greeting cards | newsXpress Blog

Valentines Day starting out at newsXpress Sunbury Square

newsXpress Sunbury Square has been promoting its range of greeting cards and some gifts for Valentine’s Day with this display facing shoppers who enter the business.

This year, newsXpress stores are giving away JAG his and her watches to one licks shopper in an excellent in-store promotion. newsXpress members have access to the promotion including the valuable prize for free as part of their newsXpress membership and relationship with Hallmark Cards.

Displays like this at newsXpress Sunbury Square are appearing in newsXpress stores across Australia.

newsXpress Melton promoting Valentine’s Day

Valentines Day cards are on show at newsXpress Melton in Victoria along with the opportunity to win his and her watches.

This range of Valentine’s Day cards from Hallmark is wonderful, designed to serve all Valentine’s Day requirements from the traditional to the not so traditional.

Being able to promote seasonal greeting card offers on a stand along unit like this enables newsXpress Melton to maintain full range of regular greeting cards in-store and leverage the seasonal opportunity.

Hallmark boxed Christmas cards at newsXpress Bairnsdale

newsXpress Bairnsdale has been promoting this excellent range of Hallmark boxed Christmas cards in-store.

Leveraging the connection with the Pink Ribbon campaign, this display is stunning because of the clean and professional display and the sheer size of the offer around a single brand. It makes a strong visual statement and quickly connects whoppers with the well known Hallmark brand.

As a Strategic Partner, Hallmark provides newsXpress members with access to excellent product, special offers and valuable business insights. Combined, these assets enable us to make the most of major seasonal opportunities.

Welcome lalaland cards

newsXpress is pleased to welcome the range of lalaland art house cards to the greeting card mix.

Available in gift card as well as regular size, the lalaland range is genuinely unique and appealing to a different shopper to the more traditional card range.

The space-efficient spinner enables the cards to be placed appropriately to attract easy impulse purchase. This is what newsXpress members are doing … and reaping excellent sales as a result.

newsXpress represents its members when it comes to bringing on new suppliers. We serve our community, looking at suppliers and type of suppliers our members encourage us to look at. lalaland is one such supplier, offering a unique, fresh, range of greeting cards.

All suppliers considered by newsXpress go through a rigorous evaluation process. The result is a suite of supplier which our members trust and are confident in doing business. The choice of doing business is left to the members.

Hallmark boxed Christmas card range featuring at newsXpress stores

Right across the newsXpress group, newsXpress stores are promoting the excellent range of boxed Christmas cards from Hallmark. The Hallmark range has been enhanced this year with new designs, fresh collateral and support for the National Breast Cancer Foundation coming from the purchase of every box. Doing good when buying wonderful boxed Christmas cards is a bonus and an important part of the Christmas spirit.

newsXpress stores have the Hallmark boxed Christmas card range showing in high-traffic locations, to make the most of early buying for the season.

Promoting calendars and boxed Christmas cards

newsXpress Terrigal has been promoting Hallmark boxed Christmas cards and a good range of 2012 calendars just inside their front door with this display. Sales are already strong for both categories of products, delivering early seasonal sales. By placing the two categories together, the newsXpress Terrigal team is able to use traffic generated by one to drive sales of the other and vice versa. As trade evolves in the run up to Christmas and the New Year, the business will refresh and adjust its offers to make the most of opportunities.

lalaland and Simson cards at Ascot Vale

newsXpress Ascot Vale offers an excellent range of cards to Ascot Vale shoppers including the latest from lalaland, a new newsXpress preferred supplier.

Behind the lalaland spinner you can see the Simson range on the wall. Simson is also a newsXpress preferred supplier, offering an excellent range of everyday and lifestyle cards for all card giving occasions.

Click on the image to see a larger version of this photo.

Great placement of Landmark signature frames

This placement of the Landmark signature frame range at newsXpress Pakenham in front of the greeting card department is inspired as shoppers in the market for an opportunity of a gift for a birthday easily see the display ad purchase.

Landmark are a newsXpress preferred supplier and their signature frames are proving to be a popular line among newsXpress members.

The key to success is placement in a good location in store – to make the most of the traffic generated, especially by shoppers looking for greeting cards.

Hallmark recordable Storybooks Ideal for Father’s Day

Hallmark recordable storybooks are being promoted by Hallmark on TV in time for Father’s Day this year. They make a wonderful gift not only for Father’s Day but all year through as many of our newsXpress members are finding.

These innovative and interactive books show off the value and commitment Hallmark delivers in its very special relationship with newsXpress. We are grateful to have these recordable storybooks available through the newsXpress network and are thrilled at the contribution they have made this Father’s Day.

Father’s Day at newsXpress Riverlink

newsXpress Riverlink has had a terrific Father’s Day 2011 with excellent card and gift sales.

The sales growth and success is very much as a result of the extraordinary commitment from the team at the store promoting Hallmark cards and a tremendous range of Father’s Day gifts including the Cadbury toolkit – which sold out a few days before Father’s Day.

As the photo shows, professional merchandising can drive excellent sales outcomes.

Congratulations to Belinda and the newsXpress Riverlink team for representing newsXpress so well this Father’s Day.

newsXpress Woden Promoting Father’s Day

newsXpress Woden at the Westfield shopping centre in Woden has been promoting an excellent range of gifts and cards as part of their Father’s Day campaign this year.

Located at the entrance to the newsagency, the wonderful range has been well shopped through the season showing the value of good buying and professional merchandising to show off the product.

Like so many newsXpress stores, Father’s Day 2011 has been a terrific season at newsXpress Woden.

Father’s Day at newsXpress Milsons Point

newsXpress Milsons Point has been promoting Father’s Day Hallmark cards and a wonderful range of gifts in a high traffic location easily seen by all shoppers in the store. With gifts including the Cadbury toolboox, they are showing off items from newsXpress preferred suppliers and making the most of this terrific Father’s Day season.

Cadbury Father’s Day Gift a Feature at newsXpress Knox

The Cadbury’s tool box is a feature product of the father’s Day 2011 display at newsXpress Knox City in Victoria. Competitively priced, this toolbox positions newsXpress beautifully since we get to promote Australian’s best known chocolate brand through a unique and Father’s Day product at a compelling price and with a good margin.

By supporting well-known brands, newsXpress members are able to demonstrate a commitment to value and to leverage excellent sales.

Great Father’s Day outpost at newsXpress Macarthur

newsXpress Macarthur in NSW has been running an excellent outpost for Father’s Day, promoting Hallmark Cards along with a wonderful selection of Father’s Day gifts. This outpost is not only driving excellent sales for the business. It is also further promoting the newsXpress brand within the Macarthur Shopping Centre, outside the core newsXpress business itself. Well done to everyone involved!

Father’s Day Offers at newsXpress Cooma

newsXpress Cooma has been promoting a terrific Father’s Day offer with this excellent display running down the centre of the newsagency – offering gifts leading beautifully into their display of Hallmark Father’s Day cards. You can’t miss it if you visit newsXpress Cooma.

Supported by our newsXpress Father’s Day collateral, the display offers a captivating presence in the newsagency, making the most of the seasonal opportunity.

Father’s Day at newsXpress Nambour

newsXpress Nambour is promoting Father’s Day on the dance floor with a terrific selection of gifts leading into a good range of Hallmark Father’s Day cards … giving Nambour shoppers excellent choice for this popular card and gift season.

Thanks to the newsXpress preferred supplier mix, newsXpress members are able to access an excellent range of gifts for Father’s Day and other seasons at competitive prices. These deals add a wonderful gloss to seasons like Father’s Day.

Promoting Father’s Day in Gympie

newsXpress Gympie is promoting Father’s Day 2011 on the dance floor at the entrance to the body of the newsagency, making it a compelling offer for all visitors to the newsagency. It is this strategic placement which drives excellent success for seasonal promotions.

The newsXpress Gympie Father’s Day range includes Hallmark cards, books and a terrific mix of gifts from newsXpress preferred suppliers.

Right across newsXpress stores we are loving this Father’s Day season. Cards and gifts are selling well, giving us a bumper year.

Win Dad a Sony Home Theatre System This Father’s Day

There will be plenty of happy dads around Australia in a few weeks once the winners of the Sony Home Theatre Systems are announced. Every newsXpress Hallmark store is giving away one of these Home Theatre Systems as part of our in-store Father’s Day promotion. The total value of the giveaways is in excess of $50,000 – making it probably the most valuable Father’s Day giveaway in a banner group in the newsagency channel this year.

We appreciate the support of Hallmark in making this opportunity possible for our newsXpress retail network.

Great Father’s Day Display at newsXpress Salamander Bay

newsXpress Salamander Bay is telling a wonderful story for Father’s Day this year.

Situated at the entrance to the gift department at newsXpress Salamander Bay, this display invites consideration of other gift items for Father’s Day as well as other gift giving occasions from their excellent gift department.

Father’s Day at Streaky Bay

Gifts for dad are a feature of this display for Father’s Day on display at newsXpress Streaky Bay. Using newsXpress exclusive collateral, the display appeals to a broad range of Father’s Day giving situations.

Shoppers in Streaky Bay are getting to know that newsXpress Streaky Bay is an excellent place to shop for gifts. Well done to those involved in creating this display.