newsXpress Kin Kora are always one of the first to share their great merchandising standards and ideas with the rest of the network and the current care & Friendship Promotion is no exception.
Proprietors Sarah and Ian have been able to convey the promotion excitement to their key team members who have enthusiastically outlined the event to all customers especially trying to upsell product when one qualifying purchase has been made.
The new newsXpress store at Crows Nest in Sydney is full of new innovation.
It’s worth traveling to, so you can check it out with plenty of new money revenue products on hand. In its first week of trading sales are very strong with new products introduced doing particularly.
Features include: HOT ink!, gifts built into magazine tierage, full face card area, large gift assortments, and an excellent use of space.
With some more refinement, everything should be completed by the end of the month.
The team at newsXpress Seymour led by Vaughan Lawrence who also own newsXpress Beechworth have just finished stage one of their rebrand to newsXpress. They have completely rearranged the shop putting in Hallmark cards and bringing the cards to the front of the store and bringing huge growth in greeting card sales, Hot Ink! has taken off nicley, installed the Canson Creative center and the cardboard range and culled old money ranges area to fit in a whole lot of new money products. In the next 12-18 months the store will undergo a complete re-fit.
A few years ago Terry Augustine at newsXpress Browns Plains came up with an in between seasons campaign to bolster greeting card sales. It has since evolved into a major campaign for newsXpress so much so that it is an exclusive Hallmark – newsXpress Alliance promotion.
The team at newsXpress
Care & Friendship is an exclusive to newsXpress campaign backed by Hallmark with co-branded marketing collateral and other support.
At Salamander Bay they have the free Hallmark bear on display to drive sales. With the campaign running till the 27th of July it is sure to attract some attention and build sales at
In recognition of the massive volumes of Hallmark merchandise being driven by the newsXpress group of stores, Hallmark have decided to provide an exclusive Alliance promotion for newsXpress.
The Care & Friendship promotion is a newsXpress exclusive which has been running for a few years originally initiated by newsXpress proprietor Terry Augustine. Hallmark have seized the chance to partner in this promotion and the creative is nothing short of brilliant. Look out for some huge sales at newsXpress stores in July.
newsXpress gives back to its stores by providing the Hallmark Alliance program free of charge to its members. Hallmark Alliance Program
Trade advertisement for the newsXpress exclusive Care & Friendship promotion in conjunction with the Hallmark Alliance Program as featured in the June edition of National Newsagent.
newsXpress Dapto continue to impress. Cards and Gifts are their specialty.
The shop continues to amaze, and they are reaping the rewards.
The team at newsXpress Castle Towers have always known the benefits of out-posting. For Mothers Day they did it again. The store also looked tip top.
newsXpress Roselands cleaned up with their Mother’s Day campaign. Have a look at how they did it.
The two stores in the Central Coast township of Bargara, newsXpress Bargara & newsXpress Bargara Central have taken the gift route as several others have to capitalise on the strong card giving season of Mother’s Day.
As the photos below show a range of aspirational gifts, social stationery, gift bags all bound with Hallmark Alliance signage can be very inviting to potential customers.
These photos highlight the great use of the Mother’s Day theme at Ascot Vale. The strong message of Card, Ribbon, Wrap, Gift & Packaging tells their customers that ‘we have the complete Mother’s Day solution for you’.
As an added bonus to their customers a fantastic reward for Mum that is exclusive to newsXpress Ascot Vale.
newsXpress Shellharbour have shown their background in card retailing with balloons suspended above the valley of Mother’s Day cards and gifts. All dressed in purple shirts, including the guys, they make a great team. Their kiosk is also performing well with the Hallmark Mother’s Day promotion posters.
You can even buy a cookbook to cook mum dinner …
newsXpress Woden are outposting for the first time, all signs are it’s a little ripper. Anthony and Nic are new to the industry, and are about to do a brand new shop fit.
What is impressive is the energy and focus they bring to the store and the newsXpress network. They are not held back by the past and take on board ideas and run with them which is exactly what a newsXpresser does being forward thinking and progressive.
The team at newsXpress Beechworth have done a wonderful job with their visual merchandising and in integrating their card and gift areas to upsell for this huge season.
By working with Hallmark, hiPP and other suppliers to make a real statement and enhancing the shopping experience in the store.
The team at newsXpress Ivanhoe are making a lot of changes to their shop.
They have just changed over to Hallmark and with Mother’s Day in the next few days are well placed with gifts and other complementary products to really up sell to their customers.
As this shop is in a premium high street location, watch it really take off as it is fully rebranded and the shop goes through a realignment and more product is added. Its all about attitude and the way the team at Ivanhoe are going they will be reaping huge rewards in the not so distant future.
Mother Day is traditionally a good spike in revenue for newsagents. When you embrace it as newsXpress does and let the store and merchandising do the work, sales spike even higher.
newsXpress The Pines are a good example of this coordinating Hallmark product with gifts.
newsXpress Indooroopilly have set up a Mothers Day outpost outside their level 3 store. The centre piece is the Hallmark Mothers Day cards and Forever Friends range, with a mixture of other complementary gifts.
The pictures speak for themselves. No wonder these stores are looked upon as some of the best in the industry.
The team at newsXpress Toowong keep nailing new money revenue streams resulting in increased profits and satisfied customers who see something new every time they come into the store.
Whether it’s the Canson paper, cardboard and exclusive newsXpress Creative Centre Art ranges, Artee Supplies invitations, hIPP boxes and fashion stationery or massive growth from the Hallmark strategic partnership. Its great to see a store so well run and growing at a massive rate.
The team at newsXpress Reservoir have tuned their shop into a ‘yummy mummies’ paradise. Combining the proven Hallmark greeting cards with complimentary products will give customers an abundance of choice to chose a great present for their mums!
Four newsXpress stores in Central Queensland: Kin Kora, Northside Plaza, Rockhampton & Sun Valley have joined together to produce a
co-operative television advertising strategy.
The following ad will be run for the two weeks leading up to Mother’s Day beginning this Monday, 28th April. While the generic advert featuring the Magazine Range and exclusive Loyalty Club Card; the HOT ink! category; and the Hallmark Greeting Card & Gift products will run at other times.
These adverts were a result of an exceptional collaboration between the stores and newsXpress Marketing department which have produced a professional result which can be utilised in other markets throughout the network.