

newsXpress Knox has relocated Halloween to present the season in a couple of locations in-store.  This small display in the photo is facing into the mall, promoting the season to people who may not usually shop at newsXpress Knox.  Capped with newsXpress Halloween marketing collateral and featuring key fun items from the season, this display is a key reason for excellent sales already for the season.

Halloween products from newsXpress preferred suppliers are on display on the dance floor of newsXpress Yarram in a good high traffic location in the business.  Sales have been good as the folks of yarram have been buying up for the October 31 fun.

Click on the image to see a larger version of this display.

The team at newsXpress Leongatha has positioned their Halloween range between Darrell Lea and their busy card department.  This is prime position in their busy store.  Customers entering the store see the terrific display which faces the main lottery counter.  Click on the image to see a larger version of the photo.

newsXpress Sunbury is tracking excellent business from its front window Halloween display. As they note of their Facebook page: Halloween is near…it’s frightfully busy, dangerously fun, and we won’t cope with a skeleton staff.  Using Facebook as well as traditional marketing to promote Halloween reinforces another point of difference in newsXpress stores for this valuable and enjoyable season.

If you live or shop in Sunbury, get the newsXpress Sunbury and have yourself a scary and fun time with Halloween.

newsXpress Mortdale has Halloween in a couple of locations in-store, leveraging the season for all it is worth.  This co-location approach makes good use of the available space and the commercial outcome from the stock and space investment.  Given the browsing approach of shoppers, it provides multiple opportunities to convert to Halloween sales.

Halloween lifts the retail store, bringing fun to the browsing experience.  This is one of the reasons we got behind the season years ago.

newsXpress Macarthur is another newsXpress store reporting good sales from Halloween this year.  Their window display is attracting customer into the store.  Once inside, there is a good range of scary and fun product from which to choose.

Many newsXpress stores are reporting the need to order additional product following strong early sales.  Halloween is proving to be a longer season than some other newsagency seasons.

This is the first time newsXpress Macarthur has done Halloween and while it is early days customers appear to be loving the new category.

newsXpress Caboolture has their terrific Halloween product offer facing customers as they enter the store.  They have a good range of fun products for trick or treating as well as Halloween parties at home.

It is this kind of display which sets newsXpress Caboolture apart from the traditional newsagency and reflects another piece of the newsXpress difference.  We are thrilled that newsXpress members like newsXpress Caboolture embrace opportunities like Halloween and embrace the opportunity of change.

With three weeks to go, Halloween is hotting up and generating some good sales.

newsXpress Watergardens is promoting Halloween at several locations in-store.  This display in the photo, click on the image for a larger version, is being promoted in a table which is facing into the main mall.  This table is drawing tremendous attention because of the unique, top shelf, mix of items on sale – they go beyond what shoppers will see in most stores playing in the Halloween space.

As so many other newsXpress members are reporting, Halloween is going off early this year.   New traffic, good margin, excellent sales … a great retail story.