Category: greeting cards
STELLAR GROWTH IN GREETING CARDS WITH HALLMARK
John Klemm at newsXpress Klemms Mildura has started trading with Hallmark as part of him joining newsXpress. The Hallmark strategic relationship has been extremely beneficial for all parties concerned and their strong and bold branding plus quality product have seen massive sales increases throughout the newsXpress network.
All John can say is that he is astounded with the growth in his greeting card sales. The pictures tell the story!
newsXpress Woden enjoy a well earned Interfit!
newsXpress Woden in the ACT have spent the last three weeks operating off trestle tables in their shopping centre due to a brand new shopfit being completed in their store.
Despite the tight time-lines interfit retail completed on schedule and Anthony and Nicole were able to open on time today!
The shop looks sensational, and team at newsXpress Woden are equally excited, tired, proud and motivated!!!
Promotion impact at newsXpress Beechworth
If you have visited newsXpress Beechworth in the last few weeks there can be no doubt that they are spreading the Care & Friendship message loud and proud!
Tracy, Vaughan and the team have done a fantastic job of both highlighting the consumer competition (win a giant 36″ Forever Friends Bear) but also merchandising their range of Forever Friends and Wellington product in a manner that makes it both enticing to prospective consumers and also maximises the opportunity for add on sales.
newsXpress Warrnambool embracing promotions
newsXpress Warrnambool wholeheartedly embraced the exclusive Hallmark Alliance Care & Friendship promotion with stunning results.
As a relatively new member to the group they have already implemented a number of our key strategies and business models which are proving a motivating force.
Adapting to suit changing needs of consumers
Brett and Alexandra Carey of newsXpress Deception Bay have done a magnificent job combining two very different promotions and also introducing a new ‘kid’s corner’ initiative.
The Care & Friendship Promotion exclusive to newsXpress through the Hallmark Alliance relationship builds sales by encouraging customers to purchase multiple products in the Forever Friends and Welloington Bear range – the prize a giant 36″ cuddly Forever Friends Bear!
The ABW Mid-Year Book promotion as seen in the photos has proved a great success throughout our network of stores.
And finally the introduction of a ‘kiddies corner’ which encourages greater duration of time shopping the store, while also providing a conscientious and creative local community service.
Buy in a key to the ‘upsell’
newsXpress Kin Kora are always one of the first to share their great merchandising standards and ideas with the rest of the network and the current care & Friendship Promotion is no exception.
Proprietors Sarah and Ian have been able to convey the promotion excitement to their key team members who have enthusiastically outlined the event to all customers especially trying to upsell product when one qualifying purchase has been made.
INNOVATION AT THE NEW newsXpress CROWS NEST
The new newsXpress store at Crows Nest in Sydney is full of new innovation.
It’s worth traveling to, so you can check it out with plenty of new money revenue products on hand. In its first week of trading sales are very strong with new products introduced doing particularly.
Features include: HOT ink!, gifts built into magazine tierage, full face card area, large gift assortments, and an excellent use of space.
With some more refinement, everything should be completed by the end of the month.
STAGE ONE OF THE REBRAND – HALLMARK CARDS INSTALLED & MAKING A MASSIVE DIFFERENCE
The team at newsXpress Seymour led by Vaughan Lawrence who also own newsXpress Beechworth have just finished stage one of their rebrand to newsXpress. They have completely rearranged the shop putting in Hallmark cards and bringing the cards to the front of the store and bringing huge growth in greeting card sales, Hot Ink! has taken off nicley, installed the Canson Creative center and the cardboard range and culled old money ranges area to fit in a whole lot of new money products. In the next 12-18 months the store will undergo a complete re-fit.
CARE & FRIENDSHIP MONTH – EXCLUSIVE TO newsXpress
A few years ago Terry Augustine at newsXpress Browns Plains came up with an in between seasons campaign to bolster greeting card sales. It has since evolved into a major campaign for newsXpress so much so that it is an exclusive Hallmark – newsXpress Alliance promotion.
Care and Friendship at Salamander Bay
The team at newsXpress
Care & Friendship is an exclusive to newsXpress campaign backed by Hallmark with co-branded marketing collateral and other support.
At Salamander Bay they have the free Hallmark bear on display to drive sales. With the campaign running till the 27th of July it is sure to attract some attention and build sales at
EXCLUSIVE ALLIANCE PROMOTION WITH HALLMARK
In recognition of the massive volumes of Hallmark merchandise being driven by the newsXpress group of stores, Hallmark have decided to provide an exclusive Alliance promotion for newsXpress.
The Care & Friendship promotion is a newsXpress exclusive which has been running for a few years originally initiated by newsXpress proprietor Terry Augustine. Hallmark have seized the chance to partner in this promotion and the creative is nothing short of brilliant. Look out for some huge sales at newsXpress stores in July.
newsXpress gives back to its stores by providing the Hallmark Alliance program free of charge to its members. Hallmark Alliance Program
Trade advertisement for the newsXpress exclusive Care & Friendship promotion in conjunction with the Hallmark Alliance Program as featured in the June edition of National Newsagent.
GIFTS GENERATING BIG SALES AT DAPTO
newsXpress Dapto continue to impress. Cards and Gifts are their specialty.
The shop continues to amaze, and they are reaping the rewards.
WHEN YOUR ON A GOOD THING YOU STICK TO IT!
The team at newsXpress Castle Towers have always known the benefits of out-posting. For Mothers Day they did it again. The store also looked tip top.
OUTPOST YOUR WAY TO HUGE SALES
newsXpress Roselands cleaned up with their Mother’s Day campaign. Have a look at how they did it.
Creating a story all of your customers want to read
The two stores in the Central Coast township of Bargara, newsXpress Bargara & newsXpress Bargara Central have taken the gift route as several others have to capitalise on the strong card giving season of Mother’s Day.
As the photos below show a range of aspirational gifts, social stationery, gift bags all bound with Hallmark Alliance signage can be very inviting to potential customers.
A one stop Mother’s Day Shop
These photos highlight the great use of the Mother’s Day theme at Ascot Vale. The strong message of Card, Ribbon, Wrap, Gift & Packaging tells their customers that ‘we have the complete Mother’s Day solution for you’.
As an added bonus to their customers a fantastic reward for Mum that is exclusive to newsXpress Ascot Vale.
ALL SET UP FOR MOTHERS DAY
newsXpress Shellharbour have shown their background in card retailing with balloons suspended above the valley of Mother’s Day cards and gifts. All dressed in purple shirts, including the guys, they make a great team. Their kiosk is also performing well with the Hallmark Mother’s Day promotion posters.
You can even buy a cookbook to cook mum dinner …
NEW BLOOD MEANS RENEWED ENERGY & FOCUS
newsXpress Woden are outposting for the first time, all signs are it’s a little ripper. Anthony and Nic are new to the industry, and are about to do a brand new shop fit.
What is impressive is the energy and focus they bring to the store and the newsXpress network. They are not held back by the past and take on board ideas and run with them which is exactly what a newsXpresser does being forward thinking and progressive.
MOTHERS DAY AT newsXpress BEECHWORTH
The team at newsXpress Beechworth have done a wonderful job with their visual merchandising and in integrating their card and gift areas to upsell for this huge season.
By working with Hallmark, hiPP and other suppliers to make a real statement and enhancing the shopping experience in the store.
